The document emphasizes a creative approach to marketing and branding, distinguishing Sara Carbaugh's vibrant style from the blandness of competitors. It encourages authenticity in work and selecting clients who share similar passions, as this leads to more enjoyable and successful collaborations. The overall message advocates for fun and self-expression in business as a means to attract the right clientele.

1. Sara Carbaugh
Your Creative Ally

2.  Right Click Office Services
 Literally Beige and Bland
 Tried to do what everyone else was doing
 Marketed to everyone with a pulse…

3.  Your Creative Ally
 Bright, Fun and Colorful
 People go to my website now and say “Yup, that’s
Sara!” and “I want to work with that chick!”

4. Let’s get into the fun stuff!

5.  Old Spice
 Go Daddy
 You can’t promote something you don’t believe
in!

6.  Every day can be casual Friday if you want.
 Do your work, put in 100% each time and that’s
all that matters!

8.  Some clients want a VA who
loves dogs
 Some clients wanta VA who
understands their love of all
things sci-fi
 You never know who
might love what you love

9.  Who do you REALLY want
to work with?
 Who would be on your
bus?

10.  Website copy can be your filter
 If they don’t “get it” it’s not worth it.
 Don’t worry about the people who clickaway,
you didn’t want to work with them anyway.

12.  It’s easier to be
yourself than to be
someone you think
your clients want
 You started your
business for a reason,
you should probably
have fun while you do
it!

13. http://www.accelerate-live.com/scholarship-contest-vote-now/

14. Your Creative Ally
www.yourcreativeally.com
Follow me on Twitter
@creativeally
Fan me on Facebook
facebook.com/YourCreativeAlly