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                                     Avoiding Investment Scams
    Key Topics:                      The c u r r e n t f i n a n c i a l crisis has n o t only b a t t e r e d t h e p o r t f o l i o s o f m a n y investors,
                                     it has also placed a s p o t l i g h t on i n v e s t m e n t f r a u d . In t u r b u l e n t e c o n o m i c t i m e s ,
         Financial Scams             o n g o i n g schemes t e n d t o unravel as w a r y investors begin d e m a n d i n g t h e i r cash.
    >    I n v e s t m e n t Fraud   And t h e o p p o r t u n i t y f o r n e w f r a u d can rise, as f r a u d s t e r s look f o r any hook t o e x p l o i t
    >•   Fraud Tactics               t h o s e w h o hope t o recover t h e i r losses.

    >    Pyramid Schemes
                                     FINRA is issuing this Alert t o w a r n investors a b o u t classic types o f i n v e s t m e n t f r a u d
    >    Ponzi Schemes               and t o help investors spot and avoid t h e types of persuasion tactics fraudsters use. W e
    *•   Pump-and-Dump               also describe key red flags and provide tools t o help y o u avoid f r a u d . Our Scam M e t e r
                                     (www.finra.org/meters/scam)              can help y o u assess w h e t h e r an o p p o r t u n i t y is t o o good
    >-   Advance Fee Fraud
                                     t o be t r u e , and our Risk M e t e r (www.finra.org/meters/risk)          reveals w h e t h e r you share
    >    Offshore Scams              characteristics and behavior t r a i t s t h a t have been s h o w n t o make some investors
                                     vulnerable t o i n v e s t m e n t f r a u d .

    WHAT'S INSIDE

    Avoiding Investment Scams
                                     I n v e s t m e n t scams can t a k e m a n y f o r m s — a n d f r a u d s t e r s can t u r n on a d i m e w h e n
    Types of Investment Scams        it comes t o d e v e l o p i n g n e w pitches or c o m e - o n s f o r t h e latest f r a u d . But w h i l e t h e
                                     w r a p p e r or hook m i g h t change, t h e m o s t c o m m o n securities f r a u d s t e n d t o fall i n t o
    Psychology of a Scam
                                     t h e f o l l o w i n g general schemes:
    Red Flags of Fraud
                                     >     Pyramid S c h e m e s — w h e r e f r a u d s t e r s claim t h a t t h e y can t u r n a small i n v e s t m e n t
    Who Gets Victimized?
                                           i n t o large profits w i t h i n a s h o r t period o f t i m e — b u t in reality, p a r t i c i p a n t s make
    How Can I Protect Myself?              m o n e y solely by r e c r u i t i n g n e w p a r t i c i p a n t s i n t o t h e p r o g r a m . The f r a u d s t e r s b e h i n d
                                           these schemes typically go t o great lengths t o m a k e t h e i r p r o g r a m s appear t o be
                                           l e g i t i m a t e m u l t i - l e v e l m a r k e t i n g schemes. Pyramid schemes e v e n t u a l l y fall a p a r t
                                           w h e n it becomes impossible t o recruit n e w p a r t i c i p a n t s , w h i c h can happen quickly.




                                           Stage                   Participants                 Notes
                                           Level 1                                              Each p a r t i c i p a n t recruits 8 n e w investors
                                           Level 2                                64
                                           Level 3                              512
                                           Level 4                           4,096
                                           Level 5                         32,768
                                           Level 6                       262,144
                                           Level 7                    2,097,152
                                           Level 8                   16,777,216
                                           Level 9                 134,217,728
                                           Level 10             1,073,741,824                   M o r e t h a n t r i p l e t h e U.S. p o p u l a t i o n
                                           Level 1 1            8,589,934,592                   More than the world's population




1                                                                                                                                  Avoiding Investment Scams
>       Ponzi S c h e m e s — i n w h i c l i a central f r a u d s t e r or " h u b " collects m o n e y f r o m n e w investors and uses it t o pay
        p u r p o r t e d r e t u r n s t o earlier-stage investors — r a t h e r t h a n i n v e s t i n g or m a n a g i n g t h e m o n e y as p r o m i s e d .
        The scam is n a m e d a f t e r Charles Ponzi, a 1920s-era con c r i m i n a l w h o persuaded t h o u s a n d s t o invest in a c o m p l e x
        price arbitrage scheme i n v o l v i n g postage s t a m p s . Like p y r a m i d schemes, Ponzi schemes require a steady s t r e a m
        o f i n c o m i n g cash t o stay afloat. But unlike p y r a m i d schemes, investors in a Ponzi scheme typically do n o t have t o
        recruit n e w investors t o earn a share o f " p r o f i t s . " Ponzi schemes t e n d t o collapse w h e n t h e f r a u d s t e r at t h e h u b can
        no longer a t t r a c t n e w investors or w h e n t o o m a n y investors a t t e m p t t o get t h e i r m o n e y o u t — f o r e x a m p l e , d u r i n g
        turbulent economic times.




               NEW INVESTORS
                                            $$$[>$$$                                  1
                                                                        POMZI HUB OPERATOR
                                                                                                              $[>$
                                                                                                                                 EARLIER INVESTORS


             The h u b promises                   2.    Then, t h e h u b                        Instead o f i n v e s t i n g              The f r a u d
             high f i n a n c i a l                     collects m o n e y                       t h e money, t h e                         p e r p e t u a t e s itself
             returns t o n e w                          from additional                          h u b pays so-called                       as l o n g a s t h e h u b
             investors t h a t                          n e w investors.                         " r e t u r n s " t o earlier              f i n d s n e w investors.
             a r e n ' t available                                                               investors f r o m
             through traditional                                                                 t h e n e w investors'
             investments.                                                                        money.




>•      P u m p - a n d - D u m p — i n w h i c h a f r a u d s t e r deliberately buys shares o f a very l o w - p r i c e d stock o f a s m a l l , t h i n l y t r a d e d
        c o m p a n y and t h e n spreads false i n f o r m a t i o n t o d r u m up interest in t h e stock and increase its stock price. Believing
        t h e y ' r e g e t t i n g a good deal on a p r o m i s i n g stock, investors create b u y i n g d e m a n d at increasingly higher prices. The
        f r a u d s t e r t h e n d u m p s his shares a t t h e high price and vanishes, leaving m a n y people c a u g h t w i t h w o r t h l e s s shares
        o f stock. P u m p - a n d - d u m p s t r a d i t i o n a l l y w e r e carried o u t by cold callers o p e r a t i n g o u t o f boiler rooms, or t h r o u g h
        fax or o n l i n e n e w s l e t t e r s . N o w , t h e m o s t c o m m o n vehicles are spam emails or t e x t messages.

'»•• ,<f.dvarice Fee F r a u d — w h i c h plays on an investor's hope t h a t he or she w i l l be able t o reverse a previous i n v e s t m e n t
     m i s t a k e i n v o l v i n g t h e purchase o f a l o w - p r i c e d stock. The scam generally begins w i t h an offer t o pay y o u an
     e n t i c i n g l y high price f o r w o r t h l e s s stock in y o u r p o r t f o l i o . To take t h e deal, y o u m u s t send a fee in advance t o pay
     f o r t h e service. But if y o u do so, y o u never see t h a t m o n e y — o r any o f t h e m o n e y f r o m t h e d e a l — a g a i n .

>        O f f s h o r e S c a m s — w h i c h c o m e f r o m a n o t h e r c o u n t r y and t a r g e t U.S. investors. Offshore scams can t a k e a variety
        o f f o r m s , i n c l u d i n g t h o s e listed above. M a n y involve "Regulation S," a rule t h a t e x e m p t s U.S. c o m p a n i e s f r o m
        registering securities w i t h t h e Securities and Exchange C o m m i s s i o n (SEC) t h a t are sold exclusively outside t h e U.S.
        t o f o r e i g n or " o f f s h o r e " investors. Fraudsters can m a n i p u l a t e these types o f o f f e r i n g s by reselling Reg S stock t o U.S.
        investors in v i o l a t i o n o f t h e rule. W h a t e v e r f o r m an o f f s h o r e scam takes, it can be d i f f i c u l t f o r U.S. law e n f o r c e m e n t
        agencies t o investigate f r a u d or rectify h a r m t o investors w h e n t h e f r a u d s t e r s act f r o m o u t s i d e t h e U.S.




    2                                                                                                                                       Avoiding Investment Scams
Psychology of a Scam                                                                            If t h e s e tactics look f a m i l i a r , it's because l e g i t i m a t e
                                                                                                m a r k e t e r s use t h e m , t o o . However, w h e n w e are
The c o m m o n thread that binds these d i f f e r e n t types
                                                                                                n o t prepared t o resist t h e m , t h e s e tactics can w o r k
o f f r a u d is t h e psychology behind the p i t c h . W e ' v e all
                                                                                                s u b l i m i n a l l y . Little w o n d e r t h a t v i c t i m s o f t e n say t o
heard t h e t i m e l e s s a d m o n i t i o n "If it sounds t o o good t o
                                                                                                regulators a f t e r t h e y have been s c a m m e d , "I d o n ' t
be t r u e , it probably i s " — w h i c h is great advice, b u t t h e
                                                                                                k n o w w h a t I was t h i n k i n g , " or " i t really c a u g h t me o f f
trick is f i g u r i n g o u t w h e n " g o o d " becomes " t o o g o o d . "
                                                                                                g u a r d . " That's w h y an i m p o r t a n t part o f resisting t h e s e
There's no b r i g h t line. I n v e s t m e n t f r a u d s t e r s make t h e i r
                                                                                                c o m m o n persuasion t a c t i c s is t o u n d e r s t a n d t h e m before
living by m a k i n g sure t h e deals t h e y t o u t appear b o t h
                                                                                                encountering t h e m .
good and t r u e .


In a 2 0 0 6 s t u d y f u n d e d by t h e FINRA Investor Education                            Red Flags of Fraud
F o u n d a t i o n , t h e C o n s u m e r Fraud Research Group
e x a m i n e d h u n d r e d s o f undercover a u d i o t a p e s o f                          To stay on guard and avoid b e c o m i n g d r a w n i n t o a scam,

f r a u d s t e r s p i t c h i n g i n v e s t m e n t s scam. The tapes revealed              look f o r the w a r n i n g signs o f i n v e s t m e n t f r a u d :

t h a t f r a u d s t e r s are masters o f persuasion, t a i l o r i n g
                                                                                                >      G u a r a n t e e s ; Be suspect o f anyone w h o g u a r a n t e e s
t h e i r pitches t o m a t c h t h e psychological profiles o f
                                                                                                      t h a t an i n v e s t m e n t w i l l p e r f o r m a certain way. All
t h e i r t a r g e t s . They look f o r an Achilles' heel by asking
                                                                                                      i n v e s t m e n t s carry s o m e degree o f risk.
seemingly b e n i g n q u e s t i o n s — a b o u t y o u r h e a l t h , f a m i l y ,
political views, hobbies or prior employers. Once t h e y                                       >-     U n r e g i s t e r e d p r o d u a s : Many investment scams
know w h i c h b u t t o n s t o p u s h , t h e y ' l l b o m b a r d y o u w i t h                  involve unlicensed i n d i v i d u a l s selling u n r e g i s t e r e d
a flurry of influence tactics, which can leave even t h e                                             s e c u r i t i e s — r a n g i n g from stocks, bonds, notes, hedge
savviest person in a haze. Some o f t h e m o s t c o m m o n                                         f u n d s , oil or gas deals, or f i c t i t i o u s i n s t r u m e n t s , such
tactics i n c l u d e :                                                                               as p r i m e bank i n v e s t m e n t s .

                                                                                                >•    Overly consistent r e t u r n s : Any i n v e s t m e n t t h a t
>        The " P h a f i t o m Riches" T a c t i c - d a n g l i n g t h e prospect
                                                                                                      c o n s i s t e n t l y goes up m o n t h after m o n t h — o r t h a t
         of wealth, enticingyou w i t h s o m e t h i n g y o u w a n t
                                                                                                       provides r e m a r k a b l y steady r e t u r n s regardless o f
         b u t c a n ' t have. "These gas w e l l s are g u a r a n t e e d t o
                                                                                                       m a r k e t c o n d i t i o n s — s h o u l d raise suspicions, especially
         produce $6,800 a month in i n c o m e . "
                                                                                                      d u r i n g t u r b u l e n t t i m e s . Even t h e m o s t stable
>'       The "Source C r e d i b i l i t y " T a c t i c — t r y i n g t o b u i l d                   i n v e s t m e n t s can experience hiccups once
         c r e d i b i l i t y by c l a i m i n g to be a r e p u t a b l e a u t h o r i t y          in a w h i l e .
         or expert. "Believe me, as a senior vice p r e s i d e n t
                                                                                                >•     Complex strategies-: Avoid anyone w h o credits a
         o f XYZ Firm, I w o u l d never sell an i n v e s t m e n t t h a t
                                                                                                       h i g h l y c o m p l e x i n v e s t i n g t e c h n i q u e for u n u s u a l
         d o e s n ' t produce."
                                                                                                       success. L e g i t i m a t e professionals s h o u l d be able
>        The "Social C o n s e n s u s " T a c t i c — l e a d i n g y o u t o believe                t o e x p l a i n clearly w h a t t h e y are d o i n g . It is critical t h a t
         t h a t o t h e r savvy investors have already invested.                                     y o u f u l l y u n d e r s t a n d any i n v e s t m e n t y o u ' r e seriously
         "This is h o w              g o t his start. I k n o w it's a lot o f                         c o n s i d e r i n g — i n c l u d i n g w h a t it is, w h a t t h e risks are
         money, b u t I'm i n — a n d so is m y m o m and h a l f                                      and how the i n v e s t m e n t makes money.
         her c h u r c h — a n d it's worth every dime."                                        >      Missing documentation: If someone tries t o sell
>        The " R e c i p r o c i t y " T a c t i c - o f f e r i n g t o do a s m a l l               you a security w i t h no d o c u m e n t a t i o n — t h a t is, no
         favor f o r y o u in r e t u r n f o r a big favor. "I'll give y o u a                        prospectus in t h e case o f a stock or m u t u a l f u n d , and
         break on m y c o m m i s s i o n if y o u buy n o w — h a l f off."                           no o f f e r i n g circular in t h e case o f a b o n d — h e or she

>        The " S c a n : - v " l : i : v - > — c r e a t i n g a false sense o f                       m a y be selling unregistered securities. The same is

         urgency by c l a i m i n g l i m i t e d supply. "There are                                   t r u e o f stocks w i t h o u t stock symbols.

         only t w o u n i t s left, so I'd sign t o d a y if I w e r e y o u . "




     3                                                                                                                                          Avoiding Investment Scams
>     A c c o u n t discrepancies: U n a u t h o r i z e d trades,                           ^     Failing t o check t h e background o f an i n v e s t m e n t
          m i s s i n g f u n d s or o t h e r p r o b l e m s w i t h y o u r account                 or broker (for e x a m p l e , 1 in 8 v i c t i m s failed t o check
          s t a t e m e n t s could be t h e result o f a g e n u i n e                                w h e t h e r an i n v e s t m e n t professional had a c r i m i n a l
          e r r o r — o r t h e y could indicate c h u r n i n g or f r a u d .                        b a c k g r o u n d , a n d 1 in 7 d i d n o t check t h e i r licensing
          Keep an eye o n y o u r account s t a t e m e n t s t o make                                 or r e g i s t r a t i o n ) ; and
          sure account activity is consistent w i t h y o u r
                                                                                                 0     Inability t o spot persuasion tactics used by
          i n s t r u c t i o n s , a n d be sure y o u k n o w w h o holds
                                                                                                       fraudsters.
          y o u r assets. For instance, is t h e i n v e s t m e n t adviser
          also t h e c u s t o d i a n o f y o u r assets? Or is t h e r e a n                   You can use o u r Risk M e t e r t o assess w h e t h e r y o u
          i n d e p e n d e n t t h i r d - p a r t y custodian? it can be easier                share any characteristics a n d behavior t r a i t s t h a t have
          f o r f r a u d t o occur if an adviser is also t h e c u s t o d i a n                been s h o w n t o make some investors v u l n e r a b l e t o
          o f t h e assets a n d keeper o f t h e accounts.                                      investment fraud.

    >     A jsifshy salesperson: No r e p u t a b l e i n v e s t m e n t
          professional s h o u l d push y o u t o make an                                        How Can I Protect Myself?
          i m m e d i a t e decision a b o u t an i n v e s t m e n t , or t e l l y o u
                                                                                                 In a d d i t i o n t o paying a t t e n t i o n t o t h e red flags o f f r a u d
          t h a t y o u ' v e g o t t o " a c t n o w . " If s o m e o n e pressures
                                                                                                 and l e a r n i n g t o spot and avoid t h e persuasion tactics
          you t o decide o n a stock sale or purchase, steer
                                                                                                 f r a u d s t e r s use, it is critical t h a t y o u ask q u e s t i o n s a b o u t
          clear. Even if no f r a u d is t a k i n g place, t h i s t y p e o f
                                                                                                 i n v e s t m e n t s a n d t h e people w h o p i t c h t h e m — a n d t h e n
          pressuring is i n a p p r o p r i a t e .
                                                                                                 verify t h e answers.
    You can also use o u r Scam M e t e r t o help spot red flags
    of i n v e s t m e n t f r a u d .
                                                                                                 Here's h o w :

                                                                                                 >•    Check O u t i n v e s t m e n t P r o f e s s i o n a l s - Always
    Who Gets Victimized?                                                                               ask w h e t h e r t h e p r o m o t e r o f an i n v e s t m e n t
    A l m o s t anyone w h o invests is a p o t e n t i a l f r a u d t a r g e t ,                    o p p o r t u n i t y is licensed t o sell y o u t h e i n v e s t m e n t —
    t h o u g h y o u can reduce y o u r v u l n e r a b i l i t y if you k n o w                      and c o n f i r m w h i c h regulator issued t h a t license,
    w h a t t o guard against. A 2007 survey by t h e FINRA                                            and if and w h e n t h e license has ever been revoked
    Foundation examined h o w known investment fraud                                                   or suspended. A l e g i t i m a t e securities salesperson
    v i c t i m s d i f f e r e d f r o m n o n - v i c t i m s . A m o n g its key                    m u s t be properly licensed, and his or her f i r m
    f i n d i n g s , t h e survey i d e n t i f i e d several i n v e s t m e n t f r a u d           m u s t be registered w i t h FINRA, t h e SEC or a
    risk factors, i n c l u d i n g :                                                                  state securities r e g u l a t o r — d e p e n d i n g o n t h e
                                                                                                       t y p e o f business t h e f i r m conducts. An insurance
    @     O w n i n g high-risk i n v e s t m e n t s , i n c l u d i n g penny                        agent m u s t be licensed by t h e state insurance
          stocks, promissory notes, f u t u r e s , o p t i o n s or private                           c o m m i s s i o n e r w h e r e h e o r s h e does business.
          i n v e s t m e n t s in f o r e i g n currency;
                                                                                                       Be sure t o i n d e p e n d e n t l y verify t h e salesperson's or
    @     Relying o n friends, f a m i l y , co-workers f o r advice (for
                                                                                                       p r o m o t e r ' s answers as f o l l o w s :
          e x a m p l e , o n e - t h i r d o f t h e n a t i o n a l sample — b u t
          70 percent o f v i c t i m s — m a d e an i n v e s t m e n t based                          >      For a broker or brokerage f i r m , use FINRA
          p r i m a r i l y o n advice f r o m relative or f r i e n d ) ;                                   BrokerCheck at                      www.finra.org/brokercheck
    ^     Being o p e n t o n e w i n v e s t m e n t i n f o r m a t i o n (for                             or call t o l l - f r e e : (800) 2 8 9 - 9 9 9 9 . BrokerCheck
          e x a m p l e , t h r e e t i m e s as m a n y v i c t i m s w e n t t o a                         allows y o u t o c o n f i r m n o t only licensing a n d
          free i n v e s t m e n t s e m i n a r t h a n t h e n a t i o n a l s a m p l e ) ;               r e g i s t r a t i o n , b u t also w h e t h e r an i n d i v i d u a l or
                                                                                                             f i r m has a history o f c o m p l a i n t s or regulatory
                                                                                                             problems.


                                                                                                       continued



4                                                                                                                                           Avoiding investment Scams
How Can I Protect Myself?                             (continued)                      You can f i n d o u t w h e t h e r a p r o d u c t is registered
                                                                                       w i t h t h e SEC by using t h e EDGAR database
                                                                                       {www.sec.gov/edgar.shtmi).                You can also use
     >    For an i n v e s t m e n t adviser, use t h e SEC's
                                                                                       our Scam M e t e r t o help y o u d e t e r m i n e w h e t h e r
          I n v e s t m e n t Adviser Public Disclosure w e b s i t e
                                                                                       an i n v e s t m e n t y o u are t h i n k i n g a b o u t m i g h t be
          at www.adviserinfo.sec.gov          or call t o l l - f r e e :
                                                                                       a scam.
          (800)SEC-0330.

     >•   For an insurance agent, check w i t h y o u r state
          insurance d e p a r t m e n t . You w i l l f i n d c o n t a c t       sf a Problem Occurs
          i n f o r m a t i o n t h r o u g h t h e N a t i o n a l Association
                                                                                  If y o u believe y o u have been d e f r a u d e d or t r e a t e d
          o f insurance Commissioners (NAIC) at                      www.
                                                                                  u n f a i r l y by a securities professional or f i r m , please
          naic.org    or call t o l l - f r e e : (866) 470-NAIC.
                                                                                  send us a w r i t t e n c o m p l a i n t . If y o u suspect t h a t
     >•   For all sellers, be sure t o call y o u r state                         s o m e o n e y o u k n o w has been t a k e n in by a scam,
          securities regulator. You can f i n d t h a t n u m b e r               be sure t o give us t h a t t i p . Here's how:
          in t h e g o v e r n m e n t section o f y o u r local phone
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                                                                                                                                  Avoiding Investment Scams
12_0273.4-08/12

Avoiding Investment Scams

  • 1.
    Brought to youby. SaveAndlnvesti Finra BBB Investor Education FOUNDATION Avoiding Investment Scams Key Topics: The c u r r e n t f i n a n c i a l crisis has n o t only b a t t e r e d t h e p o r t f o l i o s o f m a n y investors, it has also placed a s p o t l i g h t on i n v e s t m e n t f r a u d . In t u r b u l e n t e c o n o m i c t i m e s , Financial Scams o n g o i n g schemes t e n d t o unravel as w a r y investors begin d e m a n d i n g t h e i r cash. > I n v e s t m e n t Fraud And t h e o p p o r t u n i t y f o r n e w f r a u d can rise, as f r a u d s t e r s look f o r any hook t o e x p l o i t >• Fraud Tactics t h o s e w h o hope t o recover t h e i r losses. > Pyramid Schemes FINRA is issuing this Alert t o w a r n investors a b o u t classic types o f i n v e s t m e n t f r a u d > Ponzi Schemes and t o help investors spot and avoid t h e types of persuasion tactics fraudsters use. W e *• Pump-and-Dump also describe key red flags and provide tools t o help y o u avoid f r a u d . Our Scam M e t e r (www.finra.org/meters/scam) can help y o u assess w h e t h e r an o p p o r t u n i t y is t o o good >- Advance Fee Fraud t o be t r u e , and our Risk M e t e r (www.finra.org/meters/risk) reveals w h e t h e r you share > Offshore Scams characteristics and behavior t r a i t s t h a t have been s h o w n t o make some investors vulnerable t o i n v e s t m e n t f r a u d . WHAT'S INSIDE Avoiding Investment Scams I n v e s t m e n t scams can t a k e m a n y f o r m s — a n d f r a u d s t e r s can t u r n on a d i m e w h e n Types of Investment Scams it comes t o d e v e l o p i n g n e w pitches or c o m e - o n s f o r t h e latest f r a u d . But w h i l e t h e w r a p p e r or hook m i g h t change, t h e m o s t c o m m o n securities f r a u d s t e n d t o fall i n t o Psychology of a Scam t h e f o l l o w i n g general schemes: Red Flags of Fraud > Pyramid S c h e m e s — w h e r e f r a u d s t e r s claim t h a t t h e y can t u r n a small i n v e s t m e n t Who Gets Victimized? i n t o large profits w i t h i n a s h o r t period o f t i m e — b u t in reality, p a r t i c i p a n t s make How Can I Protect Myself? m o n e y solely by r e c r u i t i n g n e w p a r t i c i p a n t s i n t o t h e p r o g r a m . The f r a u d s t e r s b e h i n d these schemes typically go t o great lengths t o m a k e t h e i r p r o g r a m s appear t o be l e g i t i m a t e m u l t i - l e v e l m a r k e t i n g schemes. Pyramid schemes e v e n t u a l l y fall a p a r t w h e n it becomes impossible t o recruit n e w p a r t i c i p a n t s , w h i c h can happen quickly. Stage Participants Notes Level 1 Each p a r t i c i p a n t recruits 8 n e w investors Level 2 64 Level 3 512 Level 4 4,096 Level 5 32,768 Level 6 262,144 Level 7 2,097,152 Level 8 16,777,216 Level 9 134,217,728 Level 10 1,073,741,824 M o r e t h a n t r i p l e t h e U.S. p o p u l a t i o n Level 1 1 8,589,934,592 More than the world's population 1 Avoiding Investment Scams
  • 2.
    > Ponzi S c h e m e s — i n w h i c l i a central f r a u d s t e r or " h u b " collects m o n e y f r o m n e w investors and uses it t o pay p u r p o r t e d r e t u r n s t o earlier-stage investors — r a t h e r t h a n i n v e s t i n g or m a n a g i n g t h e m o n e y as p r o m i s e d . The scam is n a m e d a f t e r Charles Ponzi, a 1920s-era con c r i m i n a l w h o persuaded t h o u s a n d s t o invest in a c o m p l e x price arbitrage scheme i n v o l v i n g postage s t a m p s . Like p y r a m i d schemes, Ponzi schemes require a steady s t r e a m o f i n c o m i n g cash t o stay afloat. But unlike p y r a m i d schemes, investors in a Ponzi scheme typically do n o t have t o recruit n e w investors t o earn a share o f " p r o f i t s . " Ponzi schemes t e n d t o collapse w h e n t h e f r a u d s t e r at t h e h u b can no longer a t t r a c t n e w investors or w h e n t o o m a n y investors a t t e m p t t o get t h e i r m o n e y o u t — f o r e x a m p l e , d u r i n g turbulent economic times. NEW INVESTORS $$$[>$$$ 1 POMZI HUB OPERATOR $[>$ EARLIER INVESTORS The h u b promises 2. Then, t h e h u b Instead o f i n v e s t i n g The f r a u d high f i n a n c i a l collects m o n e y t h e money, t h e p e r p e t u a t e s itself returns t o n e w from additional h u b pays so-called as l o n g a s t h e h u b investors t h a t n e w investors. " r e t u r n s " t o earlier f i n d s n e w investors. a r e n ' t available investors f r o m through traditional t h e n e w investors' investments. money. >• P u m p - a n d - D u m p — i n w h i c h a f r a u d s t e r deliberately buys shares o f a very l o w - p r i c e d stock o f a s m a l l , t h i n l y t r a d e d c o m p a n y and t h e n spreads false i n f o r m a t i o n t o d r u m up interest in t h e stock and increase its stock price. Believing t h e y ' r e g e t t i n g a good deal on a p r o m i s i n g stock, investors create b u y i n g d e m a n d at increasingly higher prices. The f r a u d s t e r t h e n d u m p s his shares a t t h e high price and vanishes, leaving m a n y people c a u g h t w i t h w o r t h l e s s shares o f stock. P u m p - a n d - d u m p s t r a d i t i o n a l l y w e r e carried o u t by cold callers o p e r a t i n g o u t o f boiler rooms, or t h r o u g h fax or o n l i n e n e w s l e t t e r s . N o w , t h e m o s t c o m m o n vehicles are spam emails or t e x t messages. '»•• ,<f.dvarice Fee F r a u d — w h i c h plays on an investor's hope t h a t he or she w i l l be able t o reverse a previous i n v e s t m e n t m i s t a k e i n v o l v i n g t h e purchase o f a l o w - p r i c e d stock. The scam generally begins w i t h an offer t o pay y o u an e n t i c i n g l y high price f o r w o r t h l e s s stock in y o u r p o r t f o l i o . To take t h e deal, y o u m u s t send a fee in advance t o pay f o r t h e service. But if y o u do so, y o u never see t h a t m o n e y — o r any o f t h e m o n e y f r o m t h e d e a l — a g a i n . > O f f s h o r e S c a m s — w h i c h c o m e f r o m a n o t h e r c o u n t r y and t a r g e t U.S. investors. Offshore scams can t a k e a variety o f f o r m s , i n c l u d i n g t h o s e listed above. M a n y involve "Regulation S," a rule t h a t e x e m p t s U.S. c o m p a n i e s f r o m registering securities w i t h t h e Securities and Exchange C o m m i s s i o n (SEC) t h a t are sold exclusively outside t h e U.S. t o f o r e i g n or " o f f s h o r e " investors. Fraudsters can m a n i p u l a t e these types o f o f f e r i n g s by reselling Reg S stock t o U.S. investors in v i o l a t i o n o f t h e rule. W h a t e v e r f o r m an o f f s h o r e scam takes, it can be d i f f i c u l t f o r U.S. law e n f o r c e m e n t agencies t o investigate f r a u d or rectify h a r m t o investors w h e n t h e f r a u d s t e r s act f r o m o u t s i d e t h e U.S. 2 Avoiding Investment Scams
  • 3.
    Psychology of aScam If t h e s e tactics look f a m i l i a r , it's because l e g i t i m a t e m a r k e t e r s use t h e m , t o o . However, w h e n w e are The c o m m o n thread that binds these d i f f e r e n t types n o t prepared t o resist t h e m , t h e s e tactics can w o r k o f f r a u d is t h e psychology behind the p i t c h . W e ' v e all s u b l i m i n a l l y . Little w o n d e r t h a t v i c t i m s o f t e n say t o heard t h e t i m e l e s s a d m o n i t i o n "If it sounds t o o good t o regulators a f t e r t h e y have been s c a m m e d , "I d o n ' t be t r u e , it probably i s " — w h i c h is great advice, b u t t h e k n o w w h a t I was t h i n k i n g , " or " i t really c a u g h t me o f f trick is f i g u r i n g o u t w h e n " g o o d " becomes " t o o g o o d . " g u a r d . " That's w h y an i m p o r t a n t part o f resisting t h e s e There's no b r i g h t line. I n v e s t m e n t f r a u d s t e r s make t h e i r c o m m o n persuasion t a c t i c s is t o u n d e r s t a n d t h e m before living by m a k i n g sure t h e deals t h e y t o u t appear b o t h encountering t h e m . good and t r u e . In a 2 0 0 6 s t u d y f u n d e d by t h e FINRA Investor Education Red Flags of Fraud F o u n d a t i o n , t h e C o n s u m e r Fraud Research Group e x a m i n e d h u n d r e d s o f undercover a u d i o t a p e s o f To stay on guard and avoid b e c o m i n g d r a w n i n t o a scam, f r a u d s t e r s p i t c h i n g i n v e s t m e n t s scam. The tapes revealed look f o r the w a r n i n g signs o f i n v e s t m e n t f r a u d : t h a t f r a u d s t e r s are masters o f persuasion, t a i l o r i n g > G u a r a n t e e s ; Be suspect o f anyone w h o g u a r a n t e e s t h e i r pitches t o m a t c h t h e psychological profiles o f t h a t an i n v e s t m e n t w i l l p e r f o r m a certain way. All t h e i r t a r g e t s . They look f o r an Achilles' heel by asking i n v e s t m e n t s carry s o m e degree o f risk. seemingly b e n i g n q u e s t i o n s — a b o u t y o u r h e a l t h , f a m i l y , political views, hobbies or prior employers. Once t h e y >- U n r e g i s t e r e d p r o d u a s : Many investment scams know w h i c h b u t t o n s t o p u s h , t h e y ' l l b o m b a r d y o u w i t h involve unlicensed i n d i v i d u a l s selling u n r e g i s t e r e d a flurry of influence tactics, which can leave even t h e s e c u r i t i e s — r a n g i n g from stocks, bonds, notes, hedge savviest person in a haze. Some o f t h e m o s t c o m m o n f u n d s , oil or gas deals, or f i c t i t i o u s i n s t r u m e n t s , such tactics i n c l u d e : as p r i m e bank i n v e s t m e n t s . >• Overly consistent r e t u r n s : Any i n v e s t m e n t t h a t > The " P h a f i t o m Riches" T a c t i c - d a n g l i n g t h e prospect c o n s i s t e n t l y goes up m o n t h after m o n t h — o r t h a t of wealth, enticingyou w i t h s o m e t h i n g y o u w a n t provides r e m a r k a b l y steady r e t u r n s regardless o f b u t c a n ' t have. "These gas w e l l s are g u a r a n t e e d t o m a r k e t c o n d i t i o n s — s h o u l d raise suspicions, especially produce $6,800 a month in i n c o m e . " d u r i n g t u r b u l e n t t i m e s . Even t h e m o s t stable >' The "Source C r e d i b i l i t y " T a c t i c — t r y i n g t o b u i l d i n v e s t m e n t s can experience hiccups once c r e d i b i l i t y by c l a i m i n g to be a r e p u t a b l e a u t h o r i t y in a w h i l e . or expert. "Believe me, as a senior vice p r e s i d e n t >• Complex strategies-: Avoid anyone w h o credits a o f XYZ Firm, I w o u l d never sell an i n v e s t m e n t t h a t h i g h l y c o m p l e x i n v e s t i n g t e c h n i q u e for u n u s u a l d o e s n ' t produce." success. L e g i t i m a t e professionals s h o u l d be able > The "Social C o n s e n s u s " T a c t i c — l e a d i n g y o u t o believe t o e x p l a i n clearly w h a t t h e y are d o i n g . It is critical t h a t t h a t o t h e r savvy investors have already invested. y o u f u l l y u n d e r s t a n d any i n v e s t m e n t y o u ' r e seriously "This is h o w g o t his start. I k n o w it's a lot o f c o n s i d e r i n g — i n c l u d i n g w h a t it is, w h a t t h e risks are money, b u t I'm i n — a n d so is m y m o m and h a l f and how the i n v e s t m e n t makes money. her c h u r c h — a n d it's worth every dime." > Missing documentation: If someone tries t o sell > The " R e c i p r o c i t y " T a c t i c - o f f e r i n g t o do a s m a l l you a security w i t h no d o c u m e n t a t i o n — t h a t is, no favor f o r y o u in r e t u r n f o r a big favor. "I'll give y o u a prospectus in t h e case o f a stock or m u t u a l f u n d , and break on m y c o m m i s s i o n if y o u buy n o w — h a l f off." no o f f e r i n g circular in t h e case o f a b o n d — h e or she > The " S c a n : - v " l : i : v - > — c r e a t i n g a false sense o f m a y be selling unregistered securities. The same is urgency by c l a i m i n g l i m i t e d supply. "There are t r u e o f stocks w i t h o u t stock symbols. only t w o u n i t s left, so I'd sign t o d a y if I w e r e y o u . " 3 Avoiding Investment Scams
  • 4.
    > A c c o u n t discrepancies: U n a u t h o r i z e d trades, ^ Failing t o check t h e background o f an i n v e s t m e n t m i s s i n g f u n d s or o t h e r p r o b l e m s w i t h y o u r account or broker (for e x a m p l e , 1 in 8 v i c t i m s failed t o check s t a t e m e n t s could be t h e result o f a g e n u i n e w h e t h e r an i n v e s t m e n t professional had a c r i m i n a l e r r o r — o r t h e y could indicate c h u r n i n g or f r a u d . b a c k g r o u n d , a n d 1 in 7 d i d n o t check t h e i r licensing Keep an eye o n y o u r account s t a t e m e n t s t o make or r e g i s t r a t i o n ) ; and sure account activity is consistent w i t h y o u r 0 Inability t o spot persuasion tactics used by i n s t r u c t i o n s , a n d be sure y o u k n o w w h o holds fraudsters. y o u r assets. For instance, is t h e i n v e s t m e n t adviser also t h e c u s t o d i a n o f y o u r assets? Or is t h e r e a n You can use o u r Risk M e t e r t o assess w h e t h e r y o u i n d e p e n d e n t t h i r d - p a r t y custodian? it can be easier share any characteristics a n d behavior t r a i t s t h a t have f o r f r a u d t o occur if an adviser is also t h e c u s t o d i a n been s h o w n t o make some investors v u l n e r a b l e t o o f t h e assets a n d keeper o f t h e accounts. investment fraud. > A jsifshy salesperson: No r e p u t a b l e i n v e s t m e n t professional s h o u l d push y o u t o make an How Can I Protect Myself? i m m e d i a t e decision a b o u t an i n v e s t m e n t , or t e l l y o u In a d d i t i o n t o paying a t t e n t i o n t o t h e red flags o f f r a u d t h a t y o u ' v e g o t t o " a c t n o w . " If s o m e o n e pressures and l e a r n i n g t o spot and avoid t h e persuasion tactics you t o decide o n a stock sale or purchase, steer f r a u d s t e r s use, it is critical t h a t y o u ask q u e s t i o n s a b o u t clear. Even if no f r a u d is t a k i n g place, t h i s t y p e o f i n v e s t m e n t s a n d t h e people w h o p i t c h t h e m — a n d t h e n pressuring is i n a p p r o p r i a t e . verify t h e answers. You can also use o u r Scam M e t e r t o help spot red flags of i n v e s t m e n t f r a u d . Here's h o w : >• Check O u t i n v e s t m e n t P r o f e s s i o n a l s - Always Who Gets Victimized? ask w h e t h e r t h e p r o m o t e r o f an i n v e s t m e n t A l m o s t anyone w h o invests is a p o t e n t i a l f r a u d t a r g e t , o p p o r t u n i t y is licensed t o sell y o u t h e i n v e s t m e n t — t h o u g h y o u can reduce y o u r v u l n e r a b i l i t y if you k n o w and c o n f i r m w h i c h regulator issued t h a t license, w h a t t o guard against. A 2007 survey by t h e FINRA and if and w h e n t h e license has ever been revoked Foundation examined h o w known investment fraud or suspended. A l e g i t i m a t e securities salesperson v i c t i m s d i f f e r e d f r o m n o n - v i c t i m s . A m o n g its key m u s t be properly licensed, and his or her f i r m f i n d i n g s , t h e survey i d e n t i f i e d several i n v e s t m e n t f r a u d m u s t be registered w i t h FINRA, t h e SEC or a risk factors, i n c l u d i n g : state securities r e g u l a t o r — d e p e n d i n g o n t h e t y p e o f business t h e f i r m conducts. An insurance @ O w n i n g high-risk i n v e s t m e n t s , i n c l u d i n g penny agent m u s t be licensed by t h e state insurance stocks, promissory notes, f u t u r e s , o p t i o n s or private c o m m i s s i o n e r w h e r e h e o r s h e does business. i n v e s t m e n t s in f o r e i g n currency; Be sure t o i n d e p e n d e n t l y verify t h e salesperson's or @ Relying o n friends, f a m i l y , co-workers f o r advice (for p r o m o t e r ' s answers as f o l l o w s : e x a m p l e , o n e - t h i r d o f t h e n a t i o n a l sample — b u t 70 percent o f v i c t i m s — m a d e an i n v e s t m e n t based > For a broker or brokerage f i r m , use FINRA p r i m a r i l y o n advice f r o m relative or f r i e n d ) ; BrokerCheck at www.finra.org/brokercheck ^ Being o p e n t o n e w i n v e s t m e n t i n f o r m a t i o n (for or call t o l l - f r e e : (800) 2 8 9 - 9 9 9 9 . BrokerCheck e x a m p l e , t h r e e t i m e s as m a n y v i c t i m s w e n t t o a allows y o u t o c o n f i r m n o t only licensing a n d free i n v e s t m e n t s e m i n a r t h a n t h e n a t i o n a l s a m p l e ) ; r e g i s t r a t i o n , b u t also w h e t h e r an i n d i v i d u a l or f i r m has a history o f c o m p l a i n t s or regulatory problems. continued 4 Avoiding investment Scams
  • 5.
    How Can IProtect Myself? (continued) You can f i n d o u t w h e t h e r a p r o d u c t is registered w i t h t h e SEC by using t h e EDGAR database {www.sec.gov/edgar.shtmi). You can also use > For an i n v e s t m e n t adviser, use t h e SEC's our Scam M e t e r t o help y o u d e t e r m i n e w h e t h e r I n v e s t m e n t Adviser Public Disclosure w e b s i t e an i n v e s t m e n t y o u are t h i n k i n g a b o u t m i g h t be at www.adviserinfo.sec.gov or call t o l l - f r e e : a scam. (800)SEC-0330. >• For an insurance agent, check w i t h y o u r state insurance d e p a r t m e n t . You w i l l f i n d c o n t a c t sf a Problem Occurs i n f o r m a t i o n t h r o u g h t h e N a t i o n a l Association If y o u believe y o u have been d e f r a u d e d or t r e a t e d o f insurance Commissioners (NAIC) at www. u n f a i r l y by a securities professional or f i r m , please naic.org or call t o l l - f r e e : (866) 470-NAIC. send us a w r i t t e n c o m p l a i n t . If y o u suspect t h a t >• For all sellers, be sure t o call y o u r state s o m e o n e y o u k n o w has been t a k e n in by a scam, securities regulator. You can f i n d t h a t n u m b e r be sure t o give us t h a t t i p . Here's how: in t h e g o v e r n m e n t section o f y o u r local phone book or by c o n t a c t i n g t h e N o r t h A m e r i c a n Online: Securities A d m i n i s t r a t o r s Association at File a Complaint [iox you) —www.finra.org/compiaint www.nasaa.org or (202) 7 3 7 - 0 9 0 0 for t h e Send a Tip (for others) —www.finra.org/fileatip state's n u m b e r . Check O y t I n v e s t m e n t s — . A s k w h e t h e r t h e M a i i or Fax: i n v e s t m e n t is registered a n d , if so, w i t h w h i c h FINRA C o m p l a i n t s and Tips regulator. M o s t investors w i l l w a n t t o buy 9509 Key West Avenue securities p r o d u c t s t h a t are registered w i t h t h e SEC Rockville, M D 2 0 8 5 0 or w i t h state regulators. W i t h very f e w exceptions, Fax: (866) 3 9 7 - 3 2 9 0 c o m p a n i e s m u s t register t h e i r securities before t h e y can sell shares t o t h e public. A Word About Registration: Smart Thinking; Investors s h o u l d always Keep in m i n d t h a t r e g i s t r a t i o n w i t h t h e SEC ask w h e t h e r a security is registered w i t h does n o t g u a r a n t e e t h a t an i n v e s t m e n t w i l l be a t h e S E C — a n d if not, w h y not. Not all good one or i m m u n e t o f r a u d . Likewise, lack o f securities o f f e r i n g s m u s t be registered w i t h t h e registration does n o t m e a n t h e i n v e s t m e n t lacks SEC — s u c h as t h o s e issued by m u n i c i p a l , state legitimacy. The critical d i f f e r e n c e is t h e e x t r e m e and federal g o v e r n m e n t s . level o f risk y o u assume w h e n y o u invest in a c o m p a n y a b o u t w h i c h little or no i n f o r m a t i o n is The SEC also provides e x e m p t i o n s for certain publicly available. SEC r e g i s t r a t i o n carries a n u m b e r i n t r a s t a t e o f f e r i n g s and small public and private o f advantages for investors, i n c l u d i n g disclosure o f f e r i n g s under a rule k n o w n as Regulation D. o f f i n a n c i a l and o t h e r i n f o r m a t i o n t h a t can help www.sec.gov/answers/regd.htm investors assess w h e t h e r t o invest in a c o m p a n y ' s securities. 5 Avoiding investment Scams
  • 6.
    Who We Are Investor Resources FINRA FINRA Investor Information — i n v e s t o r Alerts, t o o l s and m u c h m o r e t o help FINRA, t h e Financial Industry Regulatory y o u invest s m a r t e r and safer. Authority, is an i n d e p e n d e n t regulatory • Investor Alerts Smart Bond Investing o r g a n i z a t i o n en-ipowered by t h e federal S m a r t 401(k) Investing • Smart Saving f o r College g o v e r n m e n t t o ensure t h a t America's 9 0 • Fund Analyzer Financial Calculators m i l l i o n investors are p r o t e c t e d . The mission Website: www.finra.org/investor o f t h e FINRA Investor Education Foundation Phone:(202) 728-6964 is t o provide underserved Americans w i t h t h e k n o w l e d g e , skills and t o o l s necessary f o r FINRA Market Data Data on equities, o p t i o n s , m u t u a l f u n d s and a f i n a n c i a l success t h r o u g h o u t life. FINRA and w i d e range o f bonds, i n c l u d i n g r e a l - t i m e corporate bond prices and t h e FINRA Investor Education F o u n d a t i o n FINRA-Bloomberg Bond Indices. do n o t sell i n v e s t m e n t products, p r o m o t e products or f i r m s or offer specific i n v e s t m e n t Website: www.finra.org/marketdata advice. The FINRA Foundation's Investor FINRA BrokerCheck — C h e c k t h e background o f a broker or brokerage f i r m . Protection C a m p a i g n , SaveAndlnvest.org, is a t a r g e t e d e f f o r t t o reduce t h e incidence Website: www.fnra.org/brokerclieck o f i n v e s t m e n t f r a u d a m o n g investors by Toll-free: (800) 2 8 9 - 9 9 9 9 t e a c h i n g t h e tactics m o s t c o m m o n l y used FINRA Investor Complaint C e n t e r — i f you feel you've been t r e a t e d unfairly. by f r a u d s t e r s and t h e s i m p l e steps every investor can t a k e t o reduce t h e i r risk. Become FINRA Investor C o m p l a i n t Center 9509 Key W e s t Avenue a Fraud F i g h t e r — v i s i t SaveAndlnvest.org. Rockville, M D 2 0 8 5 0 - 3 3 2 9 Website: www.finra.org/complaint Better Business Bureau Fax: ( 8 6 6 ) 3 9 7 - 3 2 9 0 For 100 years. Better Business Bureau has been h e l p i n g c o n s u m e r s f i n d businesses, brands and charities t h e y can t r u s t . In Additional Resources 2 0 1 1 , consumers t u r n e d t o BBB m o r e t h a n Risk Meter: www.finra.org/meters/risk 100 m i l l i o n t i m e s f o r Business Reviews on Scam Meter: www.finra.org/meters/scam m o r e t h a n 4 m i l l i o n c o m p a n i e s and Charity Reports on 11,000 charities, all available Avoid Identity Theft and Fraud: www.fnra.org/lnvestors/ f o r free at www.bbb.org The Council o f ProtectYourself/AvoidlnvestmentFraud Better Business Bureaus is t h e u m b r e l l a To receive t h e latest Investor Alerts and o t h e r i m p o r t a n t investor o r g a n i z a t i o n f o r 116 local, i n d e p e n d e n t BBBs i n f o r m a t i o n sign up f o r Investor News at www.finra.org. across t h e U n i t e d States and Canada, as w e l l as h o m e t o its n a t i o n a l p r o g r a m s on d i s p u t e resolution and i n d u s t r y s e l f - r e g u l a t i o n . Learn more about scams: www.bbb.org/smartinvesting Finra investor Education FOUNDATION 1735 K street, NW SaveAndlnvesti V/ashington, DC 20006-1506 www.finra.org © 2012 FINRA. All rights reserved. Avoiding Investment Scams 12_0273.4-08/12