How Lean, UCD and Agile can propel designers into the futureCyber-Duck
In this talk, Danny demonstrates why the future is already here and how it poses challenges to todays agencies, CMOs and designers. The internet permeates everything from websites, wearables, ‘nearables’ (low powered IoT devices that connect with our online world) and apps. Users are accustomed to getting ‘pulled’ to different destinations (such as apps or websites) but more and more forwarding thinking brands are ‘pushing’ relevant content and alerts to either the OS level of devices or other app like aggregators, allowing the user to interact with both features and content without leaving notification centres or dashboards. Due to this, the Web is becoming a habitat where users will spend less time downloading, opening and engaging with apps. As such, it’s important that designers move towards dreaming of a world that is both ‘pulling’ users towards personalised experiences within apps and websites and also ‘pushing’ highly relevant data to users to enhance the experience. In order to facilitate this, agencies, marketers and designers need to be designing holistic systems (over-arching engagement platforms to facilitate cross-channel interactions) and not only destinations (a singular native app or website). The slides expand on what sort of approach we can use to aid our strategy, design, development and project management methodologies by exploring frameworks such as User Centred Design (UCD), Lean and Agile.
How Lean, UCD and Agile can propel designers into the futureCyber-Duck
In this talk, Danny demonstrates why the future is already here and how it poses challenges to todays agencies, CMOs and designers. The internet permeates everything from websites, wearables, ‘nearables’ (low powered IoT devices that connect with our online world) and apps. Users are accustomed to getting ‘pulled’ to different destinations (such as apps or websites) but more and more forwarding thinking brands are ‘pushing’ relevant content and alerts to either the OS level of devices or other app like aggregators, allowing the user to interact with both features and content without leaving notification centres or dashboards. Due to this, the Web is becoming a habitat where users will spend less time downloading, opening and engaging with apps. As such, it’s important that designers move towards dreaming of a world that is both ‘pulling’ users towards personalised experiences within apps and websites and also ‘pushing’ highly relevant data to users to enhance the experience. In order to facilitate this, agencies, marketers and designers need to be designing holistic systems (over-arching engagement platforms to facilitate cross-channel interactions) and not only destinations (a singular native app or website). The slides expand on what sort of approach we can use to aid our strategy, design, development and project management methodologies by exploring frameworks such as User Centred Design (UCD), Lean and Agile.
My presentation from the GoMobile2016 convention. In y talk I described what i call the next revolution in customer brand communication on the mobile channel. I believe Whatsapp new strategy of basing it's business model on facilitating customer - brand communication along with FB messenger doing the same thing is going to change everything. Again.
White Spaces: Technological Context & International OutlookCSP Scarl
Giornata di studio sui White Spaces, che si è tenuta lunedì 24 ottobre 2011, 9.30 - 17.00 – Sala Agorà, Incubatore d’Imprese Innovative del Politecnico di Torino (I3P).
Powerpoint on pain assessment from the Jarvis textbook: Jarvis, C. (2008). Physical examination & health assessment (5th ed.). St. Louis: MO: Elsevier-Mosby for Grantham University Health Assessment Course
My presentation from the GoMobile2016 convention. In y talk I described what i call the next revolution in customer brand communication on the mobile channel. I believe Whatsapp new strategy of basing it's business model on facilitating customer - brand communication along with FB messenger doing the same thing is going to change everything. Again.
White Spaces: Technological Context & International OutlookCSP Scarl
Giornata di studio sui White Spaces, che si è tenuta lunedì 24 ottobre 2011, 9.30 - 17.00 – Sala Agorà, Incubatore d’Imprese Innovative del Politecnico di Torino (I3P).
Powerpoint on pain assessment from the Jarvis textbook: Jarvis, C. (2008). Physical examination & health assessment (5th ed.). St. Louis: MO: Elsevier-Mosby for Grantham University Health Assessment Course