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B2B Sales Tools and Tips
The document discusses essential sales and marketing tools for startups. It introduces Randy Hendriks and his background working with non-profits and social impact enterprises. The document outlines that sales and marketing are interconnected and content is key. It then presents different frameworks for researching, planning, creating, engaging, executing, analyzing sales processes and recommends tools like Canva, Google Analytics for each step.
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- 1. Essential Sales Tools forStartups
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- 4. www.vapartners.ca @vapartners Backgrounder- RandyHendriks Worked in Non-Profit/ Charity Space Doctorate- Developing Community Leaders IF Client>> Social Impact Enterprises>>ImpactStore.ca IF Client Services VA Partners Provides Part-time sales and marketing support
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- 9. www.vapartners.ca @vapartners Starting Point:Content is King
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Editor's Notes
- #6 It used to be marketing handing it over to sales at a certain point… now its different. Always at the service of each other… reverse funnel.
- #7 It used to be marketing handing it over to sales at a certain point… now its different. Always at the service of each other… reverse funnel.
- #9 Think of how you buy things. Example… from the group?
- #11 For b 2 c – think of this model… if one person is doing the buy, need 100 people thinking about it. For every 1 person thinking, need 100 seeing… that’s 10,000 views turning into 1 “sale” – care is when they become your advocate
- #13 Maybe not your physical space, but maybe your digital space looks like this!
- #17 Microsoft- half their stack is Microsoft products- of course.
- #18 I like the simplicity of this one.. I’ll use these boxes to outline some of the tools I use.
- #19 Give example of hunter io, and then review LinkedIn regular and navigator.
- #21 Ask obie- brand guidelines, meeting plans, what is my address?
- #25 Creating your marketing collateral. Tip - look for student promo’s. Walk through mail chimp. Call up a report from Janina.
- #36 I like the simplicity of this one.. I’ll use these boxes to outline some of the tools I use.