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The Rapid Influence Model
…
Kevin Neil Whitrick?
e-customer

             •



             •



             •
“If you want to shoot…shoot!
         Don’t talk!”
S.T.A.R.T
•   Situation.
•   Triggers.
•   Approach.
•   Representation.
•   Text.
SITUATION
Getty kouros
    7,000,000$
George Despinis, head
of the Acropolis
Museum in Athens:
"Anyone who has ever
seen a sculpture
coming out of the
ground could tell that
that thing has never
been in the ground"
“Thin-Slicing”




        (Nalini & Rosental, 1992)
TRIGGERS
–"   •


–"   •
George Torok
               •
               •
               •
               •
               •
APPROACH
Eric Bern –
-       •

–       •

    –   •
REPRESENTATION
   (relationship)
•
                 •
                 •
                 •



“Yes, we can!”
•
•
•
•
•
•
Text
NLP – Neuro linguistic programming


                                     •


                                     •
YALE

       •   •
       •   •
       •   •
       •   •
       •   •
Situation          Triggers

            TEXT

Approach       Representation

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