Het is binnen elke organisatie een struggle om het budget te maken. Daarnaast is het vaak een echt “finance-feestje”. Wat nou als je dit proces kan stroomlijnen met moderne BI tooling . En zelfs kan verbeteren d.m.v. visual planning?

1. SPEAKER: Adriaan Bos
DATE: 20 / 09 / 2018

2. 2
DATA in CONTROL
AGENDA
Basic-Fit
Business Control
Financial Forecasting
Our Solution

3. BASIC-FIT

4. 100
200
300
400
500
600
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Basic-Fit HealthCity (separate entity as of 2013)
521
HISTORY OF BASIC-FIT
4
A long track record of growth in the fitness space
# of clubs
2016
IPO
listing on
Amsterdam
1984
Our team started
Mid-market brand
2013
Separation
Basic-Fit and
HealthCity and majority
investment
2017
102 club openings making
Basic-Fit Europe’s largest
and fastest growing
fitness chain
2010
Acquisition of
28 low-cost format clubs

5. 5
Reaching 5 million people by 2025
GETTING PEOPLE ACTIVE IN AND OUTSIDE THE CLUB
Basic-Fit App
Central
Communication hub

6. Kiosk
 Quick & smooth registration
 Get pass and start exercising within
5–10 minutes
SIGN-UP
Online Registration Stadium Gate
 Secure & controlled entry
 Only paying pass holders can enter
 Track visit statistics
ENTER CLUB
Online GX Reservation and My Basic-Fit
 Reserves group exercise sessions for
the convenient location and time
 Online profile management via My
Basic-Fit
PLAN YOUR SESSIONS
INTERACTIVE TECH-ENABLED MEMBER EXPERIENCE
Basic-Fit App
 Create exercise programme plans
 Tailored nutrition advice
STAY ENGAGED OUTSIDE THE BOX
Virtual Group Lessons
 Group exercises with a virtual
instructor in a dedicated studio area
FOLLOW THE PROS
Virtual Coach
 Virtual instructor with a wide library of
exercises on the main club floor
GET EXERCISE INSTRUCTIONS
6
Technology enhances the customer experience whilst keeping costs low

7. Age distribution Other demographics Fitness PenetrationInhabitants
7
Competitors Market shareCompetitor Analysis Members
Drive Time Analysis
Detailed analysis remains fundamental to our competitiveness
DATA DRIVEN SITE SELECTION

8. BUSINESS CONTROL

9. BUSINESS CONTROL
9
It’s all about the numbers!

10. DATA ANALYTICS
10
It’s all about the Data!
!

11. BUSINESS CONTROL & ANALYTICS
11
Value
generation
Shared
Understanding
!
DATA ANALYTICS BUSINESS CONTROL

12. FINANCIAL FORECASTING

13. 13

14. 14

15. REVENUE FORECAST
15
How to build up your revenue forecast
Revenue
2014 2015 2016 2017
60 55 65 70
3.000 2.750 3.250 3.500
20 20 20 20
Members
Yield
2018 2019 2020 2021
? ? ? ?
3.600 3.700 3.800 3,900
20 20 20 20
ACTUALS FORECAST

16. REVENUE FORECAST
16
P*Q modelling
Revenue
2014 2015 2016 2017
60 55 65 70
3.000 2.750 3.250 3.500
20 20 20 20
Members
Yield
2018 2019 2020 2021
72 74 76 78
3.600 3.700 3.800 3,900
20 20 20 20
ACTUALS FORECAST
P
Q

17. MULTIPLE LAYERS OF COMPLEXITY
17
J F M A M J J A S O N D
SEASONAL PATTERN
New year's resolutions
Back to work/ school
MEMBERSHIP TYPES
INGROWTH PATTERN
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
33
160
167
152
9
SCALE

18. 18

19. FINANCIAL FORECAST VS MACHINE LEARNING
19
Is it different?
A financial forecast is an estimate of future financial outcomes for a company. Using historical internal
accounting and sales data, in addition to external market and economic indicators, a financial forecast is an
economist's best guess of what will happen to a company in financial terms over a given time period—which is
usually one year.
https://en.wikipedia.org/wiki/Financial_forecast
Predictive analytics encompasses a variety of statistical techniques from data mining, predictive modelling,
and machine learning, that analyze current and historical facts to make predictions about future or otherwise
unknown events.
https://en.wikipedia.org/wiki/Predictive_analytics

20. FINANCIAL FORECAST VS MACHINE LEARNING
20
Is it different?
A financial forecast is an estimate of future financial outcomes for a company. Using historical internal
accounting and sales data, in addition to external market and economic indicators, a financial forecast is an
economist's best guess of what will happen to a company in financial terms over a given time period—which is
usually one year.
https://en.wikipedia.org/wiki/Financial_forecast
Predictive analytics encompasses a variety of statistical techniques from data mining, predictive modelling,
and machine learning, that analyze current and historical facts to make predictions about future or otherwise
unknown events.
https://en.wikipedia.org/wiki/Predictive_analytics

21. FINANCIAL FORECAST VS MACHINE LEARNING
21
Is it different?
A financial forecast is an estimate of future financial outcomes for a company. Using historical internal
accounting and sales data, in addition to external market and economic indicators, a financial forecast is an
economist's best guess of what will happen to a company in financial terms over a given time period—which is
usually one year.
https://en.wikipedia.org/wiki/Financial_forecast
Predictive analytics encompasses a variety of statistical techniques from data mining, predictive modelling,
and machine learning, that analyze current and historical facts to make predictions about future or otherwise
unknown events.
https://en.wikipedia.org/wiki/Predictive_analytics

22. FINANCIAL FORECAST
22
The purpose is twofold
Prediction Performance Management

23. EXAMPLE: CHURN
23
The purpose is twofold
Prediction
+ Initiatives

24. SOLUTION

25. FINANCIAL PLANNER
25
Requirements
Improve Business
Involvement
Increase
Validation
Reduce
Risk
!
Improve
Focus &
Commitment
In house
Development
Support
the Process
Fast
(relative) easy
to change
Business Logic

26. 26
Initial Forecast Validation, Business Input
& Review
Financial Accounting &
Reporting
FORECAST PROCESS

27. FINANCIAL PLANNER
27
Requirements

28. FINANCIAL PLANNER
28
Requirements

29. FINANCIAL PLANNER
29
Requirements

30. DO YOU FEEL BASIC-FIT?
• Lead BI Developer / Data architect
Join the data driven team!
30
Sr. BI Developer
Data Analyst
Power BI Developer
Lead Performance (Marketing)
WFM Forecast Capacity (Customer Care)
jobs.basic-fit.com

31. ADRIAAN BOS
Manager Business Control & Analytics
Adriaan.bos@basic-fit.com
www.linkedin.com/in/adriaanbos/