Learn How To Use Banner Ads To Drop The Competition In Its Tracks… The banner ad tool is not necessarily an expensive form of internet advertising and it does not have many prohibiting features and this makes it an attractive proposition to use especially for the smaller business entrepreneur. The ability of banner ads to bring in new traffic to the site is another reason to use this tool as it effectively provides the necessary interest in the site that features it.
You can get all the info you need on using Banner Ads here…
All types of advertising is beneficial to online and offline businesses. However choosing the type of advertising that is most suitable would give it the edge the campaign needs to take it to the next level. Banner ads will do that.
Table Of Contents
· Foreword
· Chapter 1: Banner Ads Intro
· Chapter 2: Types Of Banner Ads
· Chapter 3: Finding The Right Audience
· Chapter 4: Finding The Right Sources To Buy Banner Ads
· Chapter 5: The Objective
· Chapter 6: Who Does Banner Ads
· Chapter 7: What To Avoid
· Wrapping Up
PPC HeroConf London 2017 - Tara Dee West - Reinvigorate Your RemarketingTara Dee West
Remarketing has been around for ten years this year, and has changed so much in this time. In this presentation I'll be talking about some of the most recent changes and sharing 22 highly actionable tips and tricks to reinvigorate your search (RLSAs) and Google display Remarketing.
This document outlines an expert masterclass on native advertising and influencer marketing in Southeast Asia. It discusses key topics like what native advertising is, trends in the region, types of sponsored content campaigns, and best practices. Examples are provided for different campaign types like channel takeovers, product placements, reviews, and more. The presentation aims to educate brands on leveraging native advertising and influencer marketing through GetCraft, a content marketplace in SE Asia.
BrightonSEO - Tara West - Facebook Custom Audiences - September 2015Tara Dee West
At BrightonSEO in Spetmber 2015, I spoke about Facebook Advertising Custom Audiences. Take a look at my presentation for strategies for using Custom Audiences and a few tips for getting the most out of them.
Facebook Advertising Objectives - Best Formats and Placement for Each ObjectiveZach Anderson
If you want to grow your business, you have to reach new customers. Facebook ads put your business in front of those new customers.
You can bet that a large cross-section of your customer base is using Facebook and Instagram every day. But you need to set the right objectives to be effective.
Facebook ad objectives let you set up campaigns that let you reach a highly targeted audience with ads that get the results you want.
Facebook Advertising Objectives PDF:
--> What Facebook ad objectives are
--> The most effective ad formats for each objective
--> The best placement for your ads
All types of advertising is beneficial to online and offline businesses. However choosing the type of advertising that is most suitable would give it the edge the campaign needs to take it to the next level. Banner ads will do that.
Table Of Contents
· Foreword
· Chapter 1: Banner Ads Intro
· Chapter 2: Types Of Banner Ads
· Chapter 3: Finding The Right Audience
· Chapter 4: Finding The Right Sources To Buy Banner Ads
· Chapter 5: The Objective
· Chapter 6: Who Does Banner Ads
· Chapter 7: What To Avoid
· Wrapping Up
PPC HeroConf London 2017 - Tara Dee West - Reinvigorate Your RemarketingTara Dee West
Remarketing has been around for ten years this year, and has changed so much in this time. In this presentation I'll be talking about some of the most recent changes and sharing 22 highly actionable tips and tricks to reinvigorate your search (RLSAs) and Google display Remarketing.
This document outlines an expert masterclass on native advertising and influencer marketing in Southeast Asia. It discusses key topics like what native advertising is, trends in the region, types of sponsored content campaigns, and best practices. Examples are provided for different campaign types like channel takeovers, product placements, reviews, and more. The presentation aims to educate brands on leveraging native advertising and influencer marketing through GetCraft, a content marketplace in SE Asia.
BrightonSEO - Tara West - Facebook Custom Audiences - September 2015Tara Dee West
At BrightonSEO in Spetmber 2015, I spoke about Facebook Advertising Custom Audiences. Take a look at my presentation for strategies for using Custom Audiences and a few tips for getting the most out of them.
Facebook Advertising Objectives - Best Formats and Placement for Each ObjectiveZach Anderson
If you want to grow your business, you have to reach new customers. Facebook ads put your business in front of those new customers.
You can bet that a large cross-section of your customer base is using Facebook and Instagram every day. But you need to set the right objectives to be effective.
Facebook ad objectives let you set up campaigns that let you reach a highly targeted audience with ads that get the results you want.
Facebook Advertising Objectives PDF:
--> What Facebook ad objectives are
--> The most effective ad formats for each objective
--> The best placement for your ads
This document provides an overview of Facebook advertising products and how to optimize campaigns on Facebook and Instagram. It discusses how to choose objectives, set budgets and bids, target audiences, and design creative ads. Specifically, it recommends:
1) Choosing objectives like awareness, consideration, or conversions that align with business goals and allow for measurement.
2) Using tools like the Facebook pixel and custom audiences to target people most likely to engage based on their on-site and app behaviors.
3) Testing placement across Facebook, Instagram and Audience Network to optimize reach, as well as different targeting strategies.
4) Designing creative ads like photos, videos, carousels that tell brand stories in an engaging way
Paid promotional campaigns are crucial tools for achieving client goals such as shifting search results, increasing brand visibility, or growing followers. Facebook and Twitter ads are effective ways to spend promotional budgets by targeting audiences and driving actions like website clicks. Content discovery platforms like Outbrain allow advertisers to promote content pieces on other relevant sites and blogs.
Video advertising and marketing for beginners - What do you have to understand?puma64cold
This document provides guidance for beginners on video advertising and marketing. It outlines several key steps to consider when creating video content for marketing purposes. These include determining the goal and target audience for the video, crafting a clear key message or value proposition, and how to promote and measure the success of the video content. The overall message is that video can be an effective marketing tool if the content is tailored to the target audience and supported by a thoughtful, integrated marketing strategy.
This document provides an overview of Facebook advertising options. It describes Facebook's strengths such as its large audience size and strong targeting capabilities. It also outlines weaknesses like non-standard analytics. The document then details the different types of ads Facebook offers, including Marketplace and Premium ads, and how ads would be placed on the site like in the news feed or on profile pages. It also explains how advertisers can target specific audiences by leveraging the detailed profile data users provide.
Why should you invest in Facebook advertising? How does it fit in your digital strategy?
4 steps to SMART advertising:
1. Collect: it's all about defining and measuring business results
2. Convert: decide upfront how you will convert, that will inform your advertising choices
3. Connect: which visual, which text, offer would create that deep emotional connection to justify interrupting users on their Facebook and get a click?
4. Target: Facebook advertising opens up a broad new range of targeting opportunity with great ROI.
Learn about the tools, process that WSI leverages to drive more business to our clients.
Contact us at benoit@wsibp.com.
GetCRAFT - video marketing meetup - 20.04.16GetCraft
This document provides information about a video marketing event in Jakarta organized by GetCraft. It includes details about guest speakers from companies like Go-Jek and Facebook, GetCraft's 120+ successful video projects. It also summarizes the typical video production process including pre-production, production, and post-production stages. Finally, it lists different types of video that can be used at different stages of the AIDA model and provides examples for each type.
The document discusses seven strategies for refreshing email marketing campaigns: 1) Focus on basics like subject lines and alt text, 2) Grow the email list through opt-ins, 3) Enhance design impact with visuals and preheader text, 4) Ensure emails are relevant, 5) Include interactive elements, 6) Analyze email analytics, and 7) Automate workflows. It provides examples and tips for each strategy, such as writing compelling subject lines that convey offers, including valuable preheader text, and making opt-ins easy to find and complete. The goal is to engage subscribers and maximize email marketing returns.
The document discusses various types of content marketing that can be used to generate leads and promote brands or services. It describes blogs, how-to guides, images, infographics, videos, illustrations, case studies, email newsletters, ebooks, podcasts, newsjacking, viral marketing, and their advantages. It also discusses using Google AdSense to generate revenue by including targeted advertisements on websites and blogs based on their content. Features of AdSense include blocking unwanted ads, customizing ad appearance, and using reports to track earnings and performance.
Search Sessions - Importance of Video Marketing with PowtoonKristine Pratt
The magic of video marketing is no secret: 64% of consumers are more likely to buy after seeing a video, videos can lower your cost per lead by 19%, and sites that leverage video get 41% more search traffic than non-users.
Video is no longer simply a tool for promoting your brand, it’s also revolutionizing how we work. In this session, Powtoon’s Head of Content, Nick Liebman covers:
• The main problem with communication today
• How companies can quickly implement video for any marketing need
• The secret to a 21st century workflow (Hint: it involves video!)
• Practical examples & actionable tips you can start using today
Learn about your next video marketing strategy today!
The document provides an overview of a content marketing masterclass presentation. It includes an agenda that outlines topics to be covered such as defining content marketing, why brands should invest in it, content opportunities, storytelling, output levels, and measuring effectiveness. It also shares examples of content marketing campaigns run through GetCraft and their results. The presentation aims to educate brands on developing a content marketing strategy and leveraging GetCraft's services.
Drive Quality Conversions for Your Brand with Facebook AdsHanapin Marketing
In this new live webinar, Hanapin’s Chadd Powell and DialogTech’s Blair Symes show you how to optimize the customer journey by using Facebook ads to drive the online conversions and offline phone conversations that drive revenue.
The document discusses 11 successful business models for email marketing newsletters. It summarizes each model in 1-2 paragraphs, providing details on when each model works best and examples. The models include paid newsletter subscriptions, advertiser-supported newsletters, affiliate/revenue sharing models, free newsletters with premium content, brokerage models, and others.
This document discusses how to build a successful brand and high-performing team. It emphasizes the importance of having a clear brand vision and objectives focused on distinction, added value, quality, structured communications, direction, and innovation. It also stresses the importance of open communication, clear roles and goals, leadership support, and coordination within a team to achieve projects effectively. Regular updates and participation from leadership helps build trust while allowing independence. The key is properly aligning all members' efforts like a puzzle to achieve success.
This presentation contains poll(s) downloaded from PollEverywhere.com. The document instructs presenters to enter slide show mode on slide 7 to see the poll embedded. It provides instructions on slides 3-6 for audiences to respond via text, web, or Twitter. The actual poll(s) are embedded on slides 7 and beyond.
This document discusses the mumblecore film genre and how it will influence the filmmaker's short film. Mumblecore films have low budgets, focus on naturalistic dialogue over action, and often feature young protagonists uncertain of their future. Key figures in mumblecore like Andrew Bujalski and the Duplass brothers directed defining films in this style. The filmmaker also discusses being influenced by Wes Anderson's use of humor, music, and distinctive visual style. They aim to combine elements of mumblecore's realistic feel with Anderson's humor and style in their short film.
Spirituality may be associated with religious things and ceremonies but in this case, it
does not necessarily mean that we should be hooked to a religion. Experiencing this
state would mean that one’s consciousness is awakened. This enables the person to see
the person one really is and become aware of the capabilities and limitations attached to
it. This makes the person become happy and contented with the person that he/she is. Thus, he/she is able to take care of and understand himself more than he used to. Being spiritually empowered makes a person aware of what makes him happy and makes him more sensitive to what would make other people happy.
Dokumen tersebut membahas penggunaan Unified Modeling Language (UML) dalam merancang sistem perangkat lunak, termasuk penggunaan class diagram, sequence diagram, package diagram, use case diagram, dan activity diagram untuk merancang struktur sistem dan hubungan antar komponennya.
Buah pepaya kaya akan vitamin, mineral, dan serat yang bermanfaat untuk kesehatan dan program diet karena rendah kalori. Pepaya mengandung vitamin A, B, C, E, potasium, magnesium, dan serat yang membantu menurunkan berat badan dan menjaga perut rata.
This document provides an overview of Facebook advertising products and how to optimize campaigns on Facebook and Instagram. It discusses how to choose objectives, set budgets and bids, target audiences, and design creative ads. Specifically, it recommends:
1) Choosing objectives like awareness, consideration, or conversions that align with business goals and allow for measurement.
2) Using tools like the Facebook pixel and custom audiences to target people most likely to engage based on their on-site and app behaviors.
3) Testing placement across Facebook, Instagram and Audience Network to optimize reach, as well as different targeting strategies.
4) Designing creative ads like photos, videos, carousels that tell brand stories in an engaging way
Paid promotional campaigns are crucial tools for achieving client goals such as shifting search results, increasing brand visibility, or growing followers. Facebook and Twitter ads are effective ways to spend promotional budgets by targeting audiences and driving actions like website clicks. Content discovery platforms like Outbrain allow advertisers to promote content pieces on other relevant sites and blogs.
Video advertising and marketing for beginners - What do you have to understand?puma64cold
This document provides guidance for beginners on video advertising and marketing. It outlines several key steps to consider when creating video content for marketing purposes. These include determining the goal and target audience for the video, crafting a clear key message or value proposition, and how to promote and measure the success of the video content. The overall message is that video can be an effective marketing tool if the content is tailored to the target audience and supported by a thoughtful, integrated marketing strategy.
This document provides an overview of Facebook advertising options. It describes Facebook's strengths such as its large audience size and strong targeting capabilities. It also outlines weaknesses like non-standard analytics. The document then details the different types of ads Facebook offers, including Marketplace and Premium ads, and how ads would be placed on the site like in the news feed or on profile pages. It also explains how advertisers can target specific audiences by leveraging the detailed profile data users provide.
Why should you invest in Facebook advertising? How does it fit in your digital strategy?
4 steps to SMART advertising:
1. Collect: it's all about defining and measuring business results
2. Convert: decide upfront how you will convert, that will inform your advertising choices
3. Connect: which visual, which text, offer would create that deep emotional connection to justify interrupting users on their Facebook and get a click?
4. Target: Facebook advertising opens up a broad new range of targeting opportunity with great ROI.
Learn about the tools, process that WSI leverages to drive more business to our clients.
Contact us at benoit@wsibp.com.
GetCRAFT - video marketing meetup - 20.04.16GetCraft
This document provides information about a video marketing event in Jakarta organized by GetCraft. It includes details about guest speakers from companies like Go-Jek and Facebook, GetCraft's 120+ successful video projects. It also summarizes the typical video production process including pre-production, production, and post-production stages. Finally, it lists different types of video that can be used at different stages of the AIDA model and provides examples for each type.
The document discusses seven strategies for refreshing email marketing campaigns: 1) Focus on basics like subject lines and alt text, 2) Grow the email list through opt-ins, 3) Enhance design impact with visuals and preheader text, 4) Ensure emails are relevant, 5) Include interactive elements, 6) Analyze email analytics, and 7) Automate workflows. It provides examples and tips for each strategy, such as writing compelling subject lines that convey offers, including valuable preheader text, and making opt-ins easy to find and complete. The goal is to engage subscribers and maximize email marketing returns.
The document discusses various types of content marketing that can be used to generate leads and promote brands or services. It describes blogs, how-to guides, images, infographics, videos, illustrations, case studies, email newsletters, ebooks, podcasts, newsjacking, viral marketing, and their advantages. It also discusses using Google AdSense to generate revenue by including targeted advertisements on websites and blogs based on their content. Features of AdSense include blocking unwanted ads, customizing ad appearance, and using reports to track earnings and performance.
Search Sessions - Importance of Video Marketing with PowtoonKristine Pratt
The magic of video marketing is no secret: 64% of consumers are more likely to buy after seeing a video, videos can lower your cost per lead by 19%, and sites that leverage video get 41% more search traffic than non-users.
Video is no longer simply a tool for promoting your brand, it’s also revolutionizing how we work. In this session, Powtoon’s Head of Content, Nick Liebman covers:
• The main problem with communication today
• How companies can quickly implement video for any marketing need
• The secret to a 21st century workflow (Hint: it involves video!)
• Practical examples & actionable tips you can start using today
Learn about your next video marketing strategy today!
The document provides an overview of a content marketing masterclass presentation. It includes an agenda that outlines topics to be covered such as defining content marketing, why brands should invest in it, content opportunities, storytelling, output levels, and measuring effectiveness. It also shares examples of content marketing campaigns run through GetCraft and their results. The presentation aims to educate brands on developing a content marketing strategy and leveraging GetCraft's services.
Drive Quality Conversions for Your Brand with Facebook AdsHanapin Marketing
In this new live webinar, Hanapin’s Chadd Powell and DialogTech’s Blair Symes show you how to optimize the customer journey by using Facebook ads to drive the online conversions and offline phone conversations that drive revenue.
The document discusses 11 successful business models for email marketing newsletters. It summarizes each model in 1-2 paragraphs, providing details on when each model works best and examples. The models include paid newsletter subscriptions, advertiser-supported newsletters, affiliate/revenue sharing models, free newsletters with premium content, brokerage models, and others.
This document discusses how to build a successful brand and high-performing team. It emphasizes the importance of having a clear brand vision and objectives focused on distinction, added value, quality, structured communications, direction, and innovation. It also stresses the importance of open communication, clear roles and goals, leadership support, and coordination within a team to achieve projects effectively. Regular updates and participation from leadership helps build trust while allowing independence. The key is properly aligning all members' efforts like a puzzle to achieve success.
This presentation contains poll(s) downloaded from PollEverywhere.com. The document instructs presenters to enter slide show mode on slide 7 to see the poll embedded. It provides instructions on slides 3-6 for audiences to respond via text, web, or Twitter. The actual poll(s) are embedded on slides 7 and beyond.
This document discusses the mumblecore film genre and how it will influence the filmmaker's short film. Mumblecore films have low budgets, focus on naturalistic dialogue over action, and often feature young protagonists uncertain of their future. Key figures in mumblecore like Andrew Bujalski and the Duplass brothers directed defining films in this style. The filmmaker also discusses being influenced by Wes Anderson's use of humor, music, and distinctive visual style. They aim to combine elements of mumblecore's realistic feel with Anderson's humor and style in their short film.
Spirituality may be associated with religious things and ceremonies but in this case, it
does not necessarily mean that we should be hooked to a religion. Experiencing this
state would mean that one’s consciousness is awakened. This enables the person to see
the person one really is and become aware of the capabilities and limitations attached to
it. This makes the person become happy and contented with the person that he/she is. Thus, he/she is able to take care of and understand himself more than he used to. Being spiritually empowered makes a person aware of what makes him happy and makes him more sensitive to what would make other people happy.
Dokumen tersebut membahas penggunaan Unified Modeling Language (UML) dalam merancang sistem perangkat lunak, termasuk penggunaan class diagram, sequence diagram, package diagram, use case diagram, dan activity diagram untuk merancang struktur sistem dan hubungan antar komponennya.
Buah pepaya kaya akan vitamin, mineral, dan serat yang bermanfaat untuk kesehatan dan program diet karena rendah kalori. Pepaya mengandung vitamin A, B, C, E, potasium, magnesium, dan serat yang membantu menurunkan berat badan dan menjaga perut rata.
Revealed: NEW, Artificially Intelligent Web-App Will Write, Create, Host, Publish AND Syndicate Profit-Producing Videos FOR YOU In ANY Language and ANY Niche In 3 Minutes or Less!
“Tap Into The Secrets Of Making Money Through Your Blog!”
Everything You Need To Know About Making Your Blog The Talk Of The Time!
Here’s an overview of your doorway to a successful and profitable blog!
You'll have instant access to everything there is to be known about how to earn money on your blog.
You'll have the chance to enhance the interaction between your readers and yourself.
You'll get the opportunity to obtain increased hits and have your blog on everyone’s lips!
...and much more!
Blogging has seized the current era and taken a revolutionary step – Royalty do it, celebrities do it, practically anybody who has a passion for writing can utilize the platform of blogging for their own purpose.
So what makes blogging such a hit in today’s era, such that it is swiftly gaining momentum in the lives of millions of individuals?
First off, one is able to fully express one’s self by exercising the freedom of speech through jotting down personal thoughts or opinions on issues. It can be used as an online diary, where individuals frequently update on daily happenings. It can also serve as a commentary on a particular subject, functioning as an information provider.
What makes blogging interesting is that the individual does not have to resort to publishing it with only text, but can also put photographs, videos, music, audio, and etc. One can also fully customize their blog to be as colorful and intriguing as one’s preference.
This has created the opportunity to spread a message and serve as a platform for online brand advertising. Through recent technology, two-way interaction is made possible through the Internet which allows social networking on blogs.
Marketers around the world have caught up with these benefits and are putting their blogs to good use for monetary purposes. Famous blogs have brought in paychecks of 6-7 figures due to colossal amount of followers!
So how would you like to jump in on the bandwagon and pocket your share of profits through blogging?
Instead of blogging for solely social and leisure purposes, how would you like to turn your blog into a platform to pull your paychecks in?
Content marketing is a powerful way to reach customers. Learn the top 4 content marketing mistakes that could be costing you money & what you can do about them.
This document provides tips for using different strategies to generate traffic and buzz for a blog. It discusses using design, keywords, contests, social media, video, audio/podcasts, guest bloggers, and backlinks. The overall aim is to attract visitors and engagement through informative, visually appealing, and interactive content and features. Building authority and connections through links and contributors is also recommended to increase traffic.
First-ever most comprehensive as well as largest Facebook and Instagram ads scouter. Find extremely profitable ads from million of most up to date and currently active ads running on Facebook and Instagram.
Introducing Online Ads & Webs Traffic. Inside this ebook, you will discover the topics about traffic and ads basics, using soccial media, using content, using a press realease, buying ads, free ads and how your business suffers if you dont have customers
Banner advertising is not dead, but it has evolved from flashy, distracting ads to more targeted, relevant ads. While some ineffective banner ads still exist, successful internet marketers have adopted smaller, simpler banner ads placed on sites matching their target audiences. There are many factors to consider for an effective banner advertising campaign, such as ad design, placement, size, and tracking click-through rates. Banner ads can help increase brand awareness over time even if immediate sales can't be tracked.
Banner Advertising: News of its demise is prematureopstylee
Banner advertising is not dead, but it has evolved from flashy, distracting ads to more targeted, relevant ads. While some ineffective banner ads still exist, successful internet marketers have adopted smaller, simpler banner ads placed on sites matching the intended audience. Banner ads can increase brand awareness over time and be an effective marketing tool when planned carefully by considering ad design, placement, size, and tracking effectiveness.
Time is one thing small businesses are not usually blessed with. Learn how to use the time you have to create engaging content that tells your story in a variety of media. This white paper is brought to you by Elon University's Interactive Media graduate program.
Creating Winning Content: How local businesses can tell their story and win b...Kara O'Halloran
White paper about the benefits of content marketing strategies for local businesses to tell your story and promote your brand. Time is one thing small businesses are not usually blessed with. Learn how to use the time you have to create engaging content that tells your story in a variety of media.
Content marketing is the process of planning, creating, sharing, and publishing the content through channels such as social media, blogs, websites, podcasts, apps, print publications, and more. The goal is to reach your target audience and increase brand awareness, sales, engagement, and loyalty.
This document provides an overview of content marketing strategies. It notes that traditional advertising is becoming less effective as consumers avoid ads. Content marketing is presented as an alternative, creating useful content to attract and retain customers while educating them about products and services. The document outlines several content marketing tactics including developing a strong brand identity, starting a blog, creating diverse content like videos and ebooks, and leveraging email marketing and social media to distribute content.
The document outlines 20 lessons for gaining traction from a book on the topic. Some of the key lessons include: using the bullseye framework to identify the most effective traction channel to focus on; adhering to the 50/50 rule of balancing product development and traction efforts; setting measurable milestones to track traction success; using viral marketing techniques like optimizing the viral coefficient and shortening the viral cycle time; and employing various marketing strategies like unconventional PR, strategic business development deals, advertising on existing platforms, and search engine optimization.
The document outlines 20 lessons for gaining traction from a book on the topic. Some of the key lessons include: using the bullseye framework to identify the most effective traction channel to focus on; adhering to the 50/50 rule of balancing product development and traction efforts; setting measurable milestones to track traction success; using viral marketing techniques like optimizing the viral coefficient and shortening the viral cycle time; and employing various marketing strategies like unconventional PR, strategic business development deals, advertising on existing platforms, and search engine optimization.
Which Marketing Channels Should You Use, and Why? (Series: Digital Marketing ...Financial Poise
This document provides an overview of various digital marketing channels that business owners can use, including websites, search engine optimization, pay-per-click advertising, social media marketing, and email marketing. For each channel, the document discusses best practices and tips, such as developing quality content, optimizing websites for search engines, targeting relevant keywords in PPC ads, following guidelines for social media use, and only emailing interested subscribers. The overall message is that choosing the right marketing channels and implementing strategies effectively can help businesses attract customers and drive sales.
Virgin Mobile partnered with Buzzfeed to create a unique content marketing campaign focused on user engagement rather than follower metrics. Toshiba used SEO techniques like keyword research, optimized content, and backlinks to boost the ROI of their renewable energy solutions campaign. IBM invested in various forms of content like videos, blogs, and guides to generate leads and awareness across their different technology products. LinkedIn offered useful tools like influencer partnerships and niche content targeting a small audience to please. WyseTrade produced practical trading strategy videos that went viral on YouTube to educate their audience rather than spending on ads.
Creative Checklist for Designer & MarketerVũ Văn Hiển
The document provides 10 tips for creating effective direct response display ads. The tips include using clear calls-to-action, including the call-to-action and key message in every ad frame, prominently featuring the company logo, providing clear pricing and promotion information, creating a sense of urgency, balancing relevant text and images, directing users to a relevant landing page, and creating ads in multiple standard sizes and formats. Following these tips can help drive effective direct response marketing campaigns by catching users' attention and encouraging them to click through and explore the website.
The document discusses the key elements of effective copywriting for marketing and sales. It explains that copywriting aims to grab readers' attention, create interest and desire in a product or service, and provoke them to take action. It provides tips for writing headlines that attract attention, flipping features into benefits to appeal to customers, using testimonials to build trust, and offering guarantees to reassure readers. The document stresses that good copy focuses the message, highlights customer value, and uses proven techniques to close sales.
Content marketing involves creating and distributing valuable, relevant and consistent content to attract and engage a target audience with the goal of driving profitable customer action. Unlike traditional marketing, it focuses on engaging customers through useful information rather than direct sales pitches. Research shows most business decision makers prefer educational content over advertisements and feel closer connections to companies that provide it. Creating a content strategy requires understanding audiences, publishing helpful content regularly across channels, measuring effectiveness, and refining efforts continuously.
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceIndexBug
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
2. Terms and Conditions
LEGAL NOTICE
The Publisher has strived to be as accurate and complete as possible
in the creation of this report, notwithstanding the fact that he does
not warrant or represent at any time that the contents within are
accurate due to the rapidly changing nature of the Internet.
While all attempts have been made to verify information provided in
this publication, the Publisher assumes no responsibility for errors,
omissions, or contrary interpretation of the subject matter herein.
Any perceived slights of specific persons, peoples, or organizations
are unintentional.
In practical advice books, like anything else in life, there are no
guarantees of income made. Readers are cautioned to reply on their
own judgment about their individual circumstances to act
accordingly.
This book is not intended for use as a source of legal, business,
accounting or financial advice. All readers are advised to seek services
of competent professionals in legal, business, accounting and finance
fields.
You are encouraged to print this book for easy reading.
-2-
3. Table Of Contents
Foreword
Chapter 1:
Banner Ad Basics
Chapter 2:
Choose A Great Punch Line
Chapter 3:
Make Sure You Have Great Copy
Chapter 4:
Use Attention Words Like Free And New
Chapter 5:
Including Logos And Urls
Chapter 6:
Use Attention Grabbing Graphics
Chapter 7:
How Banner Ads Can Advance Your Net
Marketing Income
Wrapping Up
-3-
4. Foreword
One of the more popular tools that is currently making waves in the
advertising arena over the internet is the banner ads tool. The banner
ads are a new form of advertising that has proven its worth in terms
of its capability in reaching the masses effectively.
Banner Ad Bomb
Learn How To Use Banner Ads To Drop The Competition In Its
Tracks
-4-
5. Chapter 1:
Banner Ad Basics
Synopsis
Being a fast growing entity with far reaching possibilities the internet
marketing platform has been able to successfully launch and sustain a
lot of businesses over the years.
With this growth there comes a need to provide various
complimenting and customer focus advertising campaigns. These
campaigns often require the assistance of various internet tools to
ensure its target audience is reached and successfully compelled to
becoming loyal purchasing customers.
-5-
6. The Basics
The banner ad tool is not necessarily and expensive form of internet
advertising not does it have many prohibiting features and this makes
it an attractive proposition to use especially for the smaller business
entrepreneur.
The ability of banner ads to bring in new traffic to the site is another
reason to use this tool as it effectively provides the necessary interest
in the site that features it.
However it should be noted that banner ads are not something that
should be randomly chosen just for the sake of advertising the
product or service intended for the target audience.
Careful thought should be given to the style and content of the banner
ad as it is the first phase of the content matter the prospect is going to
be exposed to.
Therefore the design should be done in an attention grabbing manner
to not only to attract the attention of the target audience but to hold it
too.
An important feature to include in the banner ad posting is to offer
something for free or at a discount. This is a very quick and effective
way of getting the attention of the viewer.
-6-
7. Chapter 2:
Choose A Great Punch Line
Synopsis
Most banner ads require a punch line to drive home the point of the
ad or to make a statement that would adequately get the overall
message across. These punch lines should be well designed and
careful thought should be given to its content. The punch line is the
element that is going contribute to the prospect wanting to explore
further.
-7-
8. Get Attention
Here are some recommendations that should be considered when
designing punch lines:
Punch lines chosen should have a connective reference to the
subject matter of the banner ads. Random one-liners will not
serve the purpose of the overall ad well thus defeating the main
purpose of getting the ad recognized. The viewing audience
should be able to have a point of reference from the punch line
to the banner ad being viewed.
Punch lines should not be designed to be obscure where only a
small percentage of the viewing audience will be able to relate to
it. The idea of banner ads is to reach a wide target audience and
not a focused few. If the punch line chosen can be understood
randomly then the correct choice was made.
Punch line should be brief as lengthy ones will get lost in
translation. When the viewer is not able to instantly catch on
then the punch line has not been well phrased. Punch lines can
also contain witty remarks, sound effects, facial expressions and
voice inflections. These can be added to create the excitement
enhancing factor that will get the designed message across more
effectively.
-8-
9. The design of the punch line should also fit the demographics
and the technical capabilities of the target audience. Designing
material that is confusing and uninteresting to the audience
based on their understanding capacities will eventually render
the banner ads null and void in its quest to be well received.
-9-
10. Chapter 3:
Make Sure You Have Great Copy
Synopsis
Although banner ads are an ideal form of advertising platforms for
the internet marketing arena there should be some serious thought
put into the exercise of designing these ads. Visibility and quality are
something that should get consideration in making a copy that would
be both attractive and attention grabbing.
- 10 -
11. What You Say
Making a great copy would entail focusing on some important
elements and the following are just some recommendation to
consider:
Visibility of the banner should ideally also consider the size
aspect of the design. Selecting the best size that would create
the desired impact on the viewer is how the popularity of the
banner ads is heightened. Ideal size banner ads are full size
which should be about 468 x 60 pixels, vertical banner ads
should be about 120 x 240 pixels and the button size banner ad
should be about 120 x 90 or 120 x 120 pixels.
Flashing banner ads are more likely to catch the attention of
the view as compared to still ones. It would be better to make
use of the .gif images to make the flashing and rolling well
placed to ensure the viewer is not irritated by the less than
acceptable standards. Also having fewer frames improves the
loading time thus giving the viewer a more efficiently run
viewing.
Adding footer lines at the bottom of the banner ads is also
recommended as it helps add the sites to URL. Choosing to add
some catchy notes at the bottom of the ads is also a good idea.
- 11 -
12. The message content should be simplified while using the
combined text and visual data.
Posing questions in a visible and competition style design will
create a good and interesting copy for the banner ads.
Most banner ads today rely heavily on animations as this seems
to be an effective attention grabbing tool.
- 12 -
13. Chapter 4:
Use Attention Words Like Free And New
Synopsis
Attention grabbing is the main aim of banner ads and if this is not
effectively evident then the banner ad has not managed to
successfully contribute to its purpose. The banner ads are supposed to
the front line draw to the actual site’s content and so using words that
would make this draw more effective is worth exploring.
- 13 -
14. Peak Interest
Using words such as free and new are some of the more popular
choices to make as these words play on the minds of the viewer
right from the start of the viewing process.
Anything that is touted to be free is considered attractive and thus
compelling the viewer to explore further into the site visited. With
this promise of something free the initial intention of getting the
prospect to become an actual viewing participant is achieved.
This is especially beneficial to the host if the free promised is
tagged to a purchase or any other type of firm commitment.
Therefore using the free element to acquire all this is indeed an
area worth pursuing. However the free item should be something
useful and not something that the viewer would eventually deem a
waste of time and effort as this will eventually cause the adverse
effects to occur.
This is very important to ensure the banner ads are not looked
upon as some sort of spam which is definitely an unappreciated
item.
Using the term new also play a similar role in the quest to enticing
the visitor to make a commitment or purchase.
- 14 -
15. Most people enjoy being able to acquire the latest or newest of
anything available, thus by implying that it is possible to do so just
by viewing the banner ads then it would not be too difficult a task
to follow.
- 15 -
16. Chapter 5:
Including Logos And Urls
Synopsis
When getting the attention of the viewer is top priority then using the
logos is a good way to start. Ideally logos are simple and informative
through their design image and also almost always easily
recognizable.
This makes it a good access point to the site. This is further enhanced
when the exercise of embedding a URL is added into the equation.
The embedded URL which is more commonly referred to as linking is
done then the logo is saved as an image and the use of HTML
becomes more accessible.
- 16 -
17. Spice It Up
There following are some guidelines which can be used in the quest to
get the banner ads viewing optimized:
Uploading the logo image file which by this point should be
suitably designed to reflect the overall site content can
commence. This is done or tagged to the intended website.
Then the process of opening the HTML file of the webpage
where the link is to be embedded is the next step. Both plain
text and HTML editor can be used.
The following should be typed into the intended area the link
loge is to appear…..<a href=”http//www.website.com”>
replacing the www.website.com with the URL that is best
suited to link the logo.
Then type the file name for the logo into the image tag using the
following route <img src= http://www.website.com?logo.jpg/>
replacing it with the logo image previously uploaded.
- 17 -
18. Then close the link tag with </a> the full HTML code will
appear as follows - <a href= http://www.website.com><img
src= http://www.website,.com/logo.jpg/></a>
Uploading the web page to the web server can commence.
To ensure all is properly done one should check the uploaded page to
ensure the linked logo is displayed properly. These are the technical
assistance side of the process but suffice to say that without the well
designed logo getting the viewer to identify with the site may take a
longer period of time by comparison.
- 18 -
19. Chapter 6:
Use Attention Grabbing Graphics
Synopsis
Staying competitive requires the individual to explore various ways to
grab the attention of the viewer and sustain it long enough for a
positive impression to be made. Using attention grabbing graphics is
one way of doing this.
- 19 -
20. Images
Previously this may not have been such a viable option, as most users
were only able load images through much slower dial up internet
access however with the advancement of high speed internet
connections this is no longer an issue for the masses.
Therefore it would not be in the interest of the individual to overlook
the advantages of including this tool into the designing of any site, as
using graphics will allow the individual to stay one step ahead of the
pact in the quest to grab and engage the attention of the viewing
target audience.
Being able to optimize a small area of space is one of the challenged
presented when using the graphics style to getting attention.
Therefore the individual should concentrate on designing elements
and balance them as perfectly as possible. The visual impressions that
the graphics use provides can create the connection between the
viewer and the products or services being offered at the site.
Putting the graphics at the top half of the layout would ensure
maximum visibility. Using a single large design rather than several
smaller ones will be a better attention grabbing option, however if the
need to use several smaller one is important to the content then they
should be grouped to form one single message.
- 20 -
21. The graphics design chosen should be able to generate the message
and present it in a clear and “readable” fashion otherwise even the
most eye catching designs would be lost in translation if the actual
message is not forth coming.
The images content should also be limited to a few concise messages
rather than bombarding the viewer with a lot of confusing matter.
- 21 -
22. Chapter 7:
How Banner Ads Can Advance Your Net Marketing Income
Synopsis
Banner ads have been known to provide great advantages through its
use and as such it should be explored for the optimization of the net
marketing income. The banner ads serve mainly three basic functions
which includes building brand awareness, selling something and
driving as much traffic as possible to a site.
- 22 -
23. The Money
As the latter two functions are be tracked is a measurable platform
of sorts the first may prove to be rather difficult to track in a
measurable way, however this does not present itself as a
disadvantage as it gives the individual dome room to make
adjustments periodically to enhance the efforts to created the
desired effects.
Banner ads have the potential to offer unlimited targeting, tracking
and measurability to the individual that makes the wise decision to
pick this option as the way to reach their target audience.
In order to design the best banner ads the individual needs to
decide what the purpose the banner ads are going to serve, as
would be quite an important feature to consider when the initial
stages for the planning is being dealt with.
- 23 -
24. Wrapping Up
Through the use of banner ads the individual is better able to direct
the desired target audience to the site thus in the process garnering
potential customers.
This is mainly due to the fact that the choice made as to where the
banner ads will appear is left almost entirely up to the individual. Also
there is the advantage of choosing the affiliate sites it will appear in.
The gist of the information about the products or services can be
viewed easily thus making it a convenient form of getting information
across in a shorter space of time, and this is beneficial to both the host
and the viewer.
- 24 -