利用AWS打造一站式旅遊服務平台

© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Enabling 1-stop Travel Platform with AWS
Yian Chen
Territory Business Development Manager
Amazon Web Services
Jonathan Lin
CEO
旅行蹤

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Jeff Bezos
CEO,
Amazon.com
Invention comes in many forms
and at many scales. The most
radical and transformative of
inventions are often those that
empower others to unleash
their creativity—to pursue their
dreams.

Amazon launched their
cloud storage and
computing services and
auto-scaling capability in
2006
Source: https://bothsidesofthetable.com/why-has-seed-investing-declined-and-what-does-this-mean-for-the-future-6a9572357130
Massive technology shifts such as cloud computing
made it significantly cheaper to launch a startup.

Zero upfront cost
With AWS’s infrastructure-on-demand,
startups can pay only for the resources
they use instead of investing in servers
upfront
Focus on core business value
Startups can focus on growing their
business rather than on infrastructure
Launch faster
Startups can have new IT resources
available in just a few clicks, increasing
agility
Experiment often at lower risk
Being able to de-provision servers as needed
enables startups to experiment often and fail
fast if an idea doesn’t work
Enabling Lean Startups with AWS Cloud

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Experiment Frequently
• AWS Services enable
experimentation via primitives
• Companies can build
on existing services
• Rapid prototyping
and iteration are key
• Embrace failure

Integrated Networking
Rules Engine
Device Shadows
Device SDKs
Device Gateway
Registry
Local Compute
Machine Learning
Conversational
Interface
Virtual Desktops
App Streaming
Schema Conversion
Image Recognition
Sharing &
Collaboration
Exabyte-Scale
Data Migration
Text to Speech Corporate Email
Application
Migration
Database Migration
Regions
Availability Zones
Points of Presence
Data Warehousing
Business Intelligence
Elasticsearch
Hadoop/Spark
Data Pipelines
Streaming Data
Collection
ETL
Streaming Data
Analysis
Interactive SQL
Queries
Queuing & Notifications
Workflow
Email
Transcoding
Deep Learning
Frameworks
Server
Migration
Communications
Business Apps Business Intelligence DevOps Tools Security Networking StorageDatabases
API Gateway
Single Integrated
Console
Identity
Sync
Mobile Analytics
Mobile App Testing
Targeted Push
Notifications
One-click App
Deployment
DevOps Resource
Management
Application Lifecycle
Management
Containers
Triggers
Resource Templates
Build and Test
Analyze and Debug
Compute
VMs, Auto-scaling,
Load Balancing,
Containers, Virtual
Private Servers, Batch
Computing, Cloud
Functions, Elastic
GPUs, Edge
Computing
Storage
Object, Blocks, File,
Archivals,
Import/Export,
Exabyte-scale data
transfer
CDN
Databases
Relational, NoSQL,
Caching, Migration,
PostgreSQL
compatible
Networking
VPC, DX, DNS
Identity
Management
Key Management
& Storage
Monitoring
& Logs
Configuration
Compliance
Web Application
Firewall
Assessment
& Reporting
Resource & Usage
Auditing
Access Control
Account
Grouping
DDOS Protection
Support
Professional
Services
Optimization
Guidance
Partner
Ecosystem
Training &
Certification
Solutions Management
Account
Management
Security & Billing Reports
Personalized
Dashboard
TECHNICAL & BUSINESS SUPPORT
MARKETPLACE
Monitoring
Manage
Resources
Data Integration
Integrated Identity &
Access
Integrated Resource &
Deployment Management
Integrated Devices
& Edge Systems
Resource
Templates
Configuration
Tracking
Server
Management
Service
Catalogue
Search
HYBRID ARCHITECTUREANALYTICS MOBILE SERVICESDEV/OPS IoT AI ENTERPRISE APPS MIGRATION
APP SERVICES
INFRASTRUCTURE CORE SERVICES SECURITY & COMPLIANCE MANAGEMENT TOOLS
Broadest and Deepest Cloud Platform

正確調整
EC2 類型
增加系統
彈性
正確調整
儲存服務
Optimized Lift
and Shift
效能監控
與管理
托管服務無伺服器
(Server-less)
Re-platformed,
AWS Optimized
On-
Premises
Lift & Shift
傳統 TCO 比較
AWS 讓您真正把資源花在刀口上

Your Innovation Journey Enabled by AWS
Cloud Could Look Like This…..

I want to configure
servers, storage,
networking, and
my OS
I want to run
servers, configure
applications, and
control scaling
Run my code
when it’s
needed
Service
How do I
choose?
Amazon EC2 Amazon ECS AWS Lambda
AWS Compute Offerings

No servers to provision
or manage
Scales with usage
Never pay for idle Availability and fault tolerance
built in
Serverless (無伺服器) means…

Object and Scene
Detection
Facial
Analysis
Face
Comparison
Facial
Recognition
Celebrity
Recognition
Image
Moderation
Amazon Rekognition Image
Deep learning-based image analysis service

• Text and speech language understanding:
powered by the same technology as Alexa
• Build once and deploy to multiple platforms
• Efficient and intuitive tools to build conversations;
scales automatically
• Enterprise Ready: connect to enterprise
systems via SaaS connectors
• Continuous Learning: monitor and improve
your bot
BookHotel
Amazon Lex
Turn text into lifelike speech using deep learning

The world’s most valuable
resource is
*Copyright: The Economist, 2017, David Parkins
Data is a strategic asset
for every organization

Use Big Data to build:
• Product recommendation engines
• Next-gen customer loyalty programs
• Real-time order tracking
• Interactive voice/chat bots
• Dynamically-generated personal offers
• Localized product assortments
• and more…
I want to use all the data(Big Data) to create
differentiated customer experiences...

Unstructured data
Amazon EMR
Ad-hoc query
Amazon Athena
ML as-a-service
Amazon ML suite
Image/video analysis
Amazon Rekognition
Tomorrow
As business needs evolve, access advanced analytic
capabilities on-demand (experiment without risk)
and many more…
Unified Storage
(Data Lake)
Amazon S3
Customer & operational
data
Today
Cost-effective AWS tools for ‘standard’ analytics
Data Warehouse
Amazon Redshift
Relational Database
Amazon AuroraClickstream data
Amazon Kinesis
IoT data
Amazon IoT suite
and many more…
Right analytic tool for every job

Enabling 1-stop Travel Platform with AWS
Jonathan Lin

One-Stop Travel Platform
行程規劃 -- 快速預訂商品 -- 個人化旅遊小書
AWS make Tech Development easier
規劃痛點 vs. 新技術 -- 關鍵技術 -- 延伸應用
AWS enable New Project just with few change
旅遊小書的技術挑戰 vs. AWS 服務下創造敏捷式開發
Agenda

一站式自由行
行中
即時購買
行後
回憶分享
行前
規劃行程行前預訂
自由行
旅客
智能
規劃
即時
預定
旅遊
小書
1.縮短規劃時間 2.快速預訂便宜 3.專屬的個性化
邊規劃
邊預訂
行程
數據庫
商品整合系統
小書
影像

1.縮短規劃時間 2.快速預訂便宜 3.專屬的個人化
一站式自由行

行程規劃的痛點新技術解決通點

任何網頁內容
5,000 ~ 10,000 words
網頁中熱門景點
複數關鍵字萃取
複數比對

DatabaseNetwork HTML
Open Search
Extraction
2 million data10,000 words 1 sec
想去明治神宮和晴空塔走走，接著到雷門血拼明治神宮晴空塔雷門
想去明治神宮和晴空塔走走，接著到雷門血拼
• 明治神宮
• 晴空塔
• 雷門
EC2 - Web EC2 - DBAPP、Web
複數關鍵字萃取

No 1. 明治神宮
1,000 篇 / 2,199 項結果
No 2. 迪士尼
900 篇 / 2199 項結果
No 3. 東京鐵塔
800 篇 / 2199 項結果
美食
美妝
生活百貨
延伸應用
人氣排行榜延伸領域所有網路資訊
AWS 讓延伸，輕而易舉！應用由你決定！

行前手冊行後回憶行程資訊處理 @ server
旅遊小書 – 需求目標

行程資訊照片
旅遊小書 – 需求目標
影像資訊處理 @ client貼圖

旅遊小書 – 技術挑戰
1. 行程轉成小書時，有瞬間的運算需求！
• 既有的演算法、API 已佔用了部分 CPU loading
• 一組行程有 50~200景點，如果多組行程同時要轉成小書
• 多人編輯、參考他人行程、照片上傳已佔用了一部分頻寬
• 小書傳送的影像要足夠大，才能印製成 A5 書本 (不破格)
2. 小書資料傳送時，有瞬間的頻寬需求！
3. 小書提供服務時，有費用限制！

EC2 - Web EC2 - DB
S3
APP、Web
Trip Info
Photos
EC2 - Web
CostPerformance
EC2 – S3
Book Image
1. 開發成本
2. 使用成本

•Better Solution ?
•Dynamic demand
•Pay as we Go
EC2 - Web EC2 - DB
S3
APP、Web
AWS LambdaAWS Awesome Service !
Enable Lambda
API Gateway
Trip Info
PhotosCDN
容易實作
＋
維持效能
＋
滿足預算

利用AWS打造一站式旅遊服務平台

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利用AWS打造一站式旅遊服務平台