Sales Cloud presentation at Dreamforce To You 2015 Italy

2. Aumenta le Vendite più Velocemente con Sales Cloud
Ezio Russo
Regional Vice President – Salesforce Italy
erusso@salesforce.com
@eziorusso

3. Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or
implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking,
including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements
regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded
services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality
for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and
rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with
completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our
ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer
deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further
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Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are
currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Safe Harbor

4. World’s #1 CRM company
World’s #1 most admired software company
Celebrating 16 Years of
Customer Success
#8 best company to work for
One of world’s most innovative companies
5th YEAR IN A ROW!

5. Hard to Grow Sales if Sales Process is Broken
Manual
Processes
Hard to find information
and experts
Time wasted on emails
and approvals
Limited coaching and
feedback
No lead routing or
opportunity
management
Lack of pipeline visibility
Poor data quality
Slow Sales
Cycles
Missed
Target
No Mobile
Access
Hard to access
information on-the-go
No way to access all your
critical apps in one place
Hard to manage your
day from anywhere

6. Today’s Systems Are Slowing You Down
Manual
Processes
Disconnected
SystemsSpreadsheets
Connected
Salespeople
Connected
Apps
Connected
Partners
Connected
Customers

7. Come si possono incrementare più
Velocemente le Vendite?

8. Connect with your customers in a whole new way
Become a Customer Company
Sales
Service
Marketing
CommunityApps
Analytics

9. Grow sales faster
Sales Cloud

10. Sell the Way You Want
Sales Cloud: The World’s #1 Sales App
Sell Smarter
Sell Faster

11. Market Leadership Product Leadership Customer Success
Market Leading Sales Application
150,000+ Companies
Across Every Market
Winner – Enterprise Suite CRM 2014
Winner – CRM Excellence Award
Winner – Business Choice for CRM
Magic Quadrant Leader
Forrester Wave Leader
#1 SFA Market Share
Highest ROI

12. A Leader in the Gartner Magic Quadrant for SFA
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research
publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research,
including any warranties of merchantability or fitness for a particular purpose.
MagicQuadrantfor
SalesForceAutomation
July2015
Analyst(s):RobDeSisto,TadTravis
9Years
in a row

13. Lead
Conversion
Sales
Productivity
Forecast
Accuracy
43%
+ 48%
+
37%
+
Sales Cloud Drives Customer Success
Win
Rate
44%
+
Sales
37%
+
Source: Salesforce Customer Relationship Survey conducted March 2015 – April 2015, by an independent third-party, Confirmit Inc., on 4,600+ customers randomly selected. Response sizes per question vary.
Average Percentage Improvements Reported by Salesforce Customers

14. Grow Sales Faster
Sell
Faster
Sell
Smarter
Sell the way
You Want

15. Manage Your Leads with All the Right Information
Track selling from lead to close
Prioritize and route leads with business rules
Know at a glance where your best leads come
from
Get insights with social intelligence
+43%
Improved lead conversion rate
Leads

16. Turn More Opportunities into Closed Business
+37%
Higher win rates
Update and share opportunity details as a team
Guide reps through sales stages with Sales Path
Customize opportunity workspace for your team
View complete pipeline through an interactive
pipeline board
Opportunities

17. Connect to Experts, Files, and Customers Faster with Chatter
+44%
Sales productivity
Instant communication with experts
Contextual collaboration on proposals,
campaigns, opportunities, and dashboards
Private deal rooms with customers and
partners
Improve sales productivity and effectiveness
Team Selling

18. Get More Done within Your Favorite Business Apps
Access Salesforce within Outlook on any device
Sync contacts and meetings with Salesforce
Save emails to Salesforce
All cloud based—no installations or upgrades
Integration &
Workflow

19. Grow Sales Faster
Sell
Faster
Sell
Smarter
Sell the way
You Want

20. Forecast Smarter as a Team
+48%
Increase in forecast accuracy
Get a complete, real-time view of team
forecasts
Customize roll-ups to fit your business
Gain visibility into quota attainment
Collaborate with your team
Forecasting &
Reports

21. Get Better Sales Intelligence with Real-Time Dashboards
Get a complete picture of your business with
customizable, interactive visualizations
View any data from across your business on
any device
Instantly group and categorize deals
Identify opportunities to drive higher sales
Forecasting &
Reports

22. Sell Smarter with Sales Wave Analytics
Access Wave dashboards pre-populated with
Sales Cloud data
Understand pipeline movement across any
dimension to accelerate key deals
Take action and collaborate from the point of
insight
Identify top performers and coach every
team toward success
Forecasting &
Reports

23. Sell from Anywhere on Any Device
​ Salesforce1 Mobile App
AllYourCRM
AllYourCustomizations
ProductivityApps
AllYourCustomApps
Notification
Platform
ActionBar +40%
Improved sales productivity with mobile
Stay productive on the go
Connect and collaborate anywhere
Access CRM, custom apps, and
AppExchange Apps
Run your business on your phone
Mobile Sales

24. Manage Your Day Anywhere with Mobile Productivity Apps
Today Notes Events TasksNews
Mobile Sales

25. Grow Sales Faster
Sell
Faster
Sell
Smarter
Sell the way
You Want

26. The Salesforce Advantage
​ Run your sales on the platform that is always getting better
Multi-tenant cloud model
Fast app customization
Scalable, meta-data driven platform
Trusted cloud platform
Platform

27. Create Powerful, Engaging Apps with Lightning App Builder
Build Lightning apps faster with an intuitive,
drag-and-drop canvas
Create custom experiences with clicks,
not code
Platform

28. Extend the Sales Cloud with AppExchange
2,800+
Apps
Transform your business with powerful apps
Use components to easily build apps with
clicks, not code
Solutions for every business requirement
Fast and simple access
3.2 million+
Installs
AppExchange

29. 85%
Consiglia
Salesforce ad altre Aziende98%
Continuerà a usare
Salesforce in futuro
Fonte: sondaggio di Salesforce.com sui rapporti con la clientela globale condotto ogni due anni dalla società indipendente Confirmit Inc. su migliaia di clienti selezionati in modo casuale.
I clienti Salesforce sono il nostro miglior biglietto da Visita

30. 85%
Consiglia
Salesforce ad altre Aziende98%
Continuerà a usare
Salesforce in futuro
Fonte: sondaggio di Salesforce.com sui rapporti con la clientela globale condotto ogni due anni dalla società indipendente Confirmit Inc. su migliaia di clienti selezionati in modo casuale.
I Nostri Clienti sono i migliori Venditori di Salesforce !

31. Thank you