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1

2nd Quarter Media Report

8
5,500

92

Unique articles

Tweets

200k 200 +
Twitter impressions

Unique Twitter users

Smart Grid @NTS_SmartGrid
Detecting Power Theft by Sensors and the Cloud: Awesense Smart System
for the Grid http://wp.me/pw1Ru-8f9

Online article impressions

April – June 2013
In Quarter two, Awesense had
bcic BCIC
BLOG: #BCIC New Ventures Competition @nvbc - Read about finalist
company Awesense Wireless @awesense http://ow.ly/6e0jR

eight unique articles and 5,500
online impressions. Articles were
included in Huffington Post, energy

canadany CanadaNY
Ask @CleantechCTA co. @awesense how the SenseNET solution helps
utilities spot potential theft http://t.co/3NU7YlOrtz #cleantech

Plus, The Register, Clean Techies,
Environmental Leader, Smart Grid
Summits, BCIT and

Ed Dodds @ed_dodds13 May
@miltcapps how to find funds for those 'Set-asides for TN firms'
http://www.energymanagertoday.com/marijuana-growers-siphon-electricityfrom-power-lines-091544/ … #Awesense #tax_the_growers
#creative_venture_funding

mackflavelle Mack Flavelle
Awesense wins the Municipal Smart Grid Summit "Vendor to Watch" award
for 2013

But add to those serious threats the "silent crime" of
power theft, an annual multi-billion write-off to the
utilities, and the challenges become that much more acute
and symptomatic of an industry not adapting to changing
times.
One Vancouver startup Awesense, founded by its CEO
Mischa Steiner-Jovic in 2009, has built and now rolled
out an end-to-end solution to identify power theft and
loss.
James Grundvig

Brazilian utilities are improving their smart meter technology and working
to install these devices on the outside of homes or on top of electricity
poles, as opposed to inside residents' homes. Last year, a Bloomberg
article covering this topic stated, "The meters can detect unusually heavy
demand, which may signal an illegal hookup. They can also be used to
shut off service to households and businesses that don't pay their bills.
The devices remove the human factor from the equation, so customers
can no longer collude with dishonest meter readers to cheat the power
company."

Huffington Post

Awesense was awarded the 2013 MSGS
Vendor to Watch award. The top three
nominated vendors for being the best
up-and-coming vendor with the most innovative
smart grid solution were TextPower, Verdeeco
and Awesense.
Spencer Bisgaard,
Marketing Director, SGS

Sarah Battaglia
Energy Plus

There is no dominant solution and no
company currently offers Awesense’s
combination of solutions. Customers
include a number of utilities in Brazil
and in Mexico, Colombia, and Chile.
Various pilots in a number of European
and Asian markets are under way.
British Columbia Technology
Industry Association

So far, developing countries have
shown the greatest concern about
line loss. But Steiner-Jovic predicts
that North America, too, will take
more notice as the consumer
becomes increasingly energy aware.
Elisa Wood
Renewable Energy World
2
Summary: Unique Article

Date

Media Name

Article

Author
James Grundvig

April 15, 2013

Detecting Power Theft by Sensors and the Cloud:
Awesense Smart System for the Grid

April 21, 2013

Sarah Battaglia
Energy Theft Goes Global

April 16, 2013

Bill Ray
Smart metering will disrupt weather forecasts

April 16, 2013

A&D India
Awesense launches new service offering

May 14, 2013

Elisa Wood
Electricity Loss and Theft: Who Pays?

May 2, 2013

Linda Hardesy
Marijuana Growers Siphon Electricity From Power
Lines

June 18, 2013

Spencer Bisgaard
GE, Milsoft Utility Solutions and Awesense Win
Awards at 2013 Municipal Smart Grid Summit

June 18, 2013

BCIT
The Hottest Technology Companies In Canada

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Awesense Quarter 2 Media report

  • 1. 1 2nd Quarter Media Report 8 5,500 92 Unique articles Tweets 200k 200 + Twitter impressions Unique Twitter users Smart Grid @NTS_SmartGrid Detecting Power Theft by Sensors and the Cloud: Awesense Smart System for the Grid http://wp.me/pw1Ru-8f9 Online article impressions April – June 2013 In Quarter two, Awesense had bcic BCIC BLOG: #BCIC New Ventures Competition @nvbc - Read about finalist company Awesense Wireless @awesense http://ow.ly/6e0jR eight unique articles and 5,500 online impressions. Articles were included in Huffington Post, energy canadany CanadaNY Ask @CleantechCTA co. @awesense how the SenseNET solution helps utilities spot potential theft http://t.co/3NU7YlOrtz #cleantech Plus, The Register, Clean Techies, Environmental Leader, Smart Grid Summits, BCIT and Ed Dodds @ed_dodds13 May @miltcapps how to find funds for those 'Set-asides for TN firms' http://www.energymanagertoday.com/marijuana-growers-siphon-electricityfrom-power-lines-091544/ … #Awesense #tax_the_growers #creative_venture_funding mackflavelle Mack Flavelle Awesense wins the Municipal Smart Grid Summit "Vendor to Watch" award for 2013 But add to those serious threats the "silent crime" of power theft, an annual multi-billion write-off to the utilities, and the challenges become that much more acute and symptomatic of an industry not adapting to changing times. One Vancouver startup Awesense, founded by its CEO Mischa Steiner-Jovic in 2009, has built and now rolled out an end-to-end solution to identify power theft and loss. James Grundvig Brazilian utilities are improving their smart meter technology and working to install these devices on the outside of homes or on top of electricity poles, as opposed to inside residents' homes. Last year, a Bloomberg article covering this topic stated, "The meters can detect unusually heavy demand, which may signal an illegal hookup. They can also be used to shut off service to households and businesses that don't pay their bills. The devices remove the human factor from the equation, so customers can no longer collude with dishonest meter readers to cheat the power company." Huffington Post Awesense was awarded the 2013 MSGS Vendor to Watch award. The top three nominated vendors for being the best up-and-coming vendor with the most innovative smart grid solution were TextPower, Verdeeco and Awesense. Spencer Bisgaard, Marketing Director, SGS Sarah Battaglia Energy Plus There is no dominant solution and no company currently offers Awesense’s combination of solutions. Customers include a number of utilities in Brazil and in Mexico, Colombia, and Chile. Various pilots in a number of European and Asian markets are under way. British Columbia Technology Industry Association So far, developing countries have shown the greatest concern about line loss. But Steiner-Jovic predicts that North America, too, will take more notice as the consumer becomes increasingly energy aware. Elisa Wood Renewable Energy World
  • 2. 2 Summary: Unique Article Date Media Name Article Author James Grundvig April 15, 2013 Detecting Power Theft by Sensors and the Cloud: Awesense Smart System for the Grid April 21, 2013 Sarah Battaglia Energy Theft Goes Global April 16, 2013 Bill Ray Smart metering will disrupt weather forecasts April 16, 2013 A&D India Awesense launches new service offering May 14, 2013 Elisa Wood Electricity Loss and Theft: Who Pays? May 2, 2013 Linda Hardesy Marijuana Growers Siphon Electricity From Power Lines June 18, 2013 Spencer Bisgaard GE, Milsoft Utility Solutions and Awesense Win Awards at 2013 Municipal Smart Grid Summit June 18, 2013 BCIT The Hottest Technology Companies In Canada