Helpful tips for selling more custom basketball apparel. Get basketball apparel creation tips for uniforms, practice jerseys, cinch sacks, and more. http://www.transferexpress.com/basketball-apparel-marketing-strategies

1. BASKETBALL APPAREL MARKETING STRATEGIES
Learn about dierent segments of the basketball apparel market
Decorating Basketball Uniforms and Fan Spirit Wear
Teams will be hitting the hard court; this is a great opportunity for your T-shirt business to score sales heat
printing with custom transfers. You will hear the “swish” as your prots add up.
Uniforms
Every player needs a basketball uniform to take the oor. Schools, AAU, CYO, adult and youth recreation leagues
all require a uniform to play. Most basketball uniforms today are polyester and all of our products can be applied
to polyester. Some polyester is sublimated and aected by heat and if this is the case, use one of our low
temperature transfers such as Elasti Prints®. If your team is interested in a nylon uniform, you will need to use the
digital transfer CAD-PRINTZ® Opaque. Typically high schools use an arch or straight team name over a number on
the front, and a name and number on the back. Other levels of teams will use more creative art, so take a look at
our many basketball layouts.
Tip: Many basketball uniforms have decorative side panels so your print may need to be a little smaller.
Reversible Practice Jerseys
These are easy and cost eective to heat print.
Use one of our inexpensive cover sheets
between the layers (especially if it is mesh) and
print all four sides! The same transfer will be
ordered with a color change giving you the price
break of both colors. For example, you might order
10 white and 10 royal giving you the 20 piece
price break, plus a color change. See our reversible
mesh basketball uniform video!
Cinch Sacks
A mandate for most basketball players to carry their game shoes.
The digital CAD-PRINTZ Opaque can be heat printed on these bags
inexpensively. 15 4x4 prints, the typical size needed for these bags
are about $2 each, order more for even lower pricing!
Shooter Shirts
These are often a part of high school and travel team apparel. For shooter shirts, use a team motivational
phrase (see ideas below) with our custom transfer basketball layouts.
Basketball Motivational Phrases
• There is no traffic in the extra mile
• All Out, All Game, All Season
• Championships are won at practice
• It’s hard to beat a team that never gives up
• Talent wins games, Teams win championships
• Every Player, Every Play, Every Game
• All things are difficult before they are easy
• Stand Tall, Talk Small, Play Ball
• Teamwork makes the dream work
Warm-ups
These are easy to print and make the team feel like pros! Use a left chest (heart) custom transfer on the top
and the same size on the pant leg. So the pressure does not cause a pressure problem when heat printing,
raise the print area only with a foam mouse pad or print perfect pad. For the pants, use the same left chest
print on the thigh. For a unique look, use a large leg down the entire pant.
Numbers and Names
Basketball uniforms will typically have a
number on both the front and back; see
the chart for recommended sizes.
Remember, most basketball leagues
require all numbers to be made using
the digits 0-5 so that fouls can be called
by the officials.
Add a Number Inside the Basketball
Perfect for basketball practice jerseys, shorts
and warm-ups, add the player’s number inside
the basketball using 1, 2, 2.5 or 3 inch numbers
inside the clip art. To order the numbers, use
the Express Names™ ordering, entering digits
instead of letters. Apply the transfer, then
position the numbers, cover and press again.
Coaches Shirts
The design for the coach’s shirt left chest print can be printed on the same sheet as one of your full adult
prints so that you are printing these essentially for free!
Fan Wear
Be sure to carry extra of all prints to sell as fan wear. Add Mom or Dad inside the basketball where you put the
player’s number on the shorts. Have numbers available to add to the back of T-shirts so fans can show their
support to their favorite basketball player. For the big rival game, make shirts up for the fans’ white out (or
team color). Order extra transfers to heat print on rally towels, too!
Tournaments
All of our basketball custom transfer layouts can be adapted for a tournament shirt. Use one of our list layouts
to list all the team’s participating in the tournament on the back.
Victory Shirts
Be ready for success as your team gets into the sweet
sixteen, elite eight and nal four! With our same day
shipping on our one color Easy Prints® custom
transfers, you will have shirts ready to sell right after
a big win. And when they win it all, try one of our
championship layouts!