This document discusses business continuity and its return on investment. It notes that the average cost of a data breach is $11.6 million annually and an IT outage can cost up to $14.25 million over 24 months. While only 24% of organizations will see a budget increase, all but 4 of 29 threats showed increasing concern. The document recommends framing business continuity as a business enabler and identifying how it provides reliability, efficiency, and adaptability to help organizations reduce insurance costs, win contracts, and adapt to changing conditions.