SlideShare a Scribd company logo
AWS experience
About Me
• Thierry Schellenbach
• Founder Fashiolista
• Github/tschellenbach
• Github/Feedly & Django Facebook
• Blog: mellowmorning.com
• @tschellenbach
Launched Fashiolista at TNW
Got a few hundred users
And went back to work
Brazil?!
• Blogs
• Twitter
• Capricho
• 2nd largest
fashion
community
Global Fashion Discovery
Challenges/ Why AWS
1. Rapid growth,
colocation == pain
2. Focus on product
3. Easily test new
infrastructure
4. Handle peak load
5. Replace first, debug
later
Growing pains
1. Stability issues
2. High costs (pre 12K, post 23K, now 9K),
3. Scaling challenges
Fixes for stability
1. Everything is code
1. Cloud formation
2. Puppet
3. Fabric, BOTO, Snaptastic
2. Auto scaling groups for everything
3. Deploy in minutes (tricky while auto scaling)
Keeping costs down
• Tag those instances!
• Manage EBS volumes
properly
(Snaptastic)
• Spot instances (lower
auto scaling thresholds)
• S3 expiration policies
Scalability
1. Cassandra in the cloud
(see high scalability post,
bit.ly/1krex39)
2. Scalable newsfeeds
Github.com/tschellenbach/Feedl
y
3. Cassandra backup to S3
Github.com/tbarbugli/cassandra
_snapshotter
Android Example
Featured by Google
• Requests/s times 5
• Auto scaling kicked in
– Web 4 -> 12
– Task workers 5 -> 15
– Image resizing 2 -> 15
• No downtime, no missed
sleep, happy users
Conclude
• Close to zero downtime
• Costs are low at 9K monthly (2 million users)
• Flexibility to rearrange architecture
• No upfront costs
• Sysadmin is largely automated
• Focus on product
Get in touch!
thierryschellenbach@gmail.com
@tschellenbach
Github.com/tschellenbach/Snaptastic
Github.com/tschellenbach/Feedly
Github.com/tbarbugli/cassandra_snapshotter

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AWS Summit Amsterdam - Thierry Schellenbach Founder/ Fashiolista