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© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Prakash Palanisamy
Solutions Architect, Amazon Web Services
Adding image and video analysis to
your applications
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Images – Universal, Ubiquitous, & Essential
There are 3,700,000,000 internet users in 2017
1,200,000,000,000 photos will be taken in 2017 (9% YoY Growth)
Source: InfoTrends Worldwide
Amazon Rekognition
Easy-to-use deep learning-based computer vision analysis
Fully
managed
service
Easy-to-use
API
Low costImage
analysis
Amazon Rekognition Image
Detect objects, scenes, and faces, extract text, recognize celebrities, and identify
unsafe content in images
Object and Scene
Detection
Facial
Analysis
Face
Recognition
Text in ImageUnsafe Image
Detection
Celebrity
Recognition
Face
Comparison
Why use Rekognition?
johnf
• Object & Scene Detection
Photo-sharing apps can power smart searches
and quickly find cherished memories, such as
weddings, hiking, or sunsets
• Facial Analysis
Retail businesses can understand the
demographics and sentiment of in-store
customers
• Face Comparison
Hotels & hospitality businesses can provide
seamless access for guests and VIPs
• Facial Recognition
Provide secondary authentication for existing
applications
Object & Scene Detection
Object and scene detection makes it easy for you to add features that search,
filter, and curate large image libraries.
Identify objects and scenes and provide confidence scores
DetectLabels
Flower
Arrangement
Chair
Coffee Table
Living Room Indoors
Furniture
Cushion
Vase
Maple
Villa
Plan
t
Garden
Water
Swimming Pool
Tree
Potted Plant
Backyard
Pati
o
Facial Analysis
Analyze facial characteristics in multiple dimensions
DetectFaces
Image Quality
Facial Landmarks
Demographic Data Emotion Expressed
General Attributes
Facial Pose
Brightness 23.6%
Sharpness 99.9%
EyeLeft,EyeRight,Nose
RightPupil,LeftPupil
MouthRight,LeftEyeBrowUp
Bounding Box...
Age Range 29-45
Gender:Male 96.5%
Happy 83.8%
Surprised 0.65%
Smile:True 23.6%
EyesOpen:True 99.8%
Beard:True 99.5%
Mustache:True 99.9%...
Pitch 1.446
Roll 5.725
Yaw 4.383
Face Comparison
Measure the likelihood that faces are of the same person
Similarity 93% Similarity 0%
CompareFaces
Facial Recognition
Find similar faces in a large collection of images
SearchFacesByImage
Search
Index
Collection
Celebrity Recognition & Image Moderation
Newly released Rekognition features
Detect explicit and suggestive contentRecognize thousands of famous individuals
DetectModerationLabelsRecognizeCelebrities
{
"FaceMatches": [
{"Face": {"BoundingB
"Height":
0.2683333456516266,
"Left":
0.5099999904632568,
"Top":
0.1783333271741867,
"Width":
0.17888888716697693},
"
{
"FaceMatches": [
{"Face": {"BoundingB
"Height":
0.2683333456516266,
"Left":
0.5099999904632568,
"Top":
0.1783333271741867,
"Width":
0.17888888716697693},
"
Rekognition APIs – Overview
Rekognition’s computer vision API operations can be grouped into
Non-storage API operations, and Storage-based API operations
CompareFaces
DetectFaces
DetectLabels
DetectModerationLabels
GetCelebrityInfo
RecognizeCelebrities
Non-storage API Operations
CreateCollection
DeleteCollection
DeleteFaces
IndexFaces
ListCollections
SearchFaces
SearchFacesByImage
Storage-based API Operations
ListFaces
Amazon
API Gateway
Amazon
API Gateway
AWS
Lambda
Amazon
DynamoDB
Amazon S3
Amazon
CloudFront
Amazon
Rekognition
Client
Camera
Sentiment Analytics
Dashboard
Sentiment Analytics Demo
Video Analysis
Limitations of traditional solutions
Temporal information lost Motion context lost
Amazon Rekognition Video
Analyze activity, recognize, and track people in stored and live video
Facial
Analysis
Amazon Kinesis Video Streams
Amazon Kinesis Video Streaming
Capture, process, and store video streams for analytics/ML
Amazon AI
Services
Apache
MXNet
TensorFlow
OpenCV
Custom
Video
Processing
Kinesis
Video
Streams
Stream video from millions of devices
Easily build vision-enabled apps
Secure
Durable, searchable storage
Serverless
Amazon
Kinesis Video
Streams
Amazon
API Gateway
AWS
Lambda
Amazon
DynamoDB
Amazon S3
Amazon
Rekognition
Video
Client
Camera
Dashboard
Rekognition Video Demo
Amazon
Kinesis
Analytics
Stream
Destination
Usecases
Searchable Image Library
Photo Upload Amazon S3 AWS Lambda
Property Search
Detect Objects & Scenes
User captures an image
for their property listing
Mobile app uploads
the image to S3
A Lambda function is triggered
and calls Rekognition
Rekognition retrieves the image from S3 and
returns labels for the property and amenities
Lambda pushes the labels and confidence
scores to Elasticsearch
Other users can search properties by
landmarks, category, etc.
Amazon Elasticsearch
Real Estate Property Search
Face-Based User Verification
Authenticated User
Image Capture Application
Amazon S3
Compare Faces
If the similarity score is over 92%, the
application returns a green status. If not,
an alert is issued to security staff.
The application captures a live
image of each employee as
they scan their access card
Rekognition compares the live image
and the badge image – and returns
a similarity score
The application retrieves the
user’s badge from S3
Confirm user identities by comparing their live image with a reference image
Facial Recognition
Identify individuals by matching a live image to a collection of images of known persons
Images SearchFacesByImage Face Collection
Person Details Table
Photo AppEnd User Amazon S3
Rekognition searches the face collection for matches to
the reference image and returns an array of face metadata
for potential face matches, ordered by similarity
If source images are required,
they are retrieved from S3
The photo app displays search
results to the end user
Collections and Access Patterns
Logging - visitor logs, digital libraries
• Easily find specific images from a digital library
• Find certain images by using a reference image
Social Tagging - photo storage and sharing
• One collection per application user
• Automated friend tagging
Person Verification - employee gate check
• One collection for each person to be verified
• Detection of stolen/shared IDs
aws rekognition recognize-celebrities –image “S3Object={Bucket=mybucket,Name=cam.jpg}”
aws rekognition search-faces-by-image –image “S3Object={Bucket=mybucket,Name=cam.jpg}” 
--collection-id “persons-of-interest"
aws rekognition create-collection --collection-id “persons-of-interest”
aws rekognition index-faces --image “S3Object={Bucket=mybucket,Name=subject.jpg}” 
--collection-id “persons-of-interest”
Rekognition APIs – Advanced Usage
Person of Interest Near a Celebrity
{
"FaceMatches": [
{"Face": {"BoundingB
"Height":
0.2683333456516266,
"Left":
0.5099999904632568,
"Top":
0.1783333271741867,
"Width":
0.17888888716697693},
"
CompareFaces
DetectFaces
DetectLabels
DetectModerationLabels
GetCelebrityInfo
RecognizeCelebrities
2
{
"FaceMatches": [
{"Face": {"BoundingB
"Height":
0.2683333456516266,
"Left":
0.5099999904632568,
"Top":
0.1783333271741867,
"Width":
0.17888888716697693},
"
CreateCollection
DeleteCollection
DeleteFaces
IndexFaces
ListCollections
SearchFaces
SearchFacesByImage
ListFaces
3
1
Customer/Partner References
Face Search—Media and Entertainment
A u t o m a t i n g F o o t a g e
T a g g i n g w i t h A m a z o n
R e k o g n i t i o n
Indexed 99,000 people
Saves ~9,000 hours a year in labor
Automating Footage Tagging with
Amazon Rekognition
EncodersStills
Extraction &
FeedsResults
Cache
Bucket
R3
Amazon
Rekognition
users
Stills
Frames
SQS
Trigger
1
2
3
4
Amazon Rekognition Customers
Royal Wedding:
Amazon Rekognition Image
Video Analytics for media use cases
Object, Scene, Face, Sentiment Detection and
Analysis
Image Moderation
Celebrity Recognition
Text Image Recognition
ML Starter Kit Expansions
for additional use cases
(coming throughout 2018):Amazon Rekognition Video
Object & Activity Detection
Real-time Live Streaming
Metadata generation
Video search by content
Video search by image
+ other Services: Transcribe, Translate, Comprehend
Available today!*
* aws.amazon.com/answers/media-entertainment/video-frame-based-analysis/
Enhanced Metadata tagging
Audio to Text (Close Captioning)
Enhanced Compliance Marking
A Good Starting Point: ML Starter Kits
Demos
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Thank you!

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Adding image and video analysis to your app

  • 1. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Prakash Palanisamy Solutions Architect, Amazon Web Services Adding image and video analysis to your applications
  • 2. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Images – Universal, Ubiquitous, & Essential There are 3,700,000,000 internet users in 2017 1,200,000,000,000 photos will be taken in 2017 (9% YoY Growth) Source: InfoTrends Worldwide
  • 3. Amazon Rekognition Easy-to-use deep learning-based computer vision analysis Fully managed service Easy-to-use API Low costImage analysis
  • 4. Amazon Rekognition Image Detect objects, scenes, and faces, extract text, recognize celebrities, and identify unsafe content in images Object and Scene Detection Facial Analysis Face Recognition Text in ImageUnsafe Image Detection Celebrity Recognition Face Comparison
  • 5. Why use Rekognition? johnf • Object & Scene Detection Photo-sharing apps can power smart searches and quickly find cherished memories, such as weddings, hiking, or sunsets • Facial Analysis Retail businesses can understand the demographics and sentiment of in-store customers • Face Comparison Hotels & hospitality businesses can provide seamless access for guests and VIPs • Facial Recognition Provide secondary authentication for existing applications
  • 6. Object & Scene Detection Object and scene detection makes it easy for you to add features that search, filter, and curate large image libraries. Identify objects and scenes and provide confidence scores DetectLabels Flower Arrangement Chair Coffee Table Living Room Indoors Furniture Cushion Vase Maple Villa Plan t Garden Water Swimming Pool Tree Potted Plant Backyard Pati o
  • 7. Facial Analysis Analyze facial characteristics in multiple dimensions DetectFaces Image Quality Facial Landmarks Demographic Data Emotion Expressed General Attributes Facial Pose Brightness 23.6% Sharpness 99.9% EyeLeft,EyeRight,Nose RightPupil,LeftPupil MouthRight,LeftEyeBrowUp Bounding Box... Age Range 29-45 Gender:Male 96.5% Happy 83.8% Surprised 0.65% Smile:True 23.6% EyesOpen:True 99.8% Beard:True 99.5% Mustache:True 99.9%... Pitch 1.446 Roll 5.725 Yaw 4.383
  • 8. Face Comparison Measure the likelihood that faces are of the same person Similarity 93% Similarity 0% CompareFaces
  • 9. Facial Recognition Find similar faces in a large collection of images SearchFacesByImage Search Index Collection
  • 10. Celebrity Recognition & Image Moderation Newly released Rekognition features Detect explicit and suggestive contentRecognize thousands of famous individuals DetectModerationLabelsRecognizeCelebrities
  • 11. { "FaceMatches": [ {"Face": {"BoundingB "Height": 0.2683333456516266, "Left": 0.5099999904632568, "Top": 0.1783333271741867, "Width": 0.17888888716697693}, " { "FaceMatches": [ {"Face": {"BoundingB "Height": 0.2683333456516266, "Left": 0.5099999904632568, "Top": 0.1783333271741867, "Width": 0.17888888716697693}, " Rekognition APIs – Overview Rekognition’s computer vision API operations can be grouped into Non-storage API operations, and Storage-based API operations CompareFaces DetectFaces DetectLabels DetectModerationLabels GetCelebrityInfo RecognizeCelebrities Non-storage API Operations CreateCollection DeleteCollection DeleteFaces IndexFaces ListCollections SearchFaces SearchFacesByImage Storage-based API Operations ListFaces
  • 12. Amazon API Gateway Amazon API Gateway AWS Lambda Amazon DynamoDB Amazon S3 Amazon CloudFront Amazon Rekognition Client Camera Sentiment Analytics Dashboard Sentiment Analytics Demo
  • 13. Video Analysis Limitations of traditional solutions Temporal information lost Motion context lost
  • 14. Amazon Rekognition Video Analyze activity, recognize, and track people in stored and live video Facial Analysis
  • 16. Amazon Kinesis Video Streaming Capture, process, and store video streams for analytics/ML Amazon AI Services Apache MXNet TensorFlow OpenCV Custom Video Processing Kinesis Video Streams Stream video from millions of devices Easily build vision-enabled apps Secure Durable, searchable storage Serverless
  • 17. Amazon Kinesis Video Streams Amazon API Gateway AWS Lambda Amazon DynamoDB Amazon S3 Amazon Rekognition Video Client Camera Dashboard Rekognition Video Demo Amazon Kinesis Analytics Stream Destination
  • 19. Searchable Image Library Photo Upload Amazon S3 AWS Lambda Property Search Detect Objects & Scenes User captures an image for their property listing Mobile app uploads the image to S3 A Lambda function is triggered and calls Rekognition Rekognition retrieves the image from S3 and returns labels for the property and amenities Lambda pushes the labels and confidence scores to Elasticsearch Other users can search properties by landmarks, category, etc. Amazon Elasticsearch Real Estate Property Search
  • 20. Face-Based User Verification Authenticated User Image Capture Application Amazon S3 Compare Faces If the similarity score is over 92%, the application returns a green status. If not, an alert is issued to security staff. The application captures a live image of each employee as they scan their access card Rekognition compares the live image and the badge image – and returns a similarity score The application retrieves the user’s badge from S3 Confirm user identities by comparing their live image with a reference image
  • 21. Facial Recognition Identify individuals by matching a live image to a collection of images of known persons Images SearchFacesByImage Face Collection Person Details Table Photo AppEnd User Amazon S3 Rekognition searches the face collection for matches to the reference image and returns an array of face metadata for potential face matches, ordered by similarity If source images are required, they are retrieved from S3 The photo app displays search results to the end user
  • 22. Collections and Access Patterns Logging - visitor logs, digital libraries • Easily find specific images from a digital library • Find certain images by using a reference image Social Tagging - photo storage and sharing • One collection per application user • Automated friend tagging Person Verification - employee gate check • One collection for each person to be verified • Detection of stolen/shared IDs
  • 23. aws rekognition recognize-celebrities –image “S3Object={Bucket=mybucket,Name=cam.jpg}” aws rekognition search-faces-by-image –image “S3Object={Bucket=mybucket,Name=cam.jpg}” --collection-id “persons-of-interest" aws rekognition create-collection --collection-id “persons-of-interest” aws rekognition index-faces --image “S3Object={Bucket=mybucket,Name=subject.jpg}” --collection-id “persons-of-interest” Rekognition APIs – Advanced Usage Person of Interest Near a Celebrity { "FaceMatches": [ {"Face": {"BoundingB "Height": 0.2683333456516266, "Left": 0.5099999904632568, "Top": 0.1783333271741867, "Width": 0.17888888716697693}, " CompareFaces DetectFaces DetectLabels DetectModerationLabels GetCelebrityInfo RecognizeCelebrities 2 { "FaceMatches": [ {"Face": {"BoundingB "Height": 0.2683333456516266, "Left": 0.5099999904632568, "Top": 0.1783333271741867, "Width": 0.17888888716697693}, " CreateCollection DeleteCollection DeleteFaces IndexFaces ListCollections SearchFaces SearchFacesByImage ListFaces 3 1
  • 25. Face Search—Media and Entertainment A u t o m a t i n g F o o t a g e T a g g i n g w i t h A m a z o n R e k o g n i t i o n Indexed 99,000 people Saves ~9,000 hours a year in labor
  • 26. Automating Footage Tagging with Amazon Rekognition EncodersStills Extraction & FeedsResults Cache Bucket R3 Amazon Rekognition users Stills Frames SQS Trigger 1 2 3 4
  • 29. Amazon Rekognition Image Video Analytics for media use cases Object, Scene, Face, Sentiment Detection and Analysis Image Moderation Celebrity Recognition Text Image Recognition ML Starter Kit Expansions for additional use cases (coming throughout 2018):Amazon Rekognition Video Object & Activity Detection Real-time Live Streaming Metadata generation Video search by content Video search by image + other Services: Transcribe, Translate, Comprehend Available today!* * aws.amazon.com/answers/media-entertainment/video-frame-based-analysis/ Enhanced Metadata tagging Audio to Text (Close Captioning) Enhanced Compliance Marking A Good Starting Point: ML Starter Kits
  • 30. Demos
  • 31. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Thank you!