Presentation made at the first Tea & coffee festival on 30th Sep, 2013 in New Delhi
Tea bag market & trends in india 2013 gives the latest figures,data,market share & trends in the value added tea Industry in India
Fabrik Development Portfolio provides planning, design and marketing services to architects, developers and property clients. They have extensive experience delivering successful property developments through expertise in planning, consultation, design and PR. Their services include branding, public consultation, brochure design, websites and marketing campaigns to support clients through all stages from land acquisition to project completion.
Twist is a lean, agile, relationship-rich campaign development + influencer relations + creative powerhouse specializing in getting your company noticed. Not overburdened with unnecessary overhead and big egos, we flow nicely into your team dynamic and help drive off-the-chart results.
Kent Digital Meetup Ashford - The Art of Using Social Media to Build a CommunityCoralie Pilté
Find out how using social media alongside traditional marketing strategies can help you create sustainable online communities. Perfect when you have a limited budget.
Mastering Measurement in PR CommunicationsMynewsdesk
Presentation from Mynewsdesk's webinar "Mastering Measurement in PR Communications." The webinar is available on-demand: http://bit.ly/2cj0Fdf
Anna-Katarina Skogh (Marketing Director at Hövding) and Hermes Holm (Public Affairs Manager at Edelman Deportivo) join Jonathan Bean (Chief Marketing & Growth Officer at Mynewsdesk) to discuss the Give A Beep campaign.
The panel will also dive into the following topics:
- Goal-setting
- Performance Measurement
- The impact of PR tools
Sebastian Hesse | Channel, content, context - with an engaging content driven storytelling approach, Sebastian answers todays urging questions how to fascinate and engage business partners, consumers and the broader public. As international marketing communication professional with more than 10 years expertise, Sebastian provides strategic advice and project management to companies and organizations in Germany, the EU, Canada & the United States.
In the past, his thought leadership and inspirational advice helped organizations across different industries and fields such as Germany - Land of Ideas, Bill and Melinda Gates Foundation, International Business Wales, Ski Dubai / Mall of the Emirates, eBay Germany, Swedish energy company Vattenfall, brands4friends, L'Oréal and PayCash Europe as well as several start-ups.
Sebastian is alumnus of the multi-cultural educational program of Up with People and served from 2007 to 2011 as Alumni Representative EMEA at the organizations Board of Governors. He studied communications and educational sciences at University of Erfurt. He speaks German and English.
Specialties: storytelling, story development, media events, advocacy, entertainment, non-profit, brand and lifestyle, fashion, celebrity engagement / testimonials, social media, media relations, brand building and identity, campaigning
Sebastian Hesse has experience leading public relations campaigns for various clients across multiple industries, including education, finance, consumer goods, government, and non-profits. He specializes in designing creative media events and strategic communications programs to increase brand awareness and positively position clients in the media. Some of his responsibilities include developing media materials, managing press offices, conducting media relations and lobbying, and advising on strategic communications.
Presentation made at the first Tea & coffee festival on 30th Sep, 2013 in New Delhi
Tea bag market & trends in india 2013 gives the latest figures,data,market share & trends in the value added tea Industry in India
Fabrik Development Portfolio provides planning, design and marketing services to architects, developers and property clients. They have extensive experience delivering successful property developments through expertise in planning, consultation, design and PR. Their services include branding, public consultation, brochure design, websites and marketing campaigns to support clients through all stages from land acquisition to project completion.
Twist is a lean, agile, relationship-rich campaign development + influencer relations + creative powerhouse specializing in getting your company noticed. Not overburdened with unnecessary overhead and big egos, we flow nicely into your team dynamic and help drive off-the-chart results.
Kent Digital Meetup Ashford - The Art of Using Social Media to Build a CommunityCoralie Pilté
Find out how using social media alongside traditional marketing strategies can help you create sustainable online communities. Perfect when you have a limited budget.
Mastering Measurement in PR CommunicationsMynewsdesk
Presentation from Mynewsdesk's webinar "Mastering Measurement in PR Communications." The webinar is available on-demand: http://bit.ly/2cj0Fdf
Anna-Katarina Skogh (Marketing Director at Hövding) and Hermes Holm (Public Affairs Manager at Edelman Deportivo) join Jonathan Bean (Chief Marketing & Growth Officer at Mynewsdesk) to discuss the Give A Beep campaign.
The panel will also dive into the following topics:
- Goal-setting
- Performance Measurement
- The impact of PR tools
Sebastian Hesse | Channel, content, context - with an engaging content driven storytelling approach, Sebastian answers todays urging questions how to fascinate and engage business partners, consumers and the broader public. As international marketing communication professional with more than 10 years expertise, Sebastian provides strategic advice and project management to companies and organizations in Germany, the EU, Canada & the United States.
In the past, his thought leadership and inspirational advice helped organizations across different industries and fields such as Germany - Land of Ideas, Bill and Melinda Gates Foundation, International Business Wales, Ski Dubai / Mall of the Emirates, eBay Germany, Swedish energy company Vattenfall, brands4friends, L'Oréal and PayCash Europe as well as several start-ups.
Sebastian is alumnus of the multi-cultural educational program of Up with People and served from 2007 to 2011 as Alumni Representative EMEA at the organizations Board of Governors. He studied communications and educational sciences at University of Erfurt. He speaks German and English.
Specialties: storytelling, story development, media events, advocacy, entertainment, non-profit, brand and lifestyle, fashion, celebrity engagement / testimonials, social media, media relations, brand building and identity, campaigning
Sebastian Hesse has experience leading public relations campaigns for various clients across multiple industries, including education, finance, consumer goods, government, and non-profits. He specializes in designing creative media events and strategic communications programs to increase brand awareness and positively position clients in the media. Some of his responsibilities include developing media materials, managing press offices, conducting media relations and lobbying, and advising on strategic communications.
This PPT is about the Ad Campaign of a beer named "Responsibly" of UBREW BY McChann Advertising Agency of London which is la low-alcohol Brand and this Campaign won many Awards in 2017 under Lion Cannes.
This PPT is about the Campaign for promoting the Beer with the Brand name 'Responsibly' and in this PPT only go through it what they try tell the world and this is one of the best Canvas Awarded Advertising Campaign of 2017.
This document provides an overview of the planning process and community engagement efforts for developing a vision and growth plan for downtown Abilene, Texas. The planning process involved gathering input from over 150 stakeholders through meetings, interviews, surveys, and public events to understand community perspectives. A planning team then analyzed issues and opportunities to create a framework plan and preliminary recommendations for catalyzing investment and development downtown in order to strengthen Abilene's economy and attract young skilled workers. The vision plan focuses on creating an 18-hour downtown with vibrant public spaces, mixed-use development, and an enhanced quality of life.
This document outlines plans for the Lilydale United Village (LUV) project at the 2004 Lilydale Show. The project aims to create a village environment bringing together local businesses and community. Key aspects include: stalls for businesses, workshops, activities like a treasure hunt, and promoting local shops. The project is organized by a team with experience in business, community projects and events. Sponsorship and funding will support the marketing strategy and project delivery. The timeline shows plans are well underway, and contingencies consider risks like weather. The project aims to foster ongoing connections between businesses and community.
inQube Webinar: Digital Branding for Digital StartersCheryl D. Miller
Webinar on "Digital Branding for Digital Starters," by Cheryl Miller, founder of the Digital Leadership Institute, and inQube - digital female accelerator.
Including my top strategic planning, creative planning, and social media planning jobs.
Brands included:
JCPenney + Fashion.
The Discover Card + Credit Card (Finance).
Neuro Drink + Consumer packaged good (CPG).
The Economist + Publisher (British Magazine).
This document provides an overview of Heineken's digital marketing strategies and campaigns. It discusses Heineken's mission, values, market presence, and SWOT analysis. It then summarizes several of Heineken's notable digital campaigns, including #OpenYourWorld, which promoted open-mindedness, #TheCandidate which found a new intern through an unconventional interview process, and #TheNegotiation which rewarded fans with UEFA tickets. The document also reviews Heineken's social media presence on platforms like Facebook, Twitter, and Instagram. Overall, it analyzes Heineken's successful use of creative campaigns and digital platforms to engage customers worldwide.
The document provides an annual review of the CH1ChesterBID initiative for the 2015/2016 period. Some key points:
- CH1ChesterBID is a business-led initiative voted for in 2014 to reinvest approximately £2.5m over 5 years into marketing, events, promotions and improvements to Chester city center.
- In the second year, over £600k was invested across areas like marketing, events, the Chester welcome program, and representing business interests.
- Initiatives included launching a consumer website, a marketing campaign to bridge day and night economies, and hiring friendly welcome ambassadors.
- The review highlights the BID's achievements and outlines plans to continue delivering benefits to businesses
Bloom Fringe Festival Dublin 2015 - All you need to know Elish Godley
All you need to know , open call for the 2015 Bloom Fringe Event in Dublin this June Bank Holiday. Event cluster that features guerrilla gardening, urban interventions, city art installations, tours, workshops,talks and activated citizenry via community led events.
Final IMC Power Point campaign presentation for Dream City ChurchDenisse Leon
This is the final Power Point campaign presentation proposal for Dream City Church integrated marketing campaign. This was done to fulfill the final capstone project requirement at West Virginia University.
The idea to found a boutique marketing agency arose one year ago. To celebrate, I created this SlideShare which summarizes some milestones. Enter the world of frank berry now: www.frank-berry.com
31. Nov - 2. Dez
GiveCamp braucht dich!
Helfen und Spenden haben eine lange Geschichte und sind heute wichtiger denn je. Viele Organisationen sind auf die Hilfe Freiwilliger angewiesen.
Doch was hast Du von Deinem Beitrag zum GiveCamp?
Du hilfst dabei diese Welt zu einem besseren Ort für uns alle zu machen. Dafür ist Dir sowohl unsere Dankbarkeit, als auch die Dankbarkeit der Organisationen, denen Du hilfst, sicher. Doch denk auch an die Menschen, die durch die Organisationen unterstützt werden. Ohne Dein Zutun würden viele dieser Menschen ohne die benötigte Hilfe auskommen müssen.
Leanne Weekes | Marketing | Public Relations | Events | Social Medialeandra weekes
"Leanne" Weekes, brand communications consultant offering public relations, marketing, social media marketing, and event planning services for the culinary, hospitality, consumer goods products, arts & entertainment, design, non-profit sectors. Available in New York City and Miami.
If you thought Red Bull and Lego were the best examples of content strategy then look again. This one dwarves both for size, effectiveness and consistency. Simply the best ever.
Birgit Keil is a creative and experienced marketing director seeking a partnership with the DIA to promote art in the community through strategic marketing, events, and client relationships. She has over 25 years of experience in marketing and advertising roles, most recently as VP and Art Director at Campbell-Ewald where she managed multi-million dollar budgets and projects for Chevrolet. Keil is passionate about using her expertise, leadership, and design skills to foster engagement and positively impact the DIA and community.
This document provides summaries of creative work for various clients across different industries, including travel companies, airlines, resorts, software companies, political parties, music sites, event companies, toys, estate agents, property developers, mortgages, and law firms. For each client, it briefly describes the goal of the work and campaign and sometimes includes details about the creative solution, such as using photographs, illustrations, or testimonials. The document serves as a portfolio for a creative agency to showcase their work.
The document is a marketing brochure for House of Berlin, a creative communications firm that provides public relations, marketing, branding and event services. It outlines the company's 8 years of experience working with clients in various industries. House of Berlin was re-branded in 2014 and is currently located in Miami, FL and Goteborg, Sweden, serving clients such as international swim fashion weeks and major recording artists. The brochure highlights the company's strategic approach and commitment to generating innovative PR, marketing and event campaigns for its clients.
The document outlines the goals and strategies of a cultural marketing campaign for Berlin, Germany. The campaign aimed to 1) define Berlin's identity more clearly, 2) create a strong, attractive image to draw entrepreneurs, artists, and investors, and 3) strengthen Berlin's power and potential for the future. Key strategies included involving citizens to promote a sense of belonging, building social cohesion, highlighting Berlin's innovation and opportunities, and stressing Berlin as a city of change. The goals were to portray Berlin as a great place to live, work, create, think, develop, and invest.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
This PPT is about the Ad Campaign of a beer named "Responsibly" of UBREW BY McChann Advertising Agency of London which is la low-alcohol Brand and this Campaign won many Awards in 2017 under Lion Cannes.
This PPT is about the Campaign for promoting the Beer with the Brand name 'Responsibly' and in this PPT only go through it what they try tell the world and this is one of the best Canvas Awarded Advertising Campaign of 2017.
This document provides an overview of the planning process and community engagement efforts for developing a vision and growth plan for downtown Abilene, Texas. The planning process involved gathering input from over 150 stakeholders through meetings, interviews, surveys, and public events to understand community perspectives. A planning team then analyzed issues and opportunities to create a framework plan and preliminary recommendations for catalyzing investment and development downtown in order to strengthen Abilene's economy and attract young skilled workers. The vision plan focuses on creating an 18-hour downtown with vibrant public spaces, mixed-use development, and an enhanced quality of life.
This document outlines plans for the Lilydale United Village (LUV) project at the 2004 Lilydale Show. The project aims to create a village environment bringing together local businesses and community. Key aspects include: stalls for businesses, workshops, activities like a treasure hunt, and promoting local shops. The project is organized by a team with experience in business, community projects and events. Sponsorship and funding will support the marketing strategy and project delivery. The timeline shows plans are well underway, and contingencies consider risks like weather. The project aims to foster ongoing connections between businesses and community.
inQube Webinar: Digital Branding for Digital StartersCheryl D. Miller
Webinar on "Digital Branding for Digital Starters," by Cheryl Miller, founder of the Digital Leadership Institute, and inQube - digital female accelerator.
Including my top strategic planning, creative planning, and social media planning jobs.
Brands included:
JCPenney + Fashion.
The Discover Card + Credit Card (Finance).
Neuro Drink + Consumer packaged good (CPG).
The Economist + Publisher (British Magazine).
This document provides an overview of Heineken's digital marketing strategies and campaigns. It discusses Heineken's mission, values, market presence, and SWOT analysis. It then summarizes several of Heineken's notable digital campaigns, including #OpenYourWorld, which promoted open-mindedness, #TheCandidate which found a new intern through an unconventional interview process, and #TheNegotiation which rewarded fans with UEFA tickets. The document also reviews Heineken's social media presence on platforms like Facebook, Twitter, and Instagram. Overall, it analyzes Heineken's successful use of creative campaigns and digital platforms to engage customers worldwide.
The document provides an annual review of the CH1ChesterBID initiative for the 2015/2016 period. Some key points:
- CH1ChesterBID is a business-led initiative voted for in 2014 to reinvest approximately £2.5m over 5 years into marketing, events, promotions and improvements to Chester city center.
- In the second year, over £600k was invested across areas like marketing, events, the Chester welcome program, and representing business interests.
- Initiatives included launching a consumer website, a marketing campaign to bridge day and night economies, and hiring friendly welcome ambassadors.
- The review highlights the BID's achievements and outlines plans to continue delivering benefits to businesses
Bloom Fringe Festival Dublin 2015 - All you need to know Elish Godley
All you need to know , open call for the 2015 Bloom Fringe Event in Dublin this June Bank Holiday. Event cluster that features guerrilla gardening, urban interventions, city art installations, tours, workshops,talks and activated citizenry via community led events.
Final IMC Power Point campaign presentation for Dream City ChurchDenisse Leon
This is the final Power Point campaign presentation proposal for Dream City Church integrated marketing campaign. This was done to fulfill the final capstone project requirement at West Virginia University.
The idea to found a boutique marketing agency arose one year ago. To celebrate, I created this SlideShare which summarizes some milestones. Enter the world of frank berry now: www.frank-berry.com
31. Nov - 2. Dez
GiveCamp braucht dich!
Helfen und Spenden haben eine lange Geschichte und sind heute wichtiger denn je. Viele Organisationen sind auf die Hilfe Freiwilliger angewiesen.
Doch was hast Du von Deinem Beitrag zum GiveCamp?
Du hilfst dabei diese Welt zu einem besseren Ort für uns alle zu machen. Dafür ist Dir sowohl unsere Dankbarkeit, als auch die Dankbarkeit der Organisationen, denen Du hilfst, sicher. Doch denk auch an die Menschen, die durch die Organisationen unterstützt werden. Ohne Dein Zutun würden viele dieser Menschen ohne die benötigte Hilfe auskommen müssen.
Leanne Weekes | Marketing | Public Relations | Events | Social Medialeandra weekes
"Leanne" Weekes, brand communications consultant offering public relations, marketing, social media marketing, and event planning services for the culinary, hospitality, consumer goods products, arts & entertainment, design, non-profit sectors. Available in New York City and Miami.
If you thought Red Bull and Lego were the best examples of content strategy then look again. This one dwarves both for size, effectiveness and consistency. Simply the best ever.
Birgit Keil is a creative and experienced marketing director seeking a partnership with the DIA to promote art in the community through strategic marketing, events, and client relationships. She has over 25 years of experience in marketing and advertising roles, most recently as VP and Art Director at Campbell-Ewald where she managed multi-million dollar budgets and projects for Chevrolet. Keil is passionate about using her expertise, leadership, and design skills to foster engagement and positively impact the DIA and community.
This document provides summaries of creative work for various clients across different industries, including travel companies, airlines, resorts, software companies, political parties, music sites, event companies, toys, estate agents, property developers, mortgages, and law firms. For each client, it briefly describes the goal of the work and campaign and sometimes includes details about the creative solution, such as using photographs, illustrations, or testimonials. The document serves as a portfolio for a creative agency to showcase their work.
The document is a marketing brochure for House of Berlin, a creative communications firm that provides public relations, marketing, branding and event services. It outlines the company's 8 years of experience working with clients in various industries. House of Berlin was re-branded in 2014 and is currently located in Miami, FL and Goteborg, Sweden, serving clients such as international swim fashion weeks and major recording artists. The brochure highlights the company's strategic approach and commitment to generating innovative PR, marketing and event campaigns for its clients.
The document outlines the goals and strategies of a cultural marketing campaign for Berlin, Germany. The campaign aimed to 1) define Berlin's identity more clearly, 2) create a strong, attractive image to draw entrepreneurs, artists, and investors, and 3) strengthen Berlin's power and potential for the future. Key strategies included involving citizens to promote a sense of belonging, building social cohesion, highlighting Berlin's innovation and opportunities, and stressing Berlin as a city of change. The goals were to portray Berlin as a great place to live, work, create, think, develop, and invest.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
3. Main Goal : to strengthen Berlin’s
positive image
Promote the city on a national and international
level as:
a great place to live
a leading location for business and industry
a great travel destination
The campaign was
financed by the
Senate an partners
from the Berlin
business
community.
4. Key visual element of
#BeBerlin
"Be Berlin"
wanted to give
voice to the
Berliners. There
weren't
grandiose
events.
5. Social involvement
Facebook funs 1.674.807
Instagram 8.238 Posts
#beberlin
Twitter Followers 8.779
It was up to date
and managed to
adopt the new
trends.