Fulton Innovation hired Bazza Design to design their trade show exhibit for the 2011 Consumer Electronics Show. The exhibit was to feature a Tesla Roadster electric vehicle charging wirelessly from a simulated parking garage setting. Bazza Design created concepts including 3D layouts and sketches exploring variations. They refined ideas including a wireless power transmitter design and demonstration of the short distance needed for charging. The final installation incorporated many of Bazza Design's concept suggestions.

1. Case Study:
Consumer Electronics Show
Exhibit Design Support
6/21/2010
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2. Case Study: CES Exhibit Design
Design Research
Industrial Design
3D Development
Program Management
Project Brief:
Fulton Innovation (a division of Amway) asked Bazza
Design to help in the development of their trade
show exhibit for the 2011 Consumer Electronics Show
(CES). The focus of the show was going to be a Tesla
Roadster electric vehicle. The Tesla was going to be
charged wirelessly from a “parking spot” in a modern
parking garage setting. The initial concepts of the
exhibit included full scale 3D layouts of the vehicle
and other exhibit elements in block form. Sketches of
refined ideas were then created to explore interesting
variations. Informational video monitors, parking
garage and graphic visual elements were brought
together to create an exciting and inviting center
piece to the exhibit. The final design incorporated
many of the concept suggestions put forth by Bazza
Design.
Work performed for Fulton Innovation
Printed with permission by Amway
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3. Case Study: CES Exhibit Design
Research: Review of 2010 Exhibit
Interesting graphic
elements were
used. Similar
details should be
used this year.
Overall layout was fairly open. Individualized spaces were
created for specific scenarios of Fulton Innovation
technologies.
Banners hovered overhead to call attention.
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4. Case Study: CES Exhibit Design
Research: Parking Garage Exteriors
More Traditional looks for
garages
Modern details include glass
barriers and allot of lighting
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5. Case Study: CES Exhibit Design
Research: Parking Garage Interiors
Architectural details and
natural light add for
interesting structures
Pillar structures are consistent with most all interiors
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6. Case Study: CES Exhibit Design
Research: Parking Garage Icons
Graphics, signage and
color will be important
to creating a “garage”
feel to the exhibit
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7. Case Study: CES Exhibit Design
Research: Parking Garage Icons
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8. Case Study: CES Exhibit Design
Research: Parking Garage Futuristic
Layouts and Unique Details
Modern treatments and details will be highly
considered to create the “parking garage of the future”
look.
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9. Case Study: CES Exhibit Design
Research: Parking Garage Futuristic
Layouts and Unique Details
Space will be at a premium in the exhibit. Mechanical
details will help define space and boundaries for the
exhibit.
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10. Case Study: CES Exhibit Design
Research: Parking Garage Futuristic
Layouts and Unique Details
Color and lighting will play
a prominent part in the
layout of the space.
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11. Case Study: CES Exhibit Design
Research: Exhibit Space Mapping
Close-up of area foot print
Overall Floor Plan
Block Diagram of potential show elements
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12. Case Study: CES Exhibit Design
Concept: Basic Proposal of Layout
Products in Market
6X8 Storage
Refrigerator /counter top
Fulton
TI Chip Demo
End Cap
Shelving
Conference Table
Tesla Roadster
WPC
Reception
Created a full scale layout complete with 1:1 Scaled Tesla
Roadster
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13. Case Study: CES Exhibit Design
Concept: Basic Proposal of Layout
Existing Banners
Refrigerator /counter top
End Cap
Shelving
Reception
Products in Market
TI Chip Demo
6X8 Storage
Fulton
Tesla Roadster
Conference Table
WPC
Overall Floor Plan
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14. Case Study: CES Exhibit Design
Concept: Basic Proposal of Layout
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15. Case Study: CES Exhibit Design
Concept: Parking Space Ideation
5 foot space created around perimeter of vehicle
Concrete square column style
Parking Graphics on ground and pillars
Video displays in pillars
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16. Case Study: CES Exhibit Design
Concept: Parking Space Ideation
5 foot space created around perimeter of vehicle
Concrete square column style (half space)
One tall pillar that creates more complete “Parking
Garage” feel
Video displays in pillars
Parking Graphics
on ground
and pillars
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17. Case Study: CES Exhibit Design
Concept: Parking Space Ideation
5 foot space created around perimeter of vehicle
Round concrete column style
One tall pillar that creates more complete “Parking Garage” feel
Parking Graphics on ground and pillars
Video displays in pillars
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18. 5 foot space created around perimeter of vehicle
Case Study: CES Exhibit Design
Concept: Parking Space Ideation
Round concrete column style
Two tall pillars that creates more complete “Parking Garage” feel
Parking Graphics on ground and pillars
Video displays in pillars
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19. Case Study: CES Exhibit Design
Concept: Parking Space Ideation
5 foot space created around perimeter of vehicle
Round concrete column style (full space)
Low pillars with arch structures and cross member
approach light
Parking Graphics on ground and pillars
Video displays in pillars
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20. Case Study: CES Exhibit Design
Concept: Parking Space Ideation
5 foot space created around perimeter of vehicle
Round concrete column style (full space)
Low pillars with arch structures and cross member
approach light
Parking Graphics on ground and pillars
Video displays in pillars
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21. Case Study: CES Exhibit Design
Concept: Parking Space Ideation
5 foot space created around perimeter of vehicle
Round concrete column style
Low pillars with arch structures and cross member
approach light
Parking Graphics on ground and pillars
Video displays in pillars
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22. Case Study: CES Exhibit Design
Concept: Parking Space Ideation
5 foot space created around perimeter of vehicle
Round concrete column style (full space)
Low pillars with arch structures and cross member
approach light
Parking Graphics on ground, cross members and pillars
Video displays in pillars
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23. Case Study: CES Exhibit Design
Concept: Parking Space Ideation
5 foot space created around perimeter of vehicle
Round concrete column style
Low pillars with arch structures and cross member
approach light
Parking Graphics on ground, cross members and pillars
Video displays in pillars
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24. Case Study: CES Exhibit Design
Concept: Parking Space Ideation
5 foot space created around perimeter of vehicle
Square concrete column style
Barriers keep flow of traffic to a specific pattern
Monitors mounted to columns
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25. Case Study: CES Exhibit Design
Concept: Parking Space Ideation
5 foot space created around perimeter of
vehicle
“Formed” poles design creates dramatic visual
sweep and wide (full space)
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26. Case Study: CES Exhibit Design
Concept: Parking Space Ideation
5 foot space created around perimeter of
vehicle
“Formed” poles design creates dramatic visual
sweep and wide stance (full space)
Protective posts added for more of the
garage style look
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27. Case Study: CES Exhibit Design
Refinement: Wireless Power Transmitter “Lid Cover”
Created a series of graphical representations of what a wireless power transmitter could look
like for the Tesla Roadster. The objective of this assignment was to create a futuristic parking
garage lid that would be imbedded in the floor of the garage and be the source for wireless
charging transmission to the Tesla. The look of the design was based on what might a post
modern man hole cover look like.
Concept
Sketches
Covers Research
2D Plan View
Final Installation (Glow ring indicates vehicle charging
wirelessly)
3D Release
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28. Case Study: CES Exhibit Design
Refinement: High Power Demo
This assignment was to create a design detail to demonstrate the small distance
needed between the power transmitter and the Tesla Roadster (aprox. 4 inches).
Variations of shape, overall form, space between, and attachment to the exhibit
canopy were all considered. Work was done in 3D for speed of concept to final
release of the exhibit build.
Top Views of Variations
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29. Case Study: CES Exhibit Design
Refinement: High Power Demo
Preliminary Exhibit Design in Context
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30. Case Study: CES Exhibit Design
Refinement: High Power Demo
Final Installation
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31. Case Study: CES Exhibit Design
Finalization: Exhibit installed
Final Installation
The final installation
incorporated many of the
concept suggestions and actual
design input by Bazza Design.
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32. Contact Information
Bazza Design LLC
Barry Hutzel – Principal / Owner
2058 Breeze Drive Holland MI 49424
www.linkedin.com/in/barryhutzel/
barry.hutzel@bazzadesign.com
bazzadesign.com
616 335 0219
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