The document discusses breast cancer myths and realities in India. It begins by listing common female and male cancers in India, noting that breast cancer has overtaken cervical cancer as the leading cancer type in many urban Indian cities. It then addresses several common myths about breast cancer, providing the scientific facts to dispel each myth. Examples of myths addressed include that finding a lump means you have cancer, that only women can get breast cancer, and that a family history of breast cancer guarantees you will also develop it. The document emphasizes the importance of increasing awareness to clear up misunderstandings about breast cancer. It also outlines the role of corporations in supporting breast cancer prevention, education, treatment and research efforts.
Wendy Noe, education coordinator for the Central Indiana Affiliate of Susan G. Komen for the Cure® presents an overview of breast cancer information, facts and advances in treatment.
For more information, visit https://www.timberlandmedical.com
Timberland Medical Centre is a private hospital that has been in operation since 1994. We are strategically located at the 3rd Mile roundabout on Jalan Rock, Kuching, Sarawak, East Malaysia. Our hospital is 10 minutes from the Kuching International Airport and 15 minutes from the Central Bus Terminal. We continually seek to improve and upgrade our services and facilities, as we strive to provide the best medical care for our patients and customers.
Throughout the research on Breast Cancer I realized that technology can bring hope for a breast cancer free world in future and its important to be a part of spreading awareness, education, and early detection in remote and urban regions globally.
Wendy Noe, education coordinator for the Central Indiana Affiliate of Susan G. Komen for the Cure® presents an overview of breast cancer information, facts and advances in treatment.
For more information, visit https://www.timberlandmedical.com
Timberland Medical Centre is a private hospital that has been in operation since 1994. We are strategically located at the 3rd Mile roundabout on Jalan Rock, Kuching, Sarawak, East Malaysia. Our hospital is 10 minutes from the Kuching International Airport and 15 minutes from the Central Bus Terminal. We continually seek to improve and upgrade our services and facilities, as we strive to provide the best medical care for our patients and customers.
Throughout the research on Breast Cancer I realized that technology can bring hope for a breast cancer free world in future and its important to be a part of spreading awareness, education, and early detection in remote and urban regions globally.
Colditz AACR prevention award lecture: preventing breast cancer nowGraham Colditz
AACR award lecture. The lecture addresses the global burden of breast cancer and the priority to act now on evidence that childhood and adolescent lifestyle (diet, activity, alcohol intake) can be modified to reduce the global burden of breast cancer.
1 in 8 women will develop breast cancer in their lifetime. Breast cancer will claim more than 40,000 American lives in the year 2015. It is Myriad's mission to inform the world that we can save lives by becoming educated and proactive about breast cancer. For every day of October, Myriad presents a new fact or way to become involved in supporting the cause against breast cancer.
Awareness session on breast cancer awareness on 21st oct 2021 at Mehran university, Jamshoro organized by American institute of Chemical engineering society AIChE MUET chapter
Breast cancer affects one in eight women during their lives. Breast cancer kills more women in the United States than any cancer except lung cancer. No one knows why some women get breast cancer, but there are a number of risk factors. Risks that you cannot change include:
Age - the chance of getting breast cancer rises, as a woman gets older
Genes - there are two genes, BRCA1 and BRCA2, which greatly increase the risk. Women who have family members with breast or ovarian cancer may wish to be tested.
Personal factors - beginning periods before age 12 or going through menopause after age 55
Other risks include being overweight, using hormone replacement therapy (also called menopausal hormone therapy), taking birth control pills, drinking alcohol, not having children or having your first child after age 35 or having dense breasts.
Symptoms of breast cancer may include a lump in the breast, a change in size or shape of the breast or discharge from a nipple. Breast self-exam and mammography can help find breast cancer early when it is most treatable. Treatment may consist of radiation, lumpectomy, mastectomy, chemotherapy and hormone therapy.
Men can have breast cancer, too, but the number of cases is small.
Breast cancer awareness - Causes, Diagnosis, Treatment and PreventionMafia Rashid
Breast cancer
Causes of breast cancer
Sympotms of breast cancer
Diagnosis of breast cancer
Treatment of Breast cancer
Prevention of Breast cancer
<i"https://www.youtube.com/embed/6N2QDjzamzA" >
https://youtu.be/m2M713R9Bh8
Breast cancer :-
is a disease in which cells in the breast grow out of control. There are different kinds of breast cancer. The kind of breast cancer depends on which cells in the breast turn into cancer.
Breast cancer can begin in different parts of the breast:
1- Lobule (the glands that produce milk).
2- Ducts (tubes that carry milk to the nipple).
3- Connective tissue (which consists of fibrous and fatty tissue)( surrounds and holds everything together) .
*Most breast cancers begin in the ducts or lobules.
*Breast cancer can spread outside the breast through blood vessels and lymph vessels.
Cancer is one of the devastating diseases of modern society. And since each person has a kind of "proto-oncogenes”, falling into the trap of cancer has only become a lot easier.
Check a showcase of our Breast Cancer PowerPoint Presentation. Download Breast Cancer PowerPoint presentation now for great and creative presentation ideas on Breast Cancer Prevention & Control. This is our general marketing powerpoint presentation on breast cancer prevention & control. We invite you to download TheTemplateWizard's Breast Cancer PPT presentation for great ideas on healthcare presentations. We have created Breast Cancer sample powerpoint presentations that demonstrates how to use visuals and illustrations in your PowerPoint presentations.
Here Are The Most Common And Deadly Misconceptions About Breast Cancer.
1 Out Of 8 Women Are At Risk Of Getting Breast Cancer.
Share This Slide, Save A Life.
October is 'Breast Cancer Awareness' month. Cancer is scary but we can fight it. With a little bit of proactive action and awareness, you and I may be able to save lives. Do spread the word and help make the world a better place.
A Question and Answer presentation on Breast Cancer Family History. What is my risk? Can we calculate the risk? Can I reduce my risk? What about the OCP? What about HRT? What is Chemoprevention?
Breast Cancer – Types, Causes, Symptoms and PreventionHashmi Healthcares
It is the fact that, due to the breast cancer thousands of women die around the world. To be specific, The American Cancer Society estimates, 40,920 women will die, 266,120 new cases of invasive breast cancer and 63,960 Non-invasive will be diagnosed alone in America in 2018. Now, you can know how dangerous breast cancer is and how important to diagnose and prevent it before it overcomes you.
Colditz AACR prevention award lecture: preventing breast cancer nowGraham Colditz
AACR award lecture. The lecture addresses the global burden of breast cancer and the priority to act now on evidence that childhood and adolescent lifestyle (diet, activity, alcohol intake) can be modified to reduce the global burden of breast cancer.
1 in 8 women will develop breast cancer in their lifetime. Breast cancer will claim more than 40,000 American lives in the year 2015. It is Myriad's mission to inform the world that we can save lives by becoming educated and proactive about breast cancer. For every day of October, Myriad presents a new fact or way to become involved in supporting the cause against breast cancer.
Awareness session on breast cancer awareness on 21st oct 2021 at Mehran university, Jamshoro organized by American institute of Chemical engineering society AIChE MUET chapter
Breast cancer affects one in eight women during their lives. Breast cancer kills more women in the United States than any cancer except lung cancer. No one knows why some women get breast cancer, but there are a number of risk factors. Risks that you cannot change include:
Age - the chance of getting breast cancer rises, as a woman gets older
Genes - there are two genes, BRCA1 and BRCA2, which greatly increase the risk. Women who have family members with breast or ovarian cancer may wish to be tested.
Personal factors - beginning periods before age 12 or going through menopause after age 55
Other risks include being overweight, using hormone replacement therapy (also called menopausal hormone therapy), taking birth control pills, drinking alcohol, not having children or having your first child after age 35 or having dense breasts.
Symptoms of breast cancer may include a lump in the breast, a change in size or shape of the breast or discharge from a nipple. Breast self-exam and mammography can help find breast cancer early when it is most treatable. Treatment may consist of radiation, lumpectomy, mastectomy, chemotherapy and hormone therapy.
Men can have breast cancer, too, but the number of cases is small.
Breast cancer awareness - Causes, Diagnosis, Treatment and PreventionMafia Rashid
Breast cancer
Causes of breast cancer
Sympotms of breast cancer
Diagnosis of breast cancer
Treatment of Breast cancer
Prevention of Breast cancer
<i"https://www.youtube.com/embed/6N2QDjzamzA" >
https://youtu.be/m2M713R9Bh8
Breast cancer :-
is a disease in which cells in the breast grow out of control. There are different kinds of breast cancer. The kind of breast cancer depends on which cells in the breast turn into cancer.
Breast cancer can begin in different parts of the breast:
1- Lobule (the glands that produce milk).
2- Ducts (tubes that carry milk to the nipple).
3- Connective tissue (which consists of fibrous and fatty tissue)( surrounds and holds everything together) .
*Most breast cancers begin in the ducts or lobules.
*Breast cancer can spread outside the breast through blood vessels and lymph vessels.
Cancer is one of the devastating diseases of modern society. And since each person has a kind of "proto-oncogenes”, falling into the trap of cancer has only become a lot easier.
Check a showcase of our Breast Cancer PowerPoint Presentation. Download Breast Cancer PowerPoint presentation now for great and creative presentation ideas on Breast Cancer Prevention & Control. This is our general marketing powerpoint presentation on breast cancer prevention & control. We invite you to download TheTemplateWizard's Breast Cancer PPT presentation for great ideas on healthcare presentations. We have created Breast Cancer sample powerpoint presentations that demonstrates how to use visuals and illustrations in your PowerPoint presentations.
Here Are The Most Common And Deadly Misconceptions About Breast Cancer.
1 Out Of 8 Women Are At Risk Of Getting Breast Cancer.
Share This Slide, Save A Life.
October is 'Breast Cancer Awareness' month. Cancer is scary but we can fight it. With a little bit of proactive action and awareness, you and I may be able to save lives. Do spread the word and help make the world a better place.
A Question and Answer presentation on Breast Cancer Family History. What is my risk? Can we calculate the risk? Can I reduce my risk? What about the OCP? What about HRT? What is Chemoprevention?
Breast Cancer – Types, Causes, Symptoms and PreventionHashmi Healthcares
It is the fact that, due to the breast cancer thousands of women die around the world. To be specific, The American Cancer Society estimates, 40,920 women will die, 266,120 new cases of invasive breast cancer and 63,960 Non-invasive will be diagnosed alone in America in 2018. Now, you can know how dangerous breast cancer is and how important to diagnose and prevent it before it overcomes you.
The human being is fighting against several types of cancer for decades. Breast cancer is something that is spreading its claw day by day. Not only women but men also have this deadly cancer. Nusuki always has worked for the social cause, and this time it is no different too. In this October, as known as the month of International Breast Cancer Month, Nusuki is taking a step forward to support the person with breast cancer.
According to Dr. Vo Dang Hung, Director of TMMC Healthcare's Oncology Center. Breast Cancer is the most popular cancer among women. Know your risks and get frequent Breast Cancer Screenings to protect yourself.
Similar to BC Myths and Facts - revised ppt 3.6.14 (20)
1. Myths and Curse of BreastMyths and Curse of Breast
Cancer in IndiaCancer in India
How to solve the riddle ?How to solve the riddle ?
2. Siddhartha KunduSiddhartha Kundu
General Manager (A LEADING PHARMA HOUSE, MUMBAI)General Manager (A LEADING PHARMA HOUSE, MUMBAI)
MS (App. Psy), MDBA (Symbiosis);MS (App. Psy), MDBA (Symbiosis);
POST MASTER COM. MED. & HEALTH PROMOTION,NIH&FWPOST MASTER COM. MED. & HEALTH PROMOTION,NIH&FW
PGDPC (Psychotherapy), DPM (IIM);PGDPC (Psychotherapy), DPM (IIM);
Clinical Research Methodology (TMH/Clinical Research Methodology (TMH/
Harvard Medical International / Symbiosis)Harvard Medical International / Symbiosis)
DMM (ITC), CA (NIIT), I.T. &E (Min. of Com.)DMM (ITC), CA (NIIT), I.T. &E (Min. of Com.)
Member of ISTD (Min. of HR), Delhi.Member of ISTD (Min. of HR), Delhi.
““Dip-TD”- Certified Trainer by Govt. of IndiaDip-TD”- Certified Trainer by Govt. of India
& Min. of labour & HR. ASCO Certified.& Min. of labour & HR. ASCO Certified.
Trained in Pain & Palliative Care – Pallium India & U.K. Aid.Trained in Pain & Palliative Care – Pallium India & U.K. Aid.
Award Winner in “Excellence in Advertising” by Advertising Council of IndiaAward Winner in “Excellence in Advertising” by Advertising Council of India
Trained in Tata Memorial Hospital –Mumbai & AIIMS, DelhiTrained in Tata Memorial Hospital –Mumbai & AIIMS, Delhi
Panelist in International Conference on Pain & Palliation, IAPCON 2014Panelist in International Conference on Pain & Palliation, IAPCON 2014
Speaker on CSR & Health Care (AIIMS, Delhi)Speaker on CSR & Health Care (AIIMS, Delhi)
Several Publications on Health & Management JournalsSeveral Publications on Health & Management Journals
Life member of Indian Society of Training & Development.Life member of Indian Society of Training & Development.
Member of Indian Public Relations Society (Delhi)Member of Indian Public Relations Society (Delhi)
Member of Advertising Council of India (Delhi)Member of Advertising Council of India (Delhi)
Honorary Executive Core Committee member of Indian Cancer Society, MumbaiHonorary Executive Core Committee member of Indian Cancer Society, Mumbai
Founder Member ASHADEEP – A MISSION, Mumbai, INDIAFounder Member ASHADEEP – A MISSION, Mumbai, INDIA
3. SummarySummary
Common female and male cancers and Breast cancer statistics inCommon female and male cancers and Breast cancer statistics in
IndiaIndia
Breast cancer MythsBreast cancer Myths
Finding a lump in your breast means you have breast cancerFinding a lump in your breast means you have breast cancer
Men do not get breast cancer; it affects women onlyMen do not get breast cancer; it affects women only
A mammogram can cause breast cancer to spreadA mammogram can cause breast cancer to spread
If you have a family history of breast cancer, you are likely to develop breast cancer,If you have a family history of breast cancer, you are likely to develop breast cancer,
tootoo
Breast cancer is contagiousBreast cancer is contagious
If the gene mutation BRCA1 or BRCA2 is detected in your DNA, you will definitelyIf the gene mutation BRCA1 or BRCA2 is detected in your DNA, you will definitely
develop breast cancerdevelop breast cancer
Antiperspirants and deodorants cause breast cancerAntiperspirants and deodorants cause breast cancer
Role of Corporates in Breast cancer Awareness &Role of Corporates in Breast cancer Awareness &
PreventionPrevention
International trends in Cancer AwarenessInternational trends in Cancer Awareness
4. COMMON CANCER AMONGST MALES ANDCOMMON CANCER AMONGST MALES AND
FEMALES IN INDIAFEMALES IN INDIA
MALES
Prostate
cancer
incidence is
increasing in
India by 1%
every year, but
good news is
that current
survival rate in
97%. (Ref:
http://www.indiaprwire.com/
pressrelease/health-
care/20120202110875.htm)
FEMALES
Breast cancer
has overtaken
cervical cancer
to become the
leading type of
cancer in Delhi,
Bangalore,
Mumbai,
Chennai,
Bhopal,
Ahmedabad and
Kolkata.
Source: IANS
Ref: http://www.behindlifestyle.com/one-million-new-cancer-cases-in-india-every-year/
5. GROWING RATES OF BREASTGROWING RATES OF BREAST
CANCER IN URBAN INDIACANCER IN URBAN INDIA
Ref: Breast Cancer in Urban India Doubles in 24 Years! By TNN | posted Oct 18th 2011 at 3:54PM
6. Role of Corporates in BreastRole of Corporates in Breast
cancer Awareness & Preventioncancer Awareness & Prevention
Objectives of CorporatesObjectives of Corporates
Motives for Cancer Awareness ProgramsMotives for Cancer Awareness Programs
Activities by Corporates:Activities by Corporates:
- Provide Cancer EducationProvide Cancer Education
- Prevention of CancerPrevention of Cancer
- Palliative & Supportive CarePalliative & Supportive Care
- Training of Health PersonnelTraining of Health Personnel
- Programs on patient’s mental well beingPrograms on patient’s mental well being
- Drugs & ResearchDrugs & Research
- Integration with NCD (Non Communicable Diseases) ProgramsIntegration with NCD (Non Communicable Diseases) Programs
- Post treatment carePost treatment care
Other supportive activitiesOther supportive activities
International trends in Cancer AwarenessInternational trends in Cancer Awareness
7. Half knowledge isHalf knowledge is
Dangerous !!!Dangerous !!!
Clear the Myths…Clear the Myths…
8. MYTH 1:MYTH 1:
Finding a lump in your breast means you have breast cancerFinding a lump in your breast means you have breast cancer
THE TRUTHTHE TRUTH
Only a small percentage of breast lumps turn outOnly a small percentage of breast lumps turn out
to be cancer. But if you discover a persistent lumpto be cancer. But if you discover a persistent lump
in your breast or notice any changes in breastin your breast or notice any changes in breast
tissue, it should never be ignored. It is verytissue, it should never be ignored. It is very
important that you see a physician for a clinicalimportant that you see a physician for a clinical
breast exam. He or she may possibly order breastbreast exam. He or she may possibly order breast
imaging studies to determine if this lump is ofimaging studies to determine if this lump is of
concern or not. concern or not.
Take charge of your health by performingTake charge of your health by performing
routine breast self-exams, establishing ongoingroutine breast self-exams, establishing ongoing
communication with your doctor, getting ancommunication with your doctor, getting an
annual clinical breast exam, and scheduling yourannual clinical breast exam, and scheduling your
routine screening mammograms.routine screening mammograms.
Material on this page courtesy of the National Cancer Institute.
http://www.nationalbreastcancer.org/breast-cancer-myths
9. MYTH 2:MYTH 2:
Men do not get breast cancer; it affects women onlyMen do not get breast cancer; it affects women only
THE TRUTHTHE TRUTH
Quite the contrary, each year it is estimated thatQuite the contrary, each year it is estimated that
approximately 2,190 men will be diagnosed withapproximately 2,190 men will be diagnosed with
breast cancer and 410 will die. While thisbreast cancer and 410 will die. While this
percentage is still small, men should also checkpercentage is still small, men should also check
themselves periodically by doing a breast self-themselves periodically by doing a breast self-
exam while in the shower and reporting anyexam while in the shower and reporting any
changes to their physicians. changes to their physicians.
Breast cancer in men is usually detected as a hardBreast cancer in men is usually detected as a hard
lump underneath the nipple and areola. Menlump underneath the nipple and areola. Men
carry a higher mortality than women do, primarilycarry a higher mortality than women do, primarily
because awareness among men is less and they arebecause awareness among men is less and they are
less likely to assume a lump is breast cancer,less likely to assume a lump is breast cancer,
which can cause a delay in seeking treatment.which can cause a delay in seeking treatment.
Material on this page courtesy of the National Cancer Institute.
http://www.nationalbreastcancer.org/breast-cancer-myths
10. MYTH 3:MYTH 3:
A mammogram can cause breast cancer to spreadA mammogram can cause breast cancer to spread
THE TRUTHTHE TRUTH
A mammogram, or x-ray of the breast,A mammogram, or x-ray of the breast,
currently remains the gold standard for thecurrently remains the gold standard for the
early detection of breast cancer. Breastearly detection of breast cancer. Breast
compression while getting a mammogramcompression while getting a mammogram
cannot cause cancer to spread. According tocannot cause cancer to spread. According to
the National Cancer Institute, “The benefitsthe National Cancer Institute, “The benefits
of mammography, however, nearly alwaysof mammography, however, nearly always
outweigh the potential harm from theoutweigh the potential harm from the
radiation exposure. Mammograms requireradiation exposure. Mammograms require
very small doses of radiation. The risk ofvery small doses of radiation. The risk of
harm from this radiation exposure isharm from this radiation exposure is
extremely low.”extremely low.”
Material on this page courtesy of the National Cancer Institute.
http://www.nationalbreastcancer.org/breast-cancer-myths
11. MYTH 4:MYTH 4:
If you have a family history of breast cancer, you areIf you have a family history of breast cancer, you are
likely to develop breast cancer, toolikely to develop breast cancer, too
THE TRUTHTHE TRUTH
While women who have a familyWhile women who have a family
history of breast cancer are in ahistory of breast cancer are in a
higher risk group, most womenhigher risk group, most women
who have breast cancer have nowho have breast cancer have no
family history.family history.
Statistically only about 10% ofStatistically only about 10% of
individuals diagnosed with breastindividuals diagnosed with breast
cancer have a family history ofcancer have a family history of
this disease. this disease.
Material on this page courtesy of the National Cancer Institute.
http://www.nationalbreastcancer.org/breast-cancer-myths
12. MYTH 5:MYTH 5:
Breast cancer is contagiousBreast cancer is contagious
THE TRUTHTHE TRUTH
You cannot catch breast cancer orYou cannot catch breast cancer or
transfer it to someone else's body.transfer it to someone else's body.
Breast cancer is the result ofBreast cancer is the result of
uncontrolled cell growth of mutateduncontrolled cell growth of mutated
cells that begin to spread into othercells that begin to spread into other
tissues within the breast.tissues within the breast.
However, you can reduce your risk byHowever, you can reduce your risk by
practicing a healthy lifestyle, being awarepracticing a healthy lifestyle, being aware
of the risk factors, and following anof the risk factors, and following an
early detection plan so that you will beearly detection plan so that you will be
diagnosed early if breast cancer were todiagnosed early if breast cancer were to
occur.occur.
Material on this page courtesy of the National Cancer Institute.
http://www.nationalbreastcancer.org/breast-cancer-myths
13. MYTH 6:MYTH 6:
If the gene mutation BRCA1 or BRCA2 is detected inIf the gene mutation BRCA1 or BRCA2 is detected in
your DNA, you will definitely develop breast canceryour DNA, you will definitely develop breast cancer
THE TRUTHTHE TRUTH
According to the National Cancer Institute,According to the National Cancer Institute,
regarding families who are known to carryregarding families who are known to carry
BRCA1 or BRCA2, “not every woman in suchBRCA1 or BRCA2, “not every woman in such
families carries a harmful BRCA1 or BRCA2families carries a harmful BRCA1 or BRCA2
mutation, and not every cancer in such families ismutation, and not every cancer in such families is
linked to a harmful mutation in one of theselinked to a harmful mutation in one of these
genes.genes.
Furthermore, not every woman who has aFurthermore, not every woman who has a
harmful BRCA1 or BRCA2 mutation will developharmful BRCA1 or BRCA2 mutation will develop
breast and/or ovarian cancer.But, a woman whobreast and/or ovarian cancer.But, a woman who
has inherited a harmful mutation in BRCA1 orhas inherited a harmful mutation in BRCA1 or
BRCA2 is about five times more likely to developBRCA2 is about five times more likely to develop
breast cancer than a woman who does not havebreast cancer than a woman who does not have
such a mutation.”such a mutation.”
Material on this page courtesy of the National Cancer Institute.
http://www.nationalbreastcancer.org/breast-cancer-myths
14. MYTH 7:MYTH 7:
Antiperspirants and deodorants cause breast cancerAntiperspirants and deodorants cause breast cancer
THE TRUTHTHE TRUTH
There are not any conclusive evidence linkingThere are not any conclusive evidence linking
the use of underarm antiperspirants orthe use of underarm antiperspirants or
deodorants and the subsequent development ofdeodorants and the subsequent development of
breast cancer.breast cancer.
Material on this page courtesy of the National Cancer Institute.
http://www.nationalbreastcancer.org/breast-cancer-myths
15. Role of Corporates inRole of Corporates in
Breast CancerBreast Cancer
Awareness &Awareness &
PreventionPrevention
16. Objectives of CorporatesObjectives of Corporates
To prevent cancer through public educationTo prevent cancer through public education
To reduce the morbidity and mortality due toTo reduce the morbidity and mortality due to
cancercancer
To promote early detection of cancerTo promote early detection of cancer
To provide adequate therapyTo provide adequate therapy
To develop an effective palliative care serviceTo develop an effective palliative care service
17. Motives for Cancer Awareness ProgrammesMotives for Cancer Awareness Programmes
To determine the incidence and prevalence of cancerTo determine the incidence and prevalence of cancer
To promote public awareness about cancer i.e early symptomsTo promote public awareness about cancer i.e early symptoms
and prevention strategies.and prevention strategies.
To promote early diagnosis and referral, and provide effectiveTo promote early diagnosis and referral, and provide effective
therapy and palliative care.therapy and palliative care.
To provide adequate infrastructure, equipment and drugs for theTo provide adequate infrastructure, equipment and drugs for the
treatment of cancer patients.treatment of cancer patients.
To promote scientific, epidemiological and clinical research inTo promote scientific, epidemiological and clinical research in
cancercancer
To develop strategies for better implementation of cancerTo develop strategies for better implementation of cancer
awareness programme.awareness programme.
18. 1. Provide Cancer Education1. Provide Cancer Education
Methods include:Methods include:
PostersPosters
Articles in the press / leafletsArticles in the press / leaflets
Talks on radio and televisionTalks on radio and television
Organizing campsOrganizing camps
Associating with NGOsAssociating with NGOs
Public awareness campaignsPublic awareness campaigns
Health Promotion activitiesHealth Promotion activities
19.
20. 2. Prevention of Cancer2. Prevention of Cancer
Participate in eliminating factors thatParticipate in eliminating factors that
contribute to the occurrence of cancer e.g.contribute to the occurrence of cancer e.g.
Breast cancer through lifestyle changes.Breast cancer through lifestyle changes.
Early detection and treatment throughEarly detection and treatment through
training of hospital personnel, provision oftraining of hospital personnel, provision of
adequate medication, modern infrastructureadequate medication, modern infrastructure
and modernization of radiotherapyand modernization of radiotherapy
equipment as well as their properequipment as well as their proper
maintenance and ensure quality control.maintenance and ensure quality control.
Setting up a dedicated Breast Health UnitSetting up a dedicated Breast Health Unit
that includes specialists for radiological,that includes specialists for radiological,
cytological, surgical and radiotherapycytological, surgical and radiotherapy
departments.departments.
21. 3. Palliative & Supportive Care3. Palliative & Supportive Care
Purpose-built Hospice or palliative care unit orPurpose-built Hospice or palliative care unit or
dedicated pain control unit.dedicated pain control unit.
Extend palliative care practices to all hospitalsExtend palliative care practices to all hospitals
and Area Health Centers and provide home-and Area Health Centers and provide home-
based care after training to the necessarybased care after training to the necessary
workfore.workfore.
Training workshops and CMEsTraining workshops and CMEs
Use of WHO palliative care manualsUse of WHO palliative care manuals
22. 4. Training of Health Personnel4. Training of Health Personnel
Continuing education for the medical andContinuing education for the medical and
nursing staff and other workers in the healthnursing staff and other workers in the health
service,service,
w.r.t. especially, the holistic and humanw.r.t. especially, the holistic and human
approach to the cancer patient,approach to the cancer patient,
on the other hand, to modern high technologyon the other hand, to modern high technology
cancer therapy.cancer therapy.
23. 5. Education on cancer awareness and detection and5. Education on cancer awareness and detection and
programs on patient’s mental well beingprograms on patient’s mental well being
Hold detection camps regularly at hospitals or factories,Hold detection camps regularly at hospitals or factories,
bus depots, villages etc.bus depots, villages etc.
Suspected cases referred for further tests andSuspected cases referred for further tests and
investigationsinvestigations
Awareness lectures conducted at villages, self helpAwareness lectures conducted at villages, self help
groups, municipal workers and in the slumsgroups, municipal workers and in the slums
Programs conducted at hospitals for in-patients likePrograms conducted at hospitals for in-patients like
singing, painting and magic shows etc to keep patientssinging, painting and magic shows etc to keep patients
in their positive state of mind.in their positive state of mind.
24. 6. Providing a means for6. Providing a means for
adequate therapyadequate therapy
Provision of clinically proven and approvedProvision of clinically proven and approved
cancer drugscancer drugs
Regular and adequate supply of clinically provenRegular and adequate supply of clinically proven
and approved drugs for cancer treatmentand approved drugs for cancer treatment
Providing reference cancer textbooksProviding reference cancer textbooks
Distribution of photocopies of certain article onDistribution of photocopies of certain article on
regular basisregular basis
25. 7. Research for improved7. Research for improved
treatmenttreatment
Clinical, epidemiological and scientific researchClinical, epidemiological and scientific research
on cancer and drugson cancer and drugs
Defining the possible causes of cancer,Defining the possible causes of cancer,
prevention, methods of achieving early diagnosisprevention, methods of achieving early diagnosis
and improvement in therapy and changingand improvement in therapy and changing
lifestyles of the populationlifestyles of the population
26. 8. Integration with NCD8. Integration with NCD
ProgrammeProgramme
Integration of the Cancer awareness programmeIntegration of the Cancer awareness programme
within the country’s Health Sector Strategicwithin the country’s Health Sector Strategic
Progrmme to make it most effectiveProgrmme to make it most effective
Collaboration with NGOs interested in cancerCollaboration with NGOs interested in cancer
servicesservices
Funding NGOs and working with them for aFunding NGOs and working with them for a
common social causecommon social cause
27. 9. Post treatment care9. Post treatment care
Educating health care personnel and patients onEducating health care personnel and patients on
post treatment care e.g. post surgical exercisespost treatment care e.g. post surgical exercises
after Breast cancer surgeryafter Breast cancer surgery
After treatment Dos and Don’ts leaflets forAfter treatment Dos and Don’ts leaflets for
patientspatients
28.
29. 10. Health Promotion Activities10. Health Promotion Activities
Prostheses (artificial body parts)Prostheses (artificial body parts)
Diet / weight reduction counselingDiet / weight reduction counseling
Fitness / Yoga campsFitness / Yoga camps
Pink Ribbon DayPink Ribbon Day
Rose DayRose Day
30. Patient care with ProsthesesPatient care with Prostheses
Corporates in association with NGOs helpCorporates in association with NGOs help
cancer patients obtain the prostheses (artificialcancer patients obtain the prostheses (artificial
body parts) e.g. breast prosthesis; and evenbody parts) e.g. breast prosthesis; and even
rehabilitation of a patient rendered jobless duerehabilitation of a patient rendered jobless due
to long absence from the job or his/her familyto long absence from the job or his/her family
members to supplement the familymembers to supplement the family
income ... this assistance is rendered withincome ... this assistance is rendered with
humaneness and compassion.humaneness and compassion.
Opening rehabilitation centersOpening rehabilitation centers
http://www.cpaaindia.org/activities/patientcare.htm
31. ““Health Managers” for PatientsHealth Managers” for Patients
The companies recruit Health Managers helpingThe companies recruit Health Managers helping
them with counseling, diagnostic tests, freebies,them with counseling, diagnostic tests, freebies,
diet or exercise advice. All of this at no charge.diet or exercise advice. All of this at no charge.
Physician and patient support programs directedPhysician and patient support programs directed
to better drug adherence and complianceto better drug adherence and compliance
Direct patient-pharmacy based counseling onDirect patient-pharmacy based counseling on
diet supplementsdiet supplements
32. Health Camps / Medical careHealth Camps / Medical care
Breast cancer support groupsBreast cancer support groups
Health facilities-Preventive, Curative andHealth facilities-Preventive, Curative and
InformativeInformative
Nutrition awarenessNutrition awareness
Forming Self Help Groups (SHG’s)Forming Self Help Groups (SHG’s)
Expansion of hospital care services throughExpansion of hospital care services through
better utilization of existing facilities (Streebetter utilization of existing facilities (Stree
Shakti Cards: Referral Services)Shakti Cards: Referral Services)
Camp clinics serve the gate-keeping functionCamp clinics serve the gate-keeping function
for identifying women in need of higherfor identifying women in need of higher
order health care servicesorder health care services
33. Pink Ribbon DayPink Ribbon Day
Become a Corporate Partner -SponsorshipBecome a Corporate Partner -Sponsorship
Cause-related marketing – Drive sales through donating a percentage of salesCause-related marketing – Drive sales through donating a percentage of sales
of your products or servicesof your products or services
Box support – raise funds through selling Pink Ribbon Day merchandise atBox support – raise funds through selling Pink Ribbon Day merchandise at
retail outlets nationallyretail outlets nationally
Event participation – hold a Girls’ Night In event, wear Pink, and many moreEvent participation – hold a Girls’ Night In event, wear Pink, and many more
opportunitiesopportunities
Events - Organise a pink event or a Girls’ Night In and engage staff andEvents - Organise a pink event or a Girls’ Night In and engage staff and
customers with a keynote speaker, run auctions, raffles and competitions.customers with a keynote speaker, run auctions, raffles and competitions.
Site Stalls - Host Pink Ribbon Day stalls at offices nationally by orderingSite Stalls - Host Pink Ribbon Day stalls at offices nationally by ordering
merchandise from localmerchandise from local Cancer Council Cancer Council. .
Volunteering – Staff sell merchandise on Pink Ribbon Day Volunteering – Staff sell merchandise on Pink Ribbon Day
Payroll Giving – allow staff to contribute to the cause from their pre-tax payPayroll Giving – allow staff to contribute to the cause from their pre-tax pay
and set up a one-off online donation for the occasion.and set up a one-off online donation for the occasion.
http://www.pinkribbonday.com.au/become-corporate-partner
34. Fund raising approach ByFund raising approach By
Corporates on Rose DayCorporates on Rose Day
EndorsementEndorsement
Corporate Social ResponsibilityCorporate Social Responsibility
Corporate Venture – Image buildingCorporate Venture – Image building
Pharma – NGOs tie upsPharma – NGOs tie ups
Involve opinion leaders, journalists and donorsInvolve opinion leaders, journalists and donors
in fund raising activitiesin fund raising activities
Collaborative projects with American CancerCollaborative projects with American Cancer
Society and Queensland Cancer FundSociety and Queensland Cancer Fund
35. Other supportive activitiesOther supportive activities
Dedicated voluteersDedicated voluteers
Suggestions in interest of patients careSuggestions in interest of patients care
Donations in case/kindDonations in case/kind
Sponsorship for patient oriented events viz., Holi, Diwali andSponsorship for patient oriented events viz., Holi, Diwali and
Christmas celebrationsChristmas celebrations
Sponsorhip for fund raisersSponsorhip for fund raisers
Donation of a van for shuttle service for the patientsDonation of a van for shuttle service for the patients
Sponsoring health check up campsSponsoring health check up camps
Sponsoring the printing of stationary of NGOsSponsoring the printing of stationary of NGOs
Getting up space in the newspapers/magazinesGetting up space in the newspapers/magazines
37. CollaborationsCollaborations
A collaboration of national public serviceA collaboration of national public service
organizations, professional medical associations,organizations, professional medical associations,
and government agencies working together toand government agencies working together to
promote breast cancer awareness, sharepromote breast cancer awareness, share
information on the disease, and provide greaterinformation on the disease, and provide greater
access to services.access to services.
38. Collaborating OrganizationsCollaborating Organizations
National Cancer Control Programme (NCCP)National Cancer Control Programme (NCCP)
Cancer Patients Aid Association (CPAA)Cancer Patients Aid Association (CPAA)
Macmillan Cancer SupportMacmillan Cancer Support
American Cancer Society (ACS) American Cancer Society (ACS)
American College of Obstetricians and Gynecologists (ACOG)American College of Obstetricians and Gynecologists (ACOG)
American College of Radiology (ACR)American College of Radiology (ACR)
The American Society of Clinical Oncology (ASCO) The American Society of Clinical Oncology (ASCO)
The American Medical Women's Association (AMWA)The American Medical Women's Association (AMWA)
National Medical Association (NMA)National Medical Association (NMA)
The Oncology Nursing Society (ONS) The Oncology Nursing Society (ONS)
Prevent Cancer FoundationPrevent Cancer Foundation
Centers for Medicare & Medicaid Services (CMS)Centers for Medicare & Medicaid Services (CMS)
National Cancer Institute (NCI)National Cancer Institute (NCI)
39. Thank YouThank You
Caring for patients through Awareness,Caring for patients through Awareness,
Education and RehabilitationEducation and Rehabilitation