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Barclays digital strategy

Barclays has a $1 million digital marketing budget to target soccer fans aged 18+ in the US over 1 year, with the goals of increasing new sessions and lowering bounce rate and cost per lead, leveraging Harris Poll data, soccer photos from Barclays, and content from their Wealth Blog.

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Barclays Digital Strategy By Sean Deters
Target Audience Soccer fans aged 18+ located in the U.S.
Why Soccer?
Budget $1 million for advertising costs
Timeline 1 year.
Measurables New sessions, bounce rate, cost per lead.
Attributes Harris Poll Barclays Soccer Photos Wealth Blog

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Barclays digital strategy