The document discusses new problems with cloud data including vendor control over data, access and portability restrictions between services, and data silos. It notes that 1/3 of data loss is from user error and introduces Backupify as a solution to back up cloud data across platforms. Backupify currently manages over 112,000 users and 53 terabytes of data. The company aims to expand features to include cross-platform search, data migration, risk analysis, and e-discovery capabilities.