59% of active females who claim to know about whey protein hydrolysates think that these are better than standard whey proteins. Discover this and more in the study "Awareness and perceptions of whey protein hydrolysates among active populations – by gender" conducted in the US, UK, Germany, Japan and Brazil.

1. Lindberg International
Global Market Insight and
Actionable Consulting
Global awareness &
perception of whey protein
hydrolysates
EXECUTIVE SUMMARY by gender
May 2017, Lindberg International

2. 2
BACKGROUND INFORMATION: 2,649 RESPONDENTS
9%
17%
29%
33%
12%
0%
10%
20%
30%
40%
50%
15 to 18 years 19 to 24 years 25 to 34 years 35 to 45 years 46 to 49 years
Age
Average:
33 years
660
518 507 489 475
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
USA Brazil Japan Great Britain Germany
Country
72%
28%
Gender
Male Female

3. 3
BACKGROUND INFORMATION: 2,649 RESPONDENTS
45%
27%
17%
5%
6%
0%
10%
20%
30%
40%
50%
Cardio Weight training Team sports Boxing and martial
arts
Other
Main type of exercising
54%
46%
Time spent on exercising per week
3-5 hours 5 hours and more
1
2
3
4
5
6
7
8
9
10
Purpose of exercising
I do it
just for fun
I am very
serious
6.8
Average
59%
41%

4. 4
THE MAIN OBJECTIVE TO CONSUME SPORTS NUTRITION PRODUCTS IS TO BUILD
MUSCLE
63%
56%
58% 59%
26%
35%
49%
20%
46% 47%
55%
42%
19%
52%
48%
27%
0%
20%
40%
60%
80%
100%
Build muscle Improve performance Restore energy levels Muscle recovery Reduce exercise
induced muscle
soreness
Weight management Hydration Satiate hunger
Main objectives when consuming a
sport nutrition product
Males Females
58% 57% 55%
54%
24% 39% 49%
22%

5. 5
PROTEIN SUPPLEMENTS ARE CONSUMED ON AVERAGE 11 TIMES PER MONTH
14%
25%
22%
24%
16%
20%
27%
22%
18%
14%
0%
10%
20%
30%
40%
50%
0 times 1-5 times 6-10 times 11-25 times > 25 times
Monthly consumption of protein supplements
Males Females
Average:
11 times
15%
25%
22% 22%
15%

6. 6
RESPONDENTS PREFER TO CONSUME PROTEIN POWDER AND BARS
41%
36%
21%
2%
36%
42%
20%
1%
0%
10%
20%
30%
40%
50%
60%
Protein powder Protein bars Protein ready to drink Protein gel
Preferred protein supplements
Males Females
40% 38%
21%
1%

7. 7
MAJORITY OF RESPONDENTS PREFER WHEY PROTEIN TO OTHER PROTEIN TYPES
59%
15%
9%
6%
3% 2% 2% 1% 2%
47%
18%
12%
6% 7%
4%
3% 3% 2%
0%
20%
40%
60%
80%
100%
Whey protein Soy protein Milk protein Egg protein Collagen protein Rice protein Pea protein Hemp protein Casein protein
Preferred source of protein
Males Females
56%
16%
10%
6% 4% 3% 2% 2% 2%

8. 8
NOT ALL WHO HAVE HEARD ABOUT PROTEIN HYDROLYSATE KNOW WHAT IT IS
50% 50%
41%
59%
0%
20%
40%
60%
80%
100%
Yes No
Awareness of whey protein hydrolysates
Males Females
Outofthosewho
areaware
54%
43%
3%
56%
40%
4%
0%
20%
40%
60%
80%
100%
Yes, I think so I'm not really sure No, I don't know
Knowledge of what whey protein
hydrolysates are
(n=1268)
Males Females
48%
52% 54%
42%
3%

9. 9
34% CONSIDER BUILDING MUSCLE AS THE MAIN BENEFIT OF PROTEIN
HYDROLYSATES
35%
29%
25%
12%
32%
28%
24%
15%
0%
10%
20%
30%
40%
50%
Muscle building Faster absorption into the muscles Muscle recovery Increased performance
Benefits of whey protein hydrolysates
(n=1268)
Males Females
34%
29%
24%
12%

10. 10
THOSE WHO HEARD ABOUT HYDROLYSATES, CONSUME THEM 8 TIMES / MONTH
18%
33%
26%
14%
8%
22%
32%
25%
12%
9%
0%
10%
20%
30%
40%
50%
0 times 1-5 times 6-10 times 11-25 times > 25 times
Monthly consumption of whey protein hydrolysate products
(n=1268)
Males Females
Average:
8 times / month
19%
33%
26%
14%
8%

11. 11
44% OF RESPONDENTS KNOW ABOUT PROPERTIES OF HYDROLYZED PROTEINS
60%
12%
28%
59%
10%
31%
0%
20%
40%
60%
80%
100%
Yes No I don't know
“Whey protein hydrolysates are better than
standard whey proteins”
(n=1268)
Males Females
44%
40%
16%
43%
39%
18%
0%
20%
40%
60%
80%
100%
Yes, I think so I'm not really sure No, I don't know
“I know the difference between extensively and
mildly hydrolyzed proteins”
(n=1268)
Males Females
60%
11%
29%
44% 40%
17%

12. 12
ONLY 4% HAVE NEGATIVE ASSOCIATIONS WITH WHEY PROTEIN HYDROLYSATES
29%
30%
26%
32%
37%
31%
31%
29%
31%
38%
39%
41%
0% 10% 20% 30% 40% 50%
Is associated with something positive
Provides a fast energy replenishment
Is natural
Is a credible protein source
Is faster absorbed into the muscles
Promotes fast muscle recovery and building
Beliefs about whey protein hydrolysate products
Males Females
40%
29%
38%
27%
29%
36%

13. 13
ONLY 4% HAVE NEGATIVE ASSOCIATIONS WITH WHEY PROTEIN HYDROLYSATES
4%
6%
7%
10%
10%
11%
20%
4%
7%
8%
11%
13%
14%
25%
0% 10% 20% 30% 40% 50%
Is associated with something negative
Tastes worse than other protein sources
Is not a good source of protein
Is no better than standard whey proteins
Is artificial
Tastes better than other protein sources
Is better than standard whey proteins
Beliefs about whey protein hydrolysate products
Males females
24%
13%
13%
11%
8%
7%
4%

14. 14
THOSE WHO ARE AWARE OF HYDROLYSATES HAVE MORE POSITIVE ASSOCIATIONS
3%
6%
7%
12%
14%
8%
16%
22%
25%
24%
30%
29%
31%
5%
9%
9%
9%
11%
19%
32%
34%
34%
35%
43%
49%
49%
0% 10% 20% 30% 40% 50%
Is associated with something negative
Tastes worse than other protein sources
Is not a good source of protein
Is no better than standard whey proteins
Is artificial
Tastes better than other protein sources
Is better than standard whey proteins
Is associated with something positive
Is natural
Provides a fast energy replenishment
Is a credible protein source
Is faster absorbed into the muscles
Promotes fast muscle recovery and building
Beliefs about whey protein hydrolysate products
Aware of hydrolysates (n=1268) Not aware of hydrolysates (n=1381)

15. www.lindberg-international.com
info@lindberg-international.com
+45 70 20 00 85
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LINDBERG INTERNATIONAL
NOTE: This is an executive summary. If you are a sports nutrition
manufacturer or distributor, you are welcome to contact Arla
Foods Ingredients' experts at ingredients@arlafoods.com to
receive the full report with the complete data set and insights by
country. Want to learn more about whey protein hydrolysates?
Check out the Arla Food Ingredients website here.