1. Bates College Lewiston, Maine
Industry Insights
Linking Students with Industry Information
January 23, 2009

2. Program Overview
• The goal of the Industry Insights is to provide students with information about careers in a
specific industry from Bates alumni and parents in those fields
– Session topics will be based on a specific job functions and industries
• Example: A marketing topic can give insights into consumer-centric marketing vs. industrial
product marketing
– The industries we will address in the first group of sessions include:
• Marketing/PR/Advertising
• Non-Profits and NGOs
• Commercial Real Estate
• Music & Performing Arts
• Scientific Research
• Presentations will leverage web technology, using virtual broadcast, chat and archiving tools to
facilitate communication as well as offer a forum for students to ask the alumni/parent
presenters follow-up questions
• Discussions would be open to all students at Bates and have been designed so they could
participate from any location with Internet access
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3. Logistics of the Session
• A web portal has been developed which links live video tools for multiple presenters, online
chat, online spreadsheets and archiving functionality
– These tools create a virtual conference room and allow for presentations to be shown to all participants
as well as for questions to be submitted via an online chat feature
• Sessions will begin with a live webcast, where a moderator introduces the program and
speakers, and then transitions to each speaker. Each speaker will give their presentation,
walking students through the prepared materials which will also be loaded on the site
• After the presentations, the moderator will introduce the Q&A session with the online chat
feature
– Students can submit questions for the panel to the moderator via a web form
– The moderator would then filter questions and direct them to specific panelists
– Panelists would then respond to each question via the online chat
• Benefit: All participants can see the questions and answers
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4. Technology
Mogulus Online Studio Google Docs (Spreadsheet)
Advantages to these technologies BatesConnect on Ning
• Easily integrate with one-another
• Offer embedding code to place
information feeds anywhere
• Very simple from a user perspective
• They are all FREE!
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5. Suggested Session Outline
Session Outline • Each session will consist of a presentation
0:00 segment and a question and answer segment
Introduction and Set Agenda
0:05 – A panel of 1-3 alumni/parents will each deliver a
Presenter #1 presentation
0:10 • Presentations will be 5-10 minute each
0:15 • Presenters can create PowerPoints to
support their talk (5-8 slides max)
0:20 Presenter #2
– The remaining time will be dedicated to allowing
0:25
students to ask questions of the panel
0:30 Presenter #3
0:35
0:40
0:45
0:50 Online Chat/Q&A
0:55
0:60
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6. Alumni/Parent Presenter Responsibilities
• Prior to the session:
– Create short Powerpoint of talking points (5-8 slides) and send it in a PDF format to the moderator
– Prepare remarks for live presentation
– Estimated time commitment: 2-4 hours
• Day of the Session:
– Participate in a short tutorial on the technology being used immediately prior to the beginning of the
session
– Deliver the presentation via live video & audio or just live audio
– Participate in Q&A
– Estimated time commitment: 1-2 hours
• After the session: (Optional)
– Reply to follow-up questions posted to the session web site
– Estimated time commitment: 1-2 hours
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7. Potential Topics for Presentation
• General overview of an industry, including major sub-components and a brief description of
each
• A day in the life of …
• Walk through an average project, discussing your tasks and role in its completion
• How to break into your industry and where to look for entry-level positions
• Others??
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8. Moderator Responsibilities
• The moderator coordinates panelist presentations prior to the session, provides introductions, and
controls the question flow
• Prior to the session:
– Coordinate presentations among panelists and assure there is little/no content overlap
– Compile all presentations into a single PDF document and load to the Internet using SlideShare (Or send
to the session producer if there is one.)
– Estimated time commitment: 1-3 hours
• Day of the session:
– Participate in a short tutorial on the technology being used immediately prior to the beginning of the
session
– Provide introductions for the session, the presenters, facilitate transition between presenters and manage
the Q&A session via the live web broadcast
– Review student questions using Google Spreadsheet as submitted and address them to specific panelists
via a web chat platform that is broadcast to the students
– Estimated time commitment: 1-2 hours
• Moderator and Producer responsibilities could be combined for technologically skilled people
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9. Producer Responsibilities
• The producer manages the technological and transition aspects of the program
• Prior to the session
– Load the PDF presentation to the web portal, and make sure the portal is prepared
– Organize any video clips and/or images in Mogulus that will be used in the presentation
• Day of the Session
– Manage the story board for the presentation including camera feeds and images/video clips throughout the
presentation in Mogulus Open Studio
– Record the presentation video
– Make sure everything flows smoothly
• After the Presentation
– Post the video of the web cast to the industry session portal
– Post the transcript of the Q&A chat to the industry session portal
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10. Additional Program Logistics
• Marketing
– The sessions will be formally marketed to students through the Office of Career Services
• In addition, a grass roots campaign is being launched through the Dean of Students office, student
club leaders and athletic team coaches and captains
• Schedule
– The program will consist of a series of 5 sessions over 5 weeks to start
– We anticipate having the first session after the student break during the week of February 23
• Registration
– The Office of Career Services will coordinate student registration
– Registration information will be used to distribute the web link to student participants 2 days prior to the
actual session
• Follow-Up Surveys
– Contact information will also be used for conducting follow-up surveys
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11. Next Steps
• Ask for volunteers as event captains
– Captains would be responsible for coordinating panelists and a moderator, in the same way we coordinate
BBBN panelists
– Captains would also help facilitate conversations between the panelists and moderator on program
structure and content
– Finally, captains will make sure presentations are submitted/posted in time for the presentation
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12. Bates College Lewiston, Maine
Please contact any of the Industry Insights coordinators with questions or comments.
Industry Insights Coordinators:
Daniel Vannoni ‘05 Jay Collier Susan Moore Marianne Nolan Cowan ‘92
Chairman & Co-Founder Director of Online Media Ast. Director of Career Services Asoc. Director of Alumni & Parent Programs
Codfish Gear Bates College Bates College Bates College
e. daniel@codfishgear.com e. jcollier@bates.edu e. smoore@bates.edu e. mcowan@bates.edu
c. 617-285-9473 p. 207-786-6232 p. 207-786-6128