Covering BBA - Marketing Management It is for BBA students

1. LAST 2.5 UNITS

2.  A) Internal Records
 B) Marketing Information
 C)Marketing Research
 D)Marketing Decision Support System
 E) Marketing Intelligence

3.  A) Tools which help marketing managers to analyze
data
 B) It helps to take quick decision
 C)It includes social statistics
 D) Usually a computer or data stores
 E) To retrieve information useful in making semi-
structured and unstructured decisions.

4.  A) Both are correct
 B) Both are wrong
 C) Only Statement 1 is correct
 D) Only Statement 2 is correct

5.  A) MIS-Data is collected frequently
 MR- Not collected frequently
 B) MIS- Heavily based on computers
 MR- Hardly makes use of Computers
 C) MIS- Future oriented
 MR- Past & Present oriented
 D) MIS – Scope is narrow
 MR- Scope is wide

6.  A) Analyse and Interpret the data
 B) Implement your research
 C) Collect the data
 D) Define the problem
 E) Reach a conclusion

7.  A) Government publications
 B) Surveys
 C) Trade Journals
 D) Public records

8.  A) Questionnnaire
 B) Interviews
 C) Schedules
 D) Internal Records

9.  A) Measuring Marketing phenomena in a numerical
sense
 B) You seek understanding why things are in a certain
way
 C) Where you attach meaning to your data
 D) You perform further investigation

10.  A) Helpful Marketing system & Vertical marketing
system
 B) Horizontal Marketing system & Vertical marketing
system
 C) Horizontal Marketing system & Vicious marketing
system
 D) Helpful Marketing system & Vicious marketing
system

11.  A) Data Transfer
 B) Information
 C) Communication
 D) Transfer
 E) Risk Taking

12. By,
Mrs. Durga Mishra
Management Trainer