Beans & Butter is a coffee shop located in Lawrenceville, GA seeking to become a home-like destination for local coffee lovers. The marketing plan provides an analysis of the business, including its target demographics of college-educated professionals in the area, competitive local coffee shops, and its strategy to offer high-quality locally sourced coffee, baked goods, and a creative atmosphere to build community. The plan recommends emphasizing the shop's local identity, organic products, and social engagement to attract customers and establish B&B as a unique local business.
This document provides an executive summary and research brief for an ethnographic study conducted on Bello Mundo Cafe. The summary identifies that the goal of the research was to strengthen Bello Mundo's brand and enhance its atmosphere as a community gathering place. The research team conducted observations, interviews, and a questionnaire to understand what drives customers to choose Bello Mundo over competitors and what experience customers want from a cafe. The research revealed three consistent themes - Bello Mundo feels like a home away from home, believes in quality over quantity, and encourages unique connections over coffee. Based on these insights, the team developed recommendations including adding comfortable seating, rearranging the community space, implementing a "Pay it Forward" program,
Calhoun's Rooftop Bar and Grill is a new restaurant and bar on the University of Houston campus that offers food, drinks, and entertainment. It has an open-air rooftop patio with views of downtown Houston. The strategic plan aims to promote Calhoun's beyond the UH student body. A marketing campaign beginning in May 2015 will include releasing a mobile app and hosting an annual Calhoun's Carnival event to grow the customer base and make Calhoun's a new UH tradition.
The Classic Café is a retro-style diner located in Providence, Rhode Island near several colleges. It has a unique 50s-60s atmosphere. The marketing plan proposes promoting the café through advertorials highlighting loyal customers and a smartphone loyalty program. The loyalty program would allow customers to scan a QR code on their receipt to convert the dollar amount to points redeemable for discounts and rewards. This high-tech program is aimed at college students and other local residents in the area to build brand loyalty.
This document provides an overview of different types of food and beverage outlets. It discusses the origins and growth of the hotel industry and defines what constitutes a hotel. It then describes various types of food and beverage outlets like restaurants, coffee shops, banquet facilities, room service, bars, nightclubs, and more. For each type of outlet, it provides a brief description of its defining characteristics and purpose. The document aims to educate readers on the various sectors within the food and beverage industry.
Two brews provides a summary of their branding guide which outlines their brand identity. The guide includes sections on their situational analysis, SWOT analysis, target markets, brand philosophy/tone, logo/colors, acceptable uses, and proposed branding materials like their website, apparel, and signage. The branding guide aims to position Two Brews as a coffee shop by day and bar by night that caters to college students and locals in Ithaca, NY.
The Brunswick Arms seeks to promote a comfortable atmosphere where customers can meet, drink, dine and be entertained. Their marketing goals are to achieve £7,000 per week in revenue within 18 months and be the top entertainment venue in the area. Their tactics include implementing a loyalty program, collecting customer feedback, creating online and social media presences, and hosting various entertainment events. Their branding focuses on creating a classy, retro atmosphere with excellent customer service to differentiate themselves and make customers feel comfortable. Success will be measured through sales numbers, customer feedback and attendance at events.
Educaterer India is an unique combination of passion driven into a hobby which makes an awesome profession. We carve the lives of enthusiastic candidates to a perfect professional who can impress upon the mindsets of the industry, while following the established traditions, can dare to set new standards to follow. We don't want you to be the part of the crowd, rather we like to make you the reason of the crowd.
Today's Effort For A Better Tomorrow
The document discusses different types of food and beverage service operations. It describes a Singapore Sling cocktail and lists examples of alcoholic and non-alcoholic beverages. It then defines several types of restaurants and food service establishments like fine dining restaurants, theme restaurants, ethnic restaurants, family restaurants, buffet restaurants, fast food restaurants, coffee houses, food courts, and catering services. It provides brief descriptions of each type.
This document provides an executive summary and research brief for an ethnographic study conducted on Bello Mundo Cafe. The summary identifies that the goal of the research was to strengthen Bello Mundo's brand and enhance its atmosphere as a community gathering place. The research team conducted observations, interviews, and a questionnaire to understand what drives customers to choose Bello Mundo over competitors and what experience customers want from a cafe. The research revealed three consistent themes - Bello Mundo feels like a home away from home, believes in quality over quantity, and encourages unique connections over coffee. Based on these insights, the team developed recommendations including adding comfortable seating, rearranging the community space, implementing a "Pay it Forward" program,
Calhoun's Rooftop Bar and Grill is a new restaurant and bar on the University of Houston campus that offers food, drinks, and entertainment. It has an open-air rooftop patio with views of downtown Houston. The strategic plan aims to promote Calhoun's beyond the UH student body. A marketing campaign beginning in May 2015 will include releasing a mobile app and hosting an annual Calhoun's Carnival event to grow the customer base and make Calhoun's a new UH tradition.
The Classic Café is a retro-style diner located in Providence, Rhode Island near several colleges. It has a unique 50s-60s atmosphere. The marketing plan proposes promoting the café through advertorials highlighting loyal customers and a smartphone loyalty program. The loyalty program would allow customers to scan a QR code on their receipt to convert the dollar amount to points redeemable for discounts and rewards. This high-tech program is aimed at college students and other local residents in the area to build brand loyalty.
This document provides an overview of different types of food and beverage outlets. It discusses the origins and growth of the hotel industry and defines what constitutes a hotel. It then describes various types of food and beverage outlets like restaurants, coffee shops, banquet facilities, room service, bars, nightclubs, and more. For each type of outlet, it provides a brief description of its defining characteristics and purpose. The document aims to educate readers on the various sectors within the food and beverage industry.
Two brews provides a summary of their branding guide which outlines their brand identity. The guide includes sections on their situational analysis, SWOT analysis, target markets, brand philosophy/tone, logo/colors, acceptable uses, and proposed branding materials like their website, apparel, and signage. The branding guide aims to position Two Brews as a coffee shop by day and bar by night that caters to college students and locals in Ithaca, NY.
The Brunswick Arms seeks to promote a comfortable atmosphere where customers can meet, drink, dine and be entertained. Their marketing goals are to achieve £7,000 per week in revenue within 18 months and be the top entertainment venue in the area. Their tactics include implementing a loyalty program, collecting customer feedback, creating online and social media presences, and hosting various entertainment events. Their branding focuses on creating a classy, retro atmosphere with excellent customer service to differentiate themselves and make customers feel comfortable. Success will be measured through sales numbers, customer feedback and attendance at events.
Educaterer India is an unique combination of passion driven into a hobby which makes an awesome profession. We carve the lives of enthusiastic candidates to a perfect professional who can impress upon the mindsets of the industry, while following the established traditions, can dare to set new standards to follow. We don't want you to be the part of the crowd, rather we like to make you the reason of the crowd.
Today's Effort For A Better Tomorrow
The document discusses different types of food and beverage service operations. It describes a Singapore Sling cocktail and lists examples of alcoholic and non-alcoholic beverages. It then defines several types of restaurants and food service establishments like fine dining restaurants, theme restaurants, ethnic restaurants, family restaurants, buffet restaurants, fast food restaurants, coffee houses, food courts, and catering services. It provides brief descriptions of each type.
The document summarizes a market analysis of three major coffee shops - Figaro, UCC, and Starbucks - located in Robinsons Place Manila. It describes the typical customers, locations, and offerings of each coffee shop. Figaro caters mostly to businessmen and has a small location but variety of food. UCC has a larger location and more diversified menu but higher prices. Starbucks has the biggest location and caters to a wide range of customers, though it focuses more on coffee than food. The success of these coffee shops depends on understanding their target markets, location, and quality of service. This competition is beneficial to both customers and the coffee industry.
1. Café de Lipa targets working professionals seeking real brewed coffee to relieve stress. Their competitors include Starbucks, Coffee Bean and Tea Leaf, Figaro, and Seattle's Best.
2. The marketing plan focuses on promoting Café de Lipa's flagship "Kapeng Barako" coffee for its unique aftertaste, affordable pricing, promotions like a loyalty mug program, locations near call centers, and dominating the niche market for aged 21-40 professionals seeking relaxation.
The document summarizes the location, brand, design concepts, and target markets for Vue Hotels, Pink Rabbit Restaurant, and FAB café bakery in Beijing. The flagship property is located in Houhai near a lake and park. It comprises renovated 1950s buildings given a contemporary design. The Pink Rabbit restaurant and Moon Bar have a casual atmosphere, while FAB café in front provides a vibrant space. The target markets are local Beijing residents, business travelers, and expats. A soft opening is planned for summer 2016 with a grand opening in fall.
The document summarizes a communication portfolio project for the Bullfrog Food & Spirits restaurant. The project involved rebranding efforts including creating a new logo, print materials, and website. Research was conducted on the restaurant's location, demographics of the area, and potential partnerships. The goals were to establish the brand and promote new catering services.
The document summarizes the results of a market analysis conducted for The Old Wagon Saloon & Grill restaurant. A survey of 38 customers found that 89.5% rated the atmosphere as welcoming and 81.6% found the staff to be attentive. However, the restaurant needs to address weaknesses like being overcrowded during sports games when they are short-staffed, lacking marketing of hosted events, and not updating their menu or adding desserts. The analysis also finds that the restaurant could better utilize social media and optimize their online listings to attract more customers.
Funky Buddha Lounge & Brewery - Final DraftCarl-Yvan Bell
Funky Buddha Lounge & Brewery began in 2007 as a hookah and tea lounge in Boca Raton, Florida. The owners started selling local craft beers which became very popular, inspiring them to open a brewery in 2010. They are known for bold, culinary-inspired beers like their Maple Bacon Coffee Porter. While they do not serve food themselves, they invite different food trucks each night and allow guests to bring in outside food. Funky Buddha has expanded distribution and aims to increase their annual brewing capacity to 40,000 barrels while remaining focused on their signature bold beer flavors.
Michael L. Davis is applying for a position in brewery advertising. He has a degree in advertising and a minor in fine arts. He has always been creative and is passionate about food, art, and beer. His experience and education make him well-suited to help craft breweries expand through advertising. He is excited to promote the culture and community of breweries in the southern United States.
The document provides details about a proposed business called "SIP 'N GO" that will sell iced coffee/chocolate drinks combined with cookies in one cup. Some key points:
- SIP 'N GO aims to be the first business in the Philippines to offer this unique concept of drinks and pastries together for convenience.
- The business will be located in Tanauan City, Batangas near schools to target students.
- Products will include various flavors of iced coffee/chocolate drinks paired with cookies like ginger cookies.
- The marketing strategy involves promotional fliers, competitive pricing at 35 PHP per drink+cookie, and targeting the local population near the business for customers.
The document provides an overview of the history and development of the food and beverage service industry. It discusses how the first inns evolved from basic shelters for travelers to include amenities like privacy and sanitation. Major hotels in the 18th-19th centuries further improved standards of service and facilities. The food and beverage industry now encompasses over 100 million meals served daily across various sectors like hotels, restaurants, hospitals, and transportation. Catering establishments specifically prepare and provide food and drinks to meet the needs of clients across different settings from offices to prisons.
Bean's Café aims to create a relaxing environment where customers can socialize over high-quality coffee, pastries and books. The café plans to specialize in coffee beverages with various flavors, as well as serve continental and Italian cuisine. Bean's will target sophisticated customers interested in intellectual conversation. The startup costs are approximately Rs. 40 lakhs, to be funded through a mix of self and bank investment. The café expects average daily sales of Rs. 20,000 from 40 customers spending Rs. 500 each on food and drinks.
This document outlines a marketing plan for a proposed Indian cuisine restaurant on the island of Kauai in Hawaii. The plan targets couples without children (DINKS) among both tourists and residents. It proposes differentiating the restaurant through a Bollywood theme with live music and an open kitchen concept. The menu would feature couple set meals and complimentary desserts/drinks for couples to attract the target segment. Services like complimentary photos and discounts are aimed at retaining customers and building loyalty. The overall goal is to appeal to the target segment by providing a unique dining experience through Indian cuisine and atmosphere.
A catering establishment provides food and/or drink. There are three main categories of catering establishments: residential (e.g. hotels, guest houses), non-residential (e.g. restaurants, cafes), and non-commercial residential (e.g. hospitals, prisons). Contract caterers provide food and drink for events at venues without their own catering facilities.
Shauna Aguirre has over 25 years of experience leading food and beverage operations and entertainment programming at luxury hotels and resorts across California and Colorado. She has a proven track record of exceeding revenue targets and transforming properties through innovative marketing, training, and talent booking. Currently seeking a senior management role where she can continue leveraging her expertise in culinary arts, wine, and dynamic entertainment programming.
The document summarizes research conducted by a restaurant to evaluate itself and its competitors. This included a survey of customers, focus groups, and blind taste tests comparing the restaurant's signature burger to a competitor's. Interviews were also conducted with frequent customers. The research examined the restaurant and its competitor's missions, cultures, strengths, weaknesses, images, pricing, marketing strategies, customer demographics and behaviors. It identified increasing local customers and sales during slow seasons as goals. The restaurant positioned itself as a "burger boutique" rather than a typical burger joint, aiming to attract young professionals looking for an upgraded gourmet burger experience.
Service Design Exam Project - Cafe RougeAndrei Tiu
This document provides a service design report for Café Rouge conducted by a student. The exploration phase involved primary research through observation, persona identification, and SERVQUAL analysis at Café Rouge locations. Problems identified included the restaurant sometimes being too quiet and lacking tangible evidence to support the expected quality. The creation phase utilized AT-ONE analysis and brainstorming. Ideas generated to improve the service included replacing menus with more elegant versions, designing business cards for customers, and creating special offers for slower times. The report provides an in-depth analysis of Café Rouge's service and opportunities for enhancement.
The speaker discusses the global coffee industry and opportunities for Filipino baristas. Some key points:
1) The coffee industry has become a global phenomenon and billion dollar business, with coffee shops being the fastest growing restaurant segment.
2) The Philippines has a strong coffee culture, with Filipinos consuming coffee similarly to rice. The native 'Barako' coffee bean is unique with the largest beans in the world.
3) Proper training is important for baristas to gain competitive skills and take advantage of opportunities both locally and abroad in the growing coffee industry.
Lesson 1 Introduction to Restaurant Management and OperationsMervyn Maico Aldana
The document provides an introduction to restaurant management and operations. It discusses the history and rise of restaurants from ancient times to modern day. It explores reasons for entering the restaurant business, including potential profitability, challenge, and lifestyle factors. The document also covers challenges of restaurant operation such as long hours, risk of business failure, and balancing work and family life. Operators have options to buy an existing restaurant, build new, franchise an existing concept, or manage someone else's restaurant.
The document analyzes and compares three bars and grills in Fulton, MO: 1851 Underground Tap and Grill, Arris' Pizza, and Post Office Bar and Grill. It examines their interiors, customer service, cleanliness, advertising, entertainment options, target markets, hours of operation, and pricing structures. 1851 Underground has a historic, rustic vibe and limited seating but friendly service and uses social media well. Arris' has a sports-themed interior, good customer service and parking, and offers daily specials. Post Office targets both families and college students, has various entertainment but could improve cleanliness and social media presence.
This creative brief outlines a marketing campaign for McDonalds' Mc Cafe product line. The goals are to increase brand awareness of Mc Cafe coffee drinks as an option beyond breakfast and position them as a complement to other McDonald's menu items. The target audiences are current and prospective McDonald's customers, especially those who don't frequent it for breakfast or are unfamiliar with Mc Cafe. The campaign will use TV, mail, email and internet advertising featuring print and video ads showcasing the diverse Mc Cafe products and coupons.
White Pine Coffee Company is a start-up specialty coffee shop and bakery located in South Reno, Nevada. The business plan outlines the company's mission to serve high-quality coffee and baked goods while supporting ethical coffee practices. Products will include espresso drinks made with specialty coffee from local roasters as well as baked goods made in-house daily. The target market is higher-income professionals, non-working adults, and students in South Reno. Competition includes large coffee chains but White Pine aims to differentiate with local sourcing and a quiet work space. $125,000 in start-up funding is required, with $50,000 from the owner and $75,000 in debt financing.
The document summarizes a market analysis of three major coffee shops - Figaro, UCC, and Starbucks - located in Robinsons Place Manila. It describes the typical customers, locations, and offerings of each coffee shop. Figaro caters mostly to businessmen and has a small location but variety of food. UCC has a larger location and more diversified menu but higher prices. Starbucks has the biggest location and caters to a wide range of customers, though it focuses more on coffee than food. The success of these coffee shops depends on understanding their target markets, location, and quality of service. This competition is beneficial to both customers and the coffee industry.
1. Café de Lipa targets working professionals seeking real brewed coffee to relieve stress. Their competitors include Starbucks, Coffee Bean and Tea Leaf, Figaro, and Seattle's Best.
2. The marketing plan focuses on promoting Café de Lipa's flagship "Kapeng Barako" coffee for its unique aftertaste, affordable pricing, promotions like a loyalty mug program, locations near call centers, and dominating the niche market for aged 21-40 professionals seeking relaxation.
The document summarizes the location, brand, design concepts, and target markets for Vue Hotels, Pink Rabbit Restaurant, and FAB café bakery in Beijing. The flagship property is located in Houhai near a lake and park. It comprises renovated 1950s buildings given a contemporary design. The Pink Rabbit restaurant and Moon Bar have a casual atmosphere, while FAB café in front provides a vibrant space. The target markets are local Beijing residents, business travelers, and expats. A soft opening is planned for summer 2016 with a grand opening in fall.
The document summarizes a communication portfolio project for the Bullfrog Food & Spirits restaurant. The project involved rebranding efforts including creating a new logo, print materials, and website. Research was conducted on the restaurant's location, demographics of the area, and potential partnerships. The goals were to establish the brand and promote new catering services.
The document summarizes the results of a market analysis conducted for The Old Wagon Saloon & Grill restaurant. A survey of 38 customers found that 89.5% rated the atmosphere as welcoming and 81.6% found the staff to be attentive. However, the restaurant needs to address weaknesses like being overcrowded during sports games when they are short-staffed, lacking marketing of hosted events, and not updating their menu or adding desserts. The analysis also finds that the restaurant could better utilize social media and optimize their online listings to attract more customers.
Funky Buddha Lounge & Brewery - Final DraftCarl-Yvan Bell
Funky Buddha Lounge & Brewery began in 2007 as a hookah and tea lounge in Boca Raton, Florida. The owners started selling local craft beers which became very popular, inspiring them to open a brewery in 2010. They are known for bold, culinary-inspired beers like their Maple Bacon Coffee Porter. While they do not serve food themselves, they invite different food trucks each night and allow guests to bring in outside food. Funky Buddha has expanded distribution and aims to increase their annual brewing capacity to 40,000 barrels while remaining focused on their signature bold beer flavors.
Michael L. Davis is applying for a position in brewery advertising. He has a degree in advertising and a minor in fine arts. He has always been creative and is passionate about food, art, and beer. His experience and education make him well-suited to help craft breweries expand through advertising. He is excited to promote the culture and community of breweries in the southern United States.
The document provides details about a proposed business called "SIP 'N GO" that will sell iced coffee/chocolate drinks combined with cookies in one cup. Some key points:
- SIP 'N GO aims to be the first business in the Philippines to offer this unique concept of drinks and pastries together for convenience.
- The business will be located in Tanauan City, Batangas near schools to target students.
- Products will include various flavors of iced coffee/chocolate drinks paired with cookies like ginger cookies.
- The marketing strategy involves promotional fliers, competitive pricing at 35 PHP per drink+cookie, and targeting the local population near the business for customers.
The document provides an overview of the history and development of the food and beverage service industry. It discusses how the first inns evolved from basic shelters for travelers to include amenities like privacy and sanitation. Major hotels in the 18th-19th centuries further improved standards of service and facilities. The food and beverage industry now encompasses over 100 million meals served daily across various sectors like hotels, restaurants, hospitals, and transportation. Catering establishments specifically prepare and provide food and drinks to meet the needs of clients across different settings from offices to prisons.
Bean's Café aims to create a relaxing environment where customers can socialize over high-quality coffee, pastries and books. The café plans to specialize in coffee beverages with various flavors, as well as serve continental and Italian cuisine. Bean's will target sophisticated customers interested in intellectual conversation. The startup costs are approximately Rs. 40 lakhs, to be funded through a mix of self and bank investment. The café expects average daily sales of Rs. 20,000 from 40 customers spending Rs. 500 each on food and drinks.
This document outlines a marketing plan for a proposed Indian cuisine restaurant on the island of Kauai in Hawaii. The plan targets couples without children (DINKS) among both tourists and residents. It proposes differentiating the restaurant through a Bollywood theme with live music and an open kitchen concept. The menu would feature couple set meals and complimentary desserts/drinks for couples to attract the target segment. Services like complimentary photos and discounts are aimed at retaining customers and building loyalty. The overall goal is to appeal to the target segment by providing a unique dining experience through Indian cuisine and atmosphere.
A catering establishment provides food and/or drink. There are three main categories of catering establishments: residential (e.g. hotels, guest houses), non-residential (e.g. restaurants, cafes), and non-commercial residential (e.g. hospitals, prisons). Contract caterers provide food and drink for events at venues without their own catering facilities.
Shauna Aguirre has over 25 years of experience leading food and beverage operations and entertainment programming at luxury hotels and resorts across California and Colorado. She has a proven track record of exceeding revenue targets and transforming properties through innovative marketing, training, and talent booking. Currently seeking a senior management role where she can continue leveraging her expertise in culinary arts, wine, and dynamic entertainment programming.
The document summarizes research conducted by a restaurant to evaluate itself and its competitors. This included a survey of customers, focus groups, and blind taste tests comparing the restaurant's signature burger to a competitor's. Interviews were also conducted with frequent customers. The research examined the restaurant and its competitor's missions, cultures, strengths, weaknesses, images, pricing, marketing strategies, customer demographics and behaviors. It identified increasing local customers and sales during slow seasons as goals. The restaurant positioned itself as a "burger boutique" rather than a typical burger joint, aiming to attract young professionals looking for an upgraded gourmet burger experience.
Service Design Exam Project - Cafe RougeAndrei Tiu
This document provides a service design report for Café Rouge conducted by a student. The exploration phase involved primary research through observation, persona identification, and SERVQUAL analysis at Café Rouge locations. Problems identified included the restaurant sometimes being too quiet and lacking tangible evidence to support the expected quality. The creation phase utilized AT-ONE analysis and brainstorming. Ideas generated to improve the service included replacing menus with more elegant versions, designing business cards for customers, and creating special offers for slower times. The report provides an in-depth analysis of Café Rouge's service and opportunities for enhancement.
The speaker discusses the global coffee industry and opportunities for Filipino baristas. Some key points:
1) The coffee industry has become a global phenomenon and billion dollar business, with coffee shops being the fastest growing restaurant segment.
2) The Philippines has a strong coffee culture, with Filipinos consuming coffee similarly to rice. The native 'Barako' coffee bean is unique with the largest beans in the world.
3) Proper training is important for baristas to gain competitive skills and take advantage of opportunities both locally and abroad in the growing coffee industry.
Lesson 1 Introduction to Restaurant Management and OperationsMervyn Maico Aldana
The document provides an introduction to restaurant management and operations. It discusses the history and rise of restaurants from ancient times to modern day. It explores reasons for entering the restaurant business, including potential profitability, challenge, and lifestyle factors. The document also covers challenges of restaurant operation such as long hours, risk of business failure, and balancing work and family life. Operators have options to buy an existing restaurant, build new, franchise an existing concept, or manage someone else's restaurant.
The document analyzes and compares three bars and grills in Fulton, MO: 1851 Underground Tap and Grill, Arris' Pizza, and Post Office Bar and Grill. It examines their interiors, customer service, cleanliness, advertising, entertainment options, target markets, hours of operation, and pricing structures. 1851 Underground has a historic, rustic vibe and limited seating but friendly service and uses social media well. Arris' has a sports-themed interior, good customer service and parking, and offers daily specials. Post Office targets both families and college students, has various entertainment but could improve cleanliness and social media presence.
This creative brief outlines a marketing campaign for McDonalds' Mc Cafe product line. The goals are to increase brand awareness of Mc Cafe coffee drinks as an option beyond breakfast and position them as a complement to other McDonald's menu items. The target audiences are current and prospective McDonald's customers, especially those who don't frequent it for breakfast or are unfamiliar with Mc Cafe. The campaign will use TV, mail, email and internet advertising featuring print and video ads showcasing the diverse Mc Cafe products and coupons.
White Pine Coffee Company is a start-up specialty coffee shop and bakery located in South Reno, Nevada. The business plan outlines the company's mission to serve high-quality coffee and baked goods while supporting ethical coffee practices. Products will include espresso drinks made with specialty coffee from local roasters as well as baked goods made in-house daily. The target market is higher-income professionals, non-working adults, and students in South Reno. Competition includes large coffee chains but White Pine aims to differentiate with local sourcing and a quiet work space. $125,000 in start-up funding is required, with $50,000 from the owner and $75,000 in debt financing.
Paperbox Coffee is a coffee shop chain founded in 2012 by three graduates, inspired by memories of the founder's grandmother's coffee. It has since expanded to become one of the most successful coffee shop chains, updating its brand and expanding offerings in 2014. While facing challenges like cultural preferences for tea and fierce competition, Paperbox has found success by focusing on its signature brewed coffee, high-quality training standards, and personalized customer service. Looking ahead, it will focus on profitability, workforce growth, cost efficiency and expanding its market share in key business districts.
Santosian Cafe aims to become the leading beverage service provider in India through quality, cleanliness, and friendly staff. Their marketing plan involves differentiating themselves from competitors by offering an aqua zone and no silent zone. Their target market is students and young professionals aged 16-35 in and around Mumbai. Their strategy is to position themselves as offering something unique compared to competitors through promotions using social media, events, and word of mouth.
Cafe Cofee Day- Swot + Competitive Swot Analysis (Barista).
All rights reserved! For educational purposes only. Please feel free to provide feedback.
No rights to sell or make monetary incentives. Enjoy with a sip!
The document presents a business plan for a coffee shop called The Sip of Glory located in Islamabad, Pakistan. The executive summary introduces the coffee shop and its focus on providing a variety of coffee options and an eco-friendly environment. The situational analysis section then describes conducting market research to understand customer needs and performing a SWOT analysis. It also provides details on the project, including the location, capacity, and costs. The marketing strategy section discusses the vision, mission, target market, and advertising and promotion approaches. Finally, the financial projection section calculates the break-even point.
The café market in India is expected to grow threefold to Rs. 5,600 Crore by 2017. Over 1200 cafes have opened, including international brands like Starbucks and domestic brands like Café Coffee Day. A comparative analysis of CCD, Barista, Costa Coffee and Starbucks shows they differ in number of stores, locations, promotions, products, and pricing. The business overview proposes opening a coffee kiosk in Hinjewadi, Pune catering to people aged 22-35 by serving quality coffee and affordable Indian cuisine. The conclusion states that India's young population and growing coffee culture could make it a million-dollar industry since India produces coffee beans domestically.
The Daily Grind is a café located in Cuba Street, New Zealand that aims to provide high quality coffee and a comfortable atmosphere for customers. The marketing plan includes situational analysis of the local coffee market and competitors, as well as objectives to be the top choice in the area and increase sales by 30% in a year. The marketing strategy will focus on social media promotion near local universities, galleries, and offices to build customer loyalty. Financial projections estimate a break-even point of 13,000 customers in 5 months based on expected daily customer traffic of 100.
Coffee and Ready-to-Drink Coffee in the U.S.: Retail & Food Service, 8th Edit...MarketResearch.com
Make no mistake, coffee is big business: Packaged Facts forecasts that retail and foodservice sales of coffee will top $48 billion in 2014. Of this amount, we expect $11.2 billion (or 23%) to come from retail sales and $37 billion (or 77%) to come from sales at foodservice establishments.
Lauren LaRue Sandberg is seeking a position in public relations or marketing where she can utilize her people and marketing skills. She has over 3 years of experience as Marketing Director for Morgantown Brewing Company where she managed social media, represented the company at events, planned fundraising activities, and assisted with brewery operations. She holds a Bachelor's degree in Journalism and Public Relations from West Virginia University.
Minglewood Brewery is a craft brewery and pizzeria located in Cape Girardeau, Missouri that opened in 2015. It aims to educate customers about craft beers and increase younger clientele through various promotional strategies. The marketing plan proposes advertising through billboards, giveaways at local sporting events, brochures, contests with email registration, and hosting events like painting and puppies nights. The $1000 budget will cover a billboard, newspaper ads in the Southeast Missourian, and a slogan redesign to "Home of Your Favorite Pint & A Pie" to promote the full menu. The goal is to increase visibility, market presence, and drive food and beer sales in Southeast Missouri through an integrated media
P2H Solutions Private Limited is a Mumbai-based company that operates Cafe H&W, a cafe brand. The cafe offers refreshments and a variety of food items in a comfortable atmosphere. It has invested heavily in food product research and development. Currently seeking expansion capital from investors to grow its cafe business.
v93 MarkMa Plan for BREWLAKAN- Group Delta.pdfAnitaPabalay
11 step Marketing Plan for the coffees shop "Brewlakan" as partial fulfillment for v93 Marketing Management class in Ateneo Graduate School of Business
This document provides information about the coffee market in China and top coffee brands in the country. It discusses Luckin Coffee and Coffee Box, two major coffee chains in China. Luckin Coffee aims to surpass Starbucks with an ambitious goal and a delivery-focused model. Coffee Box started as a delivery app and now operates small coffee shops for delivery. Both companies use marketing strategies like discounts, celebrity endorsements, and social media platforms to attract customers. However, Luckin Coffee faced a financial scandal and quality issues pose a challenge for Coffee Box's growth. The document also lists some potential improvements for mobile coffee ordering apps in China.
This document summarizes a marketing presentation by Group 1 on Cafe Coffee Day. It includes the company's mission to be the best affordable cafe chain offering world-class coffee. It provides an overview of Coffee Day's corporate profile, growth history, 4Ps of marketing including products, price, place, and promotion. It also includes a SWOT analysis, sample customer data analysis, challenges faced in the project, and lessons learned about teamwork and customer behavior.
Starbucks has evolved from a mere seller of coffee products to a full-fledged chain “restaurant”, offering not only coffee products but also other beverages, foods, and merchandise.
Starbucks is still a global leader in the coffee shop chain business
Introduced an online app making it more convenient for customers to locate stores and place orders
Starbucks slogan of “Uniquely Starbucks” continues to play a huge role in company’s success
The document outlines Red Barn Coffee Roasters' advertising campaign plan. It provides background on the company and analyzes their strengths, weaknesses, opportunities, and threats. It also examines competitors like Starbucks and Dunkin Donuts. Survey results show most customers hear about Red Barn through word-of-mouth. The campaign's objective is to promote Red Barn as providing a local New England atmosphere. The media strategy involves various advertisements to target local workers and tourists.
Hindustan Unilever Ltd (HUL) is India's largest FMCG company with over 35 brands. BRU is HUL's coffee brand, holding 18% of the market. To tap growing out-of-home coffee consumption, HUL launched BRU World Cafe in 2011 offering authentic global coffee styles. Currently operating in Mumbai premium suburbs, BRU World Cafe competes with Starbucks and Cafe Coffee Day with premium pricing and differentiation through its association with the trusted BRU brand and range of exotic Indian coffees.
The
Broadway Café
offers:
Music Center
Art Gallery
Book clubs
Coffee Sampler
Community
Events
Brewing Courses
See inside for details!
Welcome to the
Broadway Café!
In business since 1952 and conveniently located in
downtown St. Charles, the café offers many different
kinds of coffees, teas, a full service bakery, homemade
soups, sandwiches, and salads.
Page 2
There has been a recent change in ownership of the Broadway Café. A local
hotspot for many years, Mr. Griffin Thrift built the business piece-by-piece over
the last few decades. Mr. Thrift was an active member in the community and
knew almost everyone in the district. He was involved in all kinds of community
events from fairs and concerts to book clubs and school boards. He attended all
events held at the cafe to talk with friends, meet new customers, and solicit
feedback. With his recent demise, his grandson, Dr. Richard Hanson inherited
the Broadway Café.
The Broadway Café has great sentimental value to Dr. Hanson who spent many
boyhood vacations with his grandfather in the Café. Though he loves the Café
as it was, he knows that he will lose it entirely if the technology and other
workings aren’t updated. He has seen business steadily declining over the last
five years. Although his grandfather was an expert at running the coffee shop, it
is outdated and current operations need a complete overhaul. There are no
computers in the store and all ordering takes place manually. Mr. Thrift had a
terrific memory and knew all of his customers by name, but unfortunately, none
of this information is located anywhere in the store. The family recipes for the
baked goods and soups are also stored in the grandfather’s memory. Inventory
is tracked in a note pad, along with employee payroll, and marketing coupons.
The Café does not have a Web site, uses very little marketing except word-of-
mouth, and essentially still operates the same as it did in 1952.
Dr. Richard Hanson has requested Lindenwood students to act as his consult-
ants and make recommendations for updates.
The Broadway Café
Introduction
Café Calendar 3
Current Operations 4
Updates 6
Future Projects 7
Employee Bios 9
Employee Benefits 13
Software Requirements 16
Income Statement 17
Brewing & Grinding Equipment 18
Floor Plan 20
Page 3
Café Calendar
At The Broadway Cafe customers receive more than just a great cup of coffee -
they receive exposure to music, art, literature, and town events. The cafe’s cal-
endar for programs gives their customers a quick view into their corner of the
world - from live music and art displays, to volunteering, charity events and cof-
fee tasting. The cafe offers the following:
Music Center
Information to all live music events occurring in the area. The store also hosts
an open microphone two nights a week for local musicians. The cafe does not
receive any information on .
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Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
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No Cookies, No Problem - Steve Krull, Be Found Online
BEANS&BUTTER IMS PLAN
1.
BEANS & BUTTER
COFFEE HOUSE
MARKETING PLAN
-An Experience Behind Every Cup-
Northwestern University
Medill School of Journalism, Media, Integrated Marketing Communication
JOUR-406 2016 Winter
Professor: Susan Mango Curtis
Marketing Group:
Shanshan Wang, Sophie Zhang, Morgan Gilbard, Will Zhao
2.
TABLE OF CONTENTS
Business Summary 01
Positioning Statements 02
Customer Analysis 06
Price and Product Analysis 07
Local Competitive Analysis 03
Implementation and Recommendations 09
3.
B&B
01
1. Business Summary
Beans&Butter will translate its proximity to the
Brookwood community to build a core group of
customers to offer an experience behind every cup.
Beans & Butter (“Double B” or “B&B”)
coffeehouse aims to become a home-like
destination for local coffee lovers. In B&B,
consumers can not only have high-quality
roasted coffee made from local organic
coffee beans, but also enjoy a comfortable
environment where they can socialize and
create the bond within the community.
Located in a busy commercial area in
Lawrenceville with large amount of frequent
visitors, B&B determines to become a daily
necessity for them. To show support to the
community, B&B also emphasizes on
providing space for local arts and music.
Customers are expected to stay and start
learning the culture of the neighborhood.
5. 3. Local Competitive Analysis
Local Competitive Analysis
*Total scores do not include price breakdowns because how “good” or “bad” a price point is
depends on the customer. Social media operations for chain businesses not included for fair
analysis.
What to Take Away
•Starbucks offers the highest quality services in these 7 categories.
•McDonald's and QuikTrip offer the lowest quality services in these 7 categories, but still
remain viable competitors because of their price and proximity. Starbucks offers
Lawrenceville the most in these 7 categories
•Donut Worry is the strongest local competitor.
•There is an opportunity for a unique, mid-priced coffee destination that offers atmosphere in
Lawrenceville.
Key Success Factors
Convenience – Starbucks dominates the local market because of the convenience factor. The
closest competitors to B&B, QuikTrip and McDonalds, also appeal to customers because of
their extended operating hours. Subsequently, B&B will need to have an early opening time to
accommodate customers on their way to work—ideally 7:30 a.m. Businesses in the area
with later opening times like Café Aroma (opens at 9 a.m.) are both less appealing to
customers and less successful.
Starbucks McDonalds QuikTrip Donut
Worry
Cafe
Aroma
Einstein
Bros
Panera
Coffee
quality/
variety
8 4 2 5 4 6 6
Atmosph
ere
10 4 2 2 5 6 6
Conveni
ence
6 10 10 3 2 6 6
Pastries/
food
6 2 1 8 6 6 6
Prices $$$ $ $ $ $ $$ $$
Service 10 5 3 10 3 10 10
Social
Media
/ / / 10 5 / /
Total
Score
40 25 18 38 25 34 34
03
*How to read this chart: Categories are scored on a scale of 1 through 10, with 10 being the best marks and 1 being the worst.
8. 4. Customer Analysis (demographics,
occupations, socio-economic status)
The coffeeshop is located in the City of Lawrenceville, GA, a Northeastern suburb of Atlanta
where most residents are college educated working professionals. Close to the coffee shop,
there are many daycare centers, schools and a farmers market which will bring regular
customers who are easy to reach. In addition, the nearby commuter traffic will also bring
working professionals and college students. Thus, the range of our target customers goes
beyond the community and can expand to anyone within the driving distance.
The population age spread was as follows:
According to the 2010 Census data for Lawrenceville, GA:
Population: 28,546.
Sex:
•Female: 52.2%
Age:
•The median age was 32.4
•26.4% under the age of 18
•11.0% from 18 to 24
•35.3% from 25 to 44
•18.2% from 45 to 64
•9.1% who were 65 years of age or older
For population 25 years and over in Lawrenceville:
•High school or higher: 78.2%;
•Bachelor's degree or higher: 22.3%;
•Unemployed: 4.4%;
•Mean travel time to work (commute): 25.5 minutes
Race:
•White(alone): 48%
•Black/AA: 32%
•American Ind.:0.6%
•Asian: 5.7%
(Source: http://www.zip-codes.com/city/GA-LAWRENCEVILLE-2010-census.asp)
Income:
•The median income for a family was $48,557.
•The per capita income for the city was $19,649.
•About 11.7% of families and 24.5% of the population were below the poverty line.
06
10.
5. Price and Product Analysis
Beans & Butter will offer quality sourced coffee and scratch, in-house baked
goods, which will be achieved by superior ingredients and strictly
preparation guidelines.
FOODS
The food menu will consist of scratch in house baked
goods such as scones, Kouign-Amans, croissants,
croissants, Babkas, and brioche. Breads for
sandwiches will be made in house as well as prepared
meats for sandwiches. Soups, salads and entrees will
be made from locally sourced produce. All kitchen
employees will be trained through SCAA in addition to
having formal training in culinary arts.
The primary competition comes from other coffee bars
located near the Brookwood community. These include
Alcove Coffee, Panera Bread, Starbuck’s and Quick
Trip Gas Station.
DRINKS
There will be espresso-based drinks such as espressos,
macchiatos, cappuccinos, lattes, mochas. Each of the
espresso-based drinks will be offered with whole,
skimmed, soy or almond milk. All of the espresso drinks
will be served as a ‘double shot’, which is prepared on
the Della Corte EVO dual head semi-automatic
espresso machine. All employees will be trained and
certified through the Specialty Coffee Association of
America (SCAA). Other beverages include pour over,
cold brew, nitro cold brew as well as hot and cold teas,
milk, fresh juices and water.
08