3. Axis Group, Inc. founded in 2009 providing unique and proprietary services for businesses
seeking sourcing projects. This followed early success with clients such as.
The high sourcing needs are serviced by Axis Group with its Ningbo, China and Hong Kong
offices, which continues to expand its relationships and technology to create the sourcing
solutions to meet the wide range of Axis customers’ requirements.
Axis Group is the culmination of 3 partners combining 50+ years of
finance, retail, sourcing and product development experience into one total package.
Leveraging the company relationships, knowledge, and capital resources, Axis has become
a top-tier sourcing and private brand development company.
4. In 2011 Axis launched a hybrid business model that features advanced sourcing, decades
of sales relationships and quality brand development and marketing capabilities. Axis has
built an infrastructure that designs products/ packaging, brand development and
distribution. Adding its back-end logistical experience and key relationships with global
retailers allows Axis Group to successfully enter new markets with immediate profitable
results. The company also is focused on building “sustainable” and unique brands -
Natural Home Products, with its MOBOO technology and sustainable product mix, is just
one example.
Axis is comprised of a team of experienced, multi-disciplinary professionals, from graphic
designers to brand strategists and web developers. By drawing upon top tier talent, we’re
able to create clear and compelling brand identities that truly shine.
5. Axis strategic brand assessments, reviews the strength and value of its
brand offerings.
Axis uses traditional research methods to look at its brands from the
outside through consumer attitude measurements.
We Reference touch points to define and illustrate every potential point of
contact between the Axis brand and its buyer/ consumer.
We outline Axis Brand architecture, the hierarchical structure by which
Axis brands, products and services are managed on a relative basis to each
other.
This growth model enables entry of 2 to 3 new brands each year.
Then optimizing growth of specific brands over 3 to 5 years, Axis will then
begin selling those brands for handsome multiples of annual revenues.
6. There are several key differentiators, not the least of which is
our ability to find small rather obscure brands that we can
integrate into our system and expanded rapidly. Due to our
positive reputation in the consumer products industry and
because of our strategic long term relationships with major
retailers coupled with our know-how for sourcing and
marketing consumer products, we are in the enviable position
to consider several offers a year to acquire or integrate existing
product brands that when produced through Axis Sourcing
Group can result in exponential growth.
7. In our world accomplishment is measured by shelf-space
captured. As of April, 2013 our key brands (Dollar
Station, Natural Home, Smart, Everyday Gourmet and “White
Label” products) are on the shelves in over 5,500 stores. In
2013 we finalized the integration of the Natural Home® brand
(2012 sales $1.2 Million) and the Smart® brand (2012 sales
$1.27 Million) and we designed and launched a whole new
brand of school and office stationary; the Thinkdoodle® brand.
These additions are already helping improve our gross margins
through April (26.75%) as compared to 2012 through April
(22.49%).
8. 2009
Axis Group Inc.
Launched
Capitalizing on
existing private
label product sales
carried into the
company by its
principals.
Ended the year at
$1.6 Million in
gross sales –
December 2009
Built company
infrastructure to
expand private label
or “White Brand”
sales – February
through June 2010
Expanded sales to
$10.3 Million by
December 2010
Adopted the “Brand
Development” model
and launched the
“Dollar Station”
brand with Wal-Mart
in 160 stores – June
2011
Finished the year
with “Dollar Station”
in over 2,000 stores
Using the “Brand
Development” model
gross margins grew
from 15% in 2010 to
21% by year-end
2011
Launched the
“Everyday Gourmet”
brand – June 2012
9. By phasing out
unprofitable products and
concentrating on branded
product lines, $8 Million
for of sales were recorded
by YE 2012 with record
gross margins of 24%
Finalized the integration
of “Natural Home”
products in February
2013 - now in 833 stores
and growing
Finalized the integration
of “Smart Cleaning
Products” in April 2013 -
now in ---530 stores and
growing
Launched the
“Thinkdoodle”
brand at the
National Stationary
Show in New York
– May 2013
Through April of
this year gross
margins have hit a
record of 26.75%
NOW
10. Long standing factory and buyer relationships have
also enabled Axis to focus on the brand development
of its own licensed and non-licensed branded
products for global distribution into key markets.
