Star Movies deploys Creative Content and Relevant Influence to bring present the Oscars LIVE on Twitter!

1. #AWARDWINNINGEXCUSETO
OSCARS
How Star Movies Leveraged Creative Content and
Relevant Influence to bring present the Oscars LIVE!

2. BRIEF
Star Movies had planned to
telecast the Oscars event LIVE on February 27th
The Entertainment Channel wanted to bring in buzz as a
Teaser to the entire gala!

3. OBJECTIVE
The Goal was to bring in thousands of conversations which
were not just Fun, but also Witty…
All this while also ensuring the whole activity turned into a
Viral Phenomenon!

4. THEPLAN
The brand decided to play on Sarcasm and wit and rolled out
a FUN to Participate activity rather than a Serious one!
People had to give their #AwardWinningExcuses
to bunk office / college to sit back and watch the
Oscars LIVE…

5. ROLLOUT
We kick-started with
over 80 Quirky Movie
buffs on Twitter!
Relevant
Influencers followed
up on the buzz next…
As planned, the Brand
launched the contest at
the peek moment!
1 2 3

6. RESULTS
Got VIRAL in no
time! Trended
more than
18 hrs across 2
days!
Bliss was when
BOLLYWOOD
STARS picked it
up and jumped in
the fun!
Over 60,000
conversations were
triggered
eventually
increasing visibility

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