Twitter: Time to Take off Your Training Wheels at CSLA SR 14 Twitter Presenta...Sharlene Paxton
Have a Twitter account but need to jump in and take it to the next level? Take off your Twitter Training Wheels and take your use of Twitter to the next level! Learn how you can use Twitter to connect, collaborate, and contribute to the global conversation on school libraries and student learning. It’s a great tool to maximize your conference experience, too. With CSLA’s 100th anniversary, it’s a perfect time to advocate for California’s school libraries and promote the amazing things school librarians are doing. Let’s use Twitter to make this the #BestYearEver #4CSLA!
Taking It To the Streets: Using Foursquare, Instagram and Twitter To Engage Y...Sarah Page
A presentation given by Vicky Soderberg with Cygnet Strategies and Sarah Page at the Social Media Tourism Symposium in El Paso, Tx on November 8, 2012.
A/B Testing You Might Be Driving in the Wrong Direction TOMASZ BORYS
@Kissmetrics #KissWebinar @thuelmadsen
Thue is the Kissmetrics Webinar Wizard and Marketing Ops Manager. Before joining forces with Kissmetrics, he was a Lyft driver in SF, which is also how he ended up as a Kissmetrics marketer. Whenever Thue is not trying to automate everything around him, you can find him hiking in the Sierras. THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen Tomasz loves dipping his feet in the river while fishing, injuring his thumb while gaming, hacking away at a golf club, and driving demand at Kissmetrics. He’s also the biggest fan of gummy bears. TOMASZ BORYS Director of Marketing, Kissmetrics @tbcali
@Kissmetrics #KissWebinar @tbcali
1 The optimum strategies for A/B testing 2 How we A/B Test at KISSmetrics 3 A/B Testing beyond click conversions - having a pulse on the entire funnel and why it’s important TABLE OF CONTENTS 4 The influence social traffic has in the funnel
• Set a Goal • Baby Steps • Aim for Statistical Significance • Never Lose Sight THE OPTIMUM STRATEGIES FOR A/B TESTING
Baby Steps People want to move the needle and see results fast, by implementing multiple changes at once. But how can you be sure what element had an impact?
Aim for Statistical Significance SET A GOAL Aim for Statistical Significance getdatadriven.com
Never Lose Sight We can caught up on what we think is best to optimize conversions or traffic…but data doesn’t lie
• 4,000 and above sample size • 99% Statistical Confidence • Blind Eye for 1 Week HOW WE A/B TEST AT KISSMETRICS
4,000 and Above Sample Size Significant or decent amount of data is needed when you’re testing beyond click conversions
4,000 and Above Sample Size significant or decent amount of data is needed when you’re testing beyond click conversions 99% Statistical Confidence Police
Blind Eye for 1 Week Data can be very erratic the first several days, so it’s easy to hit the panic button
A/B Testing Beyond Click Conversions
ORIGINAL
VARIANT
SIGNUPS
Signups Install JS
Custom Data
Custom Data Opportunities Created
SOCIAL AD FUNNEL
TOMASZ BORYS Director of Marketing, Kissmetrics @tbcali tborys@kissmetrics.com THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen tmadsen@kissmetrics.com Questions?
Virtual teams are becoming a norm for modern businesses. According to PGi's 2015 Global Telework Survey, 79% of knowledge workers reported working outside the office.
With more teams working remote, it's important to remember a few commandments to keep teams working successfully.
Twitter: Time to Take off Your Training Wheels at CSLA SR 14 Twitter Presenta...Sharlene Paxton
Have a Twitter account but need to jump in and take it to the next level? Take off your Twitter Training Wheels and take your use of Twitter to the next level! Learn how you can use Twitter to connect, collaborate, and contribute to the global conversation on school libraries and student learning. It’s a great tool to maximize your conference experience, too. With CSLA’s 100th anniversary, it’s a perfect time to advocate for California’s school libraries and promote the amazing things school librarians are doing. Let’s use Twitter to make this the #BestYearEver #4CSLA!
Taking It To the Streets: Using Foursquare, Instagram and Twitter To Engage Y...Sarah Page
A presentation given by Vicky Soderberg with Cygnet Strategies and Sarah Page at the Social Media Tourism Symposium in El Paso, Tx on November 8, 2012.
A/B Testing You Might Be Driving in the Wrong Direction TOMASZ BORYS
@Kissmetrics #KissWebinar @thuelmadsen
Thue is the Kissmetrics Webinar Wizard and Marketing Ops Manager. Before joining forces with Kissmetrics, he was a Lyft driver in SF, which is also how he ended up as a Kissmetrics marketer. Whenever Thue is not trying to automate everything around him, you can find him hiking in the Sierras. THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen Tomasz loves dipping his feet in the river while fishing, injuring his thumb while gaming, hacking away at a golf club, and driving demand at Kissmetrics. He’s also the biggest fan of gummy bears. TOMASZ BORYS Director of Marketing, Kissmetrics @tbcali
@Kissmetrics #KissWebinar @tbcali
1 The optimum strategies for A/B testing 2 How we A/B Test at KISSmetrics 3 A/B Testing beyond click conversions - having a pulse on the entire funnel and why it’s important TABLE OF CONTENTS 4 The influence social traffic has in the funnel
• Set a Goal • Baby Steps • Aim for Statistical Significance • Never Lose Sight THE OPTIMUM STRATEGIES FOR A/B TESTING
Baby Steps People want to move the needle and see results fast, by implementing multiple changes at once. But how can you be sure what element had an impact?
Aim for Statistical Significance SET A GOAL Aim for Statistical Significance getdatadriven.com
Never Lose Sight We can caught up on what we think is best to optimize conversions or traffic…but data doesn’t lie
• 4,000 and above sample size • 99% Statistical Confidence • Blind Eye for 1 Week HOW WE A/B TEST AT KISSMETRICS
4,000 and Above Sample Size Significant or decent amount of data is needed when you’re testing beyond click conversions
4,000 and Above Sample Size significant or decent amount of data is needed when you’re testing beyond click conversions 99% Statistical Confidence Police
Blind Eye for 1 Week Data can be very erratic the first several days, so it’s easy to hit the panic button
A/B Testing Beyond Click Conversions
ORIGINAL
VARIANT
SIGNUPS
Signups Install JS
Custom Data
Custom Data Opportunities Created
SOCIAL AD FUNNEL
TOMASZ BORYS Director of Marketing, Kissmetrics @tbcali tborys@kissmetrics.com THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen tmadsen@kissmetrics.com Questions?
Virtual teams are becoming a norm for modern businesses. According to PGi's 2015 Global Telework Survey, 79% of knowledge workers reported working outside the office.
With more teams working remote, it's important to remember a few commandments to keep teams working successfully.
Creating The Conditions for Parent EngagementChris Wejr
Presentation for the Parents as Partners series with Lorna Constantini of ourschool.ca. A focsu on ideas and questions on how principals and schools can create the conditions for parent engagement.
Academic Librarian Lightning Round! Innovative New Rolesleederk
These slides were created by the twelve presenters at the 2011 American Librarian Association Annual Conference program co-sponsored by the University Libraries Section and College Libraries Section of the Association for College and Research Libraries. For details, see http://connect.ala.org/node/137113
You can differentiate and connect with students. We must learn how to connect. Differentiation in the classroom is important and you can do it with technology. We must teach to all students and help them learn in the way that they can remember and retain what we're teaching. Education technology must have a purpose.
Research and experience-based tips on how to succeed in an entry-level librar...mtdoherty_vcu
Presenters: Megan Hodge, Nicole Spoor, Teresa Doherty, and Deborah Lammers. Presented on July 25, 2012; sponsored by ALA's Library Leadership and Management Association (LLAMA).
School Libraries and Classroom Communities School Libraries and Classroom Com...Buffy Hamilton
Presented to Dr. Ryan Rish and his students at Kennesaw State University. You may want to install these free fonts before downloading the PDF in order to see the slides properly: http://www.dafont.com/bebas-neue.font and Pacifico: http://www.dafont.com/pacifico.font.
Creating The Conditions for Parent EngagementChris Wejr
Presentation for the Parents as Partners series with Lorna Constantini of ourschool.ca. A focsu on ideas and questions on how principals and schools can create the conditions for parent engagement.
Academic Librarian Lightning Round! Innovative New Rolesleederk
These slides were created by the twelve presenters at the 2011 American Librarian Association Annual Conference program co-sponsored by the University Libraries Section and College Libraries Section of the Association for College and Research Libraries. For details, see http://connect.ala.org/node/137113
You can differentiate and connect with students. We must learn how to connect. Differentiation in the classroom is important and you can do it with technology. We must teach to all students and help them learn in the way that they can remember and retain what we're teaching. Education technology must have a purpose.
Research and experience-based tips on how to succeed in an entry-level librar...mtdoherty_vcu
Presenters: Megan Hodge, Nicole Spoor, Teresa Doherty, and Deborah Lammers. Presented on July 25, 2012; sponsored by ALA's Library Leadership and Management Association (LLAMA).
School Libraries and Classroom Communities School Libraries and Classroom Com...Buffy Hamilton
Presented to Dr. Ryan Rish and his students at Kennesaw State University. You may want to install these free fonts before downloading the PDF in order to see the slides properly: http://www.dafont.com/bebas-neue.font and Pacifico: http://www.dafont.com/pacifico.font.
Similar to Baby Boomers helping GenY Genies out of their bottles (20)
New Explore Careers and College Majors 2024.pdfDr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
29. Flickr user Cynergisthttp://www.flickr.com/photos/cynergy/2485151565/sizes/o/ Photograph by Brenna Cook & Rebecca Whitehead Photograph by Brenna Cook & Rebecca Whitehead Flickr user Gwen’s River City http://www.flickr.com/photos/auntie/164028451/sizes/l/ Flickr user Dr Craig http://www.flickr.com/photos/rorymunro/3740169942/sizes/l/ & Flickr user gordonbleuhttp://www.flickr.com/photos/illustrator/4036834242/sizes/l/ University of Adelaide, Marketing and Strategic Communications http://www.adelaide.edu.au/photolibrary/images_lowrez/larcombe-166.jpg Photograph by Brenna Cook & Rebecca Whitehead Flickr user ae-j http://www.flickr.com/photos/etches-johnson/438133396/sizes/o/ Flickr user venegashttp://www.flickr.com/photos/venegas/5549123/ Flickr user See-Ming Lee http://www.flickr.com/photos/seeminglee/4042668609/sizes/l/ Flickr user New York Public Library http://www.flickr.com/photos/nypl/3110133552/sizes/o/ Flickr user DorkyMumhttp://www.flickr.com/photos/dorkymum/4770500879/sizes/l/ Photograph by Brenna Cook & Rebecca Whitehead Flickr user Smakuhttp://www.flickr.com/photos/smaku/86551981/sizes/o/ Photograph by Brenna Cook & Rebecca Whitehead Flickr user Syokkahwin.com http://www.flickr.com/photos/syokkahwin/3074911966/sizes/o/ Flickr user KayVee.INC http://www.flickr.com/photos/kayveeinc/2862486890/sizes/l/ Flickr user navetshttp://www.flickr.com/photos/stevan/553885189/sizes/o/ Photograph by Brenna Cook & Rebecca Whitehead Flickr user Britta Bohlingerhttp://www.flickr.com/photos/britbohlinger/4223755982/sizes/l/ Flickr user Kasaahttp://www.flickr.com/photos/kasaa/2600942971/sizes/o/ Flickr user Darwin Bell http://www.flickr.com/photos/darwinbell/188126760/sizes/o/ Flickr user Raul P http://www.flickr.com/photos/rolexpv/2699401914/sizes/l/ references
