This document outlines 18 baby steps that a team can take to prove their success in driving a digital consumer and shopper experience for Pampers globally. The steps include leveraging scale and experience, delighting stakeholders through engagement and surprises, proving understanding of consumers and markets, demonstrating strong leadership and collaboration, delivering innovative solutions simply and flexibly, and ensuring impact and excellence in management.

1. 18 Baby Steps to Success Leverage Omnicom scale Leverage our collective P&G experience Deliver surprises to delight Engage with the lead Pampers team again and again (without being annoying) Finish this review making sure we have done everything possible to prove we are the team that can truly drive Pampers digital consumer and shopper experience, right around the world Prove we understand the Pampers digital consumer and shopper Deliver incredibly strong strategic leadership Prove our creative capabilities Focus on tackling aspects of the work we can do better Create a team that has the right cultural fit with Pampers consumers Apply our shopper marketing experience Demonstrate our instinctive and proactive collaboration across our team, with the brand team and other agency and technical partners Deliver ‘digital as the air we breathe’ in a way that is breakthrough for P&G Drive and deliver simplicity and flexibility Demonstrate our understanding of every region and emerging markets Explain how we will measure the impact of everything we do and everything we propose to deliver for the brand Bring innovative technology and solutions to brand partners Deliver the very best account management and project management