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© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
AWS Rekognition
Rich Image Metadata Extraction Powered by Deep Learning
Adrian Hornsby, Technical Evangelist
@adhorn
adhorn@amazon.com
Amazon AI Ecosystem
Amazon AI Ecosystem
Artificial neural network
Deep Learning Process
Conv 1 Conv 2 Conv n
…
…
Feature Maps
Labrador
Dog
Beach
Outdoors
Softmax
Probability
Fully
Connected
Layer
Ground Truth Generation
Training
Amazon
Rekognition
Object and scene detection
Facial analysis
Face comparison
Celebrity recognition
Image moderation
Amazon Rekognition: Images In, Rich Metadata
Out
Object & Scene Detection
Object & Scene Detection
Facial Analysis
Facial Analysis
Facial Comparison
Facial Comparison
Celebrity Recognition
Celebrity Recognition
Image moderation
Explicit Nudity
Nudity
Graphic Male Nudity
Graphic Female Nudity
Sexual Activity
Partial Nudity
Suggestive
Female Swimwear or Underwear
Male Swimwear or Underwear
Revealing Clothes
Image moderation
Amazon
Rekognition
Amazon Rekognition: supported actions
CompareFaces
CreateCollection
DeleteCollection
DeleteFaces
DetectFaces
DetectLabels
DetectModerationLabels
GetCelebrityInfo
IndexFaces
ListCollections
ListFaces
RecognizeCelebrities
SearchFaces
SearchFacesByImage
Collection
IndexFaces
SearchFacesbyImage
Nearest neighbor
search
FaceID: 4c55926e-69b3-5c80-8c9b-78ea01d30690
Similarity: 97
FaceID: 02e56305-1579-5b39-ba57-9afb0fd8782d
Similarity: 92
FaceID: 02e56305-1579-5b39-ba57-9afb0fd8782d
Similarity: 85
Amazon Rekognition Pricing
Free Tier: 5000 images processed per month for first 12 months
Image Analysis Tiers
Price per 1000
images processed
First 1 million images processed* per month $1.00
Next 9 million images processed* per month $0.80
Next 90 million images processed* per month $0.60
Over 100 million images processed* per month $0.40
Face Metadata Storage
Price per 1,000 face
metadata stored per month
Face metadata stored $0.01
<demo>
Rekognition to the test
</demo>
Sheepdog or mop
Chihuahua or muffin?
Puppy or bagel?
Labradoodle or
fried chicken
Shiba or
marshmallow
Reference Architecture
Searchable Image Library
Reference Architecture
Image Moderation
Reference Architecture
Face-Based User Verification
Reference Architecture
Sentiment Analysis
Reference Architecture
Facial Recognition
Reference Architecture
Facial Recognition – Batch mode
Using Amazon Rekognition to Identify Persons of
Interest for Law Enforcement
https://aws.amazon.com/blogs/ai/using-amazon-rekognition-to-identify-persons-of-interest-for-law-enforcement/
Washington County Sheriff’s Office.
“Amazon Rekognition has
become a powerful tool for
identifying suspects for my
agency. As the service
improves, I hope to make it the
standard for facial recognition
in law enforcement.”
Chris Adzima
Senior Information Systems Analyst,
Washington County Sheriff’s Office.
Amazon Rekognition
Customers
• Digital Asset Management
• Media and Entertainment
• Travel and Hospitality
• Influencer Marketing
• Systems Integration
• Digital Advertising
• Consumer Storage
• Law Enforcement
• Public Safety
• eCommerce
• Education
<demo>
Poliko
powered by Amazon Polly & Rekognition
</demo>
http://poliko.adhorn.me
Demo - Poliko
Poliko
Take Pic
Amazon Cognito
2. Detect Labels
4. Synthesize-speech
Amazon Rekognition
Amazon Polly
3. Detect Faces
Amazon S3
“Static website hosting” enabled
<demo>
Image Recognition and Processing Backend
Step Functions
</demo>
https://github.com/awslabs/lambda-refarch-imagerecognition
https://github.com/awslabs/lambda-refarch-imagerecognition
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Thank you!
@adhorn
adhorn@amazon.com

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