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Bacon dessert
- 3. About the idea… Everyone loves bacon and a majority of us like dessert too Breakfast, lunch, dinner except for dessert. Something special about that sweet and salty combination that we want to discover We thought of expanding it to dessert
- 4. HYPOTHESIS People think that the combination between bacon & dessert is unacceptable
- 5. Research (Interview) Draw pictures about anything that they can think of in relation to bacon and dessert (qualitative research/in-depth interview) Question on their drawings and allow them to express themselves what they have drawn. (Why do they draw those things? Is there any relation between bacon and dessert?) Show 2 samples of bacon dessert and record their instant reaction when they saw them. Ask whether they would like to try it and why. If not, what kind of bacon dessert will make them want to try?
- 9. Drawing’s results DessertBacon Salty greas y Crispy Sweet savory Breakfas t Lunch Dinner BBQ INGRED IENT NIGHT TIME ANYTIME YOU WANT Hungry Basic need HAPP Y, SAD, BORE D EMOTION- RELATED HIGH CALORIE NOT VERY HEALTHY DELICIOU S Have never eaten such product. Never thought OF combining them together
- 10. Do you want to try this?
- 13. Interview Summary 4 2 Bacon cinnamon roll Want to try Do not want to try Want to try. WHY? 1. It looks delicious 2. Curiosity of exploring new/innovative food
- 14. Interview Summary 1 5 Bacon chocolate stick Want to try Do not want to try DO NOT want to try. WHY? 1. Lack of appeal 2. Plain combination of saltiness and sweetness are boring
- 15. Discussion of research results Hurdle 1: The idea of bacon as a dessert is uncommon and therefore they have never considered it Hurdle 2: Some are NOT visually attractive Hurdle 3: It’s weird to combine the flavor of salty and sweet The results rejected our hypothesis
- 16. Evoke set & Consideration set Evoked set A set of product choices a customer believes are viable options for him/her to purchase based upon his/her needs and desires relating to the product. Consideration set The subset of evoked set that consumers evaluate when making a purchase decision.
- 17. Evoke set & Consideration set EVOKED SET Icecream Hamburger Waffle Cookie Dessert Bacon Fries Meat ... CONSIDERATION SET Dessert Bacon ... Have you ever thought about BACON DESSERT? BACON DESSERT
- 18. Society Forms latitude of acceptance and rejection + + Social judgment theory It assumes that people assimilate new information about attitude objects in light of what they already know or feel
- 19. Implications The Current Situation: Some people eat bacon in their daily life but do not buy bacon dessert for some reasons Hurdles Solutions Modification of product TRICKLEDOWN THEORY Some bacon are NOT visually attractive It’s weird to combine the flavor of salty and sweet The idea of bacon as a dessert is uncommon and they have never considered it &
- 20. Conclusion • The hypothesis is wrong • The Consumer Behavior Concepts • What we can do in the future
- 21. THANKS! Any questions? FOR MORE BACON CHOCOLATE, COME AND GET IT FROM US!
- 22. SlidesCarnival icons are editable shapes. This means that you can: ● Resize them without losing quality. ● Change fill color and opacity. Isn’t that nice? :) Examples:
Editor's Notes
- Why we choose bacon for dessert? everyone loves bacon and a majority of us like dessert too Bacon is in everyone’s consideration’s set for all meal’s choices, except for dessert. covers all meals of the day including breakfast, lunch and dinner except for dessert we want to expand it to dessert Something special about that sweet and salty combination for us to discover
- Sample is not large enough. (Common defeats of Qualitative research) The interview process cannot go very deep. It’s a challenge to dig deep into our interviewee's mind due to time consume and lack of experience. (Ask more questions) Some respondents are not native speakers in English, so they may not fully express their thoughts. (Use mother tongue/Note down some key words)
- Add one more video of why they wanna try it?
- The results strongly supported our hypothesis, that people don’t think bacon as a dessert.And from our research, we can conclude three hurdles that we may face in futurepersuasion. First, from the doodles we can see that people have never considered thecombination of bacon and dessert, in their current consumption patterns. The secondhurdle is that, people pay huge attention to the visual attractiveness of the food before theymake the choice and have an actual taste. But unfortunately, some of the existing “bacondesserts” are not visually appealing at all, which will lead to some terrible imagination andexpectation about their taste. The last hurdle is about the flavor. Most people will think itweird to combine the sweetness and saltiness.That is the end of the research and hurdles part. Before we propose how we are going to fixthose obstacles, we are going to have a discussion on the consumer behavior concepts andtheories behind them. And let’s welcome Ning and Julia to share some explanations.
- Food lover are the reference group, they will be the one’s to influence other people to accept the idea that bacon can be a delicious dessert. Our Solution: Modification of the product Trickledown Theory We invite food lovers and gourmet to try bacon desert ↓ They post food photos on social media ↓ people follow them can understand our product better and finally buy it.
- Why hypothesis is wrong ? Because according to our research people can actually accept bacon as dessert The reason why people donnot consider bacon as dessert is explained through the consumer behaviour concepts, which are evoke set and social judgement theory Our blueprint for the future is that through the modification of our products and the trickle down theory , thank you !