The document proposes an instructional barbering video for students aged 16-18 taking barbering courses. It will demonstrate barbering techniques and include close-up camera angles, on-screen text, and background music that drops for dialogue. Feedback on a sample video was positive about the pacing, editing, and shot types but suggested adding text instructions, an outro, and improving lighting and the introduction. The final video will incorporate these changes to make the instructions clearer and the production quality higher.

1. Barbering Pitch
By EmmaWallace

2. Idea
The idea is to create an instructional barbering video for students taking the barbering course between the ages
of 16 and 18.
The audience
The audience for this product are students of Sunderland college taking the barbering course, either level 2 or
level 3.The demographic would be any gender but perhaps more boys, between the ages of 16 and 18 who are
currently in college, of any ethnicity.The video would appeal to both those on the course, and just people
interested in barbering.
How it fits into the category of an instructional video
The video will fit into the category of an instructional video due to it including all of the key features, such as the
specific camera angles (mainly close ups), the mise en scene connotating barbering, the dialogue / text on screen
explaining what the barber is doing, etc.

3. Example materials
https://youtu.be/yaZnnTMq44A

4. Feedback gathered & what I have learnt
When asking the audience what they thought of the video, they said it was short and informative, well paced,
and edited well. Next I asked what did they like about the video –
• The volume of the voiceover and music (how the music drops when there is dialogue)
• The shot types used
• The overview at the end
Afterwards I asked what I could improve on, to which the audience answered –
• More visual effects to make the video more appealing
• Adding an outro
• Provide text on screen / step by step instructions to make it easier to follow
• Adding a cutaway
• Providing a before and after
After receiving my feedback, the improvements I would make would be to add text on screen to make it more
clear and easier to follow, as well as including an outro, and to make my introduction more professional looking.
I have learnt ways in which I can ensure my final piece will appeal to the target audience, for example again
making sure the music is appropriate and is also at the correct volume to ensure we can hear dialogue.

5. How are you going to make alterations in the finished product?
I know that when I come to create the final piece, I will make sure to
include text on screen, ensuring my video is easier to follow and is
suitable for a wider audience. Again, I will include background music
which is suitable for this genre of video, as well as using all the same
camera angles / shots I used in my dry run, since in a video such as an
instructional barbering video, camera angles are the most important
aspect since as the audience we would need to see what is taking place.
As well as this, after receiving my feedback, I may include different visual
effects to my final piece to make it come across more professional rather
than home made. Something I will change when creating the final
product would be the lighting, as during my test run barbering video, the
lighting wasn’t very good and was quite dim. A second change I will make
will be to perfect on the introduction, as well as adding an outro.