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RESIDENTIAL FURNTIRUE
Living Divani SLR (www.livingdivani.it)
Understated and minimalist shapes , compact and squared
volumes, close links with the Italian design ara and recognition
worldwide: This is living Divani in a few words, market leader in
high quality seating, the emblematic quintessence of the
furniture industry in Italy’s Brianza region.
Set up in the early Seventies as a a small unit to produce
classical and modern upholstered furniture, Living Divani grew
rapidly thanks to production policies founded on the quality of
the materials and the crafted manufacture and also thanks to
enterprising commercial and distribution agreements.
The turning point which brought Living Divani success is to be
found in the strategic alliance with the architect Piero Lissoni:
together they have created the unique Living Divani style, one
bond of a disciplined and coherent interpretation of changes in
lifestyle and taste.
In recent years, Living Divani has been moving towards
increasingly unobtrusive items, increasingly simplified and
lightweight shapes, pared down in accordance the
contemporary taste which prefers both minimalism and change.
MDF ITALIA SPA (www.mdfitalia.it)
The removal of what is not essential, and the intense
search for simplicity is the essence of the design process
at MDF Italia. Rigor, method, cultural simplicity together
with the continuous and intelligent strive for updating
have always characterized MDF Italia’s many successful
collections. Creating the the dynamic balance between
the tension of subtraction and the need to add to products
only what is essential to be understood is MDF Italia’s
mission to the world.
With designs by world renowned names such as Jean
Marie Masoud, Xavier Lust, Neuland, Robin Rizzini,
Francesco Bettoni, For Use, Piergiorgio Cazzaniga,
Donato D’Urbino & Lomazzi, James Irvine, Ludovica e
Roberto Palomba, Massimo Mariani, Soda, Cory Grosse
and Andrei Munteanu, simplicity is in fact materialized in
every product by MDF Italia. The various international
awards over the years are living proof that MDF Italia is
undoubtedly one of the leading brands in its design
school.
BONALDO SPA (www.bonaldo.com)
In a nutshell furnishing items that express design and
emotion for the contemporary home, with a range of
shapes and lines.
Since 1936 Bonaldo has produced
creative, elegant, quality objects that convey a profound
sense of the experience that they fully embody.
The company has a high-tech focus, however it entrusts
fundamental planning and production stages to human
skill. Output totally reflects Italian tastes and lifestyle,
something unique to Italy that cannot be reproduced
elsewhere, but which interacts with various international
trends in contemporary design.
Ron Arad , Karim Rashid, Mauro Lipparini, Toshiyuki Kita,
Denis Santachiara, D’Urbino and Lomazzi and Giuseppe
Viganò: these are just some of the company’s famous
partners in redefining the national design scene; with a
range of models that have a great visual impact.
JOQUER Barcelona (www.joquer.com)
Founded in 1983, Joquer has grown with the strong
vocation of creating a product that clearly stresses its
Mediterranean roots. During these years of development
Joquer has updated its technology, increasing the capacity
and enlarging the production department.
Without forgetting its real meaning, its personality, the one
that makes it different from any other firm in furniture
business. The continuous search for harmony between
discipline, creativity, quality and elegance makes its
upholstered furniture a real object of desire.
Joquer has always focused all its efforts on keeping the
design and quality of its products, understanding these
characteristics as an investment through time, an added
value to the product that cannot be renounced. Joquer’s
consistency and personality have been awarded the
confidence of its clients and of all those who know what
they really want. All those who know that Joquer is a
secure value.
Olivieri Mobili SPA (www.olivierimobili.com)
With a history of 80 years of three generations of a family
business, Olivieri has left a lasting impression on the Italian
and world's furniture industry.
The ever-growing thirst for innovation, practicality and the
technology capabilities to merge the two is signature in
every piece designed and produced by Olivieri.
The commitment passed over from one generation to the
other is a promise made by Olivieri to the design world. A
promise of remaining true to the company's tradition of high
quality, exclusive design and customization according to the
requirements of the customer.
The customer reigns rested assured his product is of highest
quality and with a taste of his own customization and
addition.
Casamilano (www.casamilanohome.com)
The joining and mix of different styles, materials and
shapes are the features of Casamilano.
An uninhibited, modern and international way to conceive
and furnish the home. Classic, modern and ethnic are the
styles we propose.
The design is not extreme but contemporary, able to slip
in the surrounding that the final client has already created
or intend to create.
OUTDOOR FURNTIRUE
Extremis Belgium (www.extremis.be)
Extremis manufactures “extra-ordinary” furniture and
objects with a logical, timeless design at the service of
innovation and functionality, using honest materials. All
creations serve togetherness, hospitality and
communication in and outdoors. Developing a range of
progressive products and concepts and ensuring their
international marketing constitute Extremis’ mission.
Extremis tries to create "tools for togetherness" or
products that improve any situation when people come
together, no more no less. The designs are a result of all
the functionalities thought necessary when conceiving a
new product, and not the contrary. The starting point
never is "let's make a beautiful product", but rather how
can we offer added value to people buying our products.
Samoa Valencia (www.samoadesign.com)
Established in 1984, Samoa’s aim is to manufacture high
quality furniture using modern local production and the
latest technologies and to promote the best design in
international events.
Samoa collaborated with recognized international
designers as well as new and brilliant emerging designers ,
bringing to reality the energy and originality of their
projects, promoting each ones’ personal style and
developing their innovation to suit customers needs.
The sensational IZ collection launched at ICFF 2008,
caught the worlds’ attention with it’s impeccable details,
quality and simplicity. The company and the designer,
Francsec Rife’ were proud to accept the ICFF editors
award for 2008 outdoor designs.
ACCENTS AND ACCESSORIES
Poemo Design SLR (www.poemodesign.it)
To create sophisticated products with esteemed and
tailored finish, Poemo invests in artisan capability and
know how. Great Care is given throughout from the
choice of materials all the way to packaging.
Accents are so much more than just decoration, Poemo
believes that they should be pieces in themselves, that’s
why every product carries over a special ora reflecting a
design philosophy with the best possible sense of detail.
Poemo prides itself on the team working to develop the
products. Involved in the process is a team or architects
with 30 years of experience in the field.
Industreal (www.industreal.it)
When an idea unfolds in our mind; we grasp possibilities,
assemble them together into thought and present the
thought in the form of our idea.
Thought processes are different for each of us and there
is no limit to ideas. An idea is pioneering or an innovation
when it is perceived as something relevant and
meaningful. When this happens, ideas become
permanent and develop into cultural sign-posts that
indicate important moments in human development and
give us historical references, stability, a sense of
belonging or a starting point for other ideas .Any idea, not
relevant or meaningful, will be lost in time. Relevance and
Meaning also suggest completeness, completeness
suggests simplicity. Idustreal aims for this sense of
completeness.
With various world renowned awards to prove it,
Industreal is definitely relevant and meaningful;
continuous but not instant; we are the stable starting point
for our next ideas.
Thank You

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AyA gAlAl Full Brand Portfolio

  • 1.
  • 3. Living Divani SLR (www.livingdivani.it) Understated and minimalist shapes , compact and squared volumes, close links with the Italian design ara and recognition worldwide: This is living Divani in a few words, market leader in high quality seating, the emblematic quintessence of the furniture industry in Italy’s Brianza region. Set up in the early Seventies as a a small unit to produce classical and modern upholstered furniture, Living Divani grew rapidly thanks to production policies founded on the quality of the materials and the crafted manufacture and also thanks to enterprising commercial and distribution agreements. The turning point which brought Living Divani success is to be found in the strategic alliance with the architect Piero Lissoni: together they have created the unique Living Divani style, one bond of a disciplined and coherent interpretation of changes in lifestyle and taste. In recent years, Living Divani has been moving towards increasingly unobtrusive items, increasingly simplified and lightweight shapes, pared down in accordance the contemporary taste which prefers both minimalism and change.
  • 4. MDF ITALIA SPA (www.mdfitalia.it) The removal of what is not essential, and the intense search for simplicity is the essence of the design process at MDF Italia. Rigor, method, cultural simplicity together with the continuous and intelligent strive for updating have always characterized MDF Italia’s many successful collections. Creating the the dynamic balance between the tension of subtraction and the need to add to products only what is essential to be understood is MDF Italia’s mission to the world. With designs by world renowned names such as Jean Marie Masoud, Xavier Lust, Neuland, Robin Rizzini, Francesco Bettoni, For Use, Piergiorgio Cazzaniga, Donato D’Urbino & Lomazzi, James Irvine, Ludovica e Roberto Palomba, Massimo Mariani, Soda, Cory Grosse and Andrei Munteanu, simplicity is in fact materialized in every product by MDF Italia. The various international awards over the years are living proof that MDF Italia is undoubtedly one of the leading brands in its design school.
  • 5. BONALDO SPA (www.bonaldo.com) In a nutshell furnishing items that express design and emotion for the contemporary home, with a range of shapes and lines.
Since 1936 Bonaldo has produced creative, elegant, quality objects that convey a profound sense of the experience that they fully embody. The company has a high-tech focus, however it entrusts fundamental planning and production stages to human skill. Output totally reflects Italian tastes and lifestyle, something unique to Italy that cannot be reproduced elsewhere, but which interacts with various international trends in contemporary design. Ron Arad , Karim Rashid, Mauro Lipparini, Toshiyuki Kita, Denis Santachiara, D’Urbino and Lomazzi and Giuseppe Viganò: these are just some of the company’s famous partners in redefining the national design scene; with a range of models that have a great visual impact.
  • 6. JOQUER Barcelona (www.joquer.com) Founded in 1983, Joquer has grown with the strong vocation of creating a product that clearly stresses its Mediterranean roots. During these years of development Joquer has updated its technology, increasing the capacity and enlarging the production department. Without forgetting its real meaning, its personality, the one that makes it different from any other firm in furniture business. The continuous search for harmony between discipline, creativity, quality and elegance makes its upholstered furniture a real object of desire. Joquer has always focused all its efforts on keeping the design and quality of its products, understanding these characteristics as an investment through time, an added value to the product that cannot be renounced. Joquer’s consistency and personality have been awarded the confidence of its clients and of all those who know what they really want. All those who know that Joquer is a secure value.
  • 7. Olivieri Mobili SPA (www.olivierimobili.com) With a history of 80 years of three generations of a family business, Olivieri has left a lasting impression on the Italian and world's furniture industry. The ever-growing thirst for innovation, practicality and the technology capabilities to merge the two is signature in every piece designed and produced by Olivieri. The commitment passed over from one generation to the other is a promise made by Olivieri to the design world. A promise of remaining true to the company's tradition of high quality, exclusive design and customization according to the requirements of the customer. The customer reigns rested assured his product is of highest quality and with a taste of his own customization and addition.
  • 8. Casamilano (www.casamilanohome.com) The joining and mix of different styles, materials and shapes are the features of Casamilano. An uninhibited, modern and international way to conceive and furnish the home. Classic, modern and ethnic are the styles we propose. The design is not extreme but contemporary, able to slip in the surrounding that the final client has already created or intend to create.
  • 10. Extremis Belgium (www.extremis.be) Extremis manufactures “extra-ordinary” furniture and objects with a logical, timeless design at the service of innovation and functionality, using honest materials. All creations serve togetherness, hospitality and communication in and outdoors. Developing a range of progressive products and concepts and ensuring their international marketing constitute Extremis’ mission. Extremis tries to create "tools for togetherness" or products that improve any situation when people come together, no more no less. The designs are a result of all the functionalities thought necessary when conceiving a new product, and not the contrary. The starting point never is "let's make a beautiful product", but rather how can we offer added value to people buying our products.
  • 11. Samoa Valencia (www.samoadesign.com) Established in 1984, Samoa’s aim is to manufacture high quality furniture using modern local production and the latest technologies and to promote the best design in international events. Samoa collaborated with recognized international designers as well as new and brilliant emerging designers , bringing to reality the energy and originality of their projects, promoting each ones’ personal style and developing their innovation to suit customers needs. The sensational IZ collection launched at ICFF 2008, caught the worlds’ attention with it’s impeccable details, quality and simplicity. The company and the designer, Francsec Rife’ were proud to accept the ICFF editors award for 2008 outdoor designs.
  • 13. Poemo Design SLR (www.poemodesign.it) To create sophisticated products with esteemed and tailored finish, Poemo invests in artisan capability and know how. Great Care is given throughout from the choice of materials all the way to packaging. Accents are so much more than just decoration, Poemo believes that they should be pieces in themselves, that’s why every product carries over a special ora reflecting a design philosophy with the best possible sense of detail. Poemo prides itself on the team working to develop the products. Involved in the process is a team or architects with 30 years of experience in the field.
  • 14. Industreal (www.industreal.it) When an idea unfolds in our mind; we grasp possibilities, assemble them together into thought and present the thought in the form of our idea. Thought processes are different for each of us and there is no limit to ideas. An idea is pioneering or an innovation when it is perceived as something relevant and meaningful. When this happens, ideas become permanent and develop into cultural sign-posts that indicate important moments in human development and give us historical references, stability, a sense of belonging or a starting point for other ideas .Any idea, not relevant or meaningful, will be lost in time. Relevance and Meaning also suggest completeness, completeness suggests simplicity. Idustreal aims for this sense of completeness. With various world renowned awards to prove it, Industreal is definitely relevant and meaningful; continuous but not instant; we are the stable starting point for our next ideas.