Base Line is an events and marketing services company with over 15 years of experience. It focuses on listening to client needs, developing customized solutions, and executing successful events from concept to planning. Base Line has expertise in corporate events, road shows, activation programs, MICE, retail design, and has worked with clients across various industries such as IBM, United Spirits Limited, Onmobile, emami, Titan, and others.

2. Established as a Events & Marketing Services
company, Base Line is built on three fundamental
tenets:
Listening to you,
Understanding your needs, and then
Developing Customized Solutions to fulfill those
needs.
With a collective experience of over 15 years, Base
Line possesses an in-depth knowledge of the
business. Best practice, efficiency in execution, cost
effectiveness and adaptability all add to the mix to
produce a team that is unstoppable.

3. Proficiencies
Corporate Events
Base Line produces
successful events: from
concept, to planning and
execution, each
department in Base Line
flows and merges,
individually strong, and
collectively formidable.
Road Shows
Base Line can get it’s hands
dirty: having worked
extensively in tier-2 cities,
the Operations team at Base
Line is equipped and driven
to handle every detail in the
smallest towns across the
country.

4. Proficiencies
Activation Programmes
Base Line sees value in
working closely with you
to achieve a shared
objective: talking to the
right audience, by
planning and executing
on-ground brand and
product-based exercises,
together.
MICE
Yellow has what it takes:
qualified personnel skilled
and experienced in the
Conferencing business, both
within the country and
abroad, to bring to the table
a dual advantage of industry
knowledge and cost
efficiency.

5. Proficiencies
Retail Design
Base Line believes in utility: Branding
and designing spaces and display
systems for exhibitions and retail
outlets with the resources available,
in an optimal way, to increase your
leverage and return on investment.

6. Relationships
As an execution agency, Base Line has
successfully conducted the first in a
series of ‘Diversity’ HR programmes
across 4 cities, simultaneously, to
increase IBM ‘s headcount in various
skill sets at their key centers.

7. Relationships
Base Line conceptualizes and
executes all the events, activation
programmes and road shows for Ask
Laila, working on multiple levels to
make this web-based information
portal a household name across the
country.

9. Relationships
Base Line is presently executed the
first ever series of Black Dog Easy
Evening initiatives across 102 cities
for United Spirits Limited to promote
and build excitement around their
Black Dog brand.

11. Relationships
Base Line has designed and built
exhibition space for Onmobile at the
Asia VAS Exhibition 2009,
implementing state-of-the-art retail
design ideas to deliver on utility and
cost optimization.

13. Relationships
Base Line Activation: Conducted an
awareness campaign for emami
healthy & tasty to increase the sales
across 60 outlets inBangalore.

15. Relationships
Base Line is presently executed an
activation program for Titan in
multiple areas to increase the
footstep in the helios store.

17. Relationships
Base Line has executed the mall
activity for club Mahindra in Phoenix
mall during charismas to generate
data.

19. Relationships
Mice Yellow Sourced and organized
the complete leisure offsite for the
Genpact HR team at Kovalam, Kerala.

20. Relationships
Base Line Organized the tribute
concert for Kannada film icon,
Vishnuvardhan on behalf of Radio
Fever with S.P Balasubramanyam, at
the Ambedkar Bhavan in Bangalore.

21. Relationships
Base Line Events: Devised and
executed the launch of luxury brand
Diesel and their flagship store, at UB
city in Bangalore. This out of the box
event featured massive LED walls and
one of the first Flash Mobs ever to be
held in India. This event was
spearheaded by Happy Creative
Services.

22. Relationships
Base Line Activation: Planned the
launch, PR and awareness campaign
for Tuborg, across the country.

24. Relationships
Base Line Activation : Conducted an
awareness campaign for Fortis
Hospitals to commemorate World
Heart Day. This event was
spearheaded by Grey Worldwide.

25. Relationships
Base Line executed, designed and
conducted the Oracle SSI Annual Day
at Manipal County. Complete logistics
of entertainment and F & B for over
700 employees including a pre event
campaign was part of the brief. This
event was spearheaded by sister
concern Yellow Marketing Services.

26. Relationships
Base Line Planned, designed and
conducted the Intuit Family Day at
Crown Plaza. This noon to night event
consisted of 800 people, had a
separate children’s entertainment
section complete with their own MC,
games and buffet as well as
interactive entertainment for the
employees with Drum Jam and
Vasundra Das.

28. Relationships
Base Line Planned, designed and
conducted the Syniverse Employee
Day at Eagleton Resorts. This full day
event consisted of 300 people, and
involved entertainment, engagement
and some of the best performing acts
in the country.

29. Relationships
Base Line Activation: Designed and
executed the Dell “More You”
campaign spread across three days.
This hugely successful campaign was
spearheaded by Grey Worldwide and
reached out to 1600 employees,
individually.

30. Relationships
This is a synopsis of projects and
clients that my team and I have
worked on over the years, in various
capacities.

31. Live Events

32. Live Events

33. Live Events

34. Relationships
Portfolio

35. Thank You