B2B marketing-project on Stick Electrode Market
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This document discusses the welding stick electrode market. It provides information on welding and consumables, key regions and factors driving the market. Stick electrodes have the largest market share at 40.5% due to being inexpensive and portable, though they require manual labor and the weld needs flux cleaned off. Major consumption sectors are construction and infrastructure. The top brands in India's stick electrode market are ESAB, Lincoln Electric, and Bohler Welding, which combined hold 45% market share. Small fabrication and repair shops are a key customer type.
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- 1. WELDING STICK ELECTRODE MARKET MBA637A B2B MAKETING By: LOKESH SHARMA
- 2. WELDING -Process of joining two material; e.g. metals WELDING CONSUMABLES - Flux & Filler metals Global welding consumables market(2016)* 11835.8 Million USD
- 3. Dominates with 32.4% market share value Asia Pacific (excluding Japan) KEY REGIONS DRIVING FACTORS INDIA & CHINA Developing Countries Industrialization & Rapid Urbanization Rise in Construction Projects High demand for welding consumables
- 4. Welding Consumables Stick Electrodes SAW Wires & Fluxes Flux Cored Wires Solid Wires 40.5% Value Share Rapidly Increasing Inexpensive Highly portable Works both on AC & DC Not suitable for thin metals Need considerable practice to master Weld will need to have flux cleaned off Not sensitive to wind Needs manual labor work Expensive comparatively Less portable Works efficiently on DC only Suitable for thin metals Easier to master No need to clean flux Sensitive to wind Process can be made automatic
- 5. MAJOR CONSUMPTION SECTORS OF WELDING STICK RODS
- 6. STICK ELECTRODE MARKET SHARE IN INDIA 1. ESAB 2. Lincoln Electric International Brands 3. Bohler Welding Group 4. Ador Welding 5. D&H Welding Electrodes Indian Brands 6. Honavar Electrodes 7. Air Liquide 8. Panasonic 9. Kemppi 10. Small regional players Major 6 Brands 45% Other small brands Regional/ local players
- 7. CUSTOMER TYPE: SMALL FABRICATION & REPAIR SHOPS Decision Making Unit – Single person (usually owner)
- 8. PORTER’S FIVE FORCES ANALYSIS 1. Bargaining Power of Suppliers