This document summarizes the services of a branding and marketing consultancy firm. They have over 20 years of experience in strategy development and idea generation. Their process involves uncovering deep consumer insights through research methods like consumer groups and immersions. They translate these insights into actionable innovation platforms to inspire new marketing ideas. They aim to fully align with client objectives and use high-energy workshops to create breakthrough thinking. Their goal is to develop strategies and concepts that resonate with consumers and drive brand equity.

2. This is what we do
Insight Discovery
Brand
Storytelling
Strategy
Brand Idea
Equity Generation

3. Proven track record…
• Successful innovators for 20 years
– Planners have decades of blue-chip experience
– Catalysts are marketers with long track records
– Studio that really brings thinking to life
• Processes developed to
– Uncover deep insights and translate into
actionable innovation platforms
– Stimulate collaborative team thinking that
encourages the leaping of barriers
– Generate solutions that win-over consumer
hearts and minds
• We’re 110% committed to your challenge.

4. This is how we do it
1. Total alignment with our clients’
commercial objectives
2. Incisive and actionable consumer insight
3. High-energy workshops that create
understanding, alignment and
breakthrough thinking
4. Great storytelling …

5. 1. Total alignment with client’s objectives
• We approach each brief without
prejudice … and build a tailored
solution from a toolkit of proven
techniques
• This gives us the flexibility to create a
process that delivers exactly what
you need.
• Our team is made up entirely of
senior consultants, with a wide range
of high level client-side
experience, able to take on a range
of challenges

6. 2. Incisive and actionable consumer insight
• All great creative strategies come
from an intimate understanding of
the consumer’s needs
• We work with some of the industry’s
most experienced researchers to
unlock understanding: Truth But Disconnect
– Super-Consumer Groups
– Life-Logging & Immersions
– In-Home Insight Safaris Idea
Space
– Online Crowdsourcing
• Create simple, powerful platforms
that inspire marketing ideas

7. Brief: Extend the equity of the
Milky Way brand.
Insight: Mothers love to treat their
small children, but what they are really
buying is a few moments of peace.
Outcome: Magic Stars became one
of the fastest selling kids’
confectionery in Woolworth and has
subsequently
been rolled out across Europe.

8. Brief: Help PepsiCo revitalise the
moribund but huge Quaker
brand, without losing its core
relevance.
Insight: Quaker are the
undisputed kings of oats, but their
porridge-only focus is make them
look less relevant
Outcome: Pipeline of consumer
relevant, technically feasible
concepts to revitalise the brand.

9. Brief: Explore the patient
journey from first signs to
conclusion
Insight: Pharmaceuticals are
only one small part of the
diagnosis and treatment mix
Outcome: A recognition that OPTIMAL QUALITY
profit opportunities exist OF LIFE
beyond the pill
MORALE
SHOCK MOVING ON
DENIAL
CONTROL
Taking control
INERTIA ACCEPTANCE
Knowledge
Learning to
ANGER UNDER- live with the
Reassurance STANDING disease
FEAR
Emotions Personalised
DEPRESSION care
Unfulfilled
Needs Self-awareness
TIME

10. 2. Storytelling & idea activation tools
Product Concept Graphic
Concepting Visualisation Exploration
Photo-Real Copy Crafting & On-Line Concept Pre-
Visualising Concepting Testing

11. This is what we do
Insight Discovery >> Actionable Platforms
Storytelling >> Brand Strategy >>
Stimulating Action Creating Clarity
Brand Equity >> Idea Generation >>
Motivating Truths Filling Pipelines

13. Brand Development
00 44 1491 411272