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Introduction to
Bayesian Truth Serum (BTS)
    presented by Fuming Shih
Ask for true opinion?
• Will you buy Samsung Galaxy S3 when it
  comes out? (Yes/No)
• Will you vote in the next presidential election?
  – (definitely/probably/probably not/definitely not)
• Have you had more than 20 sexual partners
  over the past year (Yes/No)
What is BTS?
• Survey scoring method that provides truth-
  telling incentives for respondents answering
  multiple-choice questions
• Respondents to supply not only their own
  answers, but also percentage estimates of
  others’ answers.
• The formula then assigns high scores to
  answers that are surprisingly common
              A Bayesian Truth Serum for Subjective Data by Drazen Prelec
              Science 15 October 2004: Vol. 306 no. 5695 pp. 462-466
BTS simplified
• “The premise behind this approach is the
  following. If people truly hold a particular
  belief, they are more likely to think that others
  agree or have had similar experiences.”
• you are your best estimator
    – or your estimation reveals you
    – posterior probability

                                                              You
your estimation        the unknown world
                       (distribution of different opinions)
Example Survey
How it works




reference: http://internetconferences.net/ipsi/files/CroatiaPrelecVIPSI.pdf
Calculate BTS Score




    reference: http://internetconferences.net/ipsi/files/CroatiaPrelecVIPSI.pdf
The Information score: measures
      surprisingly common




                                                            ex. log(0.15/0.05)




          reference: http://internetconferences.net/ipsi/files/CroatiaPrelecVIPSI.pdf
prediction score measures prediction
              accuracy




                                                            equals zero for
                                                            a perfect prediction


            reference: http://internetconferences.net/ipsi/files/CroatiaPrelecVIPSI.pdf
Conclusion First
• The best strategy for the respondent is to tell
  the truth
                           Your preference “wins” to the extent that it
                           is more popular than collectively estimated




                  reference: http://internetconferences.net/ipsi/files/CroatiaPrelecVIPSI.pdf
The intuitive argument for m=2




          reference: http://internetconferences.net/ipsi/files/CroatiaPrelecVIPSI.pdf
and I happen to like Red




      reference: http://internetconferences.net/ipsi/files/CroatiaPrelecVIPSI.pdf
This is my best estimate of the Red
         share (e.g., 50%)




           reference: http://internetconferences.net/ipsi/files/CroatiaPrelecVIPSI.pdf
Bayesian reasoning implies that someone who
likes White will estimate a smaller share for Red




                 reference: http://internetconferences.net/ipsi/files/CroatiaPrelecVIPSI.pdf
The average predicted share for Red will fall
 somewhere between these two estimates




               reference: http://internetconferences.net/ipsi/files/CroatiaPrelecVIPSI.pdf
Hence, if I like Red I should believe that
the share for Red will be underestimated
        or ‘surprisingly popular’

                                                My prediction of the
                                                average Red share
                                                estimate




              reference: http://internetconferences.net/ipsi/files/CroatiaPrelecVIPSI.pdf
The argument holds even if I know that my
        preferences are unusual




             reference: http://internetconferences.net/ipsi/files/CroatiaPrelecVIPSI.pdf
Application?
• Honest signals       subjective preferences
  – BTS draws more truth opinions from the users
  – reality mining captures the objective ground truths
• Are there relations between these two?
  – I feel stressful when multiple people around me
  – I feel depressed when I am alone
• A improvement on psychological-social probe
  – developing an opinion probe on funf-framework
  – capture preferences and context at the same time

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Bayesian truth-serum

  • 1. Introduction to Bayesian Truth Serum (BTS) presented by Fuming Shih
  • 2. Ask for true opinion? • Will you buy Samsung Galaxy S3 when it comes out? (Yes/No) • Will you vote in the next presidential election? – (definitely/probably/probably not/definitely not) • Have you had more than 20 sexual partners over the past year (Yes/No)
  • 3. What is BTS? • Survey scoring method that provides truth- telling incentives for respondents answering multiple-choice questions • Respondents to supply not only their own answers, but also percentage estimates of others’ answers. • The formula then assigns high scores to answers that are surprisingly common A Bayesian Truth Serum for Subjective Data by Drazen Prelec Science 15 October 2004: Vol. 306 no. 5695 pp. 462-466
  • 4. BTS simplified • “The premise behind this approach is the following. If people truly hold a particular belief, they are more likely to think that others agree or have had similar experiences.” • you are your best estimator – or your estimation reveals you – posterior probability You your estimation the unknown world (distribution of different opinions)
  • 6. How it works reference: http://internetconferences.net/ipsi/files/CroatiaPrelecVIPSI.pdf
  • 7. Calculate BTS Score reference: http://internetconferences.net/ipsi/files/CroatiaPrelecVIPSI.pdf
  • 8. The Information score: measures surprisingly common ex. log(0.15/0.05) reference: http://internetconferences.net/ipsi/files/CroatiaPrelecVIPSI.pdf
  • 9. prediction score measures prediction accuracy equals zero for a perfect prediction reference: http://internetconferences.net/ipsi/files/CroatiaPrelecVIPSI.pdf
  • 10. Conclusion First • The best strategy for the respondent is to tell the truth Your preference “wins” to the extent that it is more popular than collectively estimated reference: http://internetconferences.net/ipsi/files/CroatiaPrelecVIPSI.pdf
  • 11. The intuitive argument for m=2 reference: http://internetconferences.net/ipsi/files/CroatiaPrelecVIPSI.pdf
  • 12. and I happen to like Red reference: http://internetconferences.net/ipsi/files/CroatiaPrelecVIPSI.pdf
  • 13. This is my best estimate of the Red share (e.g., 50%) reference: http://internetconferences.net/ipsi/files/CroatiaPrelecVIPSI.pdf
  • 14. Bayesian reasoning implies that someone who likes White will estimate a smaller share for Red reference: http://internetconferences.net/ipsi/files/CroatiaPrelecVIPSI.pdf
  • 15. The average predicted share for Red will fall somewhere between these two estimates reference: http://internetconferences.net/ipsi/files/CroatiaPrelecVIPSI.pdf
  • 16. Hence, if I like Red I should believe that the share for Red will be underestimated or ‘surprisingly popular’ My prediction of the average Red share estimate reference: http://internetconferences.net/ipsi/files/CroatiaPrelecVIPSI.pdf
  • 17. The argument holds even if I know that my preferences are unusual reference: http://internetconferences.net/ipsi/files/CroatiaPrelecVIPSI.pdf
  • 18. Application? • Honest signals subjective preferences – BTS draws more truth opinions from the users – reality mining captures the objective ground truths • Are there relations between these two? – I feel stressful when multiple people around me – I feel depressed when I am alone • A improvement on psychological-social probe – developing an opinion probe on funf-framework – capture preferences and context at the same time

Editor's Notes

  1. The algorithm assigns more points to responses to answers that are "surprisingly common", that is, answers that are more common that collectively predicted. For example, let's say you are being asked about which political candidate you support. A candidate who is chosen (in the first question) by 10% of the respondents, but only predicted as being chosen (the second question) by 5% of the respondents is a surprisingly common answer. This technique gets more true opinions because it is believed that people systematically believe that their own views are unique, and hence will underestimate the degree to which other people will predict their own true views.
  2. example:X_bar = 0.15Y_bar = 0.05 information score = log(3)The Information score measures whether ananswer is surprisingly common
  3. example:X_bar = 0.15Y_bar = 0.05 information score = log(3)The Information score measures whether ananswer is surprisingly common