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Fevicol advertising

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Fevicol advertising

  1. 1. PRESENTATION ON
  2. 2. INTRODUCTIONFevicol is a brand of  adhesives owned by  the Indian company     PidiliteIt is one of the largest  selling adhesives brand  in Asia
  3. 3. Current Ad StrategiesOne of the main  reasons for  Fevicol’s popularity  is the creative  marketing strategy.It includes  successful  advertising  campaigns created  by Ogilvy and  Mather
  4. 4. Media Selection and Coverage *Print* ‘Fevicol Ka Jod’
  5. 5. OOH : ‘’Zor Laga Ke Haiyaa’ ’
  6. 6. *TVC*‘Joint Family’ and ‘Pakde Rahna Chorna nahi’
  7. 7. MoochWali
  8. 8. S.T.P.Segmentation : Mass Market   Identifying base: Economic Products with  quick solutionTarget Group    Wholesalers, retailers, stationery stores,  carpenters, housewives, studentsPositioningThe No. 1 white adhesive brand in Asia
  9. 9. Competitors :AralditeBondtideLociteDendriteTagline/ Slogan :The Ultimate AdhesiveUSP : The largest selling white adhesive brand  in India
  10. 10. Thank You ByPooja and Ankita

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