A company profile can show investors and stakeholders the value of a company, along with its mission, goals and performance. Discovering what to include in a company profile can help you write a profile that engages readers and promotes a company's image. In this article, we define the company profile and discuss its importance, deliver steps for writing a company profile, list tips for a strong profile and offer a template and example of a typical company profile, plus we take a look at Indeedโs Company Pages. What is a company profile? A company profile is a written introduction to a company that tells the reader about its activities, mission, goals and strengths. Often, a company profile includes the story of the company's founding and describes its products or services. In smaller businesses, the company owner may write a company profile. However, larger companies can assign an employee to this task. Company profiles can fulfill the following purposes: Funding: Company profiles can give potential investors the information they need to decide whether to provide funding for a company. Brand building: You can use a company profile to inform website and social media users about your company's mission, values and origin. Recruitment: A company profile, similar to a Company Page on Indeed, helps you to promote your company to prospective talent and highlight what makes your company unique. There is no set length for company profiles. Some profiles are as short as two pages while others span 10 or more. This length can depend on a number of factors, including the audience for the company profile, the company's age and its size. Related: What are Organization Values? Importance of writing a company profile There are several benefits to writing a profile for a company: Communicate culture and values: Writing a company profile that emphasizes a positive company culture and strong values can help companies attract employees and investors. Public image: A strong company profile can give a company a positive public image in its community. Growth: Company profiles can act as a plan for growing business operations and revenue. Related: Company vs. Brand: What Are the Differences? How to create a company profile Below is a list of steps you can take to write a company profile: 1. Identify a purpose for the profile Before you begin writing the company profile, it's important to identify its purpose. Company profiles can include different elements depending on their target audience and end goal. Once you have identified the profile's purpose, you can think about elements to incorporate that emphasize that purpose. Here are some elements to consider including in the profile: Company values: Whether you're writing the profile to recruit investors or engage customers, you can include language that describes the company's values. Value of products: Especially if you're writing a company profile for investors, you can use the profile as an opportunity to