Covid-19 Economy Tracking Study - Wave 6 Results
What we’ve observed so far…
An initial shock to the system
A back to normal trend
Trend interruption from social unrest
A second COVID-19 spike?
What has yet to be observed…
More divisiveness
More conflicting information
An unprecedented election cycle
One way or another, a new direction for the country
All of these will have reverberating effects in multiple areas:
Consumer engagement
Health concerns
Economic stability
Personal safety
Returning to the workplace
Changing the future of social interactions
Public policy and the reactions of local, state, and federal officials
The sectors we track including travel, leisure, medical, retail, media, entertainment, and of course, sports
Kicking off the world’s largest financial content expo, FinCon 2016, Experian — together with eight bloggers — announced the findings from a nationwide consumer survey that covers the gamut of personal finance topics. What did we learn?
• Respondents feel optimistic about their finances, but stress surrounding income expectations, debt reduction and retirement investments diminish their confidence in a strong financial future
• Lack of income and funds are considered the main reasons for financial woes, not respondents’ fiscal behavior
• Financial education is key to debt reduction and increased savings, according to respondents
Experian recently surveyed newlyweds nationwide to see what role credit and finances play in establishing a life together and achieving long-term financial goals, such as buying a home. The results suggest financial discussions should take place before saying “I do.”
T. Rowe Price’s 14th annual Parents, Kids & Money Survey, which sampled more than 2,000 parents and their 8- to 14-year-old kids, reveals insights around parents’ and kids’ knowledge and interest in cryptocurrency. This year’s survey findings also underscore the ongoing impacts of the pandemic, notably how the economic fallout from the pandemic has disproportionately impacted women, referred to by some as a “She-cession.” To help parents discuss money matters with their kids, the firm created MoneyConfidentKids.com, which provides free online educational games, classroom lessons for educators, and tips for parents that are focused on financial concepts, such as goal-setting, spending versus saving, inflation, asset allocation, and investment diversification.
In China, almost all consumers have already returned to normal out-of-home activities, and 97 percent of respondents report working outside the home in the two weeks prior to being surveyed.
These exhibits are based on survey data collected in China from Feb. 20 to March 8, 2021. Check back for regular updates on Chinese consumer sentiments, behaviors, income, spending, and expectations.
Back-to-Normal Wave 8: The Quest for NormalcyEngagious
From Fear to Acceptance, They’re Doing OK:
- Figured out their new normal – what works for them
- Lost interest in doing some normal activities while discovering some benefits of staying at home
- Second wave/surge feels different
Initial feeling was uncertainty
Now we know more – cleared some early assumptions
Summer, warmer temperatures aren’t slowing the virus
We aren’t developing herd immunity
This isn’t going away anytime soon
- Biggest surprise? They didn’t think it would last this long
And should have bought more cleaning supplies!
Back-to-Normal Wave 4: America Passes an Inflection PointEngagious
Covid-19 Economy Tracking Study - Wave 4 Results
Focus on:
Mask wearing- political or not?
Continue to Work from home?
Legal risks of return-to-office decisions
Safety expectations of employers and employees
Readiness for live sporting events
Since May 2020, more Canadians are feeling more pessimistic about the economic recovery and believe COVID-19 will have a lasting impact on the economy .
These exhibits are based on survey data collected in Canada from August 14–19, 2020. Check back for regular updates on Canadian consumer sentiments, behaviors, income, spending, and expectations.
While consumer optimism remains steady, we see signs of discretionary spend recovery.
These exhibits are based on survey data collected in the United States from February 18 through 22, 2021. Check back for regular updates on US consumer sentiments, behaviors, income, spending, and expectations.
Kicking off the world’s largest financial content expo, FinCon 2016, Experian — together with eight bloggers — announced the findings from a nationwide consumer survey that covers the gamut of personal finance topics. What did we learn?
• Respondents feel optimistic about their finances, but stress surrounding income expectations, debt reduction and retirement investments diminish their confidence in a strong financial future
• Lack of income and funds are considered the main reasons for financial woes, not respondents’ fiscal behavior
• Financial education is key to debt reduction and increased savings, according to respondents
Experian recently surveyed newlyweds nationwide to see what role credit and finances play in establishing a life together and achieving long-term financial goals, such as buying a home. The results suggest financial discussions should take place before saying “I do.”
T. Rowe Price’s 14th annual Parents, Kids & Money Survey, which sampled more than 2,000 parents and their 8- to 14-year-old kids, reveals insights around parents’ and kids’ knowledge and interest in cryptocurrency. This year’s survey findings also underscore the ongoing impacts of the pandemic, notably how the economic fallout from the pandemic has disproportionately impacted women, referred to by some as a “She-cession.” To help parents discuss money matters with their kids, the firm created MoneyConfidentKids.com, which provides free online educational games, classroom lessons for educators, and tips for parents that are focused on financial concepts, such as goal-setting, spending versus saving, inflation, asset allocation, and investment diversification.
In China, almost all consumers have already returned to normal out-of-home activities, and 97 percent of respondents report working outside the home in the two weeks prior to being surveyed.
These exhibits are based on survey data collected in China from Feb. 20 to March 8, 2021. Check back for regular updates on Chinese consumer sentiments, behaviors, income, spending, and expectations.
Back-to-Normal Wave 8: The Quest for NormalcyEngagious
From Fear to Acceptance, They’re Doing OK:
- Figured out their new normal – what works for them
- Lost interest in doing some normal activities while discovering some benefits of staying at home
- Second wave/surge feels different
Initial feeling was uncertainty
Now we know more – cleared some early assumptions
Summer, warmer temperatures aren’t slowing the virus
We aren’t developing herd immunity
This isn’t going away anytime soon
- Biggest surprise? They didn’t think it would last this long
And should have bought more cleaning supplies!
Back-to-Normal Wave 4: America Passes an Inflection PointEngagious
Covid-19 Economy Tracking Study - Wave 4 Results
Focus on:
Mask wearing- political or not?
Continue to Work from home?
Legal risks of return-to-office decisions
Safety expectations of employers and employees
Readiness for live sporting events
Since May 2020, more Canadians are feeling more pessimistic about the economic recovery and believe COVID-19 will have a lasting impact on the economy .
These exhibits are based on survey data collected in Canada from August 14–19, 2020. Check back for regular updates on Canadian consumer sentiments, behaviors, income, spending, and expectations.
While consumer optimism remains steady, we see signs of discretionary spend recovery.
These exhibits are based on survey data collected in the United States from February 18 through 22, 2021. Check back for regular updates on US consumer sentiments, behaviors, income, spending, and expectations.
While consumer optimism remains steady, we see signs of discretionary spend recovery.
These exhibits are based on survey data collected in the United States from February 18 through 22, 2021. Check back for regular updates on US consumer sentiments, behaviors, income, spending, and expectations.
While consumer optimism remains steady, we see signs of discretionary spend recovery.
These exhibits are based on survey data collected in the United States from February 18 through 22, 2021. Check back for regular updates on US consumer sentiments, behaviors, income, spending, and expectations.
While American optimism on economic recovery continues to recover, over half of US consumers do not expect their routines to return until the latter half of 2021.
These exhibits are based on survey data collected in US from November 9–13, 2020. Check back for regular updates on American consumer sentiments, behaviors, income, spending, and expectations.
Chinese optimism has improved to the highest level since March. Most Chinese consumers expect their routines and finances to return to normal within three months.
These exhibits are based on survey data collected in China from September 16–24, 2020. Check back for regular updates on Chinese consumer sentiments, behaviors, income, spending, and expectations.
Mexican consumers continue to be worried about their economy during the COVID-19 crisis, with optimism about a recovery climbing slowly.
These exhibits are based on survey data collected in Mexico from February 20–March 2, 2021. Check back for regular updates on Mexican consumer sentiments, behaviors, income, spending, and expectations.
Mexican consumers continue to be worried about their economy during the COVID-19 crisis, with optimism about a recovery climbing slowly.
These exhibits are based on survey data collected in Mexico from February 20–March 2, 2021. Check back for regular updates on Mexican consumer sentiments, behaviors, income, spending, and expectations.
Mexican consumers continue to be worried about their economy during the COVID-19 crisis, with optimism about a recovery climbing slowly.
These exhibits are based on survey data collected in Mexico from February 20–March 2, 2021. Check back for regular updates on Mexican consumer sentiments, behaviors, income, spending, and expectations.
Pollara Strategic Insights and Mental Health Research Canada are conducting a series of 13 nationwide surveys to assess the impact of COVID-19 on the mental health of Canadians. At NB-IRDT, we are focusing on how New Brunswickers responded. Previously, we reported on the results of Survey 2 (conducted in August 2020).
This presentation focuses on the results of two additional surveys conducted in April 2021 and October 2021. In addition to investigating the social, economic, and behavioural factors that have impacted mental health during the pandemic, the analysis focuses on attitudes toward vaccination. Results from these surveys may help identify groups that are most vulnerable and may help guide the planning and allocation of resources to support mental health services in the province.
Presenters: Dr. Sandra Magalhaes and Chandy Somayaji
Report on the 2022 survey of Cambridgeshire charities and community groups. Survey looked at the impact the pandemic had on the sector and what the future needs for support might be.
We have a vibrant and diverse voluntary and community sector in Cambridgeshire. On the whole there is optimism for the future. 59% of respondents think that 2022 will be a better year than 2021 for their organisation.
We have seen the sector working with other partners to make the pandemic as bearable as possible.
We have seen incredible efforts put in by staff, volunteers and trustees.
We have seen groups adapting and learning to ensure services were continued and improved.
We know that there are challenges ahead but we have seen positive changes starting to happen. We need to build on what we have, learn from our mistakes and celebrate our successes.
Consumer optimism in Saudi Arabia has remained steady since mid-March, but spending patterns have changed to focus more on essential goods.
In KSA, a smaller proportion of consumers saw a decline in income and savings, but more than half continue to report a decline. The effect is seen in spending patterns and new habits adopted by consumers. Category spending indicates that consumers are stocking up in anticipation of the country’s upcoming tax increase on July 1, 2020. Consumers are not yet fully comfortable going back to “regular” out-of-home activities and are waiting for milestones beyond government lifting restrictions to return to normal patterns. Thus, they have started adopting new digital and low-touch activities, including grocery delivery.
These exhibits are based on survey data collected in KSA from June 16–18, 2020. Check back for regular updates on KSA consumer sentiments, behaviors, income, spending, and expectations.
Managing Through the COVID-19 Crisis: A Guide for All Business LeadersDavid Gross
Strategic Value Partners (www.consultsvp.com) is a global management consulting firm. Strategy consulting, turnarounds, mergers, acquisitions, divestitures, and spin-offs are at the core of our service offerings.
We created this guide to assist all business leaders and welcome your questions, comments, and feedback. We will continue to update this guide periodically.
To access our full library of COVID-19 resources for business leaders, visit us at https://www.consultsvp.com/managing-through-the-covid19-crisis.
Behavioral Storytelling in Messaging: AAF Virtual LuncheonEngagious
Case Study:
The goal is to get more people to wear masks to control the spread of COVID. We will walk thru our messaging study that tested 2 distinctly different "Wear Your Mask" messages to identify what moves the needle, what doesn't, and what we can learn from it.
Back-To-Normal Wave 9: Settling in For the Long HaulEngagious
This wave Will the economy bounce back by EOY?
In Wave 9 of research, we have hit a record low confidence in the economy:
Only 25% agree “the economy will return to growth by the end of 2020.” (compared to 43% agreement in May).
More Related Content
Similar to Back-to-Normal Wave 6: I'm Getting By, But Everything's a Mess
While consumer optimism remains steady, we see signs of discretionary spend recovery.
These exhibits are based on survey data collected in the United States from February 18 through 22, 2021. Check back for regular updates on US consumer sentiments, behaviors, income, spending, and expectations.
While consumer optimism remains steady, we see signs of discretionary spend recovery.
These exhibits are based on survey data collected in the United States from February 18 through 22, 2021. Check back for regular updates on US consumer sentiments, behaviors, income, spending, and expectations.
While American optimism on economic recovery continues to recover, over half of US consumers do not expect their routines to return until the latter half of 2021.
These exhibits are based on survey data collected in US from November 9–13, 2020. Check back for regular updates on American consumer sentiments, behaviors, income, spending, and expectations.
Chinese optimism has improved to the highest level since March. Most Chinese consumers expect their routines and finances to return to normal within three months.
These exhibits are based on survey data collected in China from September 16–24, 2020. Check back for regular updates on Chinese consumer sentiments, behaviors, income, spending, and expectations.
Mexican consumers continue to be worried about their economy during the COVID-19 crisis, with optimism about a recovery climbing slowly.
These exhibits are based on survey data collected in Mexico from February 20–March 2, 2021. Check back for regular updates on Mexican consumer sentiments, behaviors, income, spending, and expectations.
Mexican consumers continue to be worried about their economy during the COVID-19 crisis, with optimism about a recovery climbing slowly.
These exhibits are based on survey data collected in Mexico from February 20–March 2, 2021. Check back for regular updates on Mexican consumer sentiments, behaviors, income, spending, and expectations.
Mexican consumers continue to be worried about their economy during the COVID-19 crisis, with optimism about a recovery climbing slowly.
These exhibits are based on survey data collected in Mexico from February 20–March 2, 2021. Check back for regular updates on Mexican consumer sentiments, behaviors, income, spending, and expectations.
Pollara Strategic Insights and Mental Health Research Canada are conducting a series of 13 nationwide surveys to assess the impact of COVID-19 on the mental health of Canadians. At NB-IRDT, we are focusing on how New Brunswickers responded. Previously, we reported on the results of Survey 2 (conducted in August 2020).
This presentation focuses on the results of two additional surveys conducted in April 2021 and October 2021. In addition to investigating the social, economic, and behavioural factors that have impacted mental health during the pandemic, the analysis focuses on attitudes toward vaccination. Results from these surveys may help identify groups that are most vulnerable and may help guide the planning and allocation of resources to support mental health services in the province.
Presenters: Dr. Sandra Magalhaes and Chandy Somayaji
Report on the 2022 survey of Cambridgeshire charities and community groups. Survey looked at the impact the pandemic had on the sector and what the future needs for support might be.
We have a vibrant and diverse voluntary and community sector in Cambridgeshire. On the whole there is optimism for the future. 59% of respondents think that 2022 will be a better year than 2021 for their organisation.
We have seen the sector working with other partners to make the pandemic as bearable as possible.
We have seen incredible efforts put in by staff, volunteers and trustees.
We have seen groups adapting and learning to ensure services were continued and improved.
We know that there are challenges ahead but we have seen positive changes starting to happen. We need to build on what we have, learn from our mistakes and celebrate our successes.
Consumer optimism in Saudi Arabia has remained steady since mid-March, but spending patterns have changed to focus more on essential goods.
In KSA, a smaller proportion of consumers saw a decline in income and savings, but more than half continue to report a decline. The effect is seen in spending patterns and new habits adopted by consumers. Category spending indicates that consumers are stocking up in anticipation of the country’s upcoming tax increase on July 1, 2020. Consumers are not yet fully comfortable going back to “regular” out-of-home activities and are waiting for milestones beyond government lifting restrictions to return to normal patterns. Thus, they have started adopting new digital and low-touch activities, including grocery delivery.
These exhibits are based on survey data collected in KSA from June 16–18, 2020. Check back for regular updates on KSA consumer sentiments, behaviors, income, spending, and expectations.
Managing Through the COVID-19 Crisis: A Guide for All Business LeadersDavid Gross
Strategic Value Partners (www.consultsvp.com) is a global management consulting firm. Strategy consulting, turnarounds, mergers, acquisitions, divestitures, and spin-offs are at the core of our service offerings.
We created this guide to assist all business leaders and welcome your questions, comments, and feedback. We will continue to update this guide periodically.
To access our full library of COVID-19 resources for business leaders, visit us at https://www.consultsvp.com/managing-through-the-covid19-crisis.
Behavioral Storytelling in Messaging: AAF Virtual LuncheonEngagious
Case Study:
The goal is to get more people to wear masks to control the spread of COVID. We will walk thru our messaging study that tested 2 distinctly different "Wear Your Mask" messages to identify what moves the needle, what doesn't, and what we can learn from it.
Back-To-Normal Wave 9: Settling in For the Long HaulEngagious
This wave Will the economy bounce back by EOY?
In Wave 9 of research, we have hit a record low confidence in the economy:
Only 25% agree “the economy will return to growth by the end of 2020.” (compared to 43% agreement in May).
How To Break Through Your Creative Roadblocks: Learn From Your PeersEngagious
Some people measure creative blocks in terms of weeks or even MONTHS.
>> The fears that hold you back are all centered around how people view you: either not living up to expectations of being judged harshly.
>> "The rest of the organization seems to adore everything I do, but I'm constantly suffering from imposter syndrome" Sound familiar?
>> "I fear that I'm too old and everything is young and hip and fast and techy and no one will honor the life wisdom and worldwide experiences I bring to my craft." Can you relate?
>>"I find myself often choosing the safer path knowing it will be accepted rather than taking risks that I know could result in something great." Is this you?
Find out how your creative peers are tackling these same issues.
SCORECARD for Content Marketing: Best PracticesEngagious
This document filled with tips will literally score your content based on the key elements needed for effective marketing content.
Now that you have a way to validate that you are creating engaging content, try it out and let us know how it works for you.
Direct-to-Patient Materials: WHAT WORKS (Research Report)Engagious
As patients become more empowered and seek out vast amounts of information related to their options, it’s imperative that healthcare marketers expose them to the most impactful, persuasive messaging to promote their procedures, products, facilities, and/or programs.
Engagious sought out to determine the types of direct-to-patient (DTP) messages that communicate most effectively in hopes of developing industry best practices. To do so, we identified three online videos that used different approaches to educate people about knee replacement surgery. We tested those videos and analyzed results to identify what worked well, what didn’t work, and recommend best practices for patient communications.
HOW WE CONDUCTED THE STUDY
The study was conducted by evaluating two distinct messaging approaches aimed at persuading people to wear masks or face coverings in public. One messaging approach was “assertive,” while the other approach was “gentle.” The study evaluated feedback from 142 adults from across the US. Respondents fell into one of two groups: Sometimes Mask Wearers, comprising of those that agreed with the statement, “I wear a mask or face covering out in public, only when I am not able to social distance from other,” and Never Mask Wearers, comprising of those that agreed with the statement, “I rarely or never wear a mask or face covering out in public.” Then using our online dial testing tools, each respondent watched one of the two, two-minute videos in which a speaker presented an argument intended to persuade people to wear masks in public more often.
Back-to-Normal Wave 5: America Confronts Shifting HeadwindsEngagious
Covid-19 Economy Tracking Study - Wave 5 Results
Focus on:
How social unrest is impacting consumer confidence in different industries:
entertainment
retail
theme parks
conventions
travel
Deprivation among sports fans:
baseball
soccer
hockey
football
golf
basketball
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Back-to-Normal Wave 6: I'm Getting By, But Everything's a Mess
1. I’M GETTING BY, BUT EVERYTHING’S A MESS
Public opinion insights from the June 17, 2020 “Back-
to-Normal Barometer”
RON BONJEAN, PARTNER, ROKK SOLUTIONS
RICH THAU, PRESIDENT OF ENGAGIOUS
JON LAST, PRESIDENT OF SPORTS & LEISURE RESEARCH GROUP
GINA DERICKSON, RESEARCH DIRECTOR OF ENGAGIOUS
2. As we explore the insights from Wave 6, one thing is clear.
There is much more uncertainty ahead.
3. What we’ve observed so far…
• An initial shock to the system
• A back-to-normal trend
• Trend interruption from social unrest
• A second COVID-19 spike?
BACK-TO-NORMAL BAROMETER: WAVE 6
4. What we’ve observed so far…
• An initial shock to the system
• A back to normal trend
• Trend interruption from social unrest
• A second COVID-19 spike?
What has yet to be observed…
• More divisiveness
• More conflicting information
• An unprecedented election cycle
• One way or another, a new direction for the country
BACK-TO-NORMAL BAROMETER: WAVE 6
5. All of these will have reverberating effects in multiple areas:
• Consumer engagement
• Health concerns
• Economic stability
• Personal safety
• Returning to the workplace
• Changing the future of social interactions
• Public policy and the reactions of local, state, and federal officials
• The sectors we track including travel, leisure, medical, retail, media,
entertainment, and of course, sports
BACK-TO-NORMAL BAROMETER: WAVE 6
6. BACK-TO-NORMAL BAROMETER: WAVE 6
Key takeaways from the research on a global level:
1. In the short- to intermediate-term, there will be more developments that will have
massive impacts on your business
2. There will be companies that will change the competitive landscape of their
categories because of forward thinking team members who advise and guide
their organizations to be more proactive.
7. BACK-TO-NORMAL BAROMETER: WAVE 6
Key takeaways from the research on a global level:
1. In the short- to intermediate-term, there will be more developments that will have
massive effects on your business
2. There will be companies that will change the competitive landscape of their
categories because of forward thinking team members who advise and guide
their organizations to be more proactive.
THAT SHOULD BE YOU!
With that in mind, let’s dig into the data…
9. CONTEXT: SOME HAVE STARTED TO VENTURE OUT
n=565, Back to Normal Barometer, June 17, 2020
10. 38%
53%
Personal Finances
37%
55%
Potential to contract
COVID-19
The U.S. Economy
PERSONAL
SOCIETAL
MEDICAL $$$
-10 -10
-6
WHAT ARE CONSUMERS MOST CONCERNED ABOUT?
-5
Impact on leisure
activities
48%
Impact on
American society
UNREST
The overall public
health crisis
*Percentage who said they are extremely concerned
Wave 6: n=565 Back to Normal Barometer – June 17, 2020
Wave 5: n=613 Back to Normal Barometer – June 3, 2020
-9
-10
37%
15. AND OTHERS NOT FOLLOWING THE RULES…
n=565, Back to Normal Barometer, June 17, 2020
16. CONFIDENCE BAROMETER: BACK TO WHERE WE BEGAN
27%
24%
31%
-9
-5
Confidence
Barometer
Future Expectations
Current Conditions
n=565, Back to Normal Barometer, June 17, 2020
-1
22. ENGAGEMENT: ATTEND A LIVE SPORTING EVENT
Which of the following conditions is closest to your current point of view… Attend a live sporting
event
n=270, Back to Normal Barometer, June 17, 2020
23. ENGAGEMENT: VISIT A RETAIL STORE
Which of the following conditions is closest to your current point of view… Visit a retail store
n=395, Back to Normal Barometer, June 17, 2020
24. ENGAGEMENT: ATTEND A CONFERENCE OR CONVENTION
Which of the following conditions is closest to your current point of view… Attend a conference
or convention
n=107, Back to Normal Barometer, June 17, 2020
26. TWO CATEGORIES ASSESS THEMSELVES
Assurance Seekers – safety first
Cautious
Conscientious
Diligent
Preserving and honoring others (at higher risk)
Ready to Go – economy first
Practical
Free-spirited
Comfortable
Concerned about businesses
27. EACH CATEGORY ASSESSES THE OTHER
Assurance Seekers – safety first
Ready to Go – economy first
R2Gs say Assurance Seekers are: Paranoid
Afraid
Too careful
Fear what they don’t know
Assurance Seekers say R2Gs are: Restless
Ill-informed
Ruthless
Don’t see bigger picture
28. WITH ASSURANCES, 68% RETURN IN 3 MONTHS
n=270, Back to Normal Barometer, June 17, 2020
29. WITH ASSURANCES, 85% RETURN IN 3 MONTHS
n=395, Back to Normal Barometer, June 17, 2020
30. WITH ASSURANCES, 69% RETURN IN 3 MONTHS
n=107, Back to Normal Barometer, June 17, 2020
31. % “READY TO GO” WHO ACTUALLY “WILL GO”
n=565, Back to Normal Barometer, June 17, 2020
32. READY TO GO, BUT WON’T GO SOON—WHY NOT?
n=51, Back to Normal Barometer, June 17, 2020
33. READY TO GO, BUT WON’T GO SOON—WHY NOT?
n=50, Back to Normal Barometer, June 17, 2020
34. READY TO GO, BUT WON’T GO SOON—WHY NOT?
n=22, Back to Normal Barometer, June 17, 2020
35. NO CLEAR DIRECTIONS = GUESS & MAKE YOUR OWN
• Fears of a second wave of COVID-19
“Our neighboring states have an increase in numbers daily…so I try to ignore it as best as I
can so that I don’t freak myself out.”
“[Opening the economy] is happening way too fast. I think we're going to regret a lot of these
decisions in a couple of months.”
• Even shopping requires thought
“There is a lot of general anxiety and tension… [Nobody] really fully knows what to do.”
“I tried on a few pairs of shoes, and just put the shoes back in the box again. I don't know if
that was a right thing to do or not, but that's what I did.”
“I just had to assume when I walked in the carts by the entrance had been cleaned…but there
was no sign.”
• Unaware of the right boundaries, people create their own
Outdoor dining, local places to “escape” to, mask-wearing as door-opener
36. TESTING – THE KEY TO RETURNING?
• More testing is good, but continued concerns about reliability
and questionable benefits
Who should have a test? When?
Can you catch COVID-19 again?
“Given the newness of everything, it probably provides a false sense of security
sometimes when somebody either tests negative or tests positive for the
antibodies…like a ‘get out of jail free’ card.”
• Necessary for vaccine development, but not sure how
42. BUT ONE-THIRD WOULD SUE IF THEY GOT SICK
n=715, Back to Normal Barometer, June 17, 2020
43. THERE ARE MANY REASONS THEY’D SUE VENDORS
n=715, Back to Normal Barometer, June 17, 2020
44. PAID FAMILY LEAVE INSIGHTS
• Businesses should offer paid family leave…
IF they can afford it
• Prefer leave through employer vs. pandemic
unemployment
No employment gap
Commitment from employer
No claim to file
Not taking a government benefit from someone else in
need
Video Reel – In their own words:
What is your reaction to a company that
provides paid family leave for employees who
have children or adults in their families to
care for as a result of the pandemic?
47. CONCERNS’ IMPACT ON SPORTS ATTENDANCE
Future intent: live sporting events
55%
18%
27%
Ready to go
Assurance seekers
Breakthrough
44%
19%
37% Ready to go
Assurance seekers
Breakthrough
Wave 5 Wave 6
The most recent wave saw a marked decline in those ready to
attend sporting events right now.
48. CONCERNS’ IMPACT ON SPORTS ATTENDANCE
Future intent: live
sporting events
44%
19%
37% Ready to go
Assurance seekers
Breakthrough
49. CONCERNS’ IMPACT ON SPORTS ATTENDANCE
35%
52%
15%
22%
50%
26%
Future intent: live
sporting events
Not concerned
(1-7)
Concerned
(8-10)
COVID-19 on personal health
44%
19%
37% Ready to go
Assurance seekers
Breakthrough
Some concerns depress future intentions...
50. CONCERNS’ IMPACT ON SPORTS ATTENDANCE
35%
52%
15%
22%
50%
26%
Future intent: live
sporting events
Not concerned
(1-7)
Concerned
(8-10)
38%
52%
30%
17%
42%
31%
Social unrest on society
Not concerned
(1-7)
Concerned
(8-10)
44%
19%
37% Ready to go
Assurance seekers
Breakthrough
Some concerns depress future intentions...
COVID-19 on personal health
51. CONCERNS’ IMPACT ON SPORTS ATTENDANCE
Future intent: live
sporting events
50%
41%
16%
21%
34%
38%
COVID-19 on personal finances
Not concerned
(1-7)
Concerned
(8-10)
44%
19%
37% Ready to go
Assurance seekers
Breakthrough
…while other concerns are associated with stronger intentions.
52. ASSURANCE SEEKERS READY-TO-GO
What is your key message?
"We've taken the RIGHT
precautions”
"We've missed you and can't wait
to welcome you back”
What tone do you speak with? "Empathy and concern" "Excitement and anticipation"
How do you reassure them?
"With detailed protocols to assure
your safety”
"With a more generic 'We've got
you covered' and a setting of
expectations”
What is your offering?
“A safe and carefully-
considered environment that
works, while acknowledging the
circumstances”
“Appreciation for their support and
a return to what they've missed”
What is their ideal experience?
“A safe and conscientious
approach that meets your needs”
“A return to normalcy, while we've
got your back”
SOME GUIDELINES FOR MESSAGING
53. DECLINE IN PENT UP DEMAND FOR SOME SPORTS
Deprivation
25
31
40 42
34
31
Wave 1 Wave 2 Wave 3 Wave 4 Wave 5 Wave 6
Both deprivation and anticipation have fallen since the beginning of
the unrest and protests…in lockstep with return to action plans
Anticipation
35
39
50
59
42
38
Wave 1 Wave 2 Wave 3 Wave 4 Wave 5 Wave 6
54. GOLF HAS OFFERED POSITIVE EXPERIENCES DURING
THIS CHALLENGING TIME
Over the past two weeks, there is plenty of content
for me to follow this sport
25
35
25
42
48
50
Wave 1 Wave 2 Wave 3 Wave 4 Wave 5 Wave 6
34%
35%
39%
40%
43%
45%
47%
55%
59%
61%
65%
65%
I am concerned that we will not see fans
in attendance at this sport in 2020
Golf
55. MORE WAVE SIX GOLF INSIGHTS
Avid Players Continue to Drive Revenue
• 76% of avids have played in past two weeks— BUT less than half of cores and casuals
• Only 28% of golfers strongly believe that there are more new golfers playing the game now
than there were at this time last year
Are Casual Golfers Hesitant to Return?
• The majority of avids and cores strongly agree that their courses have done an excellent
job of following safety protocols— BUT only 40% of casual players