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AWS AI and Machine Learning Journey

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AWS AI and Machine Learning Journey

  1. 1. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. AWS AI & Machine Learning Journey Past, Current, Future, and Lessons Learned Young Yang, AI/ML and DevOps Specialist Solutions Architect beyoung@amazon.com 2019.10.15
  2. 2. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Unprecedented SCALE Hyper S P E E D Relentless I N N O V A T I O N Customer O B S E S S I O N What do you know about Amazon?
  3. 3. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. 2019 Prime Day Data https://press.aboutamazon.com/news-releases/news-release-details/alexa-how-was-prime-day-prime-day-2019-surpassed-black-friday
  4. 4. © 2019, Amazon Web Services, Inc. or its Affiliates. It’s Still Day 1 The First Key Lesson Learned
  5. 5. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Our mission we want to be earth’s most customer centric company
  6. 6. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Fulfillment Network Website True Customer Obsession | Crystalize Your Strategic Focus The Physical World Supplier Customer Amazon adds value
  7. 7. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Strategic focus: Get closer to the ends of the value chain Kindle Music Instant Video Echo Fire TV Publishing Originals Studios When the Physical World Became Digital, so Did We True Customer Obsession | Crystalize Your Strategic Focus The Digital World Supplier Customer Amazon adds value
  8. 8. © 2019, Amazon Web Services, Inc. or its Affiliates. Acting with Agility The Second Key Lesson Learned
  9. 9. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Leader or fast follower? Dangers of getting to far ahead of too far behind
  10. 10. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. -
  11. 11. © 2019, Amazon Web Services, Inc. or its Affiliates. “We want to be a large company that’s also an invention machine. We want to combine the extraordinary customer-serving capabilities that are enabled by size with the speed of movement, nimbleness, and risk- acceptance mentality normally associated with entrepreneurial start- ups.” —Jeff Bezos CEO, Amazon
  12. 12. © 2019, Amazon Web Services, Inc. or its Affiliates. 1994 m Founded 1995 m Amazon.com 1998 m Added CDs & DVDs 2006 m Amazon Web Services 2007 m Kindle/Prime 2011 m Video 2012 m Groceries 2014 m Alexa/Echo 2015 m Bookstores 2017 m Go 2019 m Prime Air – Drone Delivery http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-corporatetimeline
  13. 13. © 2019, Amazon Web Services, Inc. or its Affiliates.
  14. 14. © 2019, Amazon Web Services, Inc. or its Affiliates.
  15. 15. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Two-Pizza Teams High Velocity Decision Making
  16. 16. © 2019, Amazon Web Services, Inc. or its Affiliates. Modernize Your Application The Third Key Lesson Learned
  17. 17. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Modern Application What we are really trying to achieve … Infrastructure Support Innovation Infrastructure Support Innovation Innovation Support automate automate
  18. 18. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Monolith Does everything Microservices Does one thing
  19. 19. © 2019, Amazon Web Services, Inc. or its Affiliates. No General Purpose Intelligence The Fourth Key Lesson Learned
  20. 20. © 2019, Amazon Web Services, Inc. or its Affiliates.
  21. 21. © 2019, Amazon Web Services, Inc. or its Affiliates. Build vs Buy There is no short cut The Fifth Key Lesson Learned
  22. 22. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Turn Key Solutions Value Generalize Pre-Trained Model Build Your own Model Build vs Buy
  23. 23. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Machine Learning Drivers Emerging Markets Complex, Dynamic Value Chains Security, Cyber & Physical Truth in Data Demanding Customers 24 × 7 × 365 Operations Ubiquitous Connectivity & Converging Technologies Traceability & Transparency, Brand & Reputation Workforce Shortage of expertise, Knowledge Transfer (Attrition), Tech Savvy IoT, 5G, No Data, No Learning ,
  24. 24. © 2019, Amazon Web Services, Inc. or its Affiliates. ML AI AI
  25. 25. © 2019, Amazon Web Services, Inc. or its Affiliates. Apply the Machine Learning Flywheel The Sixth Key Lesson Learned
  26. 26. © 2019, Amazon Web Services, Inc. or its Affiliates. ML Lab Data ScienceHacker Domain Knowledge
  27. 27. © 2019, Amazon Web Services, Inc. or its Affiliates. Data wrangling (Prototype) substantive expertise Experimentation math and stats knowledge Deployment / hacking skills + + = Fetch data Clean & format data Prepare & transform data Train model Evaluate model Integrate with prod Monitor/ debug/refresh
  28. 28. © 2019, Amazon Web Services, Inc. or its Affiliates. Take Away
  29. 29. © 2019, Amazon Web Services, Inc. or its Affiliates. 1. It’s Still Day 1 2. Acting with Agility 3. Modernize Your Application 4. No General Purpose Intelligence
  30. 30. © 2019, Amazon Web Services, Inc. or its Affiliates. 5. Build vs Buy 6. Apply the Machine Learning Flywheel
  31. 31. © 2019, Amazon Web Services, Inc. or its Affiliates. AI/ML Journey of AWS 1. It’s Still Day 1 2. Acting with Agility 3. Modernize Your Application 4. No General Purpose Intelligence 5. Build vs Buy 6. Apply the Machine Learning Flywheel 1. 2. 3. 4. AI 5. 6. + + = Data + Model + Continuously Feedback Loop = AI
  32. 32. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Young Yang, AI/ML and DevOps Specialist Solutions Architect beyoung@amazon.com 2019.10.15

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