AW/CS is AlleyWire's in-house creative and content agency.

1. Neil St. Clair
President & Creative Director, AW/CS™
Neil@alleywire.com
646 470 5714
CONTACT
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2. AW/CS™: ABOUT US
AW/CS™ is the digital consultancy and visual
content agency within AlleyWire. We’re an energetic
and sideways-thinking group with a specialization
in content and video creation. We leverage the
AlleyWire platform not only for operating talent, but
also as a distribution mechanism for your message.
We’re based out of Brooklyn and Manhattan,
but have a global network of hosts, designers,
marketers, videographers and editors. We have
previously worked in Boston, Los Angeles and
London, with upcoming efforts in Washington, D.C.,
Philadelphia, San Francisco, Austin, and China.
We’ve worked on dozens of
projects, including:
1) Crowdfunding Campaigns
2) Informational & Sales Videos
3) Nationally Broadcast Commercials
4) Conference & Event Coverage
5) Brand Creation & Content Strategy
Recently, we’ve begun working on more comprehensive Thought Leadership &
Content Strategies that extend over longer periods as well as Brand-Centered
Newsroom Buildouts. Please see our specialty deck that covers these topics.
Our focus is
on creating
meaningful
and visually
beautiful
conversations
that ultimately
drive growth.
■ Video, 3-D/Whiteboard
Animation & Motion
Graphics Creation.
■ Content & Thought
Leadership Strategy &
Distribution.
■ Media Training &
Management.
■ Website Design &
Consultancy.
■ Collateral & Infographic
Design & Development.
■ Location and Talent
Sourcing.
INDUSTRY SPECIALIZATIONS:
WHILE WE WORK ACROSS INDUSTRIES,
WE HAVE A SPECIAL FOCUS ON:
■ Young & Emerging Brands.
■ Innovation-Centered Mature Brands.
■ Individual Founder Personal Brands.
FULL SCOPE OF SERVICES:
■ Competitive Research .
■ Brand Development &
Enhancement.
■ Personal Brand Consulting.
■ Image Sourcing &
Photography.
■ Music Sourcing & Creation.
■ Copywriting & Scriptwriting.
■ Creative Project
Management.
■ Event Marketing &
Planning.

3. THE AW/CS™VIDEO
CONTENT CREATION PROCESS
Video is a sizeable part of what we do, and while most clients are familiar with other
types of marketing and creative work, we find that video and visual projects can be a bit
more overwhelming. Below is a simple graphic explaining the process from start to finish.
Proposal: We begin with a proposal to outline the
project scope
Pre-Production & Intake: During this process
we discover a bit about your brand and get
to understand your goals. We’ll also work on
scripting, storyboarding, scheduling, locations
and other logistics to make the project a success
Principal Photography: We’ll film on-location to
capture the primary soundbytes and b-roll we need
Post-Production 1: Using the footage gathered in principal
photography, your brand collaterals, and any graphical, auditory or other
visual elements necessary, we’ll assemble what’s known as a Rough Cut
of the piece. This is to show you the basic storyline and make sure the
narrative arc flows.
Post-Production 2: After receiving your initial notes, we’ll
turn around what’s called a Fine Cut, a refined version of the
piece, incorporating its full complexity
After one more round of input from you, we’ll export a final
version in whatever file formats you’d like
1
4
2
5
3
6
STANDARD EQUIPMENT KIT
DSLR HD or Panasonic HVX 200 HD video
with multiple cinematic lens choices
Fluid head tripod and/or shoulder mount
and/or slide for a choice of aesthetics
Professional quality audio recording
(including wireless) for crisp, clean sound
Multiple options for lighting packages to
suit your need
All kits include standard cables, connectors
and other necessary implements
We have a
relationship with
several outstanding
studios for any advanced
set-piece, green screen
and related work
We primarily
edit on Final Cut Pro 7
and Adobe Premiere Pro
Integrated with Adobe’s
Full Creative Suite

4. We work with more than 40 of
the most talented visual story
tellers, most of whom are on-
staff with AlleyWire. But we
work with an equal number
of outstanding additional
resources, including motion
graphics animations, whiteboard
designers, musicians, actors,
whatever the need might be.
There’s truly very little not
within our reach. And if we
don’t already work with the best
and the brightest for something
you need, we’ll do our best to
discover them.
AW/CS™SENIOR STAFF
Neil St. Clair
President & Creative
Director, AW/CS™
Neil St. Clair is the Founding
Correspondent & CEO of
AlleyWire, as well as president of
AW/CS™, AlleyWire’s creative agency.
He was previously an on-air correspondent
for NY1 and YNN, and is the founder of
VISIT SITE FOR MORE...
Josh McBride
Managing Director
of AW/CS™
Josh started his career after
owning his own DJ company
at the age of 14. Djing every school dance
and Emceeing various events was how Josh
began his career. After various internships at
major radio stations, Josh finally landed the
VISIT SITE FOR MORE...
James Protano
Art Director
James Protano is the Art
Director for AlleyWire Creative
Services. He holds a BFA
in Graphic Design and Painting from Alfred
University. James has won several design
awards including American Graphic Design
Awards and Big W Awards. He’s done work
VISIT SITE FOR MORE...
Alden Peters
Head of Production
Alden Peters is a
documentary filmmaker and
published writer originally
from Seattle, Washington. He was trained at
New York University’s Tisch School of the
Arts, and also studied documentary and
essay filmmaking at the Ludwig Foundation
VISIT SITE FOR MORE...
Thoughts from the Alley: How to
Create the World’s Most Effective
Crowdfunding Video
3 steps for successful on-camera
interviews
Thoughts from the Alley: 5
Simple Strategies To Help You
Tell A Meaningful Story On Video
SOME RECENT VIDEOS &
THOUGHTS FROM AW/CS™

5. SAMPLES OF
AW/CS™BEST WORK
SIZZLE REEL: ALLEYWIRE CREATIVE SERVICES
1) Sparkology: Most Dateworthy
Man in the World Ad
Campaign (more than 51k
views so far)
2) StudentUniverse: Nationally
Broadcast Commercial on
Major Networks (also did a
version in Chinese)
3) The FitFem: Woman-
Focused, In-Home Training
Company “About Us” Video
4) Memoriis Investor Pitch
Video: Memory is Memoriis
5) AlleyWire: Kickstarter
Video–100 Startups | 100
Days
OTHER CLIENTS INCLUDE:

6. AW/CS™: A DEEPER LOOK
PROJECT: First-Ever Nationally Broadcast Commercial for
StudentUniverse, a student-focused travel agency.
RESULT: With less than a month from initial proposal
to air-date, AW/CS turned around a :30 spot in both
English & Chinese that created needle-moving results
for StudentUniverse.
PROJECT: Sparkology, an invitation-only dating site,
needed to create a kickoff commercial to a major
branding and publicity campaign.
RESULT: AW/CS envisioned "The Most Dateable Man in
the World," concept and created a minute-long spot,
which to date has more than 51,000 views.
PROJECT: Ultra Light Startups, one of New York's
most respected entrepreneurial pitching platforms,
tasked AW/CS with creating a video series of ULS pitch
competition winners.
RESULT: We created a series of interview-style "vignettes"
that told the story of ULS pitch winners well-beyond the 10
minutes they get on stage. These have subsequently been
used to attract additional attendees and participants.
WE'RE ALSO EXPERTS AT LARGE-SCALE,
MULTI-DAY CONFERENCE COVERAGE,
AND HAVE PRODUCED CONTENT FOR:
TESTIMONIAL: "We have worked with multiple
production companies in the past, but AlleyWire
was the best in quality and efficiency. They learned
our business and made our vision for our broadcast
commercial a reality without losing focus on our
brand - and they did it under an extremely short
timeline. They are good at what they do, but also
understand the nature of business and end goals of
the production."
- Christen Luciano, Marketing Manager at
StudentUniverse
TESTIMONIAL: "AW/CS™ made the process incredibly
easy for us. They laid out project deliverables,
took the lead on creative planning, and did a
phenomenal post-production job. This was a breath
of fresh air compared to our past video production
experiences."
- Alex Furmansky, President at Sparkology
TESTIMONIAL: “We've had a great experience working with Neil
and the AlleyWire/AW/CS™ team. Ultra Light startups has
partnered with them to co-promote our respective programs
and we've also employed AW/CS™ to produce video for us.
We've been very pleased with the results and the AW/CS™
team has been very responsive and a pleasure to work with.
If you need video services, AW/CS™ is a great way to go!"
- Graham Lawlor, Founder at Ultra Light Startups

7. AW/CS™PRICING SCHEDULE
While every project can vary greatly
in its scope and budget, below
are the general guidelines for our
comprehensive project packages.
Media Training & Management $250/hour
Personal Brand Consulting $250/hour
Competitive Research $200/hour
Content & Thought Leadership
Strategy & Planning
$150/hour
Website Design & Consultancy $150/hour
Event Marketing & Planning $150/hour
Brand Development & Enhancement $150/hour
Collateral & Infographic Design &
Development
$100/hour
Location & Talent Sourcing $100/hour
Image Sourcing & Photography $100/hour
Music Sourcing & Creation $100/hour
Copywriting & Scriptwriting $100/hour
Creative Project Management $100/hour
TYPE BASIC DESCRIPTION
COST/
MINUTE
Simple Complexity
Live action, straight-cut with some color and audio
correction. Basic graphics and music
$2,500
Intermediate Complexity
Live action, including animation, advanced edits. Medium-
level of graphics and music selection
$4,000
Advanced Complexity
Live action or fully animated. Advanced graphics, custom
music, non-standard equipment and location
$10,000
Custom Projects
These include conferences, special one-offs and other non-
standard work
TBD
N.B. Projects typically require a 2-minute minimum
Other types of projects for AW/CS are
typically done one a flat rate, but we
hope the below hourly guide will be
useful for planning purposes.
*As a Thought-FULL Partner, you'll receive a 50% discount off any AW/CS-provided services
**In rare circumstances, we'll accept services or equity in lieu of payment
VIDEO PROJECT PRICING
We’re based out of Brooklyn and Manhattan, but have a global network of hosts, designers, marketers, videographers and editors. We have
previously worked in Boston, Los Angeles and London, with upcoming efforts in Washington, D.C., Philadelphia, San Francisco, Austin, and China.

8. Neil St. Clair
President & Creative Director, AW/CS™
Neil@alleywire.com
646 470 5714
CONTACT
BRINGING AN
EDITORIAL EYE
TO VISUAL
STORYTELLING