2. 1 Sector Information 2 3 4 5 6 7 8
Robust asset
growth
Growing
lending and
deposit
Higher ATM
penetration
Rising rural
penetration
In FY16, value of public sector bank assets stood at US$ 1.4 trillion. Total Indian asset
market size is expected to reach US$ 1.97 trillion in FY17
• As of March 2016, 56 regional rural banks are functioning in the country.
• Under 1st phase of FIP (2010-13), 74,000 villages, with population exceeding
2,000 people, were covered with 2,493 banking outlets.
• RBI has allowed, regional rural banks with net worth of at least US$ 15.28
million to launch internet banking facilities.
• As of February 2017, Airtel payments bank opens over 1 lac accounts in UP, of
which 60 per cent have been opened in rural areas.
Total lending has increased at a CAGR of 12.38 per cent during FY07-17 and total deposits
has increased at a CAGR of 10.08 per cent, during FY07-17.
As of February 2017, total number of ATMs in India increased to 20,7,402 and is further
expected to double over next few years, thereby leading to increase in the number of ATMs
per million people in India from 105 in 2012, to about 300 by 2017.
www.ibef.org
3. 1 Company snapshot2 3 4 5 6 7 8
Established
Headquarter
Key People
3RD Dec 1993 as UTI Bank
Mumbai, Maharashtra
• CEO : Sikha Sharma
• Chairman : Sanjiv Mishra
Market cap 121,169( Rs crores)
Revenue US$6.5 billion (2016)
www.moneycontrol.com
Tagline Badhti ka naam Zindagi
4. 1 F.PERFORMANCE2 64 53 7 8
FINANCIAL PERFORMANCE OF TOP 4 BANKING COMPANIES(RS
CRS)
HDFC BANK
KOTAK MAHINDRA BANK
ICICI BANK
AXIS BANK
SI.NO
Net interest
income
Net profit Total assets
69,305
54,156
44,542
17,698
14,549
9,801
3,679
3,411
863,840
771,791
601,467
214,589
6. 1 SWOT2 53 4 6 7 8
• Ranks 3rd in terms of fastest growth in
private sector banks
• Brand Name
• Knowledge of Indian market
• Presence in 971 cities and towns
• Growing competition from Foreign
banks, Govt Banks
• Entry of new private sector banks
• ICICI and HDFC are imposing strong
threats in terms of their expansion in
customer base
• Growing Indian Banking Sector
• People are becoming more service oriented
• Majorly concentrate in corporate,
Wholesale banking, treasury services,
Retail Banking
• Foreign branches constitute only 8% of
total assets
STRENGTH WEAKNESSES
OPPORTUNITIES
THREATS
SWOT
7. 1 STP2 3 64 5 7 8
People and Enterprises in need of
banking and financial services
People from middle income group, HNIs,
Corporates
Axis Bank: A bank that is with you
when you are in need
8. 1 IMC campaign2 3 4 75 6 8
Ghar ki kushi bani rahe, EMI’s nahi’. • Director Gauri shinde Portrayed an
Indian Mother as the ‘change-maker’, by
putting her in the ‘driver’s seat’.
• Campaign showcases veteran actress
Revathi & Bollywood actor Vikrant
Massey in conversation with each other
while shopping for his wedding.
• She advises her son who is about to get
married to move into a home of his own
9. 1 RECENT news2 3 4 5 6 87
Axis Bank gains 4% intraday after global financial services firm
deutsche bank upgrades rating to buy
Axis Bank launched a new home loan product that entails
waiving off a few EMIS during the course of the Loan
NEWS DATE SOURCE
14th sept 2017
www.moneycontrol.
com
18TH Aug 2017
www.moneycontrol.
com
Axis bank falls over 2% intraday post q1 results, brokerages
remains wary of slippages
26 July 2017
www.moneycontrol.
com
