Home Sweet Home is a construction company located in Santarém, Portugal founded by three partners with a capital of 10,000 Euros. Their vision is to create comfortable, high-quality homes without harming the environment, and their mission is to be the best construction and design company providing customer welfare. They analyze competitors and suppliers, and market to both businesses and final customers through agencies, websites, and outdoor advertising. Research found customers prefer medium to large homes near beaches with modern or rustic styles and neutral colors that provide comfort.

1. Business-to-Business MarketingHome sweet home, Ltd.Students:Nelson Lourenço

2. ProfileCompany’s Profile:Name: Home sweet home

3. Type of company: Limited

4. Partners: Andreia Da Silva, Joel Ponte and Tânia Sofia

5. Capital: 10.000 Euros

6. Local: Santarém, PortugalVision/MissionStepsPositionMarketing-MixCustomersSuppliersMarketsCompaniesBarriersResearch

7. ProfileVisionCreates homes with comfort, high Design and high quality, without to forget about destroying the environment. MissionTo be the best company of housing construction and design, providing the best welfare.Vision/MissionStepsPositionMarketing-MixCustomersSuppliersMarketsCompaniesBarriersResearch

8. ProfileSteps for Preparing our Business:Profile company;Juridical Form;Presentation of Business;Market Analysis;Competitors Analysis;Suppliers;Marketing-MixVision/MissionStepsPositionMarketing-MixCustomersSuppliersMarketsCompaniesBarriersResearch

9. ProfilePosition of Business-to-Business Market and Business-to-Customers Market:Vision/MissionStepsMaterials of ConstructionPositionB 2 BMarketing-MixHome Sweet HomeCustomersSuppliersResaleMarketsEstates AgenciesCompaniesB 2 CBarriersB 2 CResearchFinal Customer

10. ProfileMarketing-MixProducts:

11. High Quality

12. Environment Care

13. Product Recognition.