At Quadriga's Social Media Conference, we presented our own 'Back to the future': from PR to Influencer Marketing. Discover how to plan your own Influencers content program.
1. The document provides a monthly digital review and trends report, summarizing various digital marketing campaigns from June. It highlights statistics, specials, BAM's favorite campaigns, games/contests, and website/social media updates.
2. Key campaigns discussed include Volkswagen's "Human Crossing" using digital billboards to display children's names as they cross the road, a KitKat game in Brazil using facial recognition at vending machines, and KFC France's campaign asking consumers to tweet #ViteUnKFC to accelerate the opening of a new location.
3. The document also notes L'Oreal's first beauty brand Snapchat lens promoting an eyeliner, and videos celebrating fatherhood
Social Media Marketing Trends To Watch For In 2016The Archer Group
Ever wonder how changing guidelines and trends will effect your Social Media marketing success in 2016? In this presentation, the first of our Ever Wonder Series, Archer Social Marketing Director Justin Silva will discuss some of the newest ways brands are using Social Media to connect with their audiences, and why Social Media will continue to be as critical as ever to building brands online (and off).
The Ever Wonder Series is a private, educational discussion series offered for free to friends and partners of the Archer Group, aimed at adding clarity to some of the more complex issues surrounding Digital Marketing and Media.
Anna Kochegura_THE MOST EFFECTIVE MARKETING CHANNELS TO BOOST YOUR BUSINESS ...SEMrush CZ
- How you can prioritize marketing channels specifically for your type of activities
- How to measure the effectiveness of target marketing channels
- Why data-driven marketing is so important for your strategy
The document summarizes key discussions and presentations from the PRSHOW13 conference on technology platforms and the future of PR. It covered several topics:
1. Adam Cranfield from Mynewsdesk discussed the brand newsroom model and how PR is shifting to focus more on content and technology platforms.
2. Eb Adeyeri from we are social discussed how big data is changing PR and how PR professionals can use data to better understand audiences and measure success.
3. Peter Sigrist from 33 Digital talked about how mobile technology is reshaping communications and the importance of designing for convenience and affordances to ensure messages reach audiences on the move.
4. Richard Bagnall from AME
Presentation on how to start, and how to fine-tune digital marketing. Start by understanding the digimarketing mindset...everything else follows from that.
For a bootstrapped entrepreneur, investment in paid marketing is generally the last priority. This deck helps you think about marketing as ongoing task and give you ideas/hacks to reap the most benefits from earned and owned marketing. Feel free to send your questions to Shilpi Sharma on LinkedIn if you have any.
This document discusses trends in agricultural media for 2015. It finds that while some producers' use of digital channels has increased, traditional channels like print, television, and radio remain important. Producers initially research new products across multiple channels but rely most on dealers and retailers for choosing and purchasing. The document also outlines trends in digital advertising formats, programmatic buying, and the need to address ad fraud. It stresses that campaigns need measurable goals and aligned analytics to demonstrate value beyond basic click metrics.
1. The document provides a monthly digital review and trends report, summarizing various digital marketing campaigns from June. It highlights statistics, specials, BAM's favorite campaigns, games/contests, and website/social media updates.
2. Key campaigns discussed include Volkswagen's "Human Crossing" using digital billboards to display children's names as they cross the road, a KitKat game in Brazil using facial recognition at vending machines, and KFC France's campaign asking consumers to tweet #ViteUnKFC to accelerate the opening of a new location.
3. The document also notes L'Oreal's first beauty brand Snapchat lens promoting an eyeliner, and videos celebrating fatherhood
Social Media Marketing Trends To Watch For In 2016The Archer Group
Ever wonder how changing guidelines and trends will effect your Social Media marketing success in 2016? In this presentation, the first of our Ever Wonder Series, Archer Social Marketing Director Justin Silva will discuss some of the newest ways brands are using Social Media to connect with their audiences, and why Social Media will continue to be as critical as ever to building brands online (and off).
The Ever Wonder Series is a private, educational discussion series offered for free to friends and partners of the Archer Group, aimed at adding clarity to some of the more complex issues surrounding Digital Marketing and Media.
Anna Kochegura_THE MOST EFFECTIVE MARKETING CHANNELS TO BOOST YOUR BUSINESS ...SEMrush CZ
- How you can prioritize marketing channels specifically for your type of activities
- How to measure the effectiveness of target marketing channels
- Why data-driven marketing is so important for your strategy
The document summarizes key discussions and presentations from the PRSHOW13 conference on technology platforms and the future of PR. It covered several topics:
1. Adam Cranfield from Mynewsdesk discussed the brand newsroom model and how PR is shifting to focus more on content and technology platforms.
2. Eb Adeyeri from we are social discussed how big data is changing PR and how PR professionals can use data to better understand audiences and measure success.
3. Peter Sigrist from 33 Digital talked about how mobile technology is reshaping communications and the importance of designing for convenience and affordances to ensure messages reach audiences on the move.
4. Richard Bagnall from AME
Presentation on how to start, and how to fine-tune digital marketing. Start by understanding the digimarketing mindset...everything else follows from that.
For a bootstrapped entrepreneur, investment in paid marketing is generally the last priority. This deck helps you think about marketing as ongoing task and give you ideas/hacks to reap the most benefits from earned and owned marketing. Feel free to send your questions to Shilpi Sharma on LinkedIn if you have any.
This document discusses trends in agricultural media for 2015. It finds that while some producers' use of digital channels has increased, traditional channels like print, television, and radio remain important. Producers initially research new products across multiple channels but rely most on dealers and retailers for choosing and purchasing. The document also outlines trends in digital advertising formats, programmatic buying, and the need to address ad fraud. It stresses that campaigns need measurable goals and aligned analytics to demonstrate value beyond basic click metrics.
Augure is a 12-year-old company that creates software to help PR and marketing professionals bridge the gap between traditional PR and new forms of communication. It has over 100 employees, annual revenue of 8 million euros, and offices across Europe including in Milan. Over 1,500 companies use Augure's software daily, including large companies, PR agencies, and small- and medium-sized businesses. The software helps users identify influencers and audiences, engage with them across online and offline channels, and measure the outcomes of their strategies.
Brand and Expand Your Business: An Integrated Marketing BudgetAct-On Software
The document discusses how to create an integrated marketing budget focused on content marketing, lead nurturing, and measurement. It recommends developing content aligned with buyers' journeys, using nurturing campaigns to engage leads at different funnel stages, and measuring the contribution of content and campaigns to key metrics like pipeline and revenue. The goal is to understand which strategies and channels are most effective for driving engagement and business results.
The document discusses how content and inbound marketing can help startups grow. It defines content marketing as creating valuable content to attract and engage an audience to drive business actions. For startups, content marketing can help build communities, increase awareness, create trust, and engage prospects. It recommends using blogs, social media, ebooks and other types of content. Tools mentioned include MailChimp, Hootsuite, and SEOmoz. The document provides tips on lead generation, going mobile, social media behavior and myths about digital marketing. It also gives examples of how some companies successfully use content and inbound marketing.
Growth Hacking : Disrupt the Business with Mobile!Antonin Cohen
- Top 7 Most Disruptive Mobile Startups
- What is Growth Hacking?
- Three Stages of Growth
- The Growth Hacker Funnel
- Top 10 Best Growth Hacks to Get Mobile Users Without Having to Pay for Them
Content by http://antonin.co/
Design by http://laurapedroni.com/
Success at scale be cool, be generous, be Voltron jprota
I’ve been at IBM for almost two years now and have worked with hundreds of social teams around the world telling amazing stories about IBM’s technologies, people, culture, and clients. Here are three ways we’re driving success at this scale:
⁃ Be cool
⁃ Be generous
⁃ Be Voltron
⁃Be cool
⁃Be generous
⁃Be Voltron
N5R is a social media marketing agency that helps brands harness the potential of social networks like Facebook and Twitter. They focus on targeted, measurable ad campaigns that deliver results. Their value comes from setting up and customizing accounts, developing engagement strategies, and managing content, responses, and advertising across social networks. They believe having a comprehensive social media plan is crucial for keeping up with customers and increasing sales through social media networks and a strong website presence.
[Lecture] Current Issue in Digital Marketing April 2016 Marlin Sugama
My 2016 guest lecturing at Universitas Pelita Harapan Post Graduate Business School. The session discuss about current trend and issue happening in Digital Marketing Industry on 2016
Spyder Trap is a digital marketing and technology firm that provides services such as website design and development, mobile app design, social media marketing, and analytics. They have experience in the healthcare industry and certifications in areas like HIPAA compliance. Their process involves discovery, strategy, creation, implementation, measurement, and evolution of digital projects. They provided examples of work for clients like Par Systems, Expect With Me, CSM Lodging, and UnitedHealthcare that involved responsive websites, mobile apps, and other digital solutions.
The Lean Startup Engines of Growth with Google's PlatformsMark Masterson
In this talk, we explore how to take the ides expressed by the Lean Startup movement, particularly the three engines of growth (sticky, viral and paid) and implement them using Google's technologies and platforms.
How to Build Your Inbound Marketing Game Plan
Learn how to generate leads and build loyalty by outthinking, not outspending, the competition. Inbound marketing is powered by content and community. In order to grow smarter and faster, organizations must maintain powerful Websites, participate in social media and continually publish great content. The Inbound Marketing GamePlan follows a proven eight-step system that concentrates on shifting resources to more effective and measurable inbound marketing strategies.
* Paul Roetzer, President, PR 20/20
How to Build Your Inbound Marketing Game Plan
Learn how to generate leads and build loyalty by outthinking, not outspending, the competition. Inbound marketing is powered by content and community. In order to grow smarter and faster, organizations must maintain powerful Websites, participate in social media and continually publish great content. The Inbound Marketing GamePlan follows a proven eight-step system that concentrates on shifting resources to more effective and measurable inbound marketing strategies.
* Paul Roetzer, President, PR 20/20
CQ Lunchtime Learning - Instagram for SMEs 6.9.23.pdfEllenWatson18
This document summarizes an Instagram marketing workshop for small and medium enterprises. It discusses using Instagram to meet customers where they are, market brands through features like social commerce, and integrate influencer marketing and Meta advertising. Tips are provided on creating strategic content to deliver growth, including defining brand propositions and benefits. The importance of consistency, influencer marketing, and measuring key performance indicators is also outlined.
This document summarizes an Instagram marketing webinar. It introduces the speakers and outlines the webinar agenda which includes discussing Instagram's current landscape, new features, case studies, and a Q&A session. Key points covered are Instagram's growing user base globally, the impact of its new algorithm on organic reach, and how features like Stories, Live, Albums and ads can be leveraged for engagement and growth. Case studies showcase how two companies successfully grew their Instagram presence into businesses. The webinar aims to provide best practices and strategies for using Instagram effectively.
This document outlines a social media proposal for a wearable tech company called Soleus. It discusses current marketing activities like sponsoring running events and affiliate partnerships that are not well integrated. The proposal aims to use social media to better integrate these offline activities by:
1) Launching a "Friends of Soleus" program to identify influencers from events and affiliates to profile on social media.
2) Extending an existing "Go Strapless" ad campaign about running watchless to social media with videos.
3) Filling content gaps between marketing activities with social media updates and user-generated content to sustain publicity.
Cory Henke
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
The only constant in our industry is change, and what I have seen change more than anything is our consumption of media specifically on mobile within platforms. In our session, we will explore organic and paid strategies as well as case studies via PowerBI dashboards custom-built for the Utah DMC. Moreover, we will take a look at creative, primarily vertical and similar to previous presentations we will compare, contrast, and evaluate data insights that uncover a story about human behavior.
Session takeaways:
Organic & Paid Instagram Strategies & Implementation
The value of data analysis and dashboard visualization
A deeper understanding of the value of Instagram and capability for building a brand
Audience development & retargeting strategies
This document provides an overview of Syracuse Digital, a digital advertising agency based in Lagos, Nigeria. The agency specializes in digital engagement marketing and uses various digital platforms and tools to help brands meet their objectives. It provides case studies of campaigns conducted for brands such as Adidas, Tecno Mobile, and Kobis Restaurant that achieved significant increases in brand awareness, engagement, and sales through the use of social media, websites, videos, and other digital channels. The document also outlines Syracuse Digital's service offerings, team structure, and some of the major clients and countries it has worked with.
Syracuse Digital is a digital advertising agency based in Lagos, Nigeria that specializes in digital engagement marketing. They help businesses meet their objectives through innovative customer experiences on digital platforms. Syracuse Digital provided summaries of several digital marketing campaigns they executed, including refreshing adidas gear in West Africa, promoting the Tecno Boom J7 phone through a music campaign, establishing the Kobis Restaurant brand on social media, and launching multiple Tecno phone models through a "Live Smart" campaign featuring videos and contests. The case studies demonstrated increased brand awareness, engagement, sales and perceptions of the client brands.
The 7 Elements of a Perfect Social Media CampaignClosed
The 7 Elements of a Perfect Social Media Campaign was a webinar hosted by Marcus Whitney, Co-founder of Moontoast, and Shoutlet's Kira Sparks. Learn the essential elements that go into creating a perfect campaign, along with compelling examples from real brands.
There has been much debate about the power, effectiveness and longevity of influencers. As social media platforms change, the realms of how influencers work with brands change - and the surrounding regulation evolves to keep up. Companies must understand how to harness influencer needs, and how to genuinely matter to people
Innovation & Web Inspiration
Website Magazine's digital issue for December 2013 is now available for you to view online. In addition to the feature article on "Innovation & Web Inspiration," readers will find practical guidance for hiring a digital consultant, tips for managing the Web development process, and actionable advice on merchant analytics, conversion optimization, advertising through the holidays, dynamic content marketing, selling domains, and much more.
IMPORTANTE: Para la descarga y más información, visitar la página del autor:
http://www.websitemagazine.com/scripts/sub/digital.aspx?issue=72
En DigitalPymes seleccionamos este documento por su interés:
http://www.digitalpymes.es/website-magazine-num-72-ingles
Nota acerca de las presentaciones insertadas: Todas ellas pertenecen a sus autores. DigitalPymes incluye el enlace de descarga directa desde la página del autor y desactiva el enlace desde Slideshare. Nuestro objetivo es la difusión de las presentaciones que seleccionamos.
Importante: Si el autor/autores desean que retiremos la presentación, por favor, mandar un email a web@digitalpymes.es y lo haremos de inmediato.
Este documento presenta 5 claves para aumentar el ROI de las acciones de comunicación. Estas incluyen medir las actividades de comunicación para la toma de decisiones, establecer objetivos y KPI claros más allá de los impactos, realizar análisis cualitativos, utilizar las redes sociales como herramienta de comunicación, y usar tecnología para facilitar el proceso de medición.
El documento habla sobre cómo la tecnología puede ayudar al lanzamiento de productos en el sector de la moda, mencionando plataformas como GPS Styles que permiten centralizar imágenes y compartirlas con influenciadores para que las publiquen, con el objetivo de promocionar nuevas colecciones de manera digital.
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Augure is a 12-year-old company that creates software to help PR and marketing professionals bridge the gap between traditional PR and new forms of communication. It has over 100 employees, annual revenue of 8 million euros, and offices across Europe including in Milan. Over 1,500 companies use Augure's software daily, including large companies, PR agencies, and small- and medium-sized businesses. The software helps users identify influencers and audiences, engage with them across online and offline channels, and measure the outcomes of their strategies.
Brand and Expand Your Business: An Integrated Marketing BudgetAct-On Software
The document discusses how to create an integrated marketing budget focused on content marketing, lead nurturing, and measurement. It recommends developing content aligned with buyers' journeys, using nurturing campaigns to engage leads at different funnel stages, and measuring the contribution of content and campaigns to key metrics like pipeline and revenue. The goal is to understand which strategies and channels are most effective for driving engagement and business results.
The document discusses how content and inbound marketing can help startups grow. It defines content marketing as creating valuable content to attract and engage an audience to drive business actions. For startups, content marketing can help build communities, increase awareness, create trust, and engage prospects. It recommends using blogs, social media, ebooks and other types of content. Tools mentioned include MailChimp, Hootsuite, and SEOmoz. The document provides tips on lead generation, going mobile, social media behavior and myths about digital marketing. It also gives examples of how some companies successfully use content and inbound marketing.
Growth Hacking : Disrupt the Business with Mobile!Antonin Cohen
- Top 7 Most Disruptive Mobile Startups
- What is Growth Hacking?
- Three Stages of Growth
- The Growth Hacker Funnel
- Top 10 Best Growth Hacks to Get Mobile Users Without Having to Pay for Them
Content by http://antonin.co/
Design by http://laurapedroni.com/
Success at scale be cool, be generous, be Voltron jprota
I’ve been at IBM for almost two years now and have worked with hundreds of social teams around the world telling amazing stories about IBM’s technologies, people, culture, and clients. Here are three ways we’re driving success at this scale:
⁃ Be cool
⁃ Be generous
⁃ Be Voltron
⁃Be cool
⁃Be generous
⁃Be Voltron
N5R is a social media marketing agency that helps brands harness the potential of social networks like Facebook and Twitter. They focus on targeted, measurable ad campaigns that deliver results. Their value comes from setting up and customizing accounts, developing engagement strategies, and managing content, responses, and advertising across social networks. They believe having a comprehensive social media plan is crucial for keeping up with customers and increasing sales through social media networks and a strong website presence.
[Lecture] Current Issue in Digital Marketing April 2016 Marlin Sugama
My 2016 guest lecturing at Universitas Pelita Harapan Post Graduate Business School. The session discuss about current trend and issue happening in Digital Marketing Industry on 2016
Spyder Trap is a digital marketing and technology firm that provides services such as website design and development, mobile app design, social media marketing, and analytics. They have experience in the healthcare industry and certifications in areas like HIPAA compliance. Their process involves discovery, strategy, creation, implementation, measurement, and evolution of digital projects. They provided examples of work for clients like Par Systems, Expect With Me, CSM Lodging, and UnitedHealthcare that involved responsive websites, mobile apps, and other digital solutions.
The Lean Startup Engines of Growth with Google's PlatformsMark Masterson
In this talk, we explore how to take the ides expressed by the Lean Startup movement, particularly the three engines of growth (sticky, viral and paid) and implement them using Google's technologies and platforms.
How to Build Your Inbound Marketing Game Plan
Learn how to generate leads and build loyalty by outthinking, not outspending, the competition. Inbound marketing is powered by content and community. In order to grow smarter and faster, organizations must maintain powerful Websites, participate in social media and continually publish great content. The Inbound Marketing GamePlan follows a proven eight-step system that concentrates on shifting resources to more effective and measurable inbound marketing strategies.
* Paul Roetzer, President, PR 20/20
How to Build Your Inbound Marketing Game Plan
Learn how to generate leads and build loyalty by outthinking, not outspending, the competition. Inbound marketing is powered by content and community. In order to grow smarter and faster, organizations must maintain powerful Websites, participate in social media and continually publish great content. The Inbound Marketing GamePlan follows a proven eight-step system that concentrates on shifting resources to more effective and measurable inbound marketing strategies.
* Paul Roetzer, President, PR 20/20
CQ Lunchtime Learning - Instagram for SMEs 6.9.23.pdfEllenWatson18
This document summarizes an Instagram marketing workshop for small and medium enterprises. It discusses using Instagram to meet customers where they are, market brands through features like social commerce, and integrate influencer marketing and Meta advertising. Tips are provided on creating strategic content to deliver growth, including defining brand propositions and benefits. The importance of consistency, influencer marketing, and measuring key performance indicators is also outlined.
This document summarizes an Instagram marketing webinar. It introduces the speakers and outlines the webinar agenda which includes discussing Instagram's current landscape, new features, case studies, and a Q&A session. Key points covered are Instagram's growing user base globally, the impact of its new algorithm on organic reach, and how features like Stories, Live, Albums and ads can be leveraged for engagement and growth. Case studies showcase how two companies successfully grew their Instagram presence into businesses. The webinar aims to provide best practices and strategies for using Instagram effectively.
This document outlines a social media proposal for a wearable tech company called Soleus. It discusses current marketing activities like sponsoring running events and affiliate partnerships that are not well integrated. The proposal aims to use social media to better integrate these offline activities by:
1) Launching a "Friends of Soleus" program to identify influencers from events and affiliates to profile on social media.
2) Extending an existing "Go Strapless" ad campaign about running watchless to social media with videos.
3) Filling content gaps between marketing activities with social media updates and user-generated content to sustain publicity.
Cory Henke
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
The only constant in our industry is change, and what I have seen change more than anything is our consumption of media specifically on mobile within platforms. In our session, we will explore organic and paid strategies as well as case studies via PowerBI dashboards custom-built for the Utah DMC. Moreover, we will take a look at creative, primarily vertical and similar to previous presentations we will compare, contrast, and evaluate data insights that uncover a story about human behavior.
Session takeaways:
Organic & Paid Instagram Strategies & Implementation
The value of data analysis and dashboard visualization
A deeper understanding of the value of Instagram and capability for building a brand
Audience development & retargeting strategies
This document provides an overview of Syracuse Digital, a digital advertising agency based in Lagos, Nigeria. The agency specializes in digital engagement marketing and uses various digital platforms and tools to help brands meet their objectives. It provides case studies of campaigns conducted for brands such as Adidas, Tecno Mobile, and Kobis Restaurant that achieved significant increases in brand awareness, engagement, and sales through the use of social media, websites, videos, and other digital channels. The document also outlines Syracuse Digital's service offerings, team structure, and some of the major clients and countries it has worked with.
Syracuse Digital is a digital advertising agency based in Lagos, Nigeria that specializes in digital engagement marketing. They help businesses meet their objectives through innovative customer experiences on digital platforms. Syracuse Digital provided summaries of several digital marketing campaigns they executed, including refreshing adidas gear in West Africa, promoting the Tecno Boom J7 phone through a music campaign, establishing the Kobis Restaurant brand on social media, and launching multiple Tecno phone models through a "Live Smart" campaign featuring videos and contests. The case studies demonstrated increased brand awareness, engagement, sales and perceptions of the client brands.
The 7 Elements of a Perfect Social Media CampaignClosed
The 7 Elements of a Perfect Social Media Campaign was a webinar hosted by Marcus Whitney, Co-founder of Moontoast, and Shoutlet's Kira Sparks. Learn the essential elements that go into creating a perfect campaign, along with compelling examples from real brands.
There has been much debate about the power, effectiveness and longevity of influencers. As social media platforms change, the realms of how influencers work with brands change - and the surrounding regulation evolves to keep up. Companies must understand how to harness influencer needs, and how to genuinely matter to people
Innovation & Web Inspiration
Website Magazine's digital issue for December 2013 is now available for you to view online. In addition to the feature article on "Innovation & Web Inspiration," readers will find practical guidance for hiring a digital consultant, tips for managing the Web development process, and actionable advice on merchant analytics, conversion optimization, advertising through the holidays, dynamic content marketing, selling domains, and much more.
IMPORTANTE: Para la descarga y más información, visitar la página del autor:
http://www.websitemagazine.com/scripts/sub/digital.aspx?issue=72
En DigitalPymes seleccionamos este documento por su interés:
http://www.digitalpymes.es/website-magazine-num-72-ingles
Nota acerca de las presentaciones insertadas: Todas ellas pertenecen a sus autores. DigitalPymes incluye el enlace de descarga directa desde la página del autor y desactiva el enlace desde Slideshare. Nuestro objetivo es la difusión de las presentaciones que seleccionamos.
Importante: Si el autor/autores desean que retiremos la presentación, por favor, mandar un email a web@digitalpymes.es y lo haremos de inmediato.
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Este documento presenta 5 claves para aumentar el ROI de las acciones de comunicación. Estas incluyen medir las actividades de comunicación para la toma de decisiones, establecer objetivos y KPI claros más allá de los impactos, realizar análisis cualitativos, utilizar las redes sociales como herramienta de comunicación, y usar tecnología para facilitar el proceso de medición.
El documento habla sobre cómo la tecnología puede ayudar al lanzamiento de productos en el sector de la moda, mencionando plataformas como GPS Styles que permiten centralizar imágenes y compartirlas con influenciadores para que las publiquen, con el objetivo de promocionar nuevas colecciones de manera digital.
Découvrez les clés pour réussir votre événement avec vos influenceurs : des étapes de l'organisation de votre communication aux conseils pour bien mesurer vos retombées dans les médias
Influenceurs : les identifier et les convaincre
Les marques aujourd'hui ne maîtrisent plus leurs messages ; ces derniers sont crées par l'ensemble des conversations qui existent à leur sujet.
Comment identifier les leaders d'opinion de ces conversations, les fameux influenceurs, et comment réussir à les convaincre et les engager ?
Le 19/11 Augure et The Message Company organisaient un petit déjeuner pour discuter du nouveau rôle du Dircom, qui d'une posture de contrôle et d'émetteur des messages a dû adopter une posture de gestionnaire des conversations.
Este documento ofrece consejos sobre cómo organizar eventos con influencers. Explica que es importante definir objetivos claros para el evento, como notoriedad, cobertura o generación de leads. También recomienda planificar un contenido atractivo y original y mapear a los influencers adecuados para el tema. Además, aconseja comunicar bien el evento en redes sociales, incentivar la participación e implementar métricas para medir el impacto.
Este documento presenta la herramienta de análisis de redes sociales Wiselytics y cómo puede ayudar a las marcas a demostrar el valor de su trabajo en redes sociales mediante el análisis y medición precisa del engagement. Wiselytics fue creada por un ex gerente de redes sociales y un equipo de científicos de datos para analizar Facebook y Twitter. La herramienta puede aumentar la visibilidad de las marcas y optimizar las estrategias mediante el seguimiento del engagement real en lugar de métricas inexactas como el alcance
El documento habla sobre la herramienta de análisis de redes sociales Wiselytics y cómo puede ayudar a las marcas a demostrar el valor de sus clientes en redes sociales. Wiselytics analiza datos de Facebook y Twitter para ayudar a los equipos de marketing a mejorar su estrategia, aumentar la visibilidad de las marcas y cuantificar el compromiso de los usuarios de una manera más precisa que las métricas estándar. El documento también incluye una demostración de las capacidades de Wiselytics.
El documento habla sobre cómo las marcas pueden interactuar con influencers de moda a través de relaciones públicas digitales. Explica que es importante establecer relaciones personalizadas con influencers en lugar de enfocarse solo en el dinero. También recomienda diseñar programas que los influencers se sientan orgullosos de ser parte y que los seguidores sientan que vale la pena participar.
1) The document provides instructions for creating an influence map to help launch a new product. It outlines 4 steps: mindmapping key topics, using logical operators in search terms, applying filters, and choosing relevant influencers.
2) As an example, it maps out launching a new winter skincare balm from Biotherm, with topics like skin protection, nourishment, and winter sports. It provides tips on using logical operators and filters to search for influencers.
3) The process takes a minimum of 3 months, but the influence map should be created as soon as possible and updated as influencers change over time. Boolean operators, filters, and choosing relevant influencers are key to creating a good influence
Este documento proporciona una guía sobre cómo organizar una estrategia con influencers en 7 pasos: 1) definir la audiencia objetivo, 2) determinar los objetivos, 3) realizar una búsqueda de influencers cuantitativa y cualitativa, 4) crear perfiles de influencers, 5) crear círculos de interacción, 6) monitorear la actividad de los influencers, y 7) analizar los resultados. El documento explica cada paso en detalle y proporciona consejos sobre cómo identificar influencers relevantes y categorizarlos para interact
This document discusses strategies for businesses to identify influential social media users with large followings and provide them with free products, invite them to events, or pay them in order to generate positive word-of-mouth marketing through their social media posts and increase the business's return on influence. It notes that simply growing followers does not directly translate to sales or engagement and businesses need to focus on identifying the most influential users who can drive real outcomes through their recommendations and reviews.
The document analyzes the Twitter presence and behavior of Belgian political figures from January to August 2015. It finds that 82% of the 70 figures analyzed have a Twitter account, with most joining when taking a ministerial position. The most active tweet in Dutch and French. Theo Francken, Didier Reynders, and Bart Tommelein tweeted most frequently, often around controversial events. Charles Michel, Theo Francken, and Johan Van Overtveldt were the most mentioned on Twitter, correlating with their level of responsibility.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
14. www.augure.com #AugureMove
And distribution is the key to achieve our goals
SEO
Social
Networks
Emailing
Partner
websites
Influencer
Engagement
High quality content is just the first step
46. www.augure.com #AugureMove
#AugureMove
Our product
TrackFit is a German start-up
founded in 2014. The company is
dedicated to intelligent bracelets
development that allow users to
monitor in real time their level of
daily physical activity.
47. www.augure.com #AugureMove
PRODUCT DESCRIPTION
Trackfit's mission, as defined by its
CEO Caroline Roberts, is to help its
users to lead a healthier life, under the
idea that adding small changes (in diet,
physical activity or sleep) you can get
great results to improve your welfare
and, why not, life expectancy.
48. www.augure.com #AugureMove
COMPETITORS
The segment of “activity monitors” where is
TrackFit, is a market that has grown exponentially.
It is expected to reach 2,000 million euros in 2015.
Unfortunately for Caroline Roberts, Trackfit is not
the first similar product in the German market and
invaded by American startups like FitBit, Jawbone
or Garmin…
49. www.augure.com #AugureMove
PRODUCT DESCRIPTION
To get introduced in this ultra competitive market, TrackFit can however
have a totally cutting edge product. In addition to counting steps, distance,
calories burned and sleep quality (which are basic features that all
competitors have), Trackfit integrates a patented technology that
allows you to calculate the calories consumed by the user, using a
completely advanced food scanner.
The bracelet can be synchronized with an app available in Android and
iOS (Apple) for querying the day's activity but also obtain powerful
recommendations based on the profile and habits of the person.
It also integrates the possibility of creating communities of users, among
which you can share achievements and exchange tips about healthy
living.
50. www.augure.com #AugureMove
CONTEXT
Caroline Roberts has just hired your services to orchestrate
the Influencer Marketing strategy launch of TrackFit in
January 2016.
These are your goals:
• Increase the spontaneous awareness of the product
• Record in the consumer's mind the criteria of differentiation
• Support sales of TrackFit in Germany (BtoC and BtoB)
These are your resources:
• A team of three young stars of digital marketing and PR
• A stock of products TrackFit and a beta version of the app
• A lot of creativity!