B2B Marketing in Hyper-Growth Companies - Forrester

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DocuSign CMO Brad Brooks presents at B2B Marketing 2016 and shares what it's like to run marketing for a hyper-growth company. You can access the full video presentation here: http://forresterevents.net/video/2016/b2b/1-1400-brooks.html

Technology

Hyper-growth and
the modern marketing challenge
Brad Brooks
Chief Get Stuff Done Officer, DocuSign
@BradLBrooks @DocuSign

Success is the ability to move
from failure to failure without
losing your enthusiasm.
- Winston Churchill

The commoditization of high-value and complex solutions is causing more products and services to miss market forecasts. It not only frustrates executives, who aren't getting the profitable results they expect, but everyone across the organization feels the pressure. When you join our February 20 webinar at 1 p.m. EST, you will learn how to turn this frustrating situation into a substantial competitive advantage. Jeff Thull, CEO and president of Prime Resource Group, will discuss why customers have become immune to value propositions and how the value life cycle is the key to market dominance.

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Digital workflows are becoming the expected process for conducting business. They save time, increase accuracy, provide a better experience, and ultimately drive to faster resolutions and approvals. But the risks and opportunities must be understood before implementing any new technology. See the latest trends and practices regarding the adoption, use, and verification of digital and electronic signatures for 2016 and beyond.

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