The document discusses the design of Tesco.com and how it was created with the goal of maximizing profit. It notes that small increases in load time can negatively impact profits, so the website was designed and optimized for speed. Various technologies and elements were evaluated based on whether they would encourage more customer spending.

1. Base

2. Tesco.com

3. The aim of a company:
to create profit

4. The aim of a website:
to create profit

5. Tesco.com is designed to create
profit

6. The decision-making process was
led by the question:

Will this get people spending money?

7. What affects bounce rate?

Visual design?

Web technologies?

Copy?

SEO?

8. Loading...

9. Designed for speed

10. Science

10s

1s

0.1s

11. Amazon

100ms increase in load time = 1% profit lost

12. Speed

Server: 20%

Client: 80%

13. 
jQuery plugins, social media sharing buttons,
animations, effects, background images, CSS
fonts, WebGL, Flash, lightboxes, Twitter
feeds, custom scrollbars, WebSockets, SEO-
led copy, style switching widgets...

14. Tesco's brand:

FAST

15. Purpose-led website