4. 3. PERSONAL HEADLINE
● Include a headline that differentiates you, e.g. current
job title and/or brief statement about your
uniqueness.
5. 4. PROFILE PHOTO
● Upload a smiling professional headshot photo, a
smile radiates warmth.
6. 5. BACKGROUND IMAGE
● Select a good background photo that conveys your
personality and personal style. The background
image appears at the top of your profile. Think of it as
a wallpaper for your profile.
7. 6. PROFESSIONAL SUMMARY
● Include a summary - who you are, what you have
done, what you can do, what you want to do and use
keywords.
8. 7. WORK EXPERIENCE
● List positions held, current and previous, dates,
companies and your major achievements.
10. 9. HONORS AND AWARDS
● List any relevant honors, certifications and awards.
11. 10. CUSTOMIZED PUBLIC URL
● Choose a customized Uniform Resource Locator
(URL) or web address for your public profile with your
name, for example:
https://www.linkedin.com/in/yourname
● To get more details, search using the term
“Customizing Your LinkedIn Public Profile URL.”
12. 11. EDIT YOUR PROFILE
● Proofread your online profile and check for spelling
and grammatical errors.
13. 12. NETWORK / ADD CONNECTIONS
● Reach out to people you have worked with, gone to
school with, add them to your network.
15. 14. RECOMMEND OTHERS
● Recommend others sincerely – former colleagues,
bosses, business partners, classmates etc.
16. 15. INCLUDE YOUR INTERESTS
● Add your interests or hobbies, they can make you
connect with others and be more relatable.
17. 16. FOLLOW COMPANIES
● Search for and follow the company you work for;
follow other companies that you like or admire.
18. 17. MANAGE PRIVACY SETTINGS
● Manage your privacy settings and notifications
according to your personal preferences. Also
customize how your public profile should appear.
19. 18. ADD LANGUAGES
● Add your language skills - bilingual and multilingual
language skills are an asset.
20. 19. FOLLOW INFLUENCERS
● Search for a few inspirational influencers who speak
to your heart and follow them.
21. 20. INTRODUCTIONS
● Ask for introductions/referrals if you need them and
return the favor to others who need your assistance.
22. 21. VOLUNTARY EXPERIENCE
● Include your community experience, volunteering gigs
and causes that you care about.
23. 22. WORK PORTFOLIO
● You can add a portfolio of a few high quality work
samples or examples that you are proud of. Be
careful not to violate any non-disclosure agreements
with current or previous employers and/or clients.
24. 23. ADD KEY SKILLS
● Include at least three or more of your top/specialized
skills.
25. 24. ENDORSE PEOPLE’S SKILLS
● Endorse the outstanding skills of your
connections/network. A good practice is to endorse
people for only those skills you know they possess,
this adds to the value of the endorsement.
26. 25. JOIN GROUPS
● Join a few good groups in your niche area or your
areas of interest.
27. 26. SHARE, LIKE AND COMMENT
● Share, like and/or comment on articles, postings and
discussions that make an impression on you.
28. 27. SHARE THE LOVE
● Congratulate/give kudos to your connections on
milestones e.g. work anniversaries, new job,
promotions etc.
29. 28. READ POSTS
● Read articles published by others that can help you
grow personally and professionally.
30. 29. PUBLISH POSTS/ARTICLES
● You can also publish your own articles on topics that
you care about that can add value to others.
31. 30. DISCOVER CHANNELS
● Find and follow any channel that features articles and
topics that are of interest to you such as technology,
entrepreneurship, leadership and management etc.
32. 31. LINKEDIN SLIDESHARE
● Learn many exciting topics and slide presentations
via SlideShare - https://www.slideshare.net You can
also share/upload your presentations.
33. 32. ROUTINE MAINTENANCE
● Update your professional social media profile on a
regular basis. Synchronize your LinkedIn profile with
your resume to ensure consistency of your
professional experience.
34. The Place for In-Depth Career Success Resources
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