Rossinavi unveiled a new concept for yacht design targeted at millennials. Research by the International University of Monaco found that the average age of superyacht owners will drop from 45-55 to 35-45 in the next 20 years. Rossinavi's new designs incorporate the preferences of millennials, including versatile spaces, emphasis on technology, safety features, and modern exterior and interior aesthetics. Three new yacht designs were presented: the 53-meter Attitude inspired by lobster boats with expansive windows; the 42-meter Project I-Tron with a futuristic design; and the conceptual Mark 48 designed for an unprecedented onboard lifestyle.

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Every first week of December doesn’t bring any
snow flurries to Miami Beach but a deluge of
cultural events and activities for every manner
of taste and depth of pocket. Spearheaded by
the behemoth Art Basel Miami, myriads of large
and small satellite art fairs offer a unique view
on the international, mostly primary, art market.
Alongside the Art Basel fairs, Design Miami/
brings together the most influential collectors,
gallerists, designers, curators and critics from
around the world in celebration of design culture
and commerce. On November 29, 2016, under
the umbrella of Design Miami/, Italian shipyard
Rossinavi revealed a breakthrough design
category: Yacht Design for Millennials.
First in the world to consider this
demographic, Rossinavi’s new design concept
was developed using up-to-date research by the
International University of Monaco (IUM) and
gives compelling evidence for appealing to this
segment of the market. The research by IUM finds
that the median age of superyacht owners will shift
from 45-55 to 35-45 in the next twenty years.
To discuss this intriguing new project, I met
with Rossinavi COO Federico Rossi at Design
Miami/.
EZ: Why did Rossinavi decide to explore this
new segment of the market?
FR: As reported by Yachting International, one
of the primary reasons for the yachting sector to
fare better than others is that the population of
Ultra-High Net Worth Individuals is still growing.
SUPERYACHTS FOR
MILLENNIALSArt Advisor Eva Zanardi talks to Rossinavi’s COO Federico Rossi about their newest breakthrough
design concept: Yacht Design for Millennials which was unveiled during the 2016 Design Miami/.
Worldwide, there are an estimated 82,000 people
with a combined fortune exceeding 50 million Euro.
Among them are an estimated 1,226 billionaires
(480 billionaires in the United States and 147
billionaires in China). A remarkable 20 percent of
the top 100 billionaires are under the age of 50,
and indeed, yacht owners are getting younger. On
average, owners are 10 to 15 years younger than
two decades ago.
EZ: Why do you think Rossinavi is a better match
for the millennial clientele than other builders of
custom superyachts?
FR: Compared to the competition, Rossinavi
is uniquely positioned to design yachts with
Millennials in mind; despite being a young brand
that works with young designers, Rossinavi is a
highly reputable shipyard with an experienced team.
EZ: Can you talk about IUM’s analysis of the
Millennial market and Rossinavi’s strategy to
accommodate this new market’s segment needs?
FR: Sure. In May 2016, Rossinavi teamed up with
IUM to develop a project focused on analysing
the Millennial market to better understand what
Millennials look for in a yacht. These are the key
findings:
Technology plays a key role for Millennials-
Rossinavi’s answer will be to rethink navigation,
entertainment and automation systems
Safety is a priority for the Millennial market –
Rossinavi will include top-of-the line safety features
and navigation systems.
Exterior and interior design aesthetics are
important– Rossinavi will design its superyacht’s
exterior and interior design reflecting Millennials
multifaceted sharing and value-driven lifestyle.
Millennials prefer versatile spaces – Rossinavi
has revolutionised the traditional layout, with
spaces being seamless and versatile to allow for
flexible usage.
EZ: How about sustainability? Do you
participate in the Green Star Program (a
green building rating program in use in some
parts of Europe, Japan, Australia and South
Africa)?
FR: Rossinavi strives for excellence in every field. All
our vessels are Green Star certified.
EZ: Could you briefly illustrate the models,
sketches and drawings of three new yachts
presented at Design Miami/ 2016?
FR: Absolutely! Let’s start with the largest vessel,
the Attitude. Designed in collaboration with
Carlo Colombo and Paolo Colombo (Italy) of
Architectural Studio A++, Attitude (53 metres) is
Rossinavi’s interpretation of a classic lobster boat,
with a new generation of performance capabilities
and high-level superyacht standard features.
The boat is unique to other motor yachts on the
market today in that it has large, far-reaching
windows, which provide unobstructed views of
the water and vistas. One of the most striking
features of Attitude is its semi-submerged beach
club, which includes a teak-finished sunbathing
area in front of a submerged swim platform.
The next design is Project I-Tron, a slightly
smaller 42 metre vessel with the characteristics of
a sports yacht. The concept for Project I-Tron is a
result of the vision of exterior superyacht designer
Chulhun Park (South Korea) and interior designer
Francesca Romana Treleani (Italy). A signature of
Park’s design aesthetic, the vessel features a vivid
blue curve line extending from the bridge of the
yacht to the bow. Its interior design incorporates
futuristic elements and lighting. Project I-Tron’s
beach club which has a fantastic private pool with
a glass bottom, providing stunning underwater
views.
The last one and maybe the most futuristic of
them all is Mark 48, designed by J. David Weiss
(U.S.A) of Designova. Still in its developmental
stage, the design of Mark 48 will allow for a truly
new and exceptional lifestyle on board, with a set
of experiences and actions possible for the first
time. As the project develops, designer J. David
Weiss will expand the features of Mark 48 beyond
any vessel available on the market today through
research and exploration with their new millennial
clientele across markets worldwide.
EZ: Thank you Federico, I am looking forward to
see these amazing new designs for superyachts
brought to life by Rossinavi. The future of
superyachts has never been more exciting.
ABOUT ROSSINAVI
The Rossinavi brand was founded in 2007 upon
the legacy of expert welders Fratelli Rossi (Rossi
Brothers) who had established a reputation for
high-quality metal construction of fishing boat
hulls from 1980. This expertise has allowed
Rossinavi to maintain a level of quality that sees
each ship crafted entirely in-house, at their
shipyard in Viareggio. Today, after launching
several luxury yachts from 40-70 metres in
length, and with several in production, the
shipyard enjoys growing recognition for its
rapid ascent into the market and its ongoing
position as the onlyfamily-owned-and-operated
superyacht company in Italy.
rossinavi.it/en/
ABOUT THE INTERNATIONAL
UNIVERSITY OF MONACO (IUM)
The International University of Monaco (IUM) is the only university
which provides a business education fully taught in English on the Cote
D’Azur. With 60 nationalities represented in the student body and faculty,
it is the premier institution for higher education in the Principality of
Monaco. The MSc in Luxury Management programs enroll students who
are passionate about a specific luxury sector or brand, and who are willing
to make the effort to go beyond the surface and superficial.
monaco-edu.fr/
Eva Zanardi
Art Advisor and Contemporary Art Curator
theresponsiveiartadvisory.com/
53 metres Attitude is
Rossinavi’s interpretation
of a classic lobster boat,
with a new generation of
performance capabilities
and high-level
superyacht standard
feature
Project I-Tron, is a 42 metre
vessel with the characteristics
of a sports yacht.