Đề bài: Là một marketer cho VNSTRW, bạn hãy đề xuất một chiến dịch Marketing ngắn hạn để debut cho brand. Thời gian kéo dài chiến dịch: Từ 1 - 4 tuần. Nền tảng: Online. (Chủ yếu trên hai nền tảng: Website và Facebook Fanpage) Đối tượng mục tiêu: Người Việt (80% từ TPHCM và HN), 16-24 tuổi, là tín đồ thời trang trong phân khúc streetwear, thích các sản phẩm underground, có lối sống phóng khoáng, tự do (tatoo, chilling,..)

1. Assignment 0
Individual Assigment

2. Hello, we are:
Gia Khánh
Tuấn An
Hân Hân
Hải Triều

3. Situation
Streetwear market is the only market that builds a
community with clear segments. Most of them come
from the Underground, Sneakerhead, ... In the past two
years, the market has emerged a lot of local brands
(brands make fashion items such as pants/dresses/
shoes...). This is a milestone marking the development
of streetwear in the coming years. And as fashioners
begin to need more platforms to express themselves.

4. Vietnamese Streetwear
About Our Brand
Vietnamese Streetwear (VNSTWR) is a new online
magazine in the street market. We specialize in
providing articles on street fashion news, introducing
local personal and fashion brands , suggesting street-
style dress tips and a lot of special other things.
Furthermore, VNSTRW aims to build the first
professional playground for fashionista and fashion
icons in Ho Chi Minh City and Hanoi.

5. BIG CONCEPT
“Fashion or Rebellion?”

6. Vietnamese ( 80% live in HCM or HN )
Age: 16-24 years old
Group 1: Streetwear fashionistas
• Create a new playground for them
• Show their point of view and life style
Group 2: People who don’t care streetwear
• Chance to change their opinions about streetwear
• Opportunity to join in this style of fashion
TARGET
AUDIENCE

7. TIMELINE
DAY 1
-
DAY 7
DAY 8
-
DAY 18
DAY 19
-
END
Photography
Competition
Debut Brand
Argument
Photography Competition
Finish competition and
announce the winner

8. DAY 1 - DAY 7
START EVENT • Post personal image with streetwear fashion on FB.
• Hashtag #vnstrw #streetwear.
• Tag Fanpage: https://www.facebook.com/vnstrw/
• Points : 1 emotion = 1 pts // 1 share = 2 pts
• 10 images have the highest points will go on final round.
Organizing the photography
competition about streetwear
Rules round 1

9. Purpose of competition :
• Connect community through this playground
• Change prejudices of group 2 about this style
of fashion
Community media (PR for competition) :
• Social network
• Online newspaper
DAY 1 - DAY 7
START EVENT

10. DAY 8 – DAY 18
Streetwear is bad.
Isn’t it?
▸ Video : slide show bad thoughts about streetwear
▸ Competition : Finishing the first round (at the 21st day)

11. Purpose of video:
• Leading group 2 to deviant thoughts
• Making argument between 2 groups
• Attracting attentions of youth
Purpose of competition :
• Orientation the others sides of streetwear
Community media (PR for competiotion) :
• Social network (Facebook)
• Online newspaper
DAY 8 – DAY 18
Streetwear is bad
Isn’t it?

12. DAY 19 – END
So…
What is
streetwear?!?
▸ Countdown clock 5 days before publishing video about
streetwear – not only fashion style but it also is a cultural
on vnstrw.com.
▸ During countdown time : there will be a post on
vnstrw.com about history of streetwear through periods
but all characters in images will be drawn all black.
=> All for debut brand
▸ Starting the final round (at the 22nd day).
▸Finishing final round and awarding prizes for winners.

13. Purposes of debut :
• Make community curious about our brand
• Help people know clearly about streetwear when
they discover website
• Increasing website’s interaction
 Expanding brand’s reputation
Community media (PR for competiotion) :
• vnstrw.com
• Social network
• Online newspaper
DAY 19 – END
So…
What is
streetwear?!?

14. THANK YOU
FOR WATCHING!
