1. The document provides sales planning details for BE Magazine, including target demographics, content breakdown, sales forecasts, recruitment plans, territory allocation, and budgets.
2. The sales forecast estimates annual sales of 64.8 million and forecasts sales of 1.2 million units in the first year across 675 sales representatives.
3. The recruitment and training plan outlines hiring 45 sales representatives and providing them with initial and ongoing training to reach sales targets and maximize social impact.
แผนการขายนิตยสาร Be magazine นิตยสารเพื่อสังคมเล่มเเรกของเมืองไทย
1. BE Magazine F
Sales Planning
BE Magazine
F
1. F 4 5006102359
2. 4 5006102406
3. F 2 5206102062
4. 2 5206102065
F F F
2. BE Magazine F
Background Data F (Market situation) :
F (Social Business)
F F Maximize Profit F Minimize Poverty F F F F
F F F BE F F
F F F F F F
F F F F
F
CONCEPT
BE (A Practical City Magazine) Content
F F F F F F F
F F F F F F
F F F BE( F F FF )
F F F F F
BE F F F F FF
F F F F
F BE F F F F F F
F BE F
F F F F
UNICEF, F , F ,
F F F F , , F F F F
F F F F F
F FF BE
F F F F Content BE F
F F F F F F
F (People),
( Food and Entertainment ), F (Our Place), F F
F F F ( Money and Intelligent ), F
(Travel and Short Cut) F (Hope and
Change)
3. BE Magazine F
TARGET
1.Unisex
2. F F F F F
3.
Magazine Information
8 X 10.5
F4
45
F 84 F
F F 60,000 F
2
CONTENT
BE F F F F
F : 56% F : 44% F F
78%
98% F F
72% F F
68% F F
70% F F F
60% F
4. BE Magazine F
CONTENT OF BE MAGAZINE
BE F F F F F
F
23% People
F
19% Food and Entertainment
F
13% Our place
F
23% Money and Intelligent
F F F
11% Travel and Shortcut
F
11% Hope and change
F
5. BE Magazine F
CONTENT
BE F F F F F
F F FF F
F F F - F F F F F
F F F F F F
BE F Content 6 Section
People
F Cover Story
F F , Hall Of Fame
F F F F
F F F
F Gen sTalk,Awaken Life F F F
F F F
Money & Intelligent
F
section F F F
F F
F F F F
F
Our Place
F
F F F
F F F section
F
Food & Entertainment
Section
F F , F
F F
F F F F
F REVIEW F F
6. BE Magazine F
Travel & Moment
F F F
F
F F F F
Hope & Change
F BE
F F
F F
F F F F F
F
F F F (Competitive)
F BE Magazine F F F F F F
F F (Social Business) F F
F F F F F F
F F F F
F F F F FF F F F F F
F F F F
F F
F F F F F
F F F F
F F F F F F
F 100,000 F F F F
F Social Business
7. BE Magazine F
F (Opportunity and issue Analysis)
((Strengths)
1. F F
2. F F F
3. F F F F F
4. F F
5. F F
6. F F F
F (Weaknesses)
1. F
2. F F
3. F F F F F F Be Magazine F
F
4. F F F F F F
(Opportunities)
1. F F
2. F F
3. F F F F F
F F
4. F F
(Threats)
1. FF F
8. BE Magazine F
F(Objective)
1. 90 675 1
2. F F F F F F F
3. 1,200,000 / 5,400,000 / 1
4. F F F F
F
F (Sales forecast)
F F
F 1200000 / F 5400000 /
F F F
(54,000,000*12) 64,800,000
F FF
F 506,250
F (30%) 19,440,000
F FF 36,045,000
F 28,755,000
2553
F
- 90 675 1
- 1,200,000 5,400,000 F
F
54,000,000*12 = 64,800,000
F F F
F 30 F F F 25
30*25 = 750
F FF F 750 * 675 = 506,250
9. BE Magazine F
F
F ( F F , F F FF )
F 30
64,800,000*30% = 19,440,000
F (Corporate sales)
F F F F
F F F
F F F F F F F
F F F F F
F F F F FF
F FF F F
: F BE Magazine F
F F
F F F F F
1. F F
2. F
3. F F F /
FF
4. ( F)
10. BE Magazine F
1.
F F F
F F F
F F F
F
2.
F F F F F F
F FF F F F F
F F
F
F F
F F
F F /
/
1. 62.12 419
2. F 10.68 72
3. F 9.89 67
4. 9.16 62
5. 8.13 55
99.98 675
F F F
F 419 F F 72
F F 67 F 62
F 55
11. BE Magazine F
(Training & Recruitment)
F F F F F F
F F F F F F F
F FF F
1. BE Magazine F F
F F F F F F F F F F
F F F F F F F
2. F F F F F F F
F F F F F F F F F F
F F F F F F F F
F F F F F
F F
3. F F F
F F F F FF F
F F F F F F
4. F F F
F F F F F F F
F F F F F F
F F F
5. F F F
F F 1 F F 1,200,000
5,400,000 F F F F
1. F F F 30 F F
F F F 1,350
2. BE Magazine F BE F 45 F
F F F
F 45
20
F F1 F 20
12. BE Magazine F
F F
F
6. F / F
F F F F F F
F
(Quota & Territory)
F
Be Magazine F F F
F F
F F F F F F
F F F F
F F F
F F F
/
1. 100,986
2. F 90,447
3. F 89,784
4. 85,455
5. 81,441
448,143
F : F ( )
F F 1,200,000 / 5,400,000
/ F F 675 90 F
F
13. BE Magazine F
F F
*100 F F /
/
1. 100,986 62.12 419
2. F 90,447 10.68 72
3. F 89,784 9.89 67
4. 85,455 9.16 62
5. 81,441 8.13 55
448,143 99.98 675
F / F
F 5
F F FF F F F
419 F 72 F 67
62 55
F F F
/ / /
1. 419 3,356,190
2. F 72 576,720
3. F 67 536,670
4. 62 496,620
5. 55 440,550
675 5,406,750
F F
F F F F F
F F F 5,4000,000 /
F F F F F F F
F BE Magazine F
14. BE Magazine F
F F F F F F
/ F /
1. 3,356,190 74,582 F
2. F 576,720 12,816 F
3. F 536,670 11,926 F
4. 496,620 11,036 F
5. 440,550 9,790 F
5,406,750 120,150 F
F F F F F F F F
F 74,582 F / F F
12,816 F / F F 11,926 F /
F 11,036 F / F 9,790
F /
F (Strategic sales planning)
1. F F F BE
Magazine F F F F F F F F
F F F
F F
2. F F F F F
Viral Marketing F
F Social Media F
F F F F F F
F
15. BE Magazine F
3. F F
F F F F F F F F F F F F
F F F F F F F F F
F
4. F F BE Magazine
F F F F
F F F F F
F F F F F F F
F F
F F F BE Magazine
(Budgeting)
F F
F F F
F F F
/ F F F /
1. 894,984 F 22,374,600
2. F 153,792 F 3,844,800
3. F 143,112 F 3,577,800
4. 132,432 F 3,310,800
5. 117,480 F 2,937,000
1,441,800 F 36,045,000
F FF F F F F F FF F FF F F
F FF F F F F F
F F F F F FF F
16. BE Magazine F
F F F
F FF (30%) F F 10% 6,400,000
F 15% 9,600,000
F FF 5% 3,200,000
F FF F F F F 30 F 506,250
36,045,000
F FF 36,045,000
(Evaluation)
F F F /
F- F = F F
64,800,000
F ( F F FF ) 35,538,750
F ( F ) 506,250
F F 28,755,000
F F F
F F F F F F F F
F F F F F F F F
17. BE Magazine F
F F (Adjustment)
F F F F
F F F F F F
F