Presenting this set of slides with name - Saas Sales PowerPoint Presentation Slides. This presentation comprises a total of twenty four slides. Each slide focuses on one of the aspects of Saas Sales PowerPoint Presentation Slides with content extensively researched by our business research team. Our team of PPT designers used the best of professional PowerPoint templates, images, icons and layouts. Also included are impressive, editable data visualization tools like charts, graphs and tables. When you download this presentation by clicking the Download button, you get the presentation in both standard and widescreen format. All slides are fully customizable. Change the colors, font, size, add and remove things as per your need and present before your audience.
This Toolkit was created by ex-McKinsey, Havas & Deloitte Consultants specialized in Marketing, Sales & Communication Strategy. It includes all the Frameworks, Tools & Templates required to help you define and execute your Sales, Marketing, Communication and Pricing Strategy & Plan. This Slideshare Powerpoint presentation is only a small preview of our Toolkit. You can download the entire Toolkit in Powerpoint and Excel at www.slidebooks.com.
Slides David Shoenberger recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
Demand Metric's Playbooks provide frameworks with links to actionable research, tools, templates and training to help organizations operationalize best practices for Marketing.
This is a preview of the Complete Business Frameworks Reference Guide/Toolkit. The full document can be downloaded here:
https://flevy.com/browse/business-document/complete-business-frameworks-reference-guide-644
The Complete Business Frameworks Reference Guide is a very comprehensive document with over 300+ slides--covering 50 common management consulting frameworks and methodologies (listed below in alphabetical order). A detailed summary is provided for each business framework. The frameworks in this deck span across Corporate Strategy, Sales, Marketing, Operations, Organization, Change Management, and Finance.
These frameworks and templates are the same used by top tier consulting firms, such as McKinsey, Bain, BCG, Booz, Monitor Group, Deloitte, Accenture, IBM, E&Y, LEK, AT Kearney, Roland Berger, Oliver Wyman, and others.
INCLUDED FRAMEWORKS & METHODOLOGIES:
1. ABC Analysis
2. Adoption Cycle
3. Ansoff Market Strategies
4. Balanced Scorecard
5. BCG Growth-Share Matrix
6. Benchmarking
7. Blue Ocean Strategy
8. Break-even Analysis
9. Business Unit Profitability
10. Economics of Scale
11. Environmental Analysis
12. Experience Curve
13. Cluster Analysis
14. Company & Competitor Analysis
15. Core Competence Analysis
16. Cost Structure Analysis
17. Customer Experience
18. Customer Satisfaction Analysis
19. Customer Value Proposition
20. Fiaccabrino Selection Process
21. Financial Ratios Analysis
22. Gap Analysis
23. Industry Attractiveness & Business Strength Assessment
24. Key Purchase Criteria
25. Key Success Factors (KSF)
26. Market Sizing & Share
27. McKinsey 7-S
28. Net Present Value
29. PEST Analysis
30. Porter Competition Strategies
31. Porter's Five Forces
32. Portfolio Strategies
33. Price Elasticity
34. Product Life Cycle
35. Product Substitution
36. Relative Cost Positioning
37. Rogers' Five Factors
38. Scenario Techniques
39. Scoring Models
40. Segment Attractiveness
41. Segmentation & Targeting
42. Six Thinking Hats
43. Stakeholder Analysis
44. Strengths & Weaknesses Analysis
45. Structure-Conduct-Performance (SCP)
46. SWOT Analysis
47. SWOT Strategies
48. Treacy / Wiersema Market Positioning
49. Value Chain Analysis
50. Venkat Matrix
The level of detail varies by framework, depending on the nature of the management model. Examples, templates, and case studies are provided.
Presenting this set of slides with name - Saas Sales PowerPoint Presentation Slides. This presentation comprises a total of twenty four slides. Each slide focuses on one of the aspects of Saas Sales PowerPoint Presentation Slides with content extensively researched by our business research team. Our team of PPT designers used the best of professional PowerPoint templates, images, icons and layouts. Also included are impressive, editable data visualization tools like charts, graphs and tables. When you download this presentation by clicking the Download button, you get the presentation in both standard and widescreen format. All slides are fully customizable. Change the colors, font, size, add and remove things as per your need and present before your audience.
This Toolkit was created by ex-McKinsey, Havas & Deloitte Consultants specialized in Marketing, Sales & Communication Strategy. It includes all the Frameworks, Tools & Templates required to help you define and execute your Sales, Marketing, Communication and Pricing Strategy & Plan. This Slideshare Powerpoint presentation is only a small preview of our Toolkit. You can download the entire Toolkit in Powerpoint and Excel at www.slidebooks.com.
Slides David Shoenberger recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
Demand Metric's Playbooks provide frameworks with links to actionable research, tools, templates and training to help organizations operationalize best practices for Marketing.
This is a preview of the Complete Business Frameworks Reference Guide/Toolkit. The full document can be downloaded here:
https://flevy.com/browse/business-document/complete-business-frameworks-reference-guide-644
The Complete Business Frameworks Reference Guide is a very comprehensive document with over 300+ slides--covering 50 common management consulting frameworks and methodologies (listed below in alphabetical order). A detailed summary is provided for each business framework. The frameworks in this deck span across Corporate Strategy, Sales, Marketing, Operations, Organization, Change Management, and Finance.
These frameworks and templates are the same used by top tier consulting firms, such as McKinsey, Bain, BCG, Booz, Monitor Group, Deloitte, Accenture, IBM, E&Y, LEK, AT Kearney, Roland Berger, Oliver Wyman, and others.
INCLUDED FRAMEWORKS & METHODOLOGIES:
1. ABC Analysis
2. Adoption Cycle
3. Ansoff Market Strategies
4. Balanced Scorecard
5. BCG Growth-Share Matrix
6. Benchmarking
7. Blue Ocean Strategy
8. Break-even Analysis
9. Business Unit Profitability
10. Economics of Scale
11. Environmental Analysis
12. Experience Curve
13. Cluster Analysis
14. Company & Competitor Analysis
15. Core Competence Analysis
16. Cost Structure Analysis
17. Customer Experience
18. Customer Satisfaction Analysis
19. Customer Value Proposition
20. Fiaccabrino Selection Process
21. Financial Ratios Analysis
22. Gap Analysis
23. Industry Attractiveness & Business Strength Assessment
24. Key Purchase Criteria
25. Key Success Factors (KSF)
26. Market Sizing & Share
27. McKinsey 7-S
28. Net Present Value
29. PEST Analysis
30. Porter Competition Strategies
31. Porter's Five Forces
32. Portfolio Strategies
33. Price Elasticity
34. Product Life Cycle
35. Product Substitution
36. Relative Cost Positioning
37. Rogers' Five Factors
38. Scenario Techniques
39. Scoring Models
40. Segment Attractiveness
41. Segmentation & Targeting
42. Six Thinking Hats
43. Stakeholder Analysis
44. Strengths & Weaknesses Analysis
45. Structure-Conduct-Performance (SCP)
46. SWOT Analysis
47. SWOT Strategies
48. Treacy / Wiersema Market Positioning
49. Value Chain Analysis
50. Venkat Matrix
The level of detail varies by framework, depending on the nature of the management model. Examples, templates, and case studies are provided.
On April 25th, 2013, Salesforce Work.com hosted a webinar featuring Nicole DiViito from Salesforce.com's Global Onboarding and Sales Productivity Team. Here is the powerpoint presented. A replay of the session can be found here:
http://work.com/blog/2013/04/webcast-replay-inside-salesforce-coms-winning-sales-culture/
Product Vision and Strategy - Value PropositionsDoug Henderson
Discussion at the Alpha Loft's Accelerate NH startup accelerator mentoring session in Portsmouth NH on 3/14/2015. Discussed Product Value Proposition, Business Model Canvas, Value Map, Customer Segments, Customer Research, Lean Startup Methodology. http://alphaloft.org/accelerate-nh/
Why Product-Led Growth is the most effective GTM strategyMickey Alon
Product-led growth is a strategy that relies on features and usage as primary drivers for customer acquisition, retention and expansion. Mastering growth is an iterative process that involves measurements, user engagements and experimentation.
Geoffrey Moore Slide Set from the Berkeley Digital Media ConferenceGeoffrey Moore
This slide set is from a speech Geoffrey Moore gave at the Berkeley Digital Media Conference on October 29, 2011. This is a link to the actual speech: http://www.youtube.com/watch?v=7RIHoUtyJQc
To find out more about Geoffrey Moore please visit:
More information about Geoffrey Moore:
http://www.geoffreyamoore.com
More information about the Escape Velocity Book:
http://www.escapevelocitybymoore.com
Geoffrey Moore on Twitter:
http://www.twitter.com/geoffreyamoore
Geoffrey Moore on Google Plus:
http://gplus.to/geoffreyamoore
New Market Penetration Analysis PowerPoint Presentation SlidesSlideTeam
Conduct a thorough market research for new product using New Market Penetration Analysis PowerPoint Presentation Slides. Identify and evaluate the market need, market size, competition, and more with the help of content-ready new market penetration PowerPoint presentation slideshow. This ready-made PowerPoint complete deck comprises of templates like market segmentation, product market mapping, market research for new product, competitive opportunity, market landscape, market attractiveness, and more. Use new market penetration analysis PPT slides to create a plan to introduce your product in the market. These new market penetration analysis PowerPoint slides will help you assess the competitive market and product mapping for a product to be entered in a market successfully. These templates are completely customizable. You can edit the template as per your convenience. Edit the color, text, icon, and font size as per your need. Grab this new market penetration analysis PowerPoint templates to develop and introduce your new product in the market without any hassles. Introduce changes that assure improvement with our New Market Penetration Analysis Powerpoint Presentation Slides. Gain from being able to introspect.
Cross-Sell and Upsell Strategies in the ChanneleCoast
Laz Gonzalez from SiriusDecisions and Juliann Grant from eCoast Marketing discuss the key factors in implementing successful cross selling campaigns in the channel. Suppliers want to expand their footprint within their reseller client bases and capture new market share. Meeting growth targets from indirect channels can be challenging, since many resellers are not exclusive and represent multiple suppliers to best compete in the market.
To capture and externalise the product vision will provide advantages to the process and the team. You will now have a singular representation, a visible artefact to throw tomatoes at, and the ability to test and improve any or all elements.
Growth Strategy for B2B SaaS | GMA WebinarsGraceChong37
The 1st in Asia | Growth Marketing Academy
🙌🏻Register for FREE and watch the recording whenever you’re FREE!🙌🏻
👉🏻Join Now: https://bit.ly/3kUligs
【Growth Strategy for B2B SaaS - How to Build Your Product into a Growth-Ready One?】
✍🏻What will I learn…
1.What B2B SaaS means
2.Product life-cycle and customer journey in B2B SaaS
3.The go-to-market strategies for B2B SaaS
4.How marketers can better align with product team for growth
👨🏻💼Meet Our Speaker - YuHsuan
YuHsuan Chao is a product expert and serial entrepreneur in SaaS. Experienced in the full lifecycle of SaaS from development to go-to-market, she's currently at Zendesk helping thousands of businesses deliver the best customer experiences.
🐾We will update the webinars, if you want to get more marketing knowledge, please subscribe to our channel!
👉🏻 learn more: https://www.growthmarketer.academy/
On April 25th, 2013, Salesforce Work.com hosted a webinar featuring Nicole DiViito from Salesforce.com's Global Onboarding and Sales Productivity Team. Here is the powerpoint presented. A replay of the session can be found here:
http://work.com/blog/2013/04/webcast-replay-inside-salesforce-coms-winning-sales-culture/
Product Vision and Strategy - Value PropositionsDoug Henderson
Discussion at the Alpha Loft's Accelerate NH startup accelerator mentoring session in Portsmouth NH on 3/14/2015. Discussed Product Value Proposition, Business Model Canvas, Value Map, Customer Segments, Customer Research, Lean Startup Methodology. http://alphaloft.org/accelerate-nh/
Why Product-Led Growth is the most effective GTM strategyMickey Alon
Product-led growth is a strategy that relies on features and usage as primary drivers for customer acquisition, retention and expansion. Mastering growth is an iterative process that involves measurements, user engagements and experimentation.
Geoffrey Moore Slide Set from the Berkeley Digital Media ConferenceGeoffrey Moore
This slide set is from a speech Geoffrey Moore gave at the Berkeley Digital Media Conference on October 29, 2011. This is a link to the actual speech: http://www.youtube.com/watch?v=7RIHoUtyJQc
To find out more about Geoffrey Moore please visit:
More information about Geoffrey Moore:
http://www.geoffreyamoore.com
More information about the Escape Velocity Book:
http://www.escapevelocitybymoore.com
Geoffrey Moore on Twitter:
http://www.twitter.com/geoffreyamoore
Geoffrey Moore on Google Plus:
http://gplus.to/geoffreyamoore
New Market Penetration Analysis PowerPoint Presentation SlidesSlideTeam
Conduct a thorough market research for new product using New Market Penetration Analysis PowerPoint Presentation Slides. Identify and evaluate the market need, market size, competition, and more with the help of content-ready new market penetration PowerPoint presentation slideshow. This ready-made PowerPoint complete deck comprises of templates like market segmentation, product market mapping, market research for new product, competitive opportunity, market landscape, market attractiveness, and more. Use new market penetration analysis PPT slides to create a plan to introduce your product in the market. These new market penetration analysis PowerPoint slides will help you assess the competitive market and product mapping for a product to be entered in a market successfully. These templates are completely customizable. You can edit the template as per your convenience. Edit the color, text, icon, and font size as per your need. Grab this new market penetration analysis PowerPoint templates to develop and introduce your new product in the market without any hassles. Introduce changes that assure improvement with our New Market Penetration Analysis Powerpoint Presentation Slides. Gain from being able to introspect.
Cross-Sell and Upsell Strategies in the ChanneleCoast
Laz Gonzalez from SiriusDecisions and Juliann Grant from eCoast Marketing discuss the key factors in implementing successful cross selling campaigns in the channel. Suppliers want to expand their footprint within their reseller client bases and capture new market share. Meeting growth targets from indirect channels can be challenging, since many resellers are not exclusive and represent multiple suppliers to best compete in the market.
To capture and externalise the product vision will provide advantages to the process and the team. You will now have a singular representation, a visible artefact to throw tomatoes at, and the ability to test and improve any or all elements.
Growth Strategy for B2B SaaS | GMA WebinarsGraceChong37
The 1st in Asia | Growth Marketing Academy
🙌🏻Register for FREE and watch the recording whenever you’re FREE!🙌🏻
👉🏻Join Now: https://bit.ly/3kUligs
【Growth Strategy for B2B SaaS - How to Build Your Product into a Growth-Ready One?】
✍🏻What will I learn…
1.What B2B SaaS means
2.Product life-cycle and customer journey in B2B SaaS
3.The go-to-market strategies for B2B SaaS
4.How marketers can better align with product team for growth
👨🏻💼Meet Our Speaker - YuHsuan
YuHsuan Chao is a product expert and serial entrepreneur in SaaS. Experienced in the full lifecycle of SaaS from development to go-to-market, she's currently at Zendesk helping thousands of businesses deliver the best customer experiences.
🐾We will update the webinars, if you want to get more marketing knowledge, please subscribe to our channel!
👉🏻 learn more: https://www.growthmarketer.academy/
We give you a framework for creating a B2B Sales Playbook - section by section, with key info about questions to consider when writing your own Sales Playbook.
Find out more about how to create your own Sales Playbook at: https://contemsa.com/sales-playbook/
Product Edition: How we leverage UserTestingUserTesting
As Product Managers, you’re responsible for delivering game-changing products that both delight customers and grow the business. It’s also critical that the product decisions you make get buy-in from key stakeholders, whether it’s from your direct team or executives. Not only that, these decisions need to be made faster than ever before.
In our first installment of the Product Edition Webinar, UserTesting's Director of Product Brian Tran will share a few ways he leverages the UserTesting platform for product discovery and validation, to make decisions quickly and confidently.
You’ll learn how to use UserTesting to:
Uncover key unmet customer needs
Understand the perceived value of your product to determine pricing
Validate and prioritize feature sets
This is the ppt translation of the third part of 25 keys to sales & marketing, an audio portable MBA course, which has been developed by New York Times publishing, with the contribution of some of the best known business academicians and practitioners of the contemporary world. This is only a reproduced graphical version of the same with no commercial motive. It has been developed for better self learning and for assistance to the large community of several business practitioners & students, who are in constant pursuit for quality stuff on-line.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
1. 7 Battlecard Templates
Designed & Customizable for Any Business
Create dynamic battlecards with integrated, real-time competitive intelligence
with Crayon. Learn more at crayon.co/products/battlecards
2. About These Battlecard Templates
Competitor battlecards are one of the more popular sales enablement materials businesses create today.
Competitor battlecards provide an overview of a specific competitor’s company, products, and services and
provide guidelines on how to win a deal against that competitor. The most effective battlecards are easy to
consume, up-to-date with the latest competitive intelligence, and tailored to the sales process.
These templates have been crafted based on best practices gleaned from researching a variety of companies’ real
life battlecards. They draw from the design, content structure, and formats that were most common among the
battlecards reviewed. The goal with these templates is to make the process of creating effective battlecards
easier, sharing the lessons from peers in the industry and providing a head start on creating the materials
themselves, so that you can get straight down to helping your sales team win more competitive deals. Simply
customize with your branding, competitors, and content, and share with your team!
You may also be interested in these related articles:
• 12 Types of Sales Enablement Materials to Win More Deals
• 6 Steps to Design a Successful Competitive Intelligence Process
• How to Create a Competitive Matrix (Step-by-Step Guide With Examples & Templates)
• How to Eliminate Competitive Battlecard Bias to Help Sales Win More Deals
3. VS.
Short summary
of core
messaging
Short summary
of core
messaging
Overview
Brief description of the company, product, and market that they sell
to. Keep it short and sweet, just 1-2 sentences.
Strengths
1. Competitor’s key strength – Include a short description of this strength.
2. Competitor’s key strength – Include a short description of this strength.
3. Competitor’s key strength – Include a short description of this strength.
Weaknesses
1. Competitor’s weakness – Reveal their weakness and why it’s important.
2. Competitor’s weakness – Reveal their weakness and why it’s important.
3. Competitor’s weakness – Reveal their weakness and why it’s important.
Why We Win
1. Key Takeaway – Highlight why customers choose your solution over
this competitor’s, likely tied to one of their weaknesses
2. Key Takeaway – Highlight why customers choose your solution over
this competitor’s, likely tied to one of their weaknesses
3. Key Takeaway – Highlight why customers choose your solution over
this competitor’s, likely tied to one of their weaknesses
Questions to Ask
• What is a question a sales rep can ask to best position your solution?
• What is a question a sales rep can ask to best position your solution?
• What is a question a sales rep can ask to best position your solution?
Handling
Objections
• Objection – Describe how to handle a common objection to your solution
when compared to the competitor’s
• Objection – Describe how to handle a common objection to your solution
when compared to the competitor’s
4. Battlecard
Company Overview
Brief description of the company,
product, and market that they sell to.
Keep it short and sweet, just 1-2 sentences.
Products
• Product Name – short description of
what it is and who it’s for
• Add details if needed
• Add details if needed
• Add details if needed
• Product Name – short description of
what it is and who it’s for
• Product Name – short description of
what it is and who it’s for
Pricing
Package 1 - $x and highlights of what’s
included
Package 2 - $x and highlights of what’s
included
Strengths
1. Competitor’s key strength –
Include a short description of a
strength of this competitor’s solution.
2. Competitor’s key strength –
Include a short description of a
strength of this competitor’s solution.
3. Competitor’s key strength –
Include a short description of a
strength of this competitor’s solution.
Weaknesses
1. Competitor’s weakness – Reveal a
weakness of this competitor’s solution
and how your solution differs.
2. Competitor’s weakness – Reveal a
weakness of this competitor’s solution
and how your solution differs.
3. Competitor’s weakness – Reveal a
weakness of this competitor’s solution
and how your solution differs.
How We Win
1. Key Takeaway – Highlight why
customers choose your solution over
this competitor’s.
2. Key Takeaway – Highlight why
customers choose your solution over
this competitor’s.
3. Key Takeaway – Highlight why
customers choose your solution over
this competitor’s.
Potential Landmines
• Topic or feature – Example of your
own weakness that may be surfaced, and
how to handle on a sales call
• Topic or feature – Example of your
own weakness that may be surfaced, and
how to handle on a sales call
• Topic or feature – Example of your
own weakness that may be surfaced, and
how to handle on a sales call
5. Battlecard
COMPANY OVERVIEW
Brief description of the
company, product, and
market that they sell to. Keep it
short and sweet.
PRODUCTS
Product names and short
descriptions of what they are and
who they’re for.
CUSTOMERS
Describe the markets that they
target and mention some of their
notable customers.
PRICING
Pricing starts at $x or describe
pricing ranges and structure.
WHY WE WIN
Describe reason #1 why we win
• Include supporting points
• Include supporting points
Describe reason #2 why we win
• Include supporting points
• Include supporting points
Describe reason #3 why we win
• Include supporting points
• Include supporting points
WHY WE LOSE
Some details here
• Some more points here
• More points here
Some details here
• Some more points here
• More points here
Some details here
• Some more points here
• More points here
“Quote from customer
highlighting why we win”
- Name, Title, Company
“Quote from customer that
switched from competitor.”
- Name, Title, Company
See all the Pied Piper battlecards at
internalwiki.com/battlecards or in
the slack channel #competitors
6. Hooli Battlecard Page 1 of 2
Pied Piper vs. Hooli Battlecard
Company Overview Competitor Claims & How to Handle Them
Brief description of the company,
product, and market that they sell
to. Keep it short and sweet, but
highlight the company’s messaging,
team, and market focus.
Claim How to Respond
Competitor’s
claim against you
• Talking point on how to respond
• Talking point on how to respond
Competitor’s
claim against you
• Talking point on how to respond
• Talking point on how to respond
Competitor’s
claim against you
• Talking point on how to respond
• Talking point on how to respond
• Talking point on how to respond
Products Competitor Weaknesses & Sales Trap Questions
Product Name – short description of
what it is and who it’s for
• Add details if needed
• Add details if needed
Product Name – short description of
what it is and who it’s for
• Add details if needed
• Add details if needed
Weakness Sales Questions
Competitor
weakness
• Provide prompts the sales team can use to help prospect
uncover competitor’s weakness
Competitor
weakness
• Provide prompts the sales team can use to help prospect
uncover competitor’s weakness
Competitor
weakness
• Provide prompts the sales team can use to help prospect
uncover competitor’s weakness
• Provide prompts the sales team can use to help prospect
uncover competitor’s weakness
7. Hooli Battlecard Page 2 of
Pied Piper vs. Hooli Battlecard
Key Feature Comparison Pricing Comparison Notable Customers
Feature PP H Hooli Pricing
• Package 1 $x
• Details on what’s included
• Callouts on limitations
• Package 2 $x
• Details on what’s included
• Callouts on limitations
• Package 3 $x
• Details on what’s included
• Callouts on limitations
Hooli Customers
Feature name/description Y Y
Feature name/description Y Y
Feature name/description Y N
Feature name/description Y N
Feature name/description Y P
Feature name/description Y $$
Feature name/description $$ $$ Pied Piper Pricing
• Package 1 $x
• Details on what’s included
• And typical use cases
• Package 2 $x
• Details on what’s included
• And typical uses cases
• Package 3 $x
• Details on what’s included
• And typical use cases
Pied Piper Customers
Feature name/description N Y
Feature name/description N $$
Feature name/description Y P
Feature name/description Y N
Feature name/description Y N
Feature name/description P N
8. HOOLI BATTLECARD
HOOLI
OVERVIEW
Company description that
highlights their history,
their messaging, their
products, and their
target market.
Mention some of the key
points about their
strengths &
weaknesses and key
points to know about their
approach.
Tee up an understanding
of why your solution is
superior – high level
points on how to go up
against this competitor.
Learn more: hooli.com
KEY TAKEAWAY
Summarize how you’re able to win against this competitor, highlighting your strengths and why
customers choose your solution in competitive sales situations. Try writing this in such a way
that a sales executive can read it as part of a sales call and it will successfully tee up the
conversation to go well.
HOOLI STRENGTHS
1. Competitor’s key strength – Include a short description of this strength.
2. Competitor’s key strength – Include a short description of this strength.
3. Competitor’s key strength – Include a short description of this strength.
4. Competitor’s key strength – Include a short description of this strength.
5. Competitor’s key strength – Include a short description of this strength.
HOOLI WEAKNESSES
1. Competitor’s weakness – Reveal their weakness and why it’s important.
2. Competitor’s weakness – Reveal their weakness and why it’s important.
3. Competitor’s weakness – Reveal their weakness and why it’s important.
4. Competitor’s weakness – Reveal their weakness and why it’s important.
Last updated: October 2021
9. HOOLI BATTLECARD
FEATURE COMPARISON
Last updated: October 2021
PRICING COMPARISON
Hooli Pricing
Overview of the competitor’s pricing model, packages,
and extra charges.
Reference: www.hooli.com/pricing
Pricing Example
Describe a typical customer case and how the charges
would add up with the competitor’s solution.
• Pricing detail #1
• Pricing detail #2
• Pricing detail #3
Total Cost: $x
Then compare that customer case with your own
pricing model.
• Pricing detail #1
• Pricing detail #2
• Pricing detail #3
Total Cost: $x (cost savings of $y per year)
Hooli Pied Piper
Feature Name Y Y
Feature Name Y Y
Feature Name Y Y
Feature Name Limited Pro Package
Feature Name Limited Y
Feature Name Y Y
Feature Name N Pro Package
Feature Name N Limited
Feature Name Limited Y
Feature Name Limited Limited
10. Pied Piper Hooli
In a Nutshell Short description of the company, its
products, and its customers.
Short description of the company, its
products, and its customers.
Year Founded 2005 2000
Headquarters San Francisco, CA Chicago, IL
Funding $100M $80M
Employee Count Approx. 500 Approx. 200
Customer Count Approx. 1,000 Approx. 200
Key Messaging Points • Key point – used in sales/marketing
• Key point – used in sales/marketing
• Key point – used in sales/marketing
• Key point – used in sales/marketing
• Key point – used in sales/marketing
• Key point – used in sales/marketing
Recent Wins vs. Hooli
(Link to More)
Customer Name – short description of why we won
Customer Name – short description of why we won
Recent Losses vs. Hooli
(Link to More)
Customer Name – short description of why we lost & lesson learned
Customer Name – short description of why we lost & lesson learned
Pied Piper vs. Hooli at a glance
11. Battlecard
COMPETITOR
OVERVIEW
Brief description of the
company, product, and
market that they sell to. Keep it
short and sweet.
Note any high level product details
that are needed for context.
And mention some of their
notable customers as well as
notable customers who have
chosen your solution over theirs.
PIED PIPER COMPETITIVE DIFFERENTIATORS
See all the Pied Piper battlecards at
internalwiki.com/battlecards or in
the slack channel #competitors
Reason #1
• Include supporting points, highlighting your strength over the competitor
• Include supporting points, highlighting the competitor’s weakness
• Include supporting points, including customer quotes or other proof
points
Reason #2
• Include supporting points, highlighting your strength over the competitor
• Include supporting points, highlighting the competitor’s weakness
• Include supporting points, including customer quotes or other proof
points
Reason #3
• Include supporting points, highlighting your strength over the competitor
• Include supporting points, highlighting the competitor’s weakness
• Include supporting points, including customer quotes or other proof
points
1
2
3
“Quote from customer that
switched from competitor.”
- Name, Title, Company
12. Struggling to Keep Your Battlecards Up to Date?
Create dynamic battlecards integrated with the largest source of real-time intelligence
Crayon Battlecards are always in sync with the market because they are integrated with Crayon’s live feed of intelligence from
hundreds of millions of sources. With built-in quantitative measures, Salesforce integration, and mobile responsiveness, your sales
team will be able to access the latest intelligence wherever they are and you’ll be able to measure the impact on your win rates.
Learn more about Crayon Battlecards at crayon.co/products/battlecards
About Crayon
Crayon is the competitive intelligence backbone that enables mid-market and enterprise businesses to see and seize opportunities so
they can create sustainable advantages in their markets. Our award-winning software platform provides a complete, real-time picture
of what your competitors are up to and empowers everyone across your organization to compete like they mean it.
Learn more at www.crayon.co